Taylor Ruth

Taylor Ruth
University of Nebraska at Lincoln | NU · Department of Agricultural Education Leadership and Communication

About

34
Publications
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101
Citations

Publications

Publications (34)
Article
Full-text available
The industrial hemp market is expected to grow in upcoming years due to increased use in food, paper, and personal care products, opening new opportunities for farmers across the United States. An increase in hemp products provides an opportunity to better understand consumer preferences and to educate consumers on hemp. The purpose of this researc...
Article
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While focus group discussions have become popular across the communication research field, some researchers have pointed out the importance of studying group interactions within focus groups. However, most researchers used a qualitative approach and mostly explored the interaction between participants or between participants and the moderator. This...
Article
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Through the passage of the 2018 Farm Bill, hemp became a federally legal crop in the United States for the first time in nearly a half century. Farmers from across the country became interested in the potential of the crop and land-grant universities and other institutions of higher education were challenged with the task of closing an expansive kn...
Article
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The development of science and technology highly relies on public trust in science. However, previous studies have shown that the public trust may vary across different scientific issues. This research explored how the public trust in science varied between a general and context specific environment. A convergent mixed-methods design was conducted....
Conference Paper
For the first time in nearly a half century it is federally legal for farmers in the United States to grow industrial hemp. Farmers from across the country are investigating the potential of the newly legalized crop and are looking to research institutions for assistance. Land-grant universities and other institutions of higher education have been...
Article
The purpose of this study was to understand how consumers process information about different applications of biotechnology in food. The context of this study was the case of citrus greening, a bacterial disease infecting citrus groves around the world. The most promising solution to this disease involves the use of biotechnology, but it will be im...
Poster
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In the world of new media, it is common for consumers to express their opinions about food and agricultural topics (Dubois & Gaffney, 2014; Wickstrom & Specht, 2016). Despite consumer willingness to share opinions on food and agriculture, scientific and agricultural communities struggle to reach consumers with information about science and agricult...
Conference Paper
Full-text available
While focus group discussions have become popular across the communication research field, some researchers pointed out the importance of studying group interactions that happened within focus groups. However, most researchers have used a qualitative approach and mostly explored the interaction between participants, or between participants and the...
Conference Paper
Full-text available
The development of science and technology highly relies on public trust in science. However, previous studies have shown that the public trust may vary across different scientific issues. Applying new technologies to combat citrus greening was used as an example in this study. The research explored how the public trust in science varied between a g...
Article
The purpose of this study was to reexamine attitudes toward GM (genetic modification) science and explore whether tenets of the historic spiral of silence theory still exist to explain attitudes and willingness to expose attitudes. A national survey of 1,050 U.S. residents revealed the majority of respondents had positive attitudes toward GM scienc...
Article
Full-text available
The public lacks knowledge and connectedness to agriculture and natural resources in the United States, leading to a need for effective communications from agricultural and natural resources organizations. Trust is an integral component of communications, but it is not well understood how the public trusts the various organizations communicating ag...
Article
Full-text available
Consumer acceptance of new food technology, like genetically modified food, is essential for the product’s success. Consumers have been skeptical toward the technology of genetically modified food due to lack of knowledge by the public, negative portrayal of the technology by the media, and a lack of communication about the technology from those wh...
Article
Vitamin A deficiency (VAD) is a major issue in developing countries and affects approximately 250 million children, and blinding 500,000 a year. A proposed intervention to VAD is Golden Rice, a rice that has been genetically modified (GM) to contain beta-carotene, the precursor to Vitamin A. However, Golden Rice is often associated with negatively...
Article
Full-text available
Citrus is one of Florida's most prominent commodities, providing 66% of the total United States' value for oranges. Florida's citrus production decreased 21% in 2014 from the previous season, partly due to the disease citrus greening. The science of genetic modification (GM) is one of the most promising solutions to the problem. However, a majority...
Article
This study sought to determine if there were generational differences in Florida residents’ food safety knowledge and food safety behaviors. A total of 510 Florida residents responded to an online survey and represented five generational categories. A significant association was found between food safety behaviors and generations for disinfecting c...
Article
Consumers may prefer local food but do not always purchase it. A mixed methods research design was used to determine if there were differences between consumers’ preferences for Florida strawberries and their awareness of the state’s strawberry season. Using focus groups, researchers found that consumers preferred to purchase Florida strawberries b...
Article
Full-text available
Florida is the largest producer of strawberries in the United States during the winter months. Recently, Florida has faced competition from strawberries imported from Mexico during peak season. Studies have shown that using state branding can help promote local produce. Branding can create perceived differences between identical items, as well as s...
Article
Full-text available
Data collected using survey methodology is readily used to provide insight into improving international agricultural and extension education programs. The evolution of survey technology has allowed educators access to a growing number of audiences; however, the escalating quantity of surveys contributes to greater survey fatigue. Utilizing multiple...

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