Tanja Schneider

Tanja Schneider
University of St.Gallen · School of Humanities and Social Sciences

PhD

About

38
Publications
16,000
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
276
Citations
Introduction
My research is situated at the intersections of science and technology studies (STS) and economic sociology. My current research focuses on financialisation, digitalisation and interventions that I explore in two research projects: A) Venture Food, in which I investigate the nature and dynamics of the uptake of venture capital in food and food-related settings and B) Food Coach, in which I study the societal implications of dietary monitoring

Publications

Publications (38)
Article
Full-text available
This paper considers food as a site of public engagement with science and technology. Specifically, we focus on how public engagement with food is envisioned and operationalised by one non-profit organisation, foodwatch. Founded in Germany in 2002, foodwatch extensively uses new information and communication technologies to inform consumers about p...
Book
This book explores the role of digital media technologies in creating new forms of consumer activism and engagement with food, eating and food systems. Food is an increasingly prominent subject of engagement online, from the aesthetics of cooking to the ethics of shopping. This book adopts a multi-disciplinary approach, bringing together food studi...
Article
Full-text available
Over the past decades commercial and academic market(ing) researchers have studied consumers through a range of different methods including surveys, focus groups, or interviews. More recently, some have turned to the growing field of neuroscience to understand consumers. Neuromarketing employs brain imaging, scanning, or other brain measurement tec...
Article
The figure of the brain has continued to rise in prominence for at least 30 years. This development continues to raise important questions: in particular, to what extent and in what ways does the brain supplant the person as the presumed origin of human behaviour? Whereas it has previously been discussed in general terms, here we address this quest...
Article
Full-text available
In light of the globally increasing prevalence of diet-related chronic diseases, new scalable and non-invasive dietary monitoring techniques are urgently needed. Automatically collected digital receipts from loyalty cards hereby promise to serve as an objective and automatically traceable digital marker for individual food choice behavior and do no...
Preprint
Full-text available
In light of the globally increasing prevalence of diet-related non-communicable diseases (NCDs), new scalable and non-invasive dietary monitoring techniques are urgently needed. Automatically collected digital receipts from loyalty cards have the potential to serve as an objective and automatically traceable digital biomarker for individual food ch...
Article
Oat milk, plant-based meat, insect snack bars: new, sustainable foods are increasingly finding their way onto the shelves of major supermarkets - and are receiving correspondingly high media attention. For consumers, the products are new; for their developers, on the other hand, the inclusion of a product in the assortment of a major retailer is th...
Chapter
Full-text available
Der Begriff der Verantwortung ist in aller Munde: Verantwortung des Konsumierenden für Nachhaltigkeit, Verantwortung von Unternehmen im internationalen Kontext, gesellschaftliche Verantwortung angesichts neuer Technologien. Jedoch ist sie alles andere als selbstverständlich - so erreicht der Begriff erst im 20. Jahrhundert den alltäglichen Sprachge...
Research
We are seeking submissions for a conference panel on "Emerging Worlds of Eating: Interrogating the logics of digitalisation, datafication and platformisation of food" that Karin Eli (University of Warwick), Jeremy Brice (LSE) and I are co-organizing at the upcoming EASST/4S Conference in Prague in August later this year. More information can be fou...
Article
The caring mother is one of the most recurring images of femininity in post-war advertising. We examine how mothers are depicted as knowing consumers in advertisements in Australian Women’s Weekly and the United Kingdom’s Good Housekeeping magazines between 1950 and 2010. Our data suggest that although visual representations of maternal consumer kn...
Preprint
Full-text available
In many parts of the world the relationship between food and health is predominately defined by a nutritional and medical discourse today. This discourse focuses on food intake as a core determinant of individual bodily and mental health, prevention of under or overweight, and of future diseases. Sociologists and other social scientists, however, h...
Chapter
In many parts of the world the relationship between food and health is predominately defined by a nutritional and medical discourse today. This discourse focuses on food intake as a core determinant of individual bodily and mental health, prevention of under‐ or overweight, and of future diseases. Sociologists and other social scientists, however,...
Conference Paper
Digital technologies increasingly mediate how producers and consumers seek, share and interpret food and food-related information and practices. The proposed presentation outlines a research agenda for studying the phenomenon we define as ‘digital eating’. Our agenda focuses on understanding how digitalisation and datafication are transforming subj...
Chapter
This chapter examines visions for sustainable food futures with a specific focus in entrepreneurial solutions proposed by agricultural and food start-ups. Proponents of this current technology-focused wave of food entrepreneurship claim that their ‘solutions in the making’ contribute to a sustainable food future; these resemble claims made by alter...
Article
Full-text available
Purpose Literature from across the social sciences and research evidence are used to highlight interdisciplinary and intersectional research approaches to food and family. Responsibilisation emerges as an important thematic thread, as family has (compared with the state and corporations) been increasingly made responsible for its members’ health a...
Conference Paper
Digitalisation is changing how food is produced, distributed and consumed (Carolan, 2017; Lupton, forthcoming; Schneider et al., 2018). In this presentation, we consider how STS can contribute to studying emerging food consumption practices that we describe as 'digital eating', i.e., eating practices enabled and maintained through mobile, sensor-ba...
Research
Full-text available
The Guest Editors invite papers on changing family forms in the twenty-first century and families' experiences of the marketplace with specific reference to consuming, managing, governing and regulating food practices and food systems. Context: In both popular culture, media, and advertising family is often presented as an immutable institution, en...
Preprint
New information and communication technologies (ICTs) increasingly enable social action and civic organisation, on both local and global scales. Ranging from social media platforms such as Facebook and Twitter, to mobile apps such as Buycott, and to data sharing wiki platforms and hacktivist projects, the activist landscape is rapidly shifting, col...
Chapter
In this chapter, we turn to the three case studies we explored in our 2013–2016 research project on how new information and communication technologies (ICTs) mediate novel forms of consumer activism and food governance. Each case study represents a different type of digital platform used in food activism: a mobile app, a wiki platform, and an onlin...
Chapter
How many food apps do you have on your mobile phone? How often do you share information on food via a tweet or a Facebook post? How often do you see or upload food photos on Instagram? Even if you do not actively post or seek information about food online, it is likely that you have encountered numerous food posts, images, and videos on various onl...
Article
In this article, we explore the discursive constructions of Buycott, a free mobile app that provides a platform for user-generated ethical consumption campaigns. Unlike other ethical consumption apps, Buycott’s mode of knowledge production positions the app itself as neutral, with app users generating activist campaigns and providing both data and...
Article
Full-text available
As the neurosciences make their way beyond the laboratory, they become influential in a wide range of domains. How to understand this process? What are the prospects for, and dynamics of, influence, uptake and rejection? This article reports our attempts to track the emergence of neurosciences with particular reference to the emergence of the field...
Chapter
This chapter explores the ethics of authority and care negotiated by the founders and members of Wiki-commodity, a grassroots organization dedicated to the development of an emerging, open source web platform promoting product transparency. Founded and maintained by a group of self-defined ‘non-experts’, Wiki-commodity challenges common framings of...
Article
Full-text available
Over the past decade, consumers in Australia and elsewhere have increasingly been confronted with a fast growing number of health food products. This profusion of health foods is accompanied by a prolifera-tion in popular culture of professional nutritional advice on 'what is good to eat'. The genre of lifestyle magazines is one popular medium via...
Article
This article considers the link between fatherhood and masculinity and identifies some of the key discursive shifts around fatherhood based on an analysis of advertising material that appeared in Good Housekeeping magazine between 1950 and 2010. It provides a socio-historical perspective on fatherhood that reveals a discursive shift from the father...
Article
Full-text available
Functional foods and foods derived from genetically modified organisms represent two forms of intervention in the design of foodstuffs that have given rise to distinct political and regulatory dynamics. In Europe, regulatory agencies have tried, unsuccessfully, to affix a definitive legal meaning to these categories of food artificiality. This inco...
Article
Neuroscience is increasingly considered a possible basis for new business and management practices. A prominent example of this trend is neuromarketing – a relatively new form of market and consumer research that applies neuroscience to marketing by employing brain imaging or measurement technology to anticipate consumers’ response to, for instance...
Article
Over the past half century, consumers in Australia have increasingly been confronted with a plethora of health food products. This paper focuses on health food that encourages consumption through the promise of health benefits. In this context, media representation of such food serves as a lens to explore the spread of consumer culture in Australia...
Article
Over the past decade, consumers in Australia and elsewhere have increasingly been confronted with a fast growing number of health food products. This paper addresses the issue of a specific kind of health foods i.e. so-called functional food. Drawing primarily on existing literature in the areas of sociology of food and to a lesser extent on litera...

Network

Cited By

Projects

Projects (4)
Project
To explore users’ meanings and practices of food monitoring apps and digital health
Project
Studying practices of ‘digital eating’ (e.g., Schneider and Eli, 2018) that is, food and eating practices enabled and maintained through mobile, sensor-based and digital technologies, anthropologist Karin Eli and I plan to shed light on how the emerging digital food economy becomes embodied in consumers’ everyday lived experiences. We investigate how digitalisation is transforming subjective experiences of food and eating and how digital technologies and their users co-constitute new forms of commensality and sociality of eating.
Project
I investigate the nature and dynamics of the uptake of venture capital in food and food-related settings at the forefront of developing novel materials, technologies and business models affecting food production and consumption.