Taiwo Fimihan Olajumoke- PhD (Digital Marketing) Master of Science
- Lecturer at Arden University
Taiwo Fimihan Olajumoke
- PhD (Digital Marketing) Master of Science
- Lecturer at Arden University
Lecturer-MCIM (Chartered Marketer), CMBE, MCMI, FRSS,
FInstAM, AcFIOEE MSET, FORS (Full Member), MHESA
MNIMN (Char
About
5
Publications
425
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Introduction
Taiwo Olajumoke is presently working as a Lecturer, Dissertation Supervisor, Assessor, Marker and Module Support Lead at Arden University. He is a committed lecturer with over 13 years of experience at leading UK academic institutions teaching students from various social and cultural backgrounds. He works for Cambridge University Press UK as an Assessment Specialist and Moderator. Also, a Mentor for Chartered Institute of Marketing UK (CIM). He is a Qualified Chartered Marketer from NIMN
Current institution
Education
September 2020 - September 2024
Worcester University
Field of study
- Digital Marketing
Publications
Publications (5)
As technologies continue to advance, the role of robots cannot be underestimated. One of the essential robots is a social robot that works, interacts, communicates, and supports people. Hence, this study explores its evolution. This study used bibliometric research to analyze 1226 published articles from the Web of Science database between June 200...
The recent surge in the application of Artificial Intelligence (AI) within digital marketing warrants investigation to better understand its effects on business operations. Consequently, this paper explores the impacts of AI on digital marketing, given their interconnection. It aims to provide both theoretical and empirical evidence regarding these...
The advantages of customer co-creation of value within the context of a service are widely acknowledged. Despite the importance of customer expectations to service failures in a high-engagement service context, there is little research on the relationships between customer engagement, customer expectation of service recovery, and service outcomes (...
This research presents an empirical enquiry into the roles of chatbots in the marketing of fashion brands and how this strategy may improve sales and contribute to a company's digital marketing strategies. The study explores artificial intelligence-powered chatbots as a communications interface between fashion brands and consumers on digital platfo...
As the world spins into the new epoch of digital tools, businesses, sectors, organisations, firms, companies, and industries wondered what is ahead of them because of digital marketing revolution and challenges to adapt, adopt and moving with the wheel of situation by adapting to digital marketing strategies of the new era of digital marketing tran...
