Tamara Ratz

Tamara Ratz
Kodolányi János University · Tourism Department

About

64
Publications
28,804
Reads
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977
Citations
Additional affiliations
September 2016 - present
Kodolányi János University of Applied Sciences
Position
  • Head of Department

Publications

Publications (64)
Article
Examining today’s tourism, it should be noted that undesirable side effects have appeared and intensified, both from a social and environmental perspective. Maintaining the popularity of tourism and its further development requires change. This change must occur in both supply and consumer demand. In our study, we examine the extent to which the Hu...
Technical Report
Full-text available
The handbook offered to readers includes the following parts: A. Presentation of selected regions, B. Presentation of lesser-known places that constitute the historical and cultural value of the studied regions, C. Presentation of good practices that can be identified in selected regions, which allowed the inclusion of cultural or historical herita...
Technical Report
Full-text available
A jelentés a V4 országok és Ukrajna részvételével megvalósított "Együttműködés a kulturális és örökségturisztikai célpontok népszerűsítésében Ukrajnában és a V4-országokban" kutatási projekt keretében készült. A kutatást a Nemzetközi Visegrádi Alap támogatta (Visegrad Grant No. 22130195). Hivatkozás: Szalai, K. - Rátz. T. (2022): Együttműködés a k...
Technical Report
Full-text available
The research report "Cooperation in promoting cultural and heritage tourism destinations in Ukraine and V4 countries. Research report – regional part: the Greater Budapest region" is part of the research that was carried out in the V4 countries and Ukraine thanks to the Visegrad Grant No. 22130195. The aim of the project was to research and promote...
Article
Full-text available
Examining today’s tourism, we should recognize the appearance and intensification of socially and environmentally undesirable side effects of tourism. A change is necessary in order to maintain the popularity of tourism and to develop it further. This change must take place both in terms of supply and consumer demand. In the present study, we exami...
Article
Full-text available
The aim of the research, following the theoretical clarification of the concept of “good place”, was to investigate whether the ECoC cities of 2022 and 2023 can be classified as “good places”, i.e. recommended destinations in the international travel blogosphere, and to what extent their perception is influenced by their general tourist offer and b...
Article
Full-text available
Educational travel provides opportunities for participants to explore specific issues in unconventional ways. In Hungary, primary and secondary schools organise annual study trips as part of their curricula. The aim of these trips is to familiarise students with the main sights of the country, and to bring to life national narratives discussed in l...
Chapter
Both food tourism and literary tourism are increasingly popular products in the global market, but there is relatively limited collaboration between the two areas. In addition to providing an overview of the role of creativity and innovation in tourism development, with special emphasis on gastronomic tourism and literary tourism, the paper present...
Chapter
Both food tourism and literary tourism are increasingly popular products in the global market, but there is relatively limited collaboration between the two areas. In addition to providing an overview of the role of creativity and innovation in tourism development, with special emphasis on gastronomic tourism and literary tourism, the paper present...
Book
Full-text available
Tourism has become a booming industry within the last few decades, and with the help of many new unique destinations and activities, creative tourism will continue this upward trajectory for the foreseeable future. Tourism helps stimulate economies, decrease unemployment, promote cultural diversity, and is overall a positive impact on the world. D...
Article
Based on qualitative research methods, the paper explores the emergence of creativity and innovation in the development of guiding services, and analyses the cultural and spatial characteristics of alternative guided tours developed for niche markets in Budapest, Hungary. The study is part of a 3-year (2011–2014) research programme entitled ‘Creati...
Book
Full-text available
A kötet célja, hogy betekintést nyújtson a gasztronómia és a turizmus kapcsolatrendszerének sokszínű világába, gondosan kiválasztott hazai és nemzetközi példákon, jó gyakorlatokon keresztül.
Article
The paper aims to explore the consumption of cultural events realised within the framework of invisible tourism mobility in Hungary, based on the assumption that a significant proportion of the Hungarian population's tourism-related cultural event consumption remains hidden as a consequence of inadequate data collection, despite the economic and so...
Article
In this article, based on qualitative research in Hungary, we propose a new phrase for the field of tourist consumption. Our notion ‘anti-shopping tourism’ refers to the resistant attitude towards consumption and spending money during shopping-related tours. The research discussed in the paper analyses participants’ motivations, attitudes and behav...
Article
Full-text available
This paper analyses the impacts brought about by the economic crisis starting in 2007 on Hungarian shopping tourism. Considering the long-term symbiotic relationship of the national retail trade and international inbound tourism, the crisis, which has affected each segment of the national economy, has also influenced both the characteristics of tou...
Article
A magyar társadalom a nemzetközi és a belföldi bevásárlóturizmusban egyaránt érintett. A határainkon belül zajló és az azokon túlra irányuló egynapos forgalomban a vásárlás hosszú ideje vezető utazási motiváció. A kiskereskedelmi szféra azonban a diszkontáruházak, a hipermarketek és a bevásárlóközpontok költésre csábító világán kívüli értékesítési...
Article
Full-text available
The paper delineates the connections between tourism and the local population's quality of life in Harkány, a spa-town located in Southwest Hungary. During the spring of 2011, a questionnaire survey of 297 residents was undertaken in the town, in order to investigate their participation in tourism, and associated quality of life issues. In addition...
Article
Full-text available
Medical tourism is a relatively new field in Hungarian health tourism development, with significant growth potential. The paper presents the findings of an Internet-based research project that aims to explore the fundamental characteristics of medical tourism in Hungary. The key issues discussed in the framework of the analysis are the interrelatio...
Article
In the past two decades, community involvement in local policy-making has gained increasing attention as an alternative approach to rural development in the European Union (EU), particularly in the context of the complementary sectors of agriculture such as tourism. Although there is a wide range of integrated approaches to tourism development in r...
Article
Full-text available
In the process of achieving well-being and welfare, tourism may act as a stimulus on many levels. Based on two national surveys conducted by the Hungarian Central Statistical Office in 2007, and by the Geographical Research Institute of the Hungarian Academy of Sciences in cooperation with the Kodolanyi Janos University of Applied Sciences, the pap...
Article
Full-text available
The concept of social tourism is not new for Hungary. In the socialist era, social tourism took place mostly in mountain, lake-side or spa destinations, as a part of the social services supported by (state owned) companies and trade unions. The facilities, i.e. accommodation establishments of often low quality, were run by companies or trade unions...
Article
Full-text available
Hungary is ranked among the most important spa and health tourism destinations in the world. The number and variety of mineral and medicinal waters result in a unique supply in Eastern Central Europe. In Hungary, 51 sett lements have certifi ed medical spas, with Budapest, the capital city off ering 7 medical spas alone. In addition to their favour...
Article
Full-text available
The aim of this paper is to map some of the new developments that have been taking place in Budapest since 1989, in particular focusing on the role that tourism and cultural regeneration have played in transforming old spaces into new places. The redevelopment of former socialist cities is politically complex, as new power relationships need to be...
Article
The tourist milie u is defined as the objective projection of the subjectively experienced tourist space. Consequently, the tourist milieu of a destination is based on an informative consensus that reflects the visitors' emotions and impressions. Due to its kaleidoscopic complexity and its dependence on human factors, the tourist milieu should be u...
Article
The paper summarises Hungarian visitors' perceptions of the key components of Lake Balaton's tourist milieu and seeks to identify those components that influence the guests' quality of life. The study aims to analyse the relationship between the cultural landscape and the happiness of tourists, by investigating the contribution of the tourist milie...
Article
This paper takes a multi-level approach to the analysis of Budapest as a capital city and tourism destination, focusing on the international, European, regional and national elements used in image construction. Drawing on perception studies undertaken by the Hungarian National Tourist Office (2002) and on visitor profiles of budget airline passenge...
Article
Full-text available
Extreme weather events include droughts, floods and associated landslides, storms, cyclones and tornadoes, ocean and coastal surges, heat waves and cold snaps. As it is assumed by scientists that global climate change leads to an increase in the frequency of extreme events, it is becoming more important to understand how tourist demand is affected...
Article
Full-text available
Tourism in Hungary is a key economic activity, as the travel and tourism industry is a net contributor to the growth of the Hungarian economy. However, the inflow of foreign capital has significantly contributed to the development of Hungarian tourism over the past decade, and the country's tourism industry continues to depend on external economic...
Chapter
Full-text available
This book addresses European tourism within the framework of an enlarged European Union of 25 members. It looks at the substantial reorientation of the organizational framework of European tourism and its profound implications for future structural and geographical patterns of development. Providing a series of thematic evaluations of relationships...
Article
The paper summarises the key factors contributing to the development of a destination's milieu. The tourist milieu is the objective projection of the subjectively experienced tourist space; it emerges as individual visitor perceptions are integrated at a higher level of social consciousness. The milieu of a destination is based on an informative co...
Article
Full-text available
Although shopping has been long acknowledged as a major tourist activity, the extent and characteristics of shopping tourism have only recently become the subject of academic research and discussion. As a contribution to this field of knowledge, the paper presents the characteristics of shop-ping tourism in Hungary, and discusses the typically fema...
Article
Full-text available
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Article
Although shopping has been long acknowledged as a major tourist activity, the extent and characteristics of shopping tourism have only recently become the subject of academic research and discussion. As a contribution to this field of knowledge, the paper presents the characteristics of shopping tourism in Hungary, and discusses the typically femal...
Chapter
This book presents the findings of field research undertaken in 1997 under the European Cultural Tourism Research Project managed by the European Association for Tourism and Leisure Education. It looks at the relationship between tourists and specific cultural attractions in the Netherlands. In part I, the development of cultural tourism and cultur...
Article
Full-text available
This paper presents the characteristics of tourism development at Lake Balaton, Hungary, with special emphasis on the physical environment, and discusses how the residents' and the tourists' perceptions of the physical impacts of tourism development affect the sustainability of tourism in the region. The methodology used to gather information on to...
Article
Full-text available
In Hungary, tourism is an important economic and social activity. Leisure tourism is typically seasonal and highly dependent on water and climatic resources. Lake Balaton is one of the largest bodies of freshwater in Europe and the Lake Balaton Region is the oldest and most established holiday destination in Hungary. Lake Tisza, on the other hand,...

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