Tatiana Bouzdine-Chameeva

Kedge Business School, Bordeaux · Operations Management and Information Systems

Wine tourism is a mutually beneficial opportunity for customers to experience a wine region and for wine producers to promote their individual practices and approaches in the wine- making process. This article aims to understand producers’ perspectives on the challenges they face when trying to protect their wine estate’s biodiversity as they devel...

Purpose This paper explores how hub-firms in a regional industrial cluster orchestrate resources to enhance the innovation capabilities of member firms and how this role changes as innovation projects develop. The work advances our understanding of how innovation-oriented clusters can drive the collaboration process, support the development of memb...

Conventional models of data envelopment analysis (DEA) are based on the constant and variable returns-to-scale production technologies. Any optimal input and output weights of the multiplier DEA models based on these technologies are interpreted as being the most favorable for the decision making unit (DMU) under the assessment when the latter is b...

While the environment plays a predominant role in the destination image, it has not been studied yet, whether ecosystem and biodiversity of vineyards can argue for wine tourism development. The qualitative findings of the study yield valuable insights regarding the relationship between eco-system, biodiversity and wine tourism.

Wine tourism activities present a diversification opportunity for wineries and could potentially improve the financial situation of a wine-producing estate. Facing the multitudes of structures and options, an understanding of the factors impacting profitability in this particular industry, could help wineries to adapt their strategies and be ensure...

According to the 2019 Intergovernmental Panel on Climate Change (IPCC) report, putting in place policies that support sustainable development is imperative. The carbon neutrality concept introduced in 2002 is an efficient way to manage the risks and reduce the vulnerabilities in the land and the food system. Given the pivotal role of sustainability...

Purpose This study aims to investigate the interacting effect of two forms of psychic distance (business and cultural) on export relationship management. Specifically, this research examines the moderating role of cultural distance in the effect of business distance on different dimensions of relationship management and financial export performance...

The efficiency of vineyards taking into account the environmental factors The article proposes to measure the efficiency of vineyards taking into account the environmental factor. The financial data of 38 Bordeaux wine companies were analyzed with the DEA method. Carbon footprint calculations use the consumption of pesticides, fertilizers and fuels...

In data envelopment analysis, cone extensions of production technologies are often used for the estimation of scale efficiency of decision making units. Furthermore, the non-increasing and non-decreasing returns-to-scale (NIRS and NDRS) technologies are often used for their returns-to-scale characterization. Although a number of new production tech...

Returns-to-scale (RTS) characterizations and the underlying notion of scale elasticity are important characteristics of production frontiers, in both parametric and nonparametric methodologies of efficiency and productivity analysis. In practical applications of these methodologies, the model of technology is often experimented with and modified be...

Georgia has a rich unbroken 8000-year history of wine production and is home to over 500 unique indigenous grape varieties. Despite the deep-rooted history and the recent growth of tourism to Georgia, the Georgian wine has not yet been showcased at the level it deserves. The idea of the National Wine Museum has been discussed for a long time, but t...

Listed among the UNESCO World Heritage Sites in 2007, Bordeaux city welcomes more than five million tourists annually. Sharing its age-old wine culture, demystifying its meaning, protecting and passing on this intangible universal heritage has become the mission of the important cultural wine centre “La Cité de Vin” that opened its doors in June 20...

Logistics innovations are dependent on technology and standardization. However moch of this relationship has focused on technical aspects. Associated transformation in organizational processes and co-creation designs can benefit these innovations. On this paper we provide the case of the leading logistics service provider in wine industry in France...

Extending research on cultural differences in aesthetic appreciation, this study shows how a more interdependent self-construal, a cultural and individual difference variable related to one's social self, impacts the influence of visual harmony on consumer evaluations of marketing artifacts’ attractiveness. Data were obtained via three studies from...

In recent years, companies have become increasingly concerned about environmental performance and the impact of their activity on the environment. Although the growing interest in sustainability, life-cycle assessment and carbon footprint analysis in literature is observed, there is still a lack of studies proposing evaluation methods to assess the...

Demand for the products change with the time and thus production, promotion, pricing, etc. should be adopted at the time. In general, it is true for many hi-tech consumer products such as PCs, Mobiles, TVs and phones where demand is low and prices are high in the beginning and demand pick-up with a possible price drop in the growth face. In this wo...

In this paper, we measure and decompose revenue inefficiency over time while accounting for all sources of technical inefficiencies. Our proposed decomposition exploits the dual relationship between the weighted additive distance function and revenue inefficiency in [Aparicio et al., 2016b]. With the aid of the Luenberger indicator, we decompose th...

The main purpose of this chapter is to study the wine distribution system in China. French red wines served as a yardstick in the study. The observations are derived from data collected for this research in the 49 semidirective interviews with important wine players in France, China and Germany. We compare China’s emerging and dynamic wine market t...

Purpose This article sets out to explore the experience design phenomenon in the cultural sector. Specifically, it purports to articulate a set of design characteristics that support the alignment between an organisation’s design intention (i.e. intended experience) and the actual experience of customers (i.e. realised experience). Design/methodo...

The air traffic growth rate above 4% per year boosts the entire aeronautics sector. The eco-design concepts are applied in aircraft production though the problem of aircraft recycling remains challenging. This article presents the current situation of reverse logistics of aircraft. We specifically explore the reverse logistics of other related sect...

Purpose – This paper introduces the term Branded Marketing Events (BMEs), and examines the role of its experiential components as a strategic tool for the facilitation of customer brand engagement. This study examines five experiential components of BMEs at events held in Australia and France to determine their respective impact on customer brand e...

Organizational ambidexterity has been well researched. Yet, the human resource perspective on this is non-existent. We contribute by providing an empirical understanding of HRM practices at a large MNC encompassing both structural and contextual ambidexterity. Our revelatory case design provides an in-depth investigation of a French MNC. Findings s...

Single-stage DEA models aim to assess the input or output radial efficiency of a decision making unit and potential mix inefficiency in a single optimization stage. This is achieved by incorporating the sum of input and output slacks, multiplied by a small (theoretically non-Archimedean infinitesimal) value epsilon in the envelopment model or, equi...

The primary objective of our paper is to assess French wine regions based on an environmental perspective to help in implementing sustainability in wine industry. We aim to evaluate the performance efficiency of the major French wine regions in terms of carbon footprint practices using data envelopment analysis (DEA). According to the FranceAgriMer...

Purpose: This study examines how self-construal, a key differentiator among cultures, impacts how attractive consumers find wine packages high versus low in visual harmony. Design/methodology/approach: Psychometric data were obtained via an online experiment from 950 respondents in Australia, Brazil, China, France, Germany, and Italy. Findings: The...

Purpose – This paper aims to examine consumer preferences and perceptions of rosé wine with an ultimate purpose of constructing a perceived image of rosé in the cross-cultural context. Design/methodology/approach – The study was conducted in four markets, comprising the USA, New Zealand, France and the UK. The data were collected via a structured...

Setting prices for prices for retail clearance sales is a difficult task with potential for very large opportunity costs. This paper develops both deterministic and stochastic demand one-period models for setting the prices for clearance inventories. A comparison of two models shows that the penalty of using the deterministic model for the stochast...

Value creation as a process achieved in a business relationship has turned out to be one of the fundamental questions in B2B marketing. We put forward the hypotheses that the value of a business relationship presents a particular combination in time of economic and non-economic (social) components, which are interrelated. A cognitive approach is im...

The literature on data envelopment analysis (DEA) often employs multiplier models that incorporate very small (theoretically infinitesimal) lower bounds on the input and output weights. Computational problems arising from the solution of such programs are well known. In this paper we identify an additional theoretical problem that may arise if such...

It has recently been shown that the incorporation of weight restrictions in models of data envelopment analysis (DEA) may induce free or unlimited production of output vectors in the underlying production technology, which is expressly disallowed by standard production assumptions. This effect may either result in an infeasible multiplier model wit...

This article presents a new research methodology for cognitive segmentation based on brand association networks. This application illustrates how brand association networks and cognitive segmentation can identify and describe the UEFA Champions League fans’ segments as a function of their cognitive content and structure. Four segments were identifi...

Our paper reports on the use of data envelopment analysis (DEA) for the assessment of performance of secondary schools in Malaysia during the implementation of the policy of teaching and learning mathematics and science subjects in the English language (PPSMI). The novelty of our application is that it makes use of the hybrid returns-to-scale (HRS)...

Purpose -The project was designed as a cross-cultural examination of consumer preferences, perceptions, and attitudes towards rosé wine. Design/methodology/approach -The study was conducted in four markets, comprising the US, New Zealand, France, and the UK. The data were collected via a structured self-administered survey through a combination of...

Since 2006 the conversion of vineyards to organic or biodynamic vineyards has been accelerating in France, and the annual rate of conversion varies between 20- 25% per year, attaining the total surface of 61.055 ha of bio vineyards in 2011. This growth is even more striking in the light of the shrinking total surface of vineyards and the decreasing...

Adopting an interpersonal communication perspective, this study examines the propositions that a salesperson's touch increases trust, which increases product evaluations and purchase intention. These relationships are evaluated in a contact and non-contact culture, with need for touch (NFT) examined as an additional moderator. An exploratory series...

Purpose: There is little doubt that the modern wine trade is becoming increasingly globalized. The world wine market presented by the mature markets (as EU) and the newly growing markets (as China, India, or Russia) faces major new challenges in this rapidly evolving situation, as the marketing changes bring along the evolution of distribution chan...

It is known that the incorporation of weight restrictions in models of data envelopment analysis may result in their infeasibility. In our paper we investigate this effect in detail. We show that the infeasibility is only one of several possible outcomes that point to a particular problem with weight restrictions. For example, the use of weight res...

The impact of wine experts, wine critics continue influencing the wine market, bloggers of wine lovers suggest personal judgments and give comments on wines they consume. Our work focuses on the impact of wine expert judgments versus the word-to-mouth effect on the dynamics of wine purchasing behavior. We assume the phenomenon is identical to other...

This case describes the drastic changes in sake distribution channels in Japan since 2000. The number of local sake breweries and amount of sake production has significantly decreased. In 2000 there were about 2,000 breweries in and by March 2009 their number had decreased to 1,353 breweries.1 A discussion of current sake distribution channels toge...

A knowledge worker today spends more than 70% of his time working collaboratively and not necessarily face to face, the team work often becomes asynchronized in time and place. Group support and a shared vision in this context become extremely important for an overall performance. The ANCOM-2 (ANalysis and COMparison of Maps) solution based on the...

Literature on ambidexterity has recently raised the importance of the complementary role of differentiation and integration of exploration and exploitation in the successful simultaneous management of these activities. However, so far, scholars of the field mostly focused on organizational designs that enable differentiation and integration. We con...

Pouvant représenter jusqu’à 100 % du chiffre d’affaires des viticulteurs, l’oenotourisme croît dans tous les vignobles du monde, mais de façon largement inégale. La France, l’un des premiers pays producteurs et consommateurs de vin au monde, la première destination touristique de la planète, se trouve pourtant face à ce nouveau « french paradox » d...

Simulation and game-based techniques are becoming increasingly popular methods of inquiry into complex service-science-related problems and phenomena. Integrating these techniques and models into the curriculum allows for students to visually learn about the objects of their study and the related concepts, interact with processes, components, and s...

Purpose: Wineries face an increasing need to add value to wine tourism experiences. The goal of this study is to measure the performance of wine tourism business in several wine regions of the world and explain how performance correlates with winery characteristics and the regional environment. We isolate four explanatory dimensions of performance:...

Relying on the extensive study of a multi-national Company, this work proposes a process view of the way firms balance tensions between exploring new knowledge and exploiting old one. First, ideas are generated throughout the organization. These ideas are funneled towards specific project teams that further develop and refine them. Second, projects...

Since 2006 the conversion of vineyards to organic or biodynamic vineyards has been accelerating in France, and the annual rate of conversion varies between 20- 25% per year, attaining the total surface of 61.055 ha of bio vineyards in 2011. This growth is even more striking in the light of the shrinking total surface of vineyards and the decreasing...

Mots-clés : Performance, production, efficiency value, DEA applications, wine sector, Bordeaux.

The dynamics of wine purchasing behavior is studied focusing on the respective impacts of the word-to-mouth versus wine expert judgements and reputations. To investigate the problem we apply the Galam model of opinion dynamics to agents who have to select a preference about which type of wine to buy given expert judgements, individual preferences a...

Since about 2005 the interest in natural wines has been increasing in the world wine market and in Japan in particular. However, Bordeaux natural wines have been facing challenges on the market, partly due to supply chain problems. Our work focuses on understanding the role and interactions of major actors of the Bordeaux wine scene and of natural...

The extensions to the variable (VRS) and the constant (CRS) returns-to-scale models developed by Banker and Morey are considered among the main approaches to the incorporation of exogenously fixed factors in models of data envelopment analysis (DEA). Recently, Syrjänen showed that the Banker and Morey CRS technology is not convex. Taking into accou...

Purpose: Wineries face an increasing need to add value to wine tourism experiences. The perception of a place, a sense of place may contribute into the visitors' memories. The aim of this study is to validate the notion of place identity perceived by local and non-local tourists and identify how the critical factors of winery's atmosphere and offer...

Purpose: The impact of wine experts, wine critics continue influencing the wine market, bloggers of wine lovers suggest personal judgments and give comments on wines they consume. Our work focuses on the impact of wine expert judgements versus the word-to-mouth effect on the dynamics of wine purchasing behaviour. This process is quite complex, many...

Despite the growing interest of consumers in natural wines over the last few years, organic winemakers face a number of barriers to further development. The European Union has difficulty in developing a credible regulatory environment for organic wine making with a common solution for the member states. There is confusion in existing definitions, r...

Purpose: With worldwide growth of exports and private label brands, wineries must allocate production across an increasing number of sales channels before demands are known. Misallocation may simultaneously result in surpluses in some channels and lost sales in others. Postponement, the purposeful delayed differentiation of products, could help wit...

Over the last few years, the interest towards organic or bio wines has been increasing on the world wine market. As with many organic products, organic wine is becoming more widely available and offering more choice to consumers. Organic wines are produced by specific management practices that take care of the environment and soil. Synthetic chemic...

Over the last few years, the interest towards organic or bio wines has been increasing on the world wine market. As with many organic products, organic wine is becoming more widely available and offering more choice to consumers. Organic wines are produced by specific management practices that take care of the environment and soil. Synthetic chemic...

Mapping is a well-known facilitation tool widely used for structuring problems and generating critical thinking. It focuses individuals on the concepts and links they use to make sense of their world and their knowledge. Maps are very much like street maps or high-way maps – they help individuals locate themselves in space, in this case, conceptual...

Résumé La réussite d'un processus de prise de décision dépend fortement de la complexité du problème et de la manière de le structurer afin de comprendre les enjeux, les objectifs, les actions et les conséquences possibles. Ceci est encore plus important pour les problèmes stratégiques. Quels sont les processus de détection des causes et d'évaluati...

In the age of increasing environmental instability and uncertainty, organizations are forced to change continuously and frequently drastically. Change processes are complex, often fuzzy, incomplete and imprecisely expressed despite the constantly growing volume of information to treat. There is neither time to act fore-sightedly nor is there enough...

Although the field of operations management has come a long way since its beginnings in scientific management, the field still appears somewhat amorphous and unstructured to many. Introductory operations management textbooks usually include a number of largely disjointed topics, which leave many students (and their instructors) without a coherent f...

This article develops a new approach for constructing causal maps called the Collective Causal Mapping Methodology (CCMM). This methodology collects information asynchronously from a group of dispersed and diverse subject-matter experts via Web technologies. Through three rounds of data collection, analysis, mapping, and interpretation, CCMM constr...

The problem of setting prices for clearing retail inventories of fashion goods is a difficult task that is further exacerbated by the fact that markdowns enacted near the end of the selling season have a smaller impact on demand. In this article, we present discrete-time models for setting clearance prices in such an environment. When demand is det...

Purpose – Faced with major new challenges in a rapidly evolving world market, small and medium‐sized enterprises (SMEs) in the wine sector in the Bordeaux region urgently need to reconsider their strategic options. This paper, through an analysis of the nature, role, and interaction of competencies in strategy‐making processes in the wine sector, a...

Switzerland. She has worked for Medtronic and consulted for Northwest Airlines. She teaches courses in quantitative methods, optimisation, IS and management. Professor Bouzdine-Chameeva's research is in the application of quantitative and qualitative (cognitive) methods to decision-making in management problems. Dr Glenn Browne is Associate Profess...

A so-called turn-around conceptual theory is brought forth to answer the question "When does planning rule reality and when does reality rule planning in change management?" The focus is on business transformation since it challenges all elements of processes/structures that have evolved over time. With the change in scope of transformation process...

In the framework of the standard repeat-sales model we present a new methodology for estimating house price indices, which is based on the application of a final compound return. This technique, while being straightforward, has a strong advantage as it avoids the revision of previous price trends after new data become available in later years. The...

The problem of the surface critical field Hc3 in the case of layered superconductors is considered. The ratio (≈1.7) between Hc3 and the parallel upper critical field is practically the same as in the quasi-3d case, although in the former case both fields diverge at some temperature T∗ below Tc. Nevertheless, in contrast with the 3d case, the super...