Taewoo Roh

Taewoo Roh
  • Ph.D.
  • Associate Professor at Hanyang University

Environmental activism: green behavior, institutional theory, and social performance.

About

146
Publications
57,244
Reads
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2,334
Citations
Introduction
Research interests: ESG strategy, Global strategy, Green innovation, Green consumption, Digital servitization, Institutional theory
Current institution
Hanyang University
Current position
  • Associate Professor
Additional affiliations
September 2021 - February 2023
Soonchunhyang University
Position
  • Associate Professor
September 2015 - August 2021
Soonchunhyang University
Position
  • Assistant Professor
September 2021 - August 2022
Korea Advanced Institute of Science and Technology
Position
  • Visiting Scholar
Education
March 2011 - February 2014
Seoul National University
Field of study
  • Strategy and International Business
March 2009 - February 2011
Seoul National University
Field of study
  • International Commerce
March 2001 - February 2008
Korea Aerospace University
Field of study
  • Business Administration

Publications

Publications (146)
Article
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This study seeks to elucidate the mediating role of environmental, social, and governance strategy (ESGS) in bridging the nexus between institutional pressures-specifically regulatory and stakeholder influences-and triple bottom line performance (TBLP), which encompasses economic, social, and environmental facets. Concurrently, this study examines...
Article
Global climate sanctions are expected to force supply chain affiliates to reduce greenhouse gas and face trade distortions caused by carbon leakage. In this regard, this study examines how internal green activities such as green managerial innovation, green supply chain management, and green innovation facilitate firms to achieve environmental perf...
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Although the existing literature on green innovation has little focus on the mediation role of open innovation, we aimed to explore how intellectual property rights and government support affect green innovation through open innovation. Drawing upon open innovation literature, this paper aims to investigate, at the firm level, the structural causal...
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This study aims to investigate the missing links in open eco-innovation by focusing on the following questions, which existing studies have limited attention in the existing literature: (1) Given the level of breadth and depth of a firm's open eco-innovation, how can open innovation types be distinguished? (2) In what way does the open innovation t...
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This study aims to examine the mediating role of open innovation and the moderating effect of digitalization capabilities in the relationship between coopetition strategy and sustainable performance in the Belt and Road Initiative (BRI), which offers a coopetitive climate and is the most widely recognized business ecosystem. We conducted an empiric...
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Despite extensive research on psychological distress, studies that examine how social media usage impacts psychological distress are notably missing. This study employs the lenses of the situational theory of problem-solving and social capital theory to examine the relationship between social media usage and psychological distress. Our hypotheses p...
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In recent years, sustainability has gained much attention in the international environment, and introducing new products, processes, or practices for a sustainable future has become a key strategy for businesses. Start-ups have become a vital platform for introducing innovative businesses for sustainability, leading to a growing body of empirical r...
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This study examines how perceived economic mobility (PEM) influences leisure consumption, specifically distinguishing between highbrow and popular cultural activities. This research posits that PEM, as a subjective perception of social class, significantly drives leisure consumption patterns, and that this effect is moderated by various dimensions...
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Sustainable development strategies (SDS) have been widely studied from both an innovation and financial perspective, as they play a critical role in balancing the environmental, social, and governance (ESG) pillars. However, the causal pathways connecting SDS to internal capabilities, such as performance measurement systems (PMS) and human resource...
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There is ongoing debate about the relationship between environmental regulations and firms' outward foreign direct investment (OFDI), and there is a lack of research focusing on the relationship between city-level environmental regulations and OFDI in developing countries. Using city-level data from China (2005–2021), we analyze the effect of envir...
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While extant research has concentrated on the promotion of regional innovation, it has predominantly adopted a knowledge-based approach. However, there has been a paucity of inquiry into the collective influence of institutional pressure and regional innovation intermediaries (RIIs) on the green business model innovation (GBMI) of small-and-medium-...
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This study examines the impact of CSR scope conformity strategy (CSR-SCS) on the internationalization of emerging multinational enterprises (EMNEs) and investigates the moderating effect of customer concentration on this relationship. We argue that CSR-SCS positively impacts the internationalization of EMNEs and that the moderating effect of custom...
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This study aims to identify which factors and multifaceted relationships may influence the tendency for the newly created innovative knowledge of foreign subsidiaries in Korea, as the periphery, to be transferred to headquarters or peer subsidiaries in developed countries at the core. Based on survey data from 279 foreign subsidiaries in Korea, our...
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A concerning surge in pollution has drawn increased attention to sustainability efforts. The lack of environmentally conscious human behavior contributes significantly to environmental degradation. This research explores the impact of perceived colleague support towards the environment (PCSE) as a catalyst for promoting employees' green initiatives...
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This study presents an in-depth examination of customer satisfaction dynamics within the rapidly growing O2O food delivery (OFD) sector. Recognizing the exponential market growth and the gradual rise in consumer complaints, we seek to address the gaps in current academic research that tends to overlook the distinction between online and offline ser...
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Purpose This paper aims to examine the effects of intellectual property rights (IPRs) on firm performance, considering the mediating effect of process innovation and the moderating effect of organizational innovation. Additionally, this study investigates both the direct and indirect effects of IPRs on firm performance. Design/methodology/approach...
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Purpose The foreign direct investment (FDI) motivations of emerging market multinational enterprises (EMNEs) are mainly twofold: acquisition of strategic assets in foreign markets, and foreign market penetration. While prior studies have delivered valuable insights, findings regarding the performance of those two types of FDI remain somewhat incons...
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Fueled by disruptive occurrences and innovative technologies, the world’s increasing complexity and uncertainty have presented challenges to supply chain management (SCM). To remain competitive and resilient, firms must adopt dynamic capabilities (DCs) that enable quick responses to environmental changes. By reviewing existing research on SCM and D...
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Despite the growing interest in digital technologies to achieve servitization goals, there is a lack of comprehensive understanding of the factors that drive firms to adopt digital servitization. In addition, there has been a lack of theoretical insight into how digital servitization can act as a trigger to enable the flourishing of green innovatio...
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This study aims to extend our understanding of how psychological and technological stimuli drive the user’s entrance to the flow state and, in turn, affect user satisfaction and motivate them to continue their use of the metaverse. Building upon the stimuli-organism-response model, we theorize and examine the forces that cause users to develop flow...
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This study explores how government support and consumer awareness affect the waste of electrical and electronic equipment reverse logistics in the circular economy framework. To improve waste of electrical and electronic equipment reverse logistics consumer awareness, the extended triple bottom line concept introduces technology with traditional ec...
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This study investigates inter-firm relationships’ distinct impacts on entrepreneurial proactiveness (EP) and exploitative innovation strategy. Although the existing literature on entrepreneurs’ innovation strategies has consistently found a positive relationship between EP and exploration, the mechanisms underlying the inconsistent relationship bet...
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This study integrates the (extended) resource-based view (ERBV/RBV) and non-market strategy (i.e., corporate political activity) to investigate the role of internal and external resources as drivers of innovation in small and medium-sized enterprises in emerging markets (ESMEs). Using primary data from 192 Vietnam SMEs collected between 2014 and 20...
Article
Scholars have devoted much attention to explaining consumers' green consumption behavior as its importance continues to grow. In this study, we propose a new theoretical framework that integrates the norm activation theory (NAT), theory of reasoned action (TRA), and theory of consumption behavior (TCV) to explain consumers' organic food consumption...
Article
The objective of this study is to explore the determinants influencing the intention to use over–the–top (OTT) services among Mongolian users. The research uniquely extends the traditional technology acceptance model (TAM) by incorporating an additional construct—perceived enjoyment. Samples were collected from 677 OTT users in Mongolia using a str...
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As initiatives to respond to the climate crisis are promoted and stakeholder pressure for green transition increases, both green technology and innovation attract attention for companies to respond to the above changes. Extending the existing study's focus on green innovation, this study aimed to explore the impact of green technological readiness...
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This study examines the mediating effects of open innovation and autonomy on the relationship between the entrepreneurial orientation of subsidiary CEOs and subsidiary performance in an emerging market context. The result suggests that not only CEO characteristics but also organizational characteristics are important factors affecting subsidiary pe...
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Corporate social responsibility (CSR) has gained significant attention from researchers and practitioners due to its potential impact on employee attitudes and behaviors. This study investigates the influence of CSR on employee safety behavior, examining the mediating effects of job stress and organizational identification, as well as the moderatin...
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This study examines the association between environmental turbulence and annual report read-ability. We argue that companies operating in highly turbulent environments may exhibit lower annual report readability due to the industry's increased environmental uncertainty. Using a sample of US firms from 1993 to 2019, we find that industry technologic...
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This study aimed to identify the effects of primary and secondary stakeholders on social innovation practices in local markets by subsidiaries of multinational corporations (MNCs) and to confirm the link between social innovation and the subsidiaries’ capacity to adapt to the local market. By adopting a stakeholder perspective as an overarching the...
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This study evaluates the impact of electronic word-of-mouth (eWOM) based on an extended research model, bridging the information value concept from agglomeration theory with transparency theory. Particularly, it aims to understand how various agglomeration theory aspects, such as store density, product type concentration, and store quality, interac...
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Purpose This study aims to explore how subsidiary capabilities collectively configure for performance. Additionally, it seeks to examine whether these configurations of capabilities can provide equifinal solutions through developing a comprehensive research framework that focuses on subsidiaries in China. Design/methodology/approach With a data se...
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Purpose The purpose of this study is to examine the impact of technological diversification (TD) on enterprise innovation performance, meanwhile focusing on the moderating effects of various organizational slack (i.e. absorbed and unabsorbed slack) and ownership types (i.e. state-owned or privately-owned) in the context of Chinese listed firms. De...
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Corporate hypocrisy poses a significant risk to businesses striving for sustainable management. Stakeholders' increasing interest in ESG (environmental, social, and governance) activities and easy access to information makes maintaining authenticity essential. Any firm caught in hypocrisy risks losing stakeholder trust and damaging its legitimacy....
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Given that international SMEs face liability of foreignness and smallness in foreign markets, this study examines the impact of entrepreneurial orientation on international performance. Based on the organisational learning theory, this study proposes absorptive capacity and strategic adaptation as mediators of this mechanism. The empirical analysis...
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This study aims to identify the causal relationship between innovation ambidexterity and multinational enterprises' (MNEs) sustainable performance. It emphasizes how innovation ambidexterity driven by dynamic capabilities can allow MNE subsidiaries to achieve social and environmental performances. Additionally, we asserted the moderating impacts of...
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The aim of this research is to elucidate the intricate dynamics of the effects of servant leadership on employee behavior, particularly focusing on counterproductive work behavior. Drawing on the context–attitude–behavior framework, this study underscores the mediating role of psychological safety in this relationship. Additionally, it unveils the...
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Whereas previous articles have documented institutional pressure by governments as a key driver of corporate green innovation, relatively less empirical attention has been given to organizational cognitive manipulation by governments. This article theorizes that two-track institutional approaches, especially the combination of institutional pressur...
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This study aims to contribute to the literature on open innovation by theorizing about the breadth and depth of an external knowledge search as a double-edged sword that can both reduce and increase the business failure risk. In addition, we integrate an extended resource-based view (ERBV) and a knowledge-based view (KBV) into an open innovation pe...
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This present study examines how work overload affects cybersecurity behavior, considering job stress as a mediator and corporate ethics as a moderator. Using a time-lagged survey design, 377 South Korean employees were surveyed. The results of SEM analysis (structural equation model) show that work overload leads to higher job stress, which in turn...
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The spread of COVID-19 has sparked interest in consumer experience research in contactless technologies and related industries in which no human factor is involved during the service process. Despite the many benefits of unmanned convenience stores, consumers must inevitably shoulder the uncertainty that personal privacy information may be exposed...
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Blockchain technology is rapidly emerging as one of the leading-edge technologies with various advantages that are highly applicable in various sectors. However, such benefits of blockchain also involve security and privacy concerns and could thus hinder the use of technology. Existing studies have made considerable efforts to understand the main a...
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Online health communities (OHC) consist of individuals with shared health-related interests who exchange health-related information among themselves and for the benefit of others. Unfortunately, a notable issue within these communities is the dissemination of a substantial volume of inaccurate health information by various online health groups. Nev...
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Electric vehicles (EVs) have gained prominence as a result of technology advancements, cost savings, and public support for cleaner transportation worldwide. This research aimed to furnish a holistic comprehension of consumers’ purchases in the EV market by integrating the value-belief-norm theory and the theory of planned behavior into a single co...
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In meta-organizations, the collaborative trust relationship for a collective goal is common. In this study, we aim to address the central premise of how knowledge-sharing networks in meta-organizations can serve as important sources for emerging-market small and medium-sized enterprises (ESMEs) to implement open innovation. To achieve this, we have...
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Purpose Studies concentrating on digitalization and interconnected capabilities have increased over the past several decades. Digitalization capability and open innovation are perceived as sources of sustained competitiveness across disciplines. This study investigated how digitalization capability and coopetition strategy affect the sustainable pe...
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Purpose-This study aims to identify the importance of subsidiary entrepreneurship as a key factor when MNE attempts to invest in challenging overseas markets. Through the simultaneous consideration of institutional theory and entrepreneurship theory, this study would like to examine how Korean subsidiaries in the Middle East improve their performan...
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In order to create an entrepreneurial ecosystem at the national level, this study aims to examine the mediating role of entrepreneurial orientation between entrepreneurial resources and startup activities. Our empirical results based on samples from the Adult Population Survey (APS) and Global Entrepreneurship Monitor (GEM) data revealed that entre...
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In fintech, robo-advisors are a helpful technology for users desiring to use financial services remotely; as such, robo-advisors are being used by an increasing number of users. However, service providers of this artificial intelligence (AI)-based technology still have challenges to solve, such as issues with security, privacy, and distrust. In add...
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Amid the growing importance and growth potential of venture firms worldwide, this study aimed to figure out the effect of new product development capabilities (NPDC) on the internationalization of Korean venture firms and the moderating impact of founders' human capital. NPDC is a core competency that can cope with the rapidly changing market envir...
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This study investigates an O2O-based exhibition, and specifically examines how the perceived trust toward the online exhibition affects the offline exhibition based on the trust transfer theory. To solve this research question, a survey was administered in the Korea Machinery Fair (KOMAF) exhibition from October 22 to October 25, 2019. A total of 2...
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As a part of environmental pollution mitigation in China, the number of environmentally friendly vehicles in China is proliferating, attention to vehicles that use environmentally friendly energy continues to increase, and China's new energy vehicle market is also growing rapidly. Similar to existing research, the focus of the subsidy is to provide...
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To examine technological innovation performances of international new ventures (INVs), this study investigates how and under what conditions insider and institutional ownership might matter. Building on the perspective of multiple principal conflicts, we theoretically and empirically address this central question by developing an understanding of h...
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This study examines how chief executive officer (CEO) narcissism influences a firm's activities associated with corporate social responsibility or irresponsibility (CSR or CSIR, respectively). Employing upper echelons theory, the approach-avoidance motivation of narcissists, and the overinvestment hypothesis, we predict that CEO narcissism positive...
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The study hypothesizes that the environmental, social, and governance (ESG) of the host country have a significant effect on Clean Development Mechanism (CDM) implementation. As CDM incorporates sustainable development as one of the objectives for the green transition, many countries endeavor to adopt and implement CDM as their cleaner production m...
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This paper aims to investigate organic food consumption based on the perspectives of an extended research model by integrating the theory of consumption value (TCV) and the theory of reasoned action (TRA). First, we tried to find out how five consumption values of functional, social, emotional, conditional, and epistemic in classic TCV influence co...
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Building upon the information systems success model (ISSM) and the theory of reasoned action (TRA), we suggest a set of hypotheses related to fintech services consumer adoption, and we use survey data from a sample of consumers in China’s fintech industries to test this framework. We demonstrate three main dimensions of quality in the context of fi...
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This study suggests emotional leadership, team-member exchange, and employee intrinsic motivation as antecedents that can improve employee creativity in an organization. Existing literature on emotional leadership focuses on a leader's understanding, empathy, and consideration for and deal with factors that can improve organizational performance by...
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CJ CheilJedang is a Korea-based company that mainly focuses on the production and sales of food. CJ CheilJedang planned to overcome the growth limitation in the domestic market and globally spread Korean food (K-food). CJ CheilJedang targeted the U.S. market with Mandu that is familiar to customers in different cultures and achieved the highest mar...
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Purpose – This study aims to verify the direct causal relationship between cost competitiveness and global network competitiveness, which are the tangible service quality factors determined by the shipping company, which in turn affect the shipper’s customer satisfaction. Additionally, we empirically investigate the intangible, related service qual...
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This study examined the influencing factors on consumers’ intention to use wearable devices in health care (WDH). Although the importance of the WDH market is increasing, existing empirical study results on WDH have been selectively investigated based on the technology acceptance model (TAM). To address this issue, we endeavored to contribute by in...
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The purpose of this study is to confirm the degree of technology similarity of MAGA, which leads the US ICT industry, and to examine the technology application of each company. MAGA (Microsoft, Apple, Google, Amazon), the four major ICT companies in the United States and a group of companies leading the future, accumulated intellectual property thr...
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The airport industry, which is heavily regulated, has shown interest in improving performance by increasing non-aeronautical revenues (NAR) to cope with changes in the aviation environment, including trends toward liberalization and privatization. This study uses panel data from three separate years (2012, 2014, and 2016) to analyze how a high NAR...
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Based on the existing OFDI (outward foreign direct investment) literature, this study endeavored to verify how the corruption of host countries affects the partner strategy of EMNEs (emerging multinational enterprises) when EMNEs enter global markets through joint ventures. Following the existing literature, this study classified corruption and par...
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With the classification of debt financing into private debt (borrowing) and public debt (bond), this study aims to figure out the relationship between corporate debt financing and transparent accounting information sustainability. Debt financing of a firm was measured as a ratio of private debt to sum of private and public debt while sustainability...
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Most previous studies examining M&As (mergers and acquisitions) have focused on the post-merger integration process. While there have been studies that have partially investigated the importance of deal completion, we argue that firms could learn to increase their deal completions by leveraging their experience from prior successful acquisitions an...
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Since the first half of 2020 when COVID-19 occurred, the structure of partnerships between companies participating in the logistics industry has undergone a rapid change. As the competitiveness of offline stores has relatively been weakened, the non-face-to-face sales volume and demand for small and frequent quantities increased, and the incentive...
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As social problems become more extensive and diverse, one of the most critical capabilities of social entrepreneurs is connecting and aligning various stakeholders. Social entrepreneurs can solve problems better through collaboration with stakeholders, and this leads to sustainable innovation of society. Accordingly, social entrepreneurship educati...
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In this study, we underline the importance of the relationship between absorptive capacity and an acquiring firm’s post-merger performance following the acquisition of a target firm’s knowledge through cross-border mergers and acquisitions (CBMAs). We analyzed CBMAs between developed countries to highlight how realized absorptive capacity plays a c...
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Purpose In this study, O2O (online to offline) delivery application is used to verify the cognitive process of online application service. With the relatively low cost of O2O market in China, O2O is producing a synergistic effect with the relatively low cost of the China market. In addition, O2O service operated by Baidu, Alibaba, and Tencent (BAT)...
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This study aims to identify factors and paths affecting payment for forest ecosystem service based on evidence from the voluntary forest carbon market in South Korea. The study was built based on the theory of planned behavior and institutional theory. The survey was conducted to 24 private forest owners, 21 workers of local governments, 9 of publi...
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As the mobile application market rapidly expands, the mobile shopping market is also expected to follow suit. Further, a new form of online-to-offline (O2O) services available in mobile shopping applications, which helps users instantly search for what they want online, try them in the offline stores nearby, and pay online, is becoming increasingly...
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The purpose of this study is to analyze the mediation effect of organizational trust and intrinsic motivation in the relationship between emotional leadership and creativity, suggesting the importance of organizational creativity. Therefore, this study conducted a survey for employees who are working at Korean ICT firms, analyzed the relationship w...
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This study aims to take another look at corporate social responsibility (CSR) dimensions in airline industries and identify the moderating effects of socio-economic characteristics on customer loyalty. We applied Carroll’s four CSR dimensions and reorganized economic and legal responsibilities under ‘required CSR’ and philanthropic and environmenta...
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The existence of tradeoffs and synergies between ecosystem services emphasize the need to understand the preferences of ecosystem service beneficiaries. In this paper, the preferences of ecosystem services provided by different types of urban forests in South Korea are analyzed to provide insights on the improved distribution and supply of ecosyste...
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We investigate the impact of proactive divestitures on innovative activities at a firm-level. Research concerning the relationship between proactive divestiture and innovation performance remains unexplored and requires a close investigation. Furthermore, we argue that proactive-divestiture is an essential means to achieve corporate sustainability...

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