Tali Rezun

Tali Rezun
Cotrugli Business School · EMBA

Doctor of Business Administration
Head of 4thTech initiative, UN/CEFACT blockchain expert, researcher, scholar and lecturer.

About

12
Publications
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Introduction
Under the domain of Cotrugli Business School, Tali finished his Business Master (i.e. EMBA) and later in 2018 his Business Doctorate (i.e. DBA). Currently, Dr. Rezun is the head of the 4thpillar Technologies (i.e. 4thtech) initiative and dev lab, a lecturer at Cotrugli Business School and a resident speaker at Blockchain Adria. His expertise includes blockchain enterprise adoption, digital identity, decentralized data exchange and blockchain technology in general.

Publications

Publications (12)
Research Proposal
Full-text available
Layer 1 blockchain instant messaging (i.e., FOURim) Light Paper The internet changed the way we live, it opened the ways of unlimited communication and revolutionized access to information, but it failed greatly regarding our digital freedom. Instead of providing trust, granted privacy, security, peer-to-peer communication, simplification, and digi...
Thesis
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Executive Summary; The internet changed the way we live, it opened the ways of unlimited communication and revolutionized access to information, but it failed greatly regarding our digital freedom. Instead of providing trust, granted privacy, security, peer-to-peer communication, simplification, and digital money, it evolved into a system of global...
Article
Full-text available
Blockchain has been acknowledged and recognised also in the mainstream enterprise sector. With its ability to improve online trust, transparency, efficiency and cut the middle man, blockchain solutions are developing at a light speed with the potential to revolutionise enterprise digital communication and collaboration. With major benefits to creat...
Preprint
Based on 15 years of online experience and research dealing with SEO, social media and brand positioning the doctorate dissertation emerged. Doctorate dissertation (DBA) titled: “Company Generated Problem-Solving Content on Social Media (SM) and Online Brand Equity: Designing and Testing a Model for Its Effectiveness” deals with online model develo...
Preprint
Based on 15 years of online experience and research dealing with SEO, social media and brand positioning the doctorate dissertation emerged. Doctorate dissertation (DBA) titled: “Company Generated Problem-Solving Content on Social Media (SM) and Online Brand Equity: Designing and Testing a Model for Its Effectiveness” deals with online model develo...
Preprint
Full-text available
The internet changed the way we live, it opened the ways of unlimited communication and revolutionised access to information, but it failed greatly in regards to our personal digital freedom. Instead of providing trust, granted privacy, security, auditability, peer-to-peer communication, simplification and digital money, it evolved in to a system o...
Research
Full-text available
This model is a general online business model, derived from observation and extant theories which may be adapted by small and medium sized companies, (b) the model and its underlying theory provided general guidance for online support building brand equity and online business exposure, and (c) the model offers detailed support, general guidance, an...
Article
Full-text available
Naton HR case study describes processes and tools needed to establishing online presence, brand positioning and brand trust of a recruitment agency. The case study was constructed as an answer to a lack of available information regarding this subject. Part of the research is directly sourced from Dr. Rezun doctorate dissertation "Company Generated...
Article
Full-text available
To write a DBA dissertation a high-level commitment and dedication is required. Writing a DBA dissertation cannot be compared to MBA study where there is a group effort involved. Success of writing a DBA dissertation depends 100% on the author and his or her dedication, self-discipline, motivation and passion to his or her research topic. This arti...
Article
Full-text available
This case study deals with building hotel online presence, trust and brand positioning. The case study was constructed as an answer to a lack of available information regarding online accommodation presence and positioning. Part of the research and implementation is directly sourced from Dr. Rezun doctorate dissertation “Company Generated Problem-S...
Article
Full-text available
The purpose of this research article was to construct a guidebook, identifying the key quality factors that forge a successful small high-quality hotel business model. The research reveals and identifies the key success components needed for successful high-quality small hotel to operate.
Article
Full-text available
The 4th Pillar project stands for revolutionary DLT technology infrastructure. The 2019 case study was constructed as an answer to a flood of unreliable information regarding online brand building in Fintech Crypto Blockchain world. Part of the research and implementation is directly sourced from Dr. Rezun doctorate dissertation “Company Generated...