Tania von der Heidt

Southern Cross University · Southern Cross Business School

Purpose Plant-based (PB) and meat-reduced (MR) diets have a positive impact on human and environmental health, yet consumer acceptance of such diets is relatively low. Research investigating factors influencing consumer behavior around PB and MR diets is emerging; however studies lack strong theoretically underpinned, comprehensive theoretical fram...

Consumers' cultural values influence their decision-making, and these values are captured in Hofstede's six cultural dimensions. Culture is important in the food context in India but has been relatively neglected in research. Further, the moderating effect of Hofstede's newest cultural dimension (Indulgence vs Restraint) is under-researched, especi...

Organic foods are popular around the world, with some consumer segments willing to pay price premiums. This study determined the price differential of a shopping basket of organic versus conventional vegetarian foods using an observation of retail prices across 13 conventional retailers in a regional area of Australia. The organic basket had a 60%...

Young people in India might be expected to contribute substantially to the demand for organic food. Yet little empirical research has been undertaken on the factors that drive organic food purchase of young Indians, and how organic food purchase intentions translate into purchase behavior. Drawing on the theory of planned behavior and informed by c...

Organic foods are popular around the world, with some consumer segments willing to pay price premiums. This study determined the price differential of a shopping basket of organic versus conventional vegetarian foods using an observation of retail prices across 13 conventional retailers in a regional area of Australia. The organic basket had a 60%...

Pro-environmental consumer behaviours are increasingly desirable. However, many studies report that gaps exist between consumers’ attitudes toward green products and their purchasing behaviours. Understanding these gaps is important to foster market demand for green products. Two sets of distinct consumer value systems offer insights into green con...

We report on an experiment to investigate the effect of an online asynchronous marketing simulation on student engagement and GPA. Engagement was measured in terms of conscious attention, enthused participation and social connection. The participants were 45 students undertaking marketing management at an American university over one semester. Half...

The fourth industrial revolution is making possible augmented reality (AR), which has the potential, among other things, to alter profoundly the ways in which individuals purchase and consume goods. Yet despite significant growth in the AR industry, the impact of this technology on consumers and other stakeholders in the retail environment has been...

Welcome to this special issue on marketing education. From the initial call for papers associated with the 2017 ANZMAC conference, this special issue grew to attract international authors to tackle the topic the future of marketing education. Marketing education is at an intersection where digital technologies, wide-scale social and financial disad...

In business, creativity and innovation can be the difference between success and failure, especially in a world challenged by sustainability issues. Yet creativity and sustainability are rarely discussed with students and seldom appear as part of the formal material in tertiary marketing studies, certainly at the introductory level. This article re...

Organic food products are gaining popularity, due to their health benefits and low environmental impact. However acceptance of organic food products is low, especially for young consumers in India. For this group of consumers, little empirical research has investigated the drivers of green purchase intention and their relationships with green purch...

Building on social-identity theory, the research develops a model for understanding of the impact of consumer identification with a nation on consumers' brand evaluations. It posits that developing-country consumers' identification with a foreign (developed) nation influences three factors—consumer-based brand equity, consumer-based country image,...

Purpose: To develop construct based measures of value and commitment for use in an electronic business environment Methodology: Constructs were developed using information derived from the literature and these were then purified to create parsimonious constructs which were tested for reliability and validity. Findings: Two parsimonious, reliable...

This article explores conceptualisations of sustainability and perceptions of its importance in curriculum held by business subject and program leaders. Results are reported from an empirical study of the first-year Bachelor of Business program at an Australian university. Research data was collected in 16 semi-structured, in-depth interviews with...

International students undertaking higher education in foreign countries bring with them some perceived beliefs about academic conduct. These beliefs are often in contrast with the host countries’ academic practices, which may generate confusion and frustration among international students, affecting their learning behaviours. As a consequence of i...

This paper explores mass media social marketing practitioner insights of where the dimensions of religion and mass media social marketing campaigns intersect. Under an interpretive paradigm (Crotty, 1998), in-depth interviews were conducted with five expert mass media social marketing practitioners in Australia. The data was analysed qualitatively...

This paper outlines the reasons for and the proposed method to be used in an examination of the antecedents affecting e-loyalty, since loyalty has been identified as being a critical aspect in online retailing (J. Kim, Jin, & Swinder, 2009; Park & Kim, 2003). The relationships between e-Service Quality, e-Service Value, e-Security, e-Satisfaction,...

This paper explains the application of concept mapping to help foster a learning-centred approach. It investigates how concept maps are used to measure the change in learning following a two-week intensive undergraduate Marketing Principles course delivered to 162 Chinese students undertaking a Bachelor of Business Administration programme in China...

Contemporary learning-centred (LC) teaching and learning approaches are vital to help learners develop lifelong skills for employability in the digital age. This paper relates the knowledge and experiences gained from a study to enhance LC in a first-year core marketing curriculum undertaken in a blended learning environment by large, diverse group...

There is little research on how “sustainability” is embedded within tourism programs. This article draws on findings from a study of education for sustainability within the 1st-year business/tourism curriculum at an Australian regional university. Using an interpretive methodology, interviews took place with 16 academics regarding the barriers in t...

Academics are charged with continuous and evidence-based curriculum improvement in a move toward more learner-centred teaching and assessment, whereby information and communication technologies increasingly facilitate this call. This chapter looks at technology enhanced teaching and learning in a university curriculum innovation. A major collaborat...

This article presents a methodology for quantifying the costs of dysfunctional environmental regulation faced by the Australian rail industry and derives indicative lessons for best practice with respect to measuring regulatory burden. By drawing on results from a recent benchmarking analysis, the suitability of the methodology is assessed. The stu...

Investigating the associations between inter-organisational relationship- and innovation-oriented antecedents and consequences of cooperative multiple stakeholder product innovation and their effects on overall firm performance of Australian manufacturing firms, we found that involving external stakeholders in product innovation indirectly enhanced...

The challenge to embed sustainability in the formal curriculum has been greatest for the business studies curriculum. Schools of business have been perceived as key socialising agencies for the intelligentsia of advanced capitalist societies, whereas the students of sustainability need to be helped to critique the dominant capitalist paradigm and c...

This paper uses a strategy–structure–performance-based model of marketing channel relationship structure to conduct an empirical examination of the involvement of four external stakeholder groups in manufacturing firms' product innovation. The results show that firms' stakeholder orientation (strategy), involvement of stakeholders in product innova...

For the Australian rail industry, environmental regulation is a regulatory hotspot causing suboptimal rail operations and business performance. Attempts to measure the cost of regulatory burden are few, more so given the conceptual and practical challenges. This article employs the prism of environmental regulation pertaining to the Australian rail...

This paper outlines the reasons for and the proposed method to be used in an examination of the antecedents affecting e-loyalty, since loyalty has been identified as being a critical aspect in online retailing (J. Kim, Jin, & Swinder, 2009; Park & Kim, 2003). The relationships between e-Service Quality, e-Service Value, e-Security, e-Satisfaction,...

There has been much debate over the past few decades regarding the implementation of an Australian high-speed rail (HSR) system along the nation's eastern seaboard. The cost of building such infrastructure has meant that Australian governments have been reluctant to pursue its development. Changing contextual circumstances, such as the likelihood o...

In Australia, land adjacent to rail corridors has traditionally been considered blighted owing to the detrimental environmental impacts that rail operations have on their surroundings. However, this adjacent land is now increasingly being used for residential development, which means that there is an increasing number of people living next to rail...

The European Union's EU-Africa Energy Partnership, with respect to its emphasis on transport fuels, aims to ensure that Member States can fulfil agreed upon commitments to sustainable energy via the importation of biomass grown in sub-Saharan Africa. This policy aims to reduce the dependence of developing sub-Saharan nations on fossil-fuels, while...

This paper examines the relationship between performance assessed electronic store (e-store) service quality and e-store customer loyalty in an electronic retailing environment. The research was carried out using a web-based survey method involving 3 e-stores and 324 e-customers. The survey data was then used to test models of e-store service quali...

Despite the growing importance of sustainability and increasing industry and government concern about properly managing for sustainability, the use of mixed methods research to inform sustainability management issues in business is limited. For the Australian rail industry environmental regulation is a regulatory hotspot. The industry initiated a p...

This paper looks at the under-researched area of assessing organisational green performance and its drivers from the consumer's point of view. Drawing on the green literature, a model is advanced in which certain environmental attitudes held by consumers drive or restrain the performance evaluation. Ultimately, the performance evaluation may be lin...

This paper synthesises the diverse literature on interorganisational relationships (IORs) by comparing the ten theories explaining the IOR phenomenon. The aim is not only to gain a better appreciation of the relative contributions of the different theories, but also to develop an integrative perspective as a foundation for developing models of coll...

Marketing is perceived as an innately creative discipline, one which offers creative solutions to consumer problems. Yet little attention has been given by researchers into how students acquire knowledge of creativity and how it assessed in introductory marketing units. This paper examines how creativity is assessed as a learning outcome in fifteen...

The trend toward more active, experiential learning pedagogies has found increasing interest. With its emphasis on creating solutions to consumer problems, such as through the marketing plan, the marketing discipline offers an ideal context for these pedagogies. This paper examines the extent to which experiential learning assessments have been ado...

The growing awareness of the deleterious effects of climate change is leading to greater environmental regulation of industries around the world. This paper argues that there are difficulties in identifying and addressing environmental externalities in the context of developing a mandated approach to environmental issues. Furthermore, environmental...

Investigating the associations between interorganisational relationship– and innovation-oriented antecedents and consequences of cooperative multi-stakeholder product innovation and their effects on overall firm performance of Australian manufacturing firms, we found that involving external stakeholders in product innovation indirectly enhanced the...

Where the research task involves collecting quantitative strategic data from senior management, low response rates and corresponding small sample sizes tend to be the norm. When structural equation modelling (SEM) is proposed, the challenge of undertaking sound research can be further compounded by the need to test a complex research model. A simpl...

The Australian rail industry consists of a complex network of technical operations and owners. Ranged against this background are separate regulatory regimes for safety, access, economic and environmental functions, which are overseen by a mix of State governments and the Commonwealth. Within the rail industry, these regimes are regarded as leading...

The main pieces of environmental regulation that may need to be considered by rail organisations operating in Australia are summarised. A preliminary analysis of this environmental regulation is provided with a view to developing options for improving the environmental regulation of rail. This document may serve as the basis for further research in...

Academic interest in analysing the relationship between innovative performance of small firms and their recourse to external resources, especially through interorganisational relationships (IORs) has been growing over the last ten to fifteen years. However, to date the emerging literature has given limited attention to the systematic empirical asse...

As fast-growth economies, such as China and India are dominating export markets, innovation in the manufacturing industries of slower, developed economies, such as Australia is a survival issue. Particularly small- and medium-sized manufacturing enterprises (SMMEs) with limited internal innovation resources and capabilities are suffering. Correspon...

Where the research task involves collecting quantitative strategic data from senior management, low response rates and corresponding small sample sizes tend to be the norm. When structural equation modelling (SEM) is proposed, the challenge of undertaking sound research can be further compounded by the need to test a complex research models. A simp...

At the beginning of 2008, the CRC for Rail Innovation initiated a research project to examine the case for reform of the currently fragmented environmental regulatory regime facing the Australian rail industry. The overall goal of the project is to provide outcomes that demonstrate a way forward for the rail industry as a means to improve regulator...

Marketing in Asia uses an active-learning approach to bring traditional theories and contemporary concepts to life. It provides the most up-to-date, comprehensive, engaging, and integrated learning experience for marketing students and marketers in today’s challenging world. Based on the best-selling U.S. text Marketing, Marketing in Asia is writte...

The Australian rail industry consists of a complex network of rail operators and owners. Against this background are separate regulatory regimes for safety, access, economic and environmental functions, which are overseen by a mix of State governments, including the relevant Environmental Protection Agencies (EPAs), and the Commonwealth. Within the...

For the Australian rail industry environmental regulation is a regulatory hotspot. It initiated a project to investigate the case for rail environmental regulatory reform. Research was undertaken in a integrated three-phase research involving mixed methodologies, including in-depth interviewing of 36 rail and government stakeholders across Australi...

Introduction:This paper describes an audience segmentation study that highlights several areas where current social marketing strategies in relation to reducing factory farmed meat consumption could be more effectively applied. The need to address factory farming (intensive animal agriculture) and meat consumption is supported by a large body of ev...

In a recent article you read the assertion that “deception is essential to modern marketing” and that marketing is to blame for society’s overconsumption and diseases of affluence (moral weakness, depression, obesity). Of course, blame rarely rests with one party. For a different view as to what marketing is and where else to point the finger, read...

The topic of sustainability has become ubiquitous. We are increasingly aware of global environmental degradation and social inequity. Can marketers contribute to the goal of sustainability?