Szczepan Kościółek

Szczepan Kościółek
Jagiellonian University | UJ · Institute of Entrepreneurship

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19
Publications
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30
Citations

Publications

Publications (19)
Chapter
The main purpose of the study was to verify the applicability of team identification, satisfaction with team’s performance, and engagement in team’s social media as criteria for marketing segmentation of football fans. This study undertakes a clustering analysis of football fans in Poland (N = 433) according to the proposed variables and subsequent...
Article
Research question: The goal of this research is to determine patterns and evolution of relative technical efficiency, as well as its role in changes of total factor productivity of the public spending on sports in EU member countries. Research methods: An input-oriented, variable returns to scale model of data envelopment analysis and Malmquist pr...
Book
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Współczesny sport jest obszarem ciągłych przeobrażeń. Zarówno rosnąca konkurencja, jak i zmieniające się otoczenie organizacyjne prowadzą do powstawania coraz nowszych produktów sportowych, a także do modyfikacji tych już istniejących. Niniejsza publikacja powstała więc z potrzeby analizy zmian, których zrozumienie jawi się jako jedno z kluczowych...
Article
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Given the increasing importance of electronic word-of-mouth (eWOM) in the global tourism market, the purpose of the study was to estimate weights customers assign to main attributes of tourist accommodations embodied in easily observed eWOM numerical ratings and subsequently to determine segments of customers with homogenous preferences. To this go...
Article
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Introduction: Crowdfunding is a form of fundraising by way of amassing typically small amounts from a number of persons, chiefly via electronic trade platforms. It forms four main models: reward-based, donation-based, peer-to-peer lending, and equity-based. In extensive research on consumer behaviour, each model is usually analysed separately. Howe...
Book
Full-text available
Wybuch pandemii koronawirusa COVID-19 i towarzyszące temu wstrzymanie rozgrywek sportowych stało się przyczynkiem do dyskusji zarówno naukowej, jak i publicystycznej na tematy związane z podstawami funkcjonowania rynku sportu. Wyrazem refleksji naukowej młodych badaczy w tym obszarze jest niniejsza publikacja. Autorzy w swoich pracach przyjęli dwie...
Article
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Motivation: Although some authors have claimed that sports clubs generate revenues from more different sources than do other non-profit organizations, relevant research is lacking. Aim: To fill this gap, this paper compares sports clubs with other non-profit organizations in terms of the (1) revenue structure and (2) revenue sources. The analysis u...
Article
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Background:‪ In the sports sector, the expected outcome of having loyal fans is equated with the amount andfrequency of game attendance, the purchase of team merchandise, following the club’s results in themedia, and participation in discussions about the club, whereas the level of loyalty is determined byteam identification and customer satisfacti...
Article
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Internet and related technologies have revolutionized the distribution process in the accommodation sector, giving priority to big, online intermediaries, often at the expense of the direct booking channels of small and medium independent hotels. In order to regain their independency and flexibility in distribution strategy, hotel managers need to...
Chapter
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Tourists deem the content published by users on the Internet as a key source information about places of accommodation. The aim of this research was to assess the competitive position of hotels, hostels, and apartments in the Krakow hospitality industry based on assessments belonging to the category of electronic word-of-mouth communication. The di...
Article
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Kluby sportowe o statusie organizacji pożytku publicznego (OPP) czerpią swoje przychody ze źródeł prywatnych, publicznych, z tytułu 1% podatku od osób fizycznych lub innych. Celem pracy było porównanie sytuacji finansowej polskich klubów piłkarskich OPP podzielonych według posiadanej struktury przychodów. Klasyfikację klubów przeprowadzono metodą k...
Article
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Aim/purpose - Online assessments are one of the main factors determining a customer's choice of accommodation. This article examines their relationship to prices in the low and high season in Cracow's hospitality market. The question of which attributes in hotel ratings explain the change in price levels was investigated. Design/methodology/approac...
Article
Full-text available
The low level of physical activity amongst Poles is not only a social problem, but also a big challenge for commercial organizations. The aim of the thesis was to determine indicating factors influencing the maximum price that students are prone to pay for physical activity. The research was based on the opinions of 398 respondents (students from K...

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