
Tae Wook Chung- Inha University
Tae Wook Chung
- Inha University
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3
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Introduction
Skills and Expertise
Current institution
Publications
Publications (3)
The role of customers in service production has been increased in our society. Sport participants also play a significant role in service delivery (Chelladurai & Chang, 2000; Ko & Pastore, 2005). Groth (2005) introduced customer citizenship behavior (CCB) indicating the extra-role behaviors of customers which are not required for service production...