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Introduction
Tarek Abid currently works at Institut Polytechnique UniLaSalle. Tarek does research in Business Ethics, Business Administration and Marketing. Their current project is 'Authentic CSR'.
Current institution
Publications
Publications (16)
Recent research has embraced the idea that digitalization is becoming a significant factor in addressing sustainability challenges. Digital platforms are becoming integral to this dynamic, opening a vast spectrum of possibilities that remain insufficiently explored. Alongside the growing expansion of digital platform initiatives, agriculture faces...
Pour répondre aux défis du développement durable, la transformation numérique de l’agriculture est considérée aujourd’hui comme une priorité mondiale. Les plateformes numériques sont au coeur de ce processus de transformation et couvrent l’ensemble des domaines d’activité agricole –production, ressources et débouchés. L’objectif de cette recherche...
Cette recherche examine l’impact des perceptions des pratiques de Responsabilité Sociétale des Entreprises (RSE) sur le bouche-à-oreille positif (BAO) des employés, un levier essentiel de l’attractivité organisationnelle. S’appuyant sur la théorie de l’identité sociale, l’étude explore le rôle de la fierté organisationnelle en tant que mécanisme mé...
While local products can be purchased in various distribution channels (direct, indirect and conventional circuits) most research and studies associate them almost exclusively with direct-to-consumer channel. The purpose of this study, conducted with 731 Quebec consumers, is to distinguish the motivations for buying local food products in these dif...
Social responsibility has become a cornerstone of brand management, enabling brand differentiation in a high growth market. By distinguishing between symbolic and utilitarian associations of social responsibility, our study identifies two levers for consumer brand commitment. We posit that utilitarian associations enhance consumer brand commitment...
Social responsibility has become a cornerstone marketing policy, enabling brand differentiation in a high-growth market. By distinguishing between symbolic and utilitarian associations of social responsibility, our study identifies two levers for consumer brand commitment. We posit that utilitarian associations enhance consumer brand commitment by...
Social responsibility has become cornerstone marketing policy, enabling brand differentiation in a high growth market. By distinguishing between symbolic and utilitarian associations of social responsibility, our study identifies two levers for consumer brand commitment. We posit that utilitarian associations enhance consumer brand commitment by st...
The main objective of this research is to provide a tool for measuring the consumer perception of socially responsible brands (BSR perceived) during the purchase process. From the work on corporate social responsibility and its perception by consumers (perceived CSR), a rigorous methodological approach (Churchill, 1979; Gerbing, Anderson, 1988) was...
The purpose of this paper is to evaluate the buying motivations for local food products based on the distribution channels. The survey of 1,100 Quebec consumers allowed us to identify three distribution channels of local food products. The buyers of local food in the direct channels place more importance on social and health motivations, while buye...
This research seeks to understand how perceptions of social responsibility of brands influence the consumer engagement process. We confirm the influence of perceptions of social responsibility on consumer engagement with the brand and offer a new reading of the relational processes at work. The identification of the consumer to the brand plays a pa...
The main target of this research is to adapt an adequate tool of measurement for perceived social responsibility brand for consumers (Perceived CSR) during the process of purchase. For that propose, one of support on the works relative to corporate social responsibility (CSR) and the results of theses researches from the point of view of the consum...
Centre de recherche sur le transport et la logistique L'influence de la responsabilité sociale des marques sur le processus d'engagement des consommateurs : Le rôle médiateur de l'identification à la marque Thèse présentée et soutenue publiquement le 15 Novembre 2013 par Tarek ABID En vue de l'obtention du Doctorat en sciences de gestion L'influenc...
Cette étude tente de comparer le processus de traitement cognitif des
consommateurs en prenant en considération la fidélité à la marque et
l’innovativité du client. Plus spécifiquement, elle tente de voir le degré
de similarité entre le processus de traitement cognitif des non-fidèles et
celui des innovateurs. Par la même occasion, les processus co...
