Tayseer al AfaishatAmman Arab University · Department of Business Administration
Tayseer al Afaishat
Doctor of Business Administration
About
6
Publications
15,485
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252
Citations
Introduction
Additional affiliations
September 2018 - present
Position
- Professor
Description
- University professor My research interests are focused in the field of service marketing, relationship marketing and e-marketing, as well as social marketing, Islamic marketing and customer relationship management. I have taught all subjects in the field of marketing at the bachelor’s level and some subjects at the master’s level and I have books in international marketing, banking marketing and marketing information systems. A writer on societal issues on the Ammon website, in addition to about
Education
September 1998 - July 2001
musel University
Field of study
- Business Administration / Marketing
Publications
Publications (6)
The tourism sector in Jordan has a major role in the national economy. So,
this study aims to determine the role of Social media marketing activities as
an independent variable and the brand experience as moderator in the
relationship between Social media marketing activities and brand equity in
its dimensions (image of the brand, perceived quality...
This study aimed to reveal the effect of the electronic Islamic marketing mix strategies
(online product, online price, electronic promotion, electronic distribution, website
design, customer service, privacy, e-business security, virtual communities,
personalization) on forming a mental image with the influence of (Personal factors,
social factors...
The study aims to measure the impact of the application of electronic customer relationship
management on reputation management in telecommunications companies in Jordan. The study population
consists of the three telecom companies (Orange, Zain, Umniah) in Jordan. As for the random study sample, it is
made up of managers and heads of departments w...
It may be queried why highly-qualified and skilled employees are allowed to leave their organizations. This study aims to determine the main factors affecting employee retention and how employee retention affects organizational performance in the commercial banking sector in Jordan.
The employee retention drivers that are discussed in this study in...
استهدفت الدراسة الكشف عن أثر استخدام الانترنت تسويق خطاب الكراهية،" وقد استخدمت الدراسة المنهج
الوصفي التحليل في منهجيتها، ولخصوصية وحساسية موضوع الدراسة فقد اختار الباحثان وحدة معاينة الدراسة
من ذوي الخبرة والمعرفة واساتذة جامعيين وصحفيين ومحللين سياسيين واجتمااعين وفنياين مان مختلاف شارا
المجتمع الاردني، والذين تم تحديدهم بنا ًء على دراسة استطلا...
