Tareq Rasul

Tareq Rasul
Australian Institute of Business · Department of Marketing

Doctor of Business Administration

About

30
Publications
11,081
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181
Citations
Introduction
I have around 12 years’ experience in the tertiary education sector in teaching and research. My research interests are multi-disciplinary and lie in the areas of digital marketing, social media, technology adoption, customer engagement, consumer behaviour, entrepreneurship and tourism. I continually strive to identify contemporary and meaningful research topics that revolve around my research interests. Research collaboration is always welcome.

Publications

Publications (30)
Article
Full-text available
Halal tourism represents a distinct segment of the tourism industry for Muslims where relevant services adhere to the Islamic Shariah teachings. Halal tourism has already received increased attention in both non-Muslim and Muslim regions. The aim of this study is to clarify the ambiguity surrounding the concept of halal tourism. To achieve this aim...
Article
Full-text available
The purpose of this study is to systematically review the existing literature on Islamic marketing and its major impacts on consumer behaviours. In addition, this study seeks to shed light on global trends and dynamics beyond Islamic marketing and how Islam, as one of the most prominent religions worldwide, affects the consumption and purchasing ch...
Article
Abstract Purpose – This study aims to provide an overview of bank marketing through a retrospection of the International Journal of Bank Marketing (IJBM), the leading journal for bank marketing. Design/methodology/approach – This study conducts a bibliometric analysis to analyze the performance and intellectual structure of bank marketing literatur...
Article
Full-text available
Customer engagement (CE) is a marketing concept that emerged after the new millennium. Despite flourishing interest on CE among marketing academics and professionals, no review, to date, has provided a comprehensive overview of the past, present, and future trends of CE. Instead, past reviews on CE are often limited to conceptual (e.g., construct)...
Article
Full-text available
Customer engagement (CE) is a marketing concept of great importance and the rise of social media has further amplified the importance of this concept. Yet, our understanding of the progress of CE research remains limited due to the absence of a one-stop state-of-the-art overview of the concept that considers its manifestation on social media. To ad...
Article
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Social media use has proliferated and is now omnipresent in the public sector. Here we conduct a pragmatic review of existing research on government and public service organization use of social media, using an interrogative approach (i.e., what, who, why, how, and where to) to develop a theory that encapsulates the unique peculiarities of social m...
Chapter
Full-text available
This chapter explores the mechanisms and measures for implementing and evaluating the impact of networking practices in the online higher education environment. It draws on the extensive experience of a fully online Australian business school for working adults in using social networking and social activities to enhance learning, build community, i...
Chapter
This chapter first briefly discusses the expected learning outcomes (i.e., skills and competencies) in entrepreneurship education, including creativity, innovation, industry-specific knowledge, decision-making, risk-taking, problem-solving, leadership qualities, ethics, and social responsibility. Next, the chapter examines whether the conventional...
Article
Abstract Purpose – This study aims to present a retrospective of the Journal of Research in Interactive Marketing (JRIM) on its 15th anniversary. The retrospective includes an analysis of JRIM’s growth in publication and citation, and an exploration of the journal’s major themes and methodologies employed. Design/Methodology/Approach – This study u...
Article
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the purpose of this study is to examine the antecedents of customers' continuance intention to use mobile banking services applications (MBsas) during the cOViD-19 pandemic. Grounding on the technology acceptance Model, theory of Planned Behavior, and cognitive load theory, an integrated conceptual framework was proposed and tested incorporating ps...
Article
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The adoption of mobile health (m-Health) applications (apps) has been widely studied, but their continued use has not. This study endeavours to address this gap by examining the factors that motivate consumers to continue to use sugar-related mobile apps in Australia. To do so, this study extrapolates the technology acceptance model for technology...
Chapter
Full-text available
In today’s technologically advanced world, ensuring a positive customer experience (CX) is crucial for every organisation. Organisations are using all available methods and technologies to provide better CX to their customers. Big data analytics (BDA) that has emerged in the business domain in the last decade has been playing a critical role in thi...
Article
Full-text available
Virtual reality (VR) has benefitted the tourism industry from the economic and marketing perspectives by improving the image of tourism destinations, increasing the attraction of potential tourists, increasing revenues and increasing competitive advantage (Bonetti et al., 2018; Hyun & O'Keefe, 2012; Jung & tom Dieck, 2017; Moorhouse et al., 2018)....
Article
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This post-publication review offers a meta-discussion of critical reviews based on the seminal work of Clarke (2020).
Article
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Abstract: Courageous research that challenges mainstream assumptions is highly encouraged and widely sought. However, building a good case for this bold task is not easy. In this paper, we sought to provide key takeaways for future tourism and recreation research that wishes to challenge mainstream assumptions. To do so, we critically reviewed the...
Article
Full-text available
Elderly diabetic patients in developed countries have been widely using digital health wearables for many years to manage their diabetes-related health data accurately. To encourage the increased adoption of digital health wearables among elderly diabetic patients in a developing country, Bangladesh, this study investigated the factors that influen...
Article
Full-text available
The increasing uberization of work has emerged as an intrinsic part of our digitalized society, allowing opportunities for unbridled success for global firms using gig work. The purpose of the present study is to investigate the integrative effect of self-determination and job characteristics on the joy of gig work with the mediating influence of g...
Article
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This paper aims to investigate the role of business intelligence systems in the relationship between organizational learning culture and organizational performance in the healthcare context. A quantitative approach was applied to identify the hypothesized relationships. Data was obtained from a survey of 217 mid- and top-level hospital managers of...
Article
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Research on developing economies is deficient in analysing institutional quality dimensions that are beyond standard determinants of the provision of credits by banks. This study fills this gap by adopting a broad-based modelling approach in examining the effects of institutional quality on credit provided by banks for a large sample of developing...
Article
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Pursuing businesses through social media platforms has become an interesting trend for female entrepreneurs in the last few years and in modern society. It appears as a beneficial online tool to promote new entrepreneurial ideas and a key factor for innovation, poverty reduction, employment, and economic growth in many global rising economies, as w...
Chapter
Full-text available
A social network refers to a network of social interactions using various social media sites such as Facebook, WhatsApp, Twitter, Snapchat, Instagram, Pinterest and LinkedIn. This chapter will first explain various concepts of social commerce involving the use of social networks and then elaborate on the key characteristics of social commerce and w...
Article
Full-text available
Purpose – Social media continues to be the major influencer in the lives of the millennial and generation-z in many regions of the world; especially in influencing their travel decisions. In order to validate such relationship, a systematic literature review with an end goal of closing the current gaps in knowledge with regard to the impact of soci...
Article
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In this special issue research from different parts of the world comes together: The USA, Italy, Greece, Switzerland, New Zealand, India and UK and give input to new progress on the developments around Web Based Communities and Social Media. Its main focus is how the subtler layers of community awareness may transform into manifest loyalty and web...
Article
Full-text available
This post-publication review deals with the paper titled ‘Social Structure of Social Media Research in Tourism and Hospitality’ by Fuad Mehraliyev, Youngjoon Choi and Mehmet Ali Koseoglu, which was published in the Journal Tourism Recreation Research (2019; 44(4); 451–465), The authors tried to give specific answers to the aforementioned questions,...
Article
This Post Publication Review is based on a recent qualitative and narrative-based article by Paul Taylor, Warwick Frost and Jennifer Laing on ‘Exploring How Entrepreneurial Actors Shape Tourism Development: The Case of Mountain Bike Tourism at Rotorua’ that was accepted for publication earlier this year in the Journal of Tourism Recreation Research...
Conference Paper
Full-text available
Just like any other religious groups, Muslim consumers increasingly buy food online. Although purchase decision making around Halal food is known in conventional brick-and-mortar store environment, not much is known about Muslim consumers' purchase behaviour of Halal foods in online context. The purpose of this study is therefore to explore how Mus...
Article
Three schools of thought within relationship marketing, inter-organizational, customer relationship, and customer valuation research, are all analyzed within the scope of marketing practice. Each school of thought is analyzed in line with marketing productivity, and the research that follows helps to demonstrate the success of each approach. Furthe...
Conference Paper
Full-text available
Historically, the examination of personal values has held a distinctive role in the applied psychology literature, having been frequently used to foster an understanding of the types of work environments pursued by individuals (Lofquist & Dawis, 1978). In recent years, however, values research has focused increasingly on implications of broader...

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Project (1)
Project
In this digital era, the role of mobile applications used to address health issues is vast. Many applications exist to tackle health issues and monitor health. Such applications potentially inform consumers and can potentially aid consumers in weight-loss and obesity management. The role of such applications in informing consumers and their choice behaviour is critical in understanding the behaviour of consumers in this digital age (Bert et al., 2014; Hebden et al., 2012; West et al., 2013; West et al., 2017). In Australia to date, there is a gap in the literature regarding the knowledge, awareness, comprehension and adoption behaviours of consumers in terms of their sugar-related nutrition and the impact of mobile applications on consumer food choices. The Technology Acceptance Model (Davis, 1989) formed the basis of the current theoretical framework. For various technologies, TAM has been used in its extended and modified form to determine customers’ intention to use and adopt them (Venkatesh & Davis, 2000), along with health-related technologies and services (Egea & Gonzalez, 2011; Yarbrough & Smith, 2007). According to Yadav & Mahara (2017), it is not sufficient to use only perceived usefulness (PU) and perceived ease of use (PEOU) as per the original TAM (Davis, 1989) to understand customers’ intention to adopt a technology, and as a result, TAM has been extended and modified for many studies in the past. Our study warrants the adoption of TAM with a few more variables to understand the influence(s) of mobile apps in building an awareness of sugar-related products among Australian customers.