Tariq Hameed Alvi

Tariq Hameed Alvi
COMSATS University Islamabad | CUI · Department of Management Sciences

PhD
Currently working on the role of digitalisation in marketing. Learning about AI in marketing.

About

4
Publications
523
Reads
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29
Citations
Introduction
I earned my Ph.D. in Marketing from Business School, University of International Business and Economics (UIBE), Beijing–an AACSB, eQuis, and AMBA accredited business school. I teach advanced marketing and research courses to BBA and MBA students at COMSATS University Islamabad, Lahore, Pakistan. In research, I am broadly interested in investigating the marketing perspective of the sharing economy, online reputation systems, electronic commerce, and the interplay of religion and business ethics.
Additional affiliations
December 2013 - present
COMSATS University Islamabad
Position
  • Professor (Assistant)
Description
  • Teaching and research.
August 2007 - December 2013
COMSATS University Islamabad
Position
  • Lecturer
Description
  • Taught courses of strategy, marketing, and research.
Education
September 2015 - July 2020
October 2010 - June 2013
COMSATS University Islamabad Lahore
Field of study
  • Management Science (Marketing Ethics)
November 2003 - February 2006
University of the Punjab
Field of study
  • Marketing

Publications

Publications (4)
Article
You can download the full article for free until April 09, 2021 using the following link: https://authors.elsevier.com/c/1cbt55aO-of-vf ----------------------------------------------------------------------------------------------------------------- There exists evidence that online reviews in general and primary (or initial) reviews, in particula...
Article
Halal tourism has gained significant attention in the tourism and hospitality literature, yet the questions on Halalness remained unanswered. This study proposes a conceptual framework that investigates how the conflicting halal attributes-conflicting halalness, conflicting social servicescape, conflicting atmospherics-lead to Muslim tourists' atti...
Article
Full-text available
The primary purpose of this study was to explore the indirect effect of intrinsic religiosity and extrinsic religiosity on ethical intention through ethical judgment. A review of the literature shows the need for more research at the intersection of religiosity and ethics, especially in non-Western, highly religious contexts. This research, therefo...
Conference Paper
Full-text available
This research investigated the degree of prevalence of institutionalization of ethics in Pakistan across organizations, the effect of explicit ethics institutionalization on implicit ethics institutionalization (aka ethical work climate), and the contingent role of the sector, market context, and gender by employing time-lagged survey research desi...

Questions

Questions (2)
Question
Now, when running data analysis should I standardize the relevant variable or not? What could be the implications for either of the approach?

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