Taylor Willmott

University of Adelaide · Business School

Environmental, health, and social change is complex and frequently is framed as a problem(s) to be solved. This framing focuses effort on delivery of solutions designed to change systemic environmental, health, and social problems. Theory, an organising framework for effort, remains under-utilised in behavioural and social sciences. An individual p...

This review assesses the extent of reported theory use in electronic health weight management interventions targeting young adults aged 18–35 years. Twenty-four eligible studies were identified. Two independent reviewers extracted data and coded for theory use using the Theory Coding Scheme. Overall, the mean total use of theory score was 6/23 (SD...

Inconsistencies are evident in definitions and interpretations of theory, application of theory, and reporting of theory use within the behaviour change field impeding cumulative knowledge advancement. Standardised frameworks and methods are needed to support the definition, application, and reporting of theory, and to assist researchers in underst...

Purpose Theory remains underused in social marketing despite many potential benefits that may arise if theory is concretely and consistently applied. In response to ongoing calls for standardised frameworks and methods, this study aims to present a four-step theory application process with the aim of supporting improved theory use across the entire...

This Special Issue in the Journal of Social Marketing aims to stimulate discourse within and beyond the social marketing discipline on the role and importance of participatory design (PD) in behavioural and social change initiatives, establish standards of practice for the field, showcase best practice case studies, and identify priorities for futu...

Background Prevention of obesity is economically and sociologically preferable to treatment, with early intervention key to preventing excess weight gain and obesity. The transition from adolescence to young adulthood is a critical intervention period. An expert-led, top-down model has dominated obesity prevention research and practice with limited...

Purpose Participatory design involves users and other key stakeholders in processes that aim to ensure solutions generated meet their needs. This paper compares the processes and outcomes of two participatory design approaches (design thinking and co-design) to examine their utility in co-creating innovative service solutions for reducing household...

Youth sexual violence and abuse (SVA) are leading public health and human rights issues around the world. Prevention is key to reducing SVA rates and minimising resultant harms. Despite advocacy for more collaborative approaches, knowledge of how to effectively engage young people and key stakeholders in the design, implementation, and evaluation o...

In late 2020, Social Marketing @ Griffith, Griffith University was commissioned by the Queensland Government to lead the community co-design process in Toowoomba. This work was undertaken with the support of Civic Assist, advice on YSVA from a University of the Sunshine Coast expert (Sexual Violence Research and Prevention Unit) and data collection...

Background There is limited evidence for successful weight gain prevention interventions targeting young adults. Developing effective interventions necessitates a theoretical model that can identify barriers and enablers for healthy eating and physical activity among young adults to support weight management. This study empirically examines the uti...

Obesity and diet-related health problems are complex, multi-factorial issues. Individual food choices are shaped by the wider context, and food environment level change is needed to support individual behaviour change. The food service sector can play an integral role, changing aspects of the food environment and contributing to improved consumer h...

Background: Young adulthood is a vulnerable period for unhealthy lifestyle adoption and excess weight gain. Scant attention has been focused on developing and evaluating effective weight gain prevention strategies for this age group. Electronic health (eHealth) offers potential as a cost-effective means of delivering convenient, individually-tailor...

Introduction: Game On: Know Alcohol, a school-based alcohol education program, aimed to educate adolescents on the harmful effects of (excessive) alcohol consumption. The program included two user-centered serious educational games, Perfect Pour and Dumb Driver. Purpose: To evaluate the objective effect of playing Perfect Pour and Dumb Driver on th...

BACKGROUND Young adulthood is a vulnerable period for unhealthy lifestyle adoption and excess weight gain. Scant attention has been focused on developing and evaluating effective weight gain prevention strategies for this age group. Electronic health (eHealth) offers potential as a cost-effective means of delivering convenient, individually-tailore...

This review sought to analyse current national and international food health initiatives in the food service sector; to consider the impact of those initiatives on consumer and public health; and describe the components needed for an effective scheme to improve the supply and purchasing of healthier food and drinks in Australian food services. Draw...

As obesity rates continue to rise, both effective prevention and treatment programs are urgently required. Combating obesity requires weight management programs that are accessible and scalable to large numbers of people. There is growing evidence that commercial programs, which combine behavior change techniques with the key motivators for changin...

Abstract available at: http://www.frontiersin.org/10.3389/conf.FPUBH.2017.03.00025/event_abstract Or: https://www.ucl.ac.uk/behaviour-change/events/cbc-conf17-abstracts.pdf

http://www.mang.canterbury.ac.nz/ANZMAC/ANZMAC%20proceedings%202016.pdf

http://www.ismconference.com.au/uploads/2/5/6/2/25627116/ismc_programme_2016.pdf

http://www.aasm.org.au/wp-content/uploads/2017/06/AASM-2016-ISM-Conference-Proceedings.pdf