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Talal Almaghrabi

Talal Almaghrabi
Saudi British Marketing and Management Association · Marketing

PhD (Marketing and e-commerce) Brunel University

About

20
Publications
8,348
Reads
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436
Citations
Introduction
Talal Al-Maghrabi BSc, MBA, PhD, MCIM, AHEA (Entrepreneur and Pracademic with both an academic and an active professional practitioner) is a Director Marketing and Communication Academy and Director of International Training and Development Academy, & consultant in Marketing & e-commerce. He is a Chartered Marketer and a current member of the Chartered Institute of Marketing (MCIM), Associate of the Higher Education Academy, Member of MAM, Member of BAM. He is also the editor-in-chief for IJMMA
Additional affiliations
March 2012 - October 2016
Marketing and Communication Academy
Position
  • CEO
July 2005 - August 2006
Brunel University London
Position
  • Research Assistant
February 2002 - August 2005
College of Business Administration (CBA)
Position
  • Marketing Leacturer
Education
September 2010 - June 2011
Brunel University London
Field of study
  • Learning and Teaching in Higher Education
September 2005 - June 2010
Brunel University London
Field of study
  • Marketing and e-commerce
January 1999 - December 2001
Kent State University
Field of study
  • Marketing and Management Information System

Publications

Publications (20)
Article
Full-text available
This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure regional differences with regard to continuance online shopping intentions in Saudi Arabia. Perceived usefulness, enjoyment, and subjective norms are determinants of online shopping continuance in Saudi Arabia. Women in the eastern,...
Article
Full-text available
This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure student gender differences with regard to continuance online shopping intentions in Saudi Arabia. The 234-respondent sample consists of 61.5% women and 38.5% men. A structural equation model confirms model fit. Perceived usefulness,...
Article
Full-text available
This research aims to investigate the impact of an authentic diagnostic 3D product presentation on trust, attitude and enjoyment which in return impact purchase intention. We believe that none of the previous studies linked 3D product presentation type with the online trust concept. Particularly, this article is implementing the 3D technology in th...
Article
Full-text available
Purpose – The purpose of this study is to propose a model of e-shopping continuance intentions that incorporates the revised technology acceptance model and expectation confirmation theory and evaluates the expanded model in a new context: Saudi Arabia. Design/methodology/approach – The 465-respondent sample consists of internet users in Saudi Arab...
Article
Full-text available
یبقى السؤال الأھم والأصعب ھو: لماذا أقوم بزیارة تلك المدینة أو الدولة؟ ما الممیزات والعوامل التي تجذبني؟ ھنا تكمن صعوبة إیجاد خواص وممیزات وبرامج تجذب السیاح للدولة أو للمدینة طوال العام، أو ما یسمىyear-round demand لوجود متغیرات بیئیة ومناخیة وسیاسیة وأمنیة وغیرھا. في منظومة السیاحة توجد ث􏰀ث نقاط استراتیجیة یجب التعامل معھا لإحداث التوازن السیاحي:...
Conference Paper
Full-text available
This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure continuance intentions of online shopping for flight booking in Saudi Arabia. A structural equation model confirms model fit. Perceived usefulness, enjoyment, and social pressure are determinants of online flight booking continuance...
Article
Full-text available
Purpose – The purpose of this study is to clarify the theoretical problem and identify factors that could explain the level of continuance intentions towards e-shopping. It aims to propose a revised technology acceptance model that integrates expectation confirmation theory to measure age differences with regard to continuance intentions towards e-...
Article
Full-text available
The purpose of this study is to clarify theory and identify factors that could explain the level of continuance intention of e-shopping. A revised technology acceptance model integrates expectation confirmation theory and investigates effects of age differences. An online survey of internet shoppers in Saudi Arabia. Structural equation modelling an...
Thesis
Full-text available
III ABSTRACT This study proposes a model of e-shopping continuance intentions that incorporate the revised technology acceptance model and expectation confirmation theory to measure continuance online shopping intentions within Saudi Arabia. Using structural equation modelling to confirm the model fit, and a 463-person sample, the author finds that...
Article
Full-text available
This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure regional differences with regard to continuance online shopping intentions in Saudi Arabia. Perceived usefulness, enjoyment, and subjective norms are determinants of online shopping continuance in Saudi Arabia. Women in the eastern,...
Article
Full-text available
This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure gender differences with regard to continuance online shopping intentions in Saudi Arabia. The sample consists of 650 female respondents. A structural equation model confirms model fit. Perceived enjoyment, usefulness, and subjective...
Article
Full-text available
The objective of this study is to clarify the theoretical problem and identify factors that could explain the level of continuance intention of e-shopping in context of Saudi Arabia. The study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure age differences with regard to continuance online s...
Article
Full-text available
The objective of this study is to clarify the theoretical problem and identify factors that could explain the level of continuance intention of e-shopping in context of Saudi Arabia. The study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure age differences with regard to continuance online s...
Article
Full-text available
The objective of this study is to propose a revised technology acceptance model that integrates expectation confirmation theory to measure gender differences with regard to continuance online shopping intentions in Saudi Arabia. The sample was 465-respondent sample consists of 68.8% women and 31.4% men. A structural equation model confirms model fi...
Article
Businesses are working in very competitive environment. Some companies have tried to use price as a way to differentiate their products or services. They compete by offering more than the competition for a higher price, for the same price, for a lower price, or offer them less value for a lower price. All of these options can give you an edge, temp...
Article
توجد هنالك الكثير من التحديات التي تواجهه رجال الأعمال و الشركات في عصر العولمة و عصر الانترنت و من أهم هذه التحديات هو كيفية التعامل مع الانترنت في أعمالهم و من ثم وضع الأسس و الاستراتيجيات الصحيحة و الناجحة و الفعالة للانتقال إلي التجارة الالكترونية. و عند ما نذكر الأسس الصحيحة و الفعالة فإننا نعني خطة عملية انسيابية تقود لتحقيق الأهداف المرجوة و...
Article
Full-text available
Purpose — This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure gender differences with regard to continuance online shopping intentions in Saudi Arabia. Design/Methodology — The 465-respondent sample consists of 68.8% women and 31.4% men. A structural equation model confirms model fit....
Article
Full-text available
The objective of this study is to clarify the theoretical problem and identify factors that could explain the level of continuance intention of e-shopping in context of Saudi Arabia. The study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure age differences with regard to continuance online s...

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