Tareq Rasul

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Verified

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• Doctor of Business Administration
• Associate Professor at Gulf University for Science & Technology

Halal tourism represents a distinct segment of the tourism industry for Muslims where relevant services adhere to the Islamic Shariah teachings. Halal tourism has already received increased attention in both non-Muslim and Muslim regions. The aim of this study is to clarify the ambiguity surrounding the concept of halal tourism. To achieve this aim...

Customer engagement (CE) is a marketing concept that emerged after the new millennium. Despite flourishing interest on CE among marketing academics and professionals, no review, to date, has provided a comprehensive overview of the past, present, and future trends of CE. Instead, past reviews on CE are often limited to conceptual (e.g., construct)...

Customer engagement (CE) is a marketing concept of great importance and the rise of social media has further amplified the importance of this concept. Yet, our understanding of the progress of CE research remains limited due to the absence of a one-stop state-of-the-art overview of the concept that considers its manifestation on social media. To ad...

This paper examines the potential benefits and challenges of using the generative AI model, ChatGPT, in higher education, in the backdrop of the constructivist theory of learning. This perspective-type study presents five benefits of ChatGPT: the potential to facilitate adaptive learning, provide personalised feedback, support research and data ana...

Tourist engagement (TE) has gained prominence in academia and industry. While previous studies have focused on exploring TE in tourism and hospitality, no consolidated empirical study has been conducted. We conducted a comprehensive meta-analysis using data from 73 independent studies retrieved from 72 papers, with a total sample size of 41,757. Ou...

Students' acceptance of various technologies in their learning process has long been of interest to academics and practitioners. Amongst other models, the Technology Acceptance Model (TAM) has predominated in this area. Nevertheless, there has not been a single empirical study that has analyzed and compiled the results of all these TAM-based studie...

The integration of robots in customer service has attracted considerable interest from both academia and industry. While some studies highlight positive impacts on customer experience, others report neutral or negative outcomes. This meta-analysis synthesises findings from 25 articles comprising 62 independent studies, 147 effect sizes, and a cumul...

This paper examines the effects of perceptual similarity and how choice uncertainty through visual attention affects copycat brand evaluation. Four studies demonstrate that perceptual similarity affects copycat brand evaluation in a noncomparison scenario. We show that high levels of perceptual similarity with the leader brand tend to reduce uncert...

The proliferation of social media has begun to reshape the traditional dynamics of sales processes, an assumption central to contemporary research in this domain. This transformation has prompted an investigation into the relationship between social media use and firm performance, a pivotal query within the landscape of empirical theoretical models...

Diverse and fragmented conceptualizations mark the growing field of brand hate research. This study's primary objective is to demystify the intricate dynamics of brand hate and pave a clear trajectory for subsequent investigations in this domain. This study employs a rigorous meta-analytic structural equation modelling (MASEM) approach, synthesizin...

This chapter explores the transformative potential of artificial intelligence (AI) in higher education, focusing on the impacts of generative artificial intelligence and large language models. With AI’s rapid adoption across many sectors, the education landscape faces a dual challenge: harnessing AI’s capabilities for enhancing learning experiences...

Purpose – The rise of mobile technologies has driven rapid growth in mobile banking (m-banking), making service quality a central area of inquiry for researchers and industry practitioners alike. Despite this focus, the understanding of service quality in m-banking remains fragmented. In this regard, article endeavors to provide a comprehensive, st...

This study proposed and tested a theoretical model, which investigates the effect of perceived-brand relationship orientation (PBRO) on consumer brand identification (CBI) and brand performance (BPR) through the moderating effect of consumer engagement value (CEV) with luxury hotel brands. We collected data from luxury hotel brand consumers and tes...

Purpose This paper aims to analyze the effects of a fresh start mindset on attitudes toward the banks. Furthermore, we try to predict how optimism judgment bias and arousal can affect the effects of the fresh start mindset through three research questions. Design/methodology/approach Three experiments explored the effect of the fresh start mindset...

The Internet of Things (IoT), a pivotal technology in enhancing user connectivity, faces a paradox: its widespread potential yet limited consumer adoption. This study addresses this dichotomy by synthesizing a large-scale meta-analytic structural equation modeling (MASEM) and hierarchical linear meta-analysis (HiLMA) of 2,736 effect sizes from 52,6...

This contribution discusses Internet Marketing, presenting its evolution from basic direct marketing to a sophisticated, data-driven domain shaped by technological advancements like Artificial Intelligence (AI) and the Internet of Things (IoT). It contrasts internet marketing with traditional methods, emphasizing interactive, targeted communication...

This paper explores binary food choices through the lens of information load theory. We conducted two laboratory studies using the eye-tracking approach to understand the influence of the high menu complexity on visual attention for virtue versus vice food options. This paper also examined the moderating effect of time on the initial fixation. Our...

The introduction of Artificial Intelligence (AI), specifically Generative AI (GenAI), has significantly transformed the higher education landscape. Despite the opportunities GenAI offers to students, they pose significant challenges for academic integrity. Thus, it is crucial for higher education institutions (HEI) to balance the use of GenAI for e...

This study synthesized and integrated findings from diverse research on the antecedents and moderators of student loyalty in the higher education sector. Through a comprehensive meta-analysis, the research sought to understand the primary drivers of student loyalty and the potential cultural and contextual indicators that might influence these rela...

This study examines the relationship between food safety risk perception (FSRP) and social similarity, utilizing eye-tracking to uncover how consumers process information on food labels. Central to our inquiry is that perceived similarity influences how individuals assess and react to food safety risks. Our research posits that individuals who see...

This study investigates the impact of reward timing (immediate versus delayed rewards) on conative loyalty (deliberate, intention-based commitment to repeatedly choose a specific brand, even in the face of competing alternatives) within tourism and hospitality loyalty programs. Employing eye-tracking technology, we examine how different levels of f...

This chapter aims to introduce the concept of ethical marketing, highlight its importance, and discuss the key frameworks and theories used in ethical marketing decision-making. The significance of marketing ethics cannot be overstated, as it directly impacts a business's reputation and success. Since 1967, when Robert Bartels published a groundbre...

Big data analytics have impacted nearly every service industry in the last decade. Furthermore, using artificial intelligence in big data analytics has introduced a new trend, resulting in different performance types, e.g., sales, marketing, innovation, organizational, financial, and operational. A systematic review of the empirical results from pu...

This study explores the evolution of customer engagement in the digital era for businesses, a crucial concept in today’s interconnected marketplace facilitated by a variety of digital platforms. The study identifies a gap in the comprehensive understanding and conceptualisation of digital customer engagement across various social media platforms an...

Purpose This study aims to synthesize and integrate findings from diverse research on the antecedents and moderators of customer loyalty in the banking sector. Through a comprehensive meta-analysis, the research seeks to understand the primary drivers of bank loyalty and the potential cultural, economic and social indicators that might influence th...

Tourism destinations. in particular natural world heritage sites, can have multiple orientations, namely cognitive (learning), affective (hedonism), and sustainability (nature). This study seeks to investigate how tourists can be attracted to visit such destinations using virtual reality (VR). Using the Sundarbans mangrove forest (Bangladesh) as a...

The present research proposes and tests a conceptual model of the effects of mindsets (stress-based vs. fresh-start-based) on the relationship between compensations (discount coupons vs. bonus reward points) and repatronage intention in loyalty programs. In two experiments, we tested the effects of two compensation practices on repatronage intentio...

The current study examines how corporate advertising efficiency (estimated using data envelopment analysis) is impacted during economic recessions. The study then investigates how advertising efficiency affects stock price volatility in recession and non-recession times. Drawing on the resource-based view and contingency theory, this study utilizes...

Purpose – Over recent years, the multi-stakeholder role in sustainable ecotourism within Asia has emerged as a crucial narrative for sustainable ecotourism management across countries on the continent. This trend is perhaps due to the fact that ecotourism is one of the most rapidly growing sectors within the tourism industry. However, to date, no r...

Although insights into consumer-brand-engagement (CBE), experience, and relationship quality are recognized as significant research priorities, limited remains recognized about the dynamics of these, and individual/organizational factors, as therefore, investigated in this research. Employing resource-based-view and relationship-marketing-theory, w...

Tourism and hospitality are the major contributors to the service sector for job crea tion and socio-economic development globally (UNWTO, 2021), and they have been devastated by the COVID-19 pandemic (UNWTO, 2021; WEF, 2020). The tourism and hospitality industry plays an important role in economic activities and customer engagement (CE), though it...

Technology and its continuous advancement facilitate human beings to get rid of their criticality and limitation. Applied artificial intelligence (AAI) is one of the latest forms that delimited the limitation of human beings. Smartwatch acts as an applied artificial intelligence to assist various patients to check medical care without going to hosp...

While previous research suggests that nostalgia can stimulate future-oriented motivation and goal pursuit, the presence of conflicting findings complicate our understanding of the psychological and behavioral consequences of nostalgia. This study introduces and empirically validates a theoretical framework for nostalgia through a meta-analysis of 9...

Product scarcity can influence purchase decisions, but this relationship is multifaceted due to the influence of various cues. This study aims to integrate knowledge on this subject through a meta-analysis. The findings suggest that the likelihood of purchasing a scarce product is greater under (i) scarcity conditions of excessive demand (rather th...

Contemporary retail studies have tended to discover how the organization of displays can evoke increased consumer attention. This paper assumes that there are conditions in retail that make the organization of exhibitions unfeasible. Thus, the purpose is to examine how disorganization cues shelf displays foster surprise through information search a...

Though brand co-creation (BCO) and customer brand engagement (CBE) are identified as important research priorities-, empirically-derived insights into their relationship with tourism consumers’ consequent destination revisit intention remains limited, particularly during COVID-19. In reply to this gap, we develop service-dominant-logic (SDL) and el...

This paper presents a qualitative comparative assessment of the Australian and New Zealand tourism industry performance following the emergence of the COVID-19 pandemic. The analysis focuses on a qualitative evaluation of achievements in several key tourism aggregates from 2020 to 2021 and compares them with industry achievements in 2019. The asses...

Although consumer-brand-engagement (CBE) and consumer-brand-experience (CBX) are identified as important research priorities, empirically-based insights regarding their relationship with tourism consumers’ resulting consumer-value cocreation (CVC), emotional-attachment and consumer-based-brand-equity (CBBE) remains scant, particularly during COVID-...

Purpose: Although many studies have sought to address the topic of continuance intention among Fintech customers, the reported findings are fragmented. Therefore, the present study proposes a research model that integrates the main constructs involved in Fintech continuance intention. Design/methodology/approach: The current study uses a meta-anal...

Redefining Virtual Teaching Learning Pedagogy Online education is now a growing and critical piece of modern-day infrastructure and this book details how virtual teaching and learning can continue to be transformed through leveraging digital platforms. In the current technology-driven era, education systems are undergoing major changes by adopting...

Despite the risk of negative consequences from bad publicity, many brands continue to engage in unethical marketing. With unethical marketing being widely reported in the media, this study commenced with the assumption that awareness of consequences (AC) has little impact on ethical decision-making (EDM). This assumption, however, was empirically r...

In recent decades, a new branch of marketing called ‘neuromarketing’ has received considerable attention from both academics and marketers. It involves the combined use of traditional marketing tools, psychology and neuroscience. Neuromarketing offers an in-depth insight and understanding of human cognition and consumer behaviour. Marketers can lea...

This study investigates the effectiveness of Vlogs as an advertising tool to promote the tourism sector in Pakistan using Ducoffe’s Advertising Value Model and stimulus-organism-response (S-O-R) framework, and its subsequent effect on customer engagement behaviours (CEBs). Data were collected from generation Z through both the online and offline me...

In today’s technologically advanced world, ensuring a positive customer experience (CX) is crucial for every organisation. Organisations are using all available methods and technologies to provide better CX to their customers. Big data analytics (BDA) that has emerged in the business domain in the last decade has been playing a critical role in thi...

Firms' advertising expenditure and its impact on their stock performance have been widely studied. However, existing reviews have often considered them independently, resulting in a fragmented understanding of the progress and contribution of their joint investigation. To address this gap, we conduct a 60-year review of advertising expenditure and...

Social media use has proliferated and is now omnipresent in the public sector. Here we conduct a pragmatic review of existing research on government and public service organization use of social media, using an interrogative approach (i.e., what, who, why, how, and where to) to develop a theory that encapsulates the unique peculiarities of social m...

This chapter explores the mechanisms and measures for implementing and evaluating the impact of networking practices in the online higher education environment. It draws on the extensive experience of a fully online Australian business school for working adults in using social networking and social activities to enhance learning, build community, i...

This chapter first briefly discusses the expected learning outcomes (i.e., skills and competencies) in entrepreneurship education, including creativity, innovation, industry-specific knowledge, decision-making, risk-taking, problem-solving, leadership qualities, ethics, and social responsibility. Next, the chapter examines whether the conventional...

Abstract Purpose – This study aims to present a retrospective of the Journal of Research in Interactive Marketing (JRIM) on its 15th anniversary. The retrospective includes an analysis of JRIM’s growth in publication and citation, and an exploration of the journal’s major themes and methodologies employed. Design/Methodology/Approach – This study u...

the purpose of this study is to examine the antecedents of customers' continuance intention to use mobile banking services applications (MBsas) during the cOViD-19 pandemic. Grounding on the technology acceptance Model, theory of Planned Behavior, and cognitive load theory, an integrated conceptual framework was proposed and tested incorporating ps...

Abstract Purpose – This study aims to provide an overview of bank marketing through a retrospection of the International Journal of Bank Marketing (IJBM), the leading journal for bank marketing. Design/methodology/approach – This study conducts a bibliometric analysis to analyze the performance and intellectual structure of bank marketing literatur...

The adoption of mobile health (m-Health) applications (apps) has been widely studied, but their continued use has not. This study endeavours to address this gap by examining the factors that motivate consumers to continue to use sugar-related mobile apps in Australia. To do so, this study extrapolates the technology acceptance model for technology...

Virtual reality (VR) has benefitted the tourism industry from the economic and marketing perspectives by improving the image of tourism destinations, increasing the attraction of potential tourists, increasing revenues and increasing competitive advantage (Bonetti et al., 2018; Hyun & O'Keefe, 2012; Jung & tom Dieck, 2017; Moorhouse et al., 2018)....

This post-publication review offers a meta-discussion of critical reviews based on the seminal work of Clarke (2020).

Abstract: Courageous research that challenges mainstream assumptions is highly encouraged and widely sought. However, building a good case for this bold task is not easy. In this paper, we sought to provide key takeaways for future tourism and recreation research that wishes to challenge mainstream assumptions. To do so, we critically reviewed the...

Elderly diabetic patients in developed countries have been widely using digital health wearables for many years to manage their diabetes-related health data accurately. To encourage the increased adoption of digital health wearables among elderly diabetic patients in a developing country, Bangladesh, this study investigated the factors that influen...

This paper aims to investigate the role of business intelligence systems in the relationship between organizational learning culture and organizational performance in the healthcare context. A quantitative approach was applied to identify the hypothesized relationships. Data was obtained from a survey of 217 mid- and top-level hospital managers of...

Research on developing economies is deficient in analysing institutional quality dimensions that are beyond standard determinants of the provision of credits by banks. This study fills this gap by adopting a broad-based modelling approach in examining the effects of institutional quality on credit provided by banks for a large sample of developing...

Pursuing businesses through social media platforms has become an interesting trend for female entrepreneurs in the last few years and in modern society. It appears as a beneficial online tool to promote new entrepreneurial ideas and a key factor for innovation, poverty reduction, employment, and economic growth in many global rising economies, as w...

A social network refers to a network of social interactions using various social media sites such as Facebook, WhatsApp, Twitter, Snapchat, Instagram, Pinterest and LinkedIn. This chapter will first explain various concepts of social commerce involving the use of social networks and then elaborate on the key characteristics of social commerce and w...

Purpose – Social media continues to be the major influencer in the lives of the millennial and generation-z in many regions of the world; especially in influencing their travel decisions. In order to validate such relationship, a systematic literature review with an end goal of closing the current gaps in knowledge with regard to the impact of soci...

In this special issue research from different parts of the world comes together: The USA, Italy, Greece, Switzerland, New Zealand, India and UK and give input to new progress on the developments around Web Based Communities and Social Media. Its main focus is how the subtler layers of community awareness may transform into manifest loyalty and web...

This post-publication review deals with the paper titled ‘Social Structure of Social Media Research in Tourism and Hospitality’ by Fuad Mehraliyev, Youngjoon Choi and Mehmet Ali Koseoglu, which was published in the Journal Tourism Recreation Research (2019; 44(4); 451–465), The authors tried to give specific answers to the aforementioned questions,...

The increasing uberization of work has emerged as an intrinsic part of our digitalized society, allowing opportunities for unbridled success for global firms using gig work. The purpose of the present study is to investigate the integrative effect of self-determination and job characteristics on the joy of gig work with the mediating influence of g...

The purpose of this study is to systematically review the existing literature on Islamic marketing and its major impacts on consumer behaviours. In addition, this study seeks to shed light on global trends and dynamics beyond Islamic marketing and how Islam, as one of the most prominent religions worldwide, affects the consumption and purchasing ch...

This Post Publication Review is based on a recent qualitative and narrative-based article by Paul Taylor, Warwick Frost and Jennifer Laing on ‘Exploring How Entrepreneurial Actors Shape Tourism Development: The Case of Mountain Bike Tourism at Rotorua’ that was accepted for publication earlier this year in the Journal of Tourism Recreation Research...

Just like any other religious groups, Muslim consumers increasingly buy food online. Although purchase decision making around Halal food is known in conventional brick-and-mortar store environment, not much is known about Muslim consumers' purchase behaviour of Halal foods in online context. The purpose of this study is therefore to explore how Mus...

Three schools of thought within relationship marketing, inter-organizational, customer relationship, and customer valuation research, are all analyzed within the scope of marketing practice. Each school of thought is analyzed in line with marketing productivity, and the research that follows helps to demonstrate the success of each approach. Furthe...

Historically, the examination of personal values has held a distinctive role in the applied psychology literature, having been frequently used to foster an understanding of the types of work environments pursued by individuals (Lofquist & Dawis, 1978). In recent years, however, values research has focused increasingly on implications of broader...