Szabolcs Nagy- PhD in Marketing, MSc in Business Economics
- Vice Dean at University of Miskolc
Szabolcs Nagy
- PhD in Marketing, MSc in Business Economics
- Vice Dean at University of Miskolc
A versatile university professor, researcher and marketing expert with more than 20 years of diverse business experience
About
156
Publications
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Introduction
I am an experienced university professor and researcher in marketing, social sciences, and sustainability with more than 20 years of hands-on business and research experience. I am currently working for the Faculty of Economics, University of Miskolc, Hungary, as Vice Dean for International Relations. I am a member of the editorial board of four international journals. If you are interested in joint research, please contact me (nagy.szabolcs@uni-miskolc.hu)
Current institution
Additional affiliations
June 2015 - March 2020
Position
- Head of Faculty
Description
- Strengthening the internationalization activities of the Faculty. Managing the development and implementation of the international recruitment, admissions and enrollment strategy of the Faculty.
February 2003 - March 2020
Position
- Head of Department
Description
- Accomplished professor with comprehensive hands-on professional and business experience. Curricula development. Tremendous research, teaching, and supervising experience.
August 2002 - February 2003
Wet Wipe Kft
Position
- Marketing & Purchasing Manager
Description
- Main achievements: Successful new product development, product launches. Cost down (above 50%). Complex mapping of potential low-cost/high quality suppliers. Setting up customer satisfaction measurement system.
Education
June 2019 - June 2019
September 1996 - September 1999
September 1994 - June 1996
Publications
Publications (156)
E-commerce is on the rise in Hungary, with significantly growing numbers of customers shopping online. This paper aims to identify the direct and indirect drivers of the double-digit growth rate, including the related macroeconomic indicators and the Digital Economy and Society Index (DESI). Moreover, this study provides a deep insight into industr...
The practice of marketing has significantly changed among companies operating in Hungary since the economic transition with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance of marketing in corporate practices; undercover the most important activities of marketing managers in curren...
Growing global social and environmental problems draw attention to rethinking traditional marketing approaches. There are many signs of social and environmentally conscious marketing being now rediscovered. The main objectives of our comprehensive research project on social marketing were to find out how values influence general environmental behav...
Identification of key drivers of new product or service success and analysis of their relations are very important for companies to be successful in their core markets. It is agreed in the international professional literature that firm strategy (marketing synergy, technology synergy, etc.), process characteristics (structures approach, predevelopm...
Competition between cities for population, tourists, investors and enterprises that create values has been intensifying in the past few years. The success factor encompasses social cohesion of regions, which includes local identity awareness. Winning citizens and integrating them into marketing processes belong to primary tasks, since this has seve...
The object of this research is the process of formation of costs of enterprises for the production and sale of industrial products. The need for such a study is determined by the use of outdated methods of forming the cost of production at Ukrainian industrial enterprises, which are based on the actual costs of the enterprise. It is proved that the...
A megújuló energia széleskörű elterjesztéséhez különösen fontos a megújuló energiaforrások felhasználásával kapcsolatos magatartás megértése és modellezése. Tanulmányunk célja, a tervezett viselkedés elméletének (TPB) alkalmazásával a megújuló energia használatára irányuló szándék megértése a magyarországi lakossági felhasználók körében. A vizsgála...
There is growing evidence that human society has already entered the age of global environmental crises. As human behaviour is undoubtedly contributing to environmental problems, it is important to analyse pro-environmental behaviour. Socio-demographic variables are widely used to investigate individual behaviour; the aim of this study was to analy...
Az elmúlt évtizedek gyors technológiai fejlődése a pénzügyi szolgáltatások átalakulásához és digitalizációjához vezetett, ami a neobankok megjelenését, illetve gombaszerű elterjedését eredményezte. Az ilyen típusú, fiók nélküli bankok által kínált szolgáltatások elterjedésének kulcsfontosságú sikertényezője a fogyasztói elfogadottság mértéke. Kutat...
The efficient operation of industrial enterprises is impossible without digitalization of production processes. The methodological essence of intellectual and information technologies, the definition of which is proposed to be introduced into scientific circulation, is substantiated. The authors include such information technologies, which include...
Sustainable development has caused companies to try to adapt their activities to changing customer expectations, but also to climate change. This poses a particular challenge for SMEs from developing countries. Therefore, the objective of the investigation was to analyse the qualitative-environmental aspects of the improvement of the products in SM...
Az európai energiapiacon komoly változásokat hoztak az elmúlt évek, hiszen drámaian megugrottak az energiaárak. Ezért kiemelkedő fontosságú, hogy a lakossági felhasználók jelentősen növeljék a megújuló energia felhasználásukat. Tanulmányunk célja, a tervezett viselkedés elméletének (TPB) alkalmazásával a megújuló energia használatára irányuló szánd...
Az elmúlt években a technológia gyors fejlődése jelentősen felgyorsította a pénzügyi szolgáltatások digitális átalakulását, amelynek köszönhetően számos neobank jelent meg a hagyományos bankfiókkal rendelkező intézmények mellett. Kutatásunk célja, hogy megvizsgáljuk mind a potenciális, mind a tényleges felhasználók döntési mechanizmusát, különös te...
A könyv a fenntarthatóság fogalmi megközelítéseinek sokszínűségét kívánja bemutatni, érzékeltetve a fogalom fejlődése során megjelenő különböző fókuszpontokat és kitérve a gazdasági, környezeti és társadalmi aspektusok vizsgálatára, melyek a gazdasági fejlődés kulcselemei és a társadalmi folyamatok meghatározó jelentőségű tényezői. A globális éghaj...
It is with immense pleasure and anticipation that I introduce this remarkable compendium of research chapters, a collaborative effort aimed at unravelling
the intricacies of the ever-evolving landscape of talent management in the era
of AI. This volume, meticulously crafted by a cohort of esteemed scholars and
experts, delves into a diverse array o...
A Marketingkaleidoszkóp tudományos periodika első kötete 2006-ban jelent meg azzal a céllal, hogy a Marketing és Turizmus Intézet köré szerveződött Miskolci Marketing Műhely kutatóinak, partnereinek, PhD hallgatóinak aktuális kutatási eredményeit bemutassa.
Ez a kötet - amely immár a tizedik ebben a sorozatban - 10 válogatott és lektorált tanulmány...
A társadalmi innováció jelentős szerepet tölt be a társadalmi problémák kezelésében. A kis- és középvállalkozások (kkv-k) nemcsak a gazdaság-ban játszanak fontos szerepet, de a társadalmi innováció előmozdításá-ban is. A tanulmány célja azoknak a releváns elméleteknek a bemutatá-sa, amelyek megalapozhatják a kkv-k társadalmi innovációs tevékeny-ség...
The rapid technological development of recent years has led to a transformation and digitalisation of financial services, resulting in an increasing number of neobanks. At the same time, consumer acceptance of the services offered by these branchless banks is a key success factor for their widespread adoption. The aim of our research is to understa...
A Miskolci Egyetem Gazdaságtudományi Karának Marketing és Turizmus Intézete és a Magyar Tudományos Akadémia Miskolci Területi Bizottság Közgazdaságtudományi Szakbizottság Marketing Munkabizottsága MARKETING KALEIDOSZKÓP című tanulmánykötetei a hagyományos és online marketing és kereskedelem témaköreit feldolgozó aktuális tudományos kutatási eredmén...
The past year has brought drastic changes to the European energy market. With recent
dramatic increases in energy prices, it is of the utmost importance that residential users
significantly increase their use of renewable energy. The aim of our study is to understand
the complex psychological background of the intention to use renewable energy by a...
A technológiai fejlődéstől kezdve a változó fogyasztói magatartásig számos tényező folyamatosan alakítja a globális kiskereskedelmet, amely egy dinamikus és folyamatosan fejlődő ágazat. A kiskereskedelem globális trendjeinek megértése kulcsfontosságú a kiskereskedők, az iparági szakemberek és a politikai döntéshozók számára egyaránt, mivel értékes...
A TANULMÁNY CÉLJA A modern egyetemek egyre újabb kihívásokkal szembesülnek, beleértve a fenntarthatósági célkitűzéseknek való megfelelést is. Ezért alapvető fontosságú számukra, hogy a fenntarthatósággal kapcsolatos teljesítményüket mérni tudják, és be tudják azonosítani erősségeiket és gyengeségeiket ezen a területen. Jelen tanulmány a szerző álta...
GUIDELINES FOR AUTHORS
Axiom Academic Publishers (Axiom AP) invites original research-based chapters related to the
themes outlined in the attached call-for-chapters document.
1 SUBMISSION
The content should be in the form of original research-based manuscripts, not a study guide,
fiction, inaugural speech, news article, textbook content, or book r...
The book is available free of charge on the publisher's website: https://store.it.si/za/book/the-improvement-of-skills-talents-in-the-workplace-global-innovative-forefront-talent-management-gift-research-and-publications-book-series-vol-2/1415783?fbclid=IwAR0ySgfzJZh3boxrhMzMq8M8zXaC57dqgID1IXYaqyMA94nfPZOb2s1g_8U
Economists categorise production...
In the article, the authors analyzed the activities of pharmaceutical companies in the world in the field of research and development (R & D) on the basis of international and Russian statistics. The financing of R & D in pharmaceuticals traditionally retains its decisive role in the development of both the industry as a whole and the global econom...
Az öltözködés nagymértékben befolyásolja az emberek megítélését az első benyomás kialakítása során. Sokat változott az egyetemeken elvárt öltözködési norma, hiszen a korábbi elegánsabb megjelenést napjainkban hétköznapibb viselet (casual, smart casual vagy business casual) jellemzi. Felmerült bennünk a kérdés, hogy az egyetemen milyen szerepet játs...
The information age is also an era of escalating social problems. The digital transformation of society and the economy is already underway in all countries, although the progress in this transformation can vary widely. There are more social innovation projects addressing global and local social problems in some countries than in others. This sugge...
Considering the growing significance of Eurasian economic ties because of South Korea s New Northern Policy and Russia s New Eastern Policy, this study investigates the motivations and locational factors of South Korean foreign direct investment (FDI) in three countries in the Commonwealth of Independent States (CIS: Kazakhstan, Russia, and Uzbekis...
There are significant differences in innovation performance between countries. Additionally, the pharmaceutical sector is stronger in some countries than in others. This suggests that the development of the pharmaceutical industry can influence a country's innovation performance. Using the Global Innovation Index and selected performance measures o...
Digitalization is making a significant impact on marketing. New marketing approaches and tools are emerging which are not always clearly categorised. This article seeks to investigate the relationship between one of the novel marketing tools, content marketing, and the five elements of the traditional marketing communication mix. Based on an extens...
The rapid development of technology has drastically changed the way consumers do their shopping. The volume of global online commerce has significantly been increasing partly due to the recent COVID-19 crisis that has accelerated the expansion of e-commerce. A growing number of webshops integrate Artificial Intelligence (AI), state-of-the-art techn...
In order to succeed, universities are forced to respond to the new challenges in the rapidly changing world. The recently emerging fourth-generation universities should meet sustainability objectives to better serve their students and their communities. It is essential for universities to measure their sustainability performance to capitalise on th...
This empirical study investigates the impact of the Hofstede cultural dimensions (HCD) on the Global Innovation Index (GII) scores in four different years (2007, 2009, 2019 and 2021) to compare the impacts during the pre- and post-crisis (financial and COVID-19) period by employing ordinary least square (OLS) and robust least square (Robust) analys...
The need for a more sustainable lifestyle is a key focus for several countries. Using a questionnaire survey conducted in Hungary, this paper examines how culture influences environmentally conscious behaviour. Having investigated the direct impact of Hofstedes cultural dimensions on pro-environmental behaviour, we found that the culture of a count...
A társadalmi innováció jelentős szerepet játszik a társadalmi problémák megoldásában. A tanulmány célja annak a tisztázása, hogy az egyes orszá-gok eltérő innovációs teljesítménye milyen hatást gyakorol a társadalmi innovációs potenciáljukra. Ehhez a Globális Innovációs Index és alindexei, valamint a Társadalmi Innovációs Index közötti kapcsolatok...
This empirical study investigates the impact of the Hofstede cultural dimensions (HCD) on the Global Innovation Index (GII) scores in four different years (2007, 2009, 2019 and 2021) to compare the impacts during the pre-and post-crisis (financial and COVID-19) period by employing ordinary least square (OLS) and robust least square (Robust) analyse...
The theoretical and methodological substantiation of the essence of innovative technology is the most important factor in the global development of the economy, the modern understanding of its content as an economical category, the basis of innovation. The analysis of the scientific definitions of "technology" made it possible to identify two main...
ProSkill is an EU project in Hungarian-Slovak-Czech-Polish cooperation, coordinated by the
University of Miskolc. It is aimed to the harmonization of the skills and competences of the
graduates and of the demands of the labour market. The future professionals working in the raw
materials sector have to possess technical, business and communication...
The information age is also an era of escalating social problems. The digital transformation of society and the economy is already underway in all countries, although the progress in this transformation can vary widely. There are more social innovation projects addressing global and local social problems in some countries than in others. This sugge...
The global pharmaceutical market is one of the most innovative and dynamically developing sectors of the global economy. In addition, this industry can be considered highly profitable. Its role has especially increased in the context during the coronavirus pandemic. This article examines trade relations between Russia and Hungary in the pharmaceuti...
зб. матеріалів 4-ї Міжнар. наук.-практ. конф. "Інтернет-міст Київ – Дніпро". "Управління проектами. Ефективне використання результатів наукових досліджень та об'єктів інтелектуальної власності", 24 березня 2022 р. / ред. кол.: О. Ф. Дорошенко [та ін.] ; Наук.-дослід. ін-т інтелект. власності НАПрН України [та ін.]. – Електрон. текст. дані. – Київ,...
Nagy Szabolcs, Tkachov M., Pererva P. G.
FORMATION OF DAMAGES FROM VIOLATION OF INTELLECTUAL PROPERTY RIGHTS
In: Petrenko, V. O. (szerk.) ЗБІРНИК НАУКОВИХ ПРАЦЬ (Zbirnik naukovih prac) : за матеріалами ІV Міжнародної науково-практичної інтернет-конференції «УПРАВЛІННЯ ПРОЄКТАМИ. ПЕРСПЕКТИВИ РОЗВИТКУ ПРОЄКТНОГО ТА НЕЙРОМЕНЕДЖМЕНТУ, ІНФОРМАЦІЙНИХ ТЕХ...
Considering the growing significance of Eurasian economic ties because of South Korea’s New Northern Policy and Russia’s New Eastern Policy, this study investigates the motivations and locational factors of South Korean foreign direct investment (FDI) in three countries in the Commonwealth of Independent States (CIS: Kazakhstan, Russia, and Uzbekis...
Az elmúlt esztendőkben a társadalmi innovációk támogatására létrehozott programok sikeressége, a terület tudományos életben való viszonylagos újszerűsége, valamint az Európai Unió általi priorizáltsága egyaránt indokolják a társadalmi innovációk témakörének tudományos igényű feldolgozását. A társadalmi innovációt körülvevő tudományos diskurzus és p...
Az önkéntesség fontos szerepet játszik a társadalmi integráció és kohézió erősítésében, ezért egyre fontosabb a benne rejlő potenciál felismerése. A fiatalok számára az önkéntes tevékenység Magyarországon egy évtizede került a figyelem középpontjába, amikor egy új kormányrendelet az érettségi megszerzéséhez kötelezővé tette azt. Jelen tanulmány az...
This article summarizes the scientific approaches to improving the quality of relations between the enterprise and business partners in preparation for the release and production of new products in today's economic realities. The study's main purpose is to substantiate and develop a methodological approach for determining effective relationship mod...
Heuristics is a science that studies the creative, unconscious thinking of man, the methods used in the discovery of the new and in learning. Heuristics is associated with psychology, physiology of higher nervous activity, cybernetics and other sciences. The main object of heuristics as a science is creative activity. The scientific literature does...
The rapid development of technology has drastically changed the way consumers do their
shopping. The volume of global online commerce has significantly been increasing partly
due to the recent COVID-19 crisis that has accelerated the expansion of e-commerce.
A growing number of webshops integrate Artificial Intelligence (AI), state-of-the-art
techn...
An original classification of innovative firms is proposed, based on the biological approach often used to classify innovative firms and the corresponding competitive strategies they profess.
Download (free):
https://store.it.si/za/book/aspects-of-talent-management-in-the-workplace-environment-of-the-2020-s-global-innovative-forefront-talent-management-gift-research-and-publications-book-series-vol-1/1163485
It is often said the most important assets of any organisation is its employees. In many countries including South Africa, the Hi...
The GIFT entity of the Faculty of Economic and Management Sciences of the North-West University hereby invites academics to submit full manuscripts of 20-30 pages to be considered for publication in this volume which is likely to be published by the end of 2021. The content of the manuscripts are to comply with the attached guidelines for authors....
In order to succeed, universities are forced to respond to the new challenges in the rapidly
changing world. The recently emerging fourth-generation universities should meet
sustainability objectives to better serve their students and their communities. It is essential
for universities to measure their sustainability performance to capitalise on th...
Vásárlási döntéseinkkel komoly hatást gyakorolunk a természeti környezet állapotára. Emiatt nagyon fontos a vásárlási döntés során az ár, a minőség, a márkanév és a környezetbarátság mint termékparaméterek észlelt fontosságának és a tényleges környezettudatos magatartással való kapcsolatuknak a vizsgálata, melynek érdekében 2017-ben egy 442 fős onl...
Human society has entered the era of intellectualization and use artificial intelligence to lead innovations and development. After several decades of accumulation, artificial intelligence began to enter the dividend period of its exponential growth, which is expected to last for quite a long time. This article attempts to discuss the peculiarities...
A tanulmány céljai: A hallgatói elégedettség növelése a felsőoktatásban elengedhetetlen feladat. Ennek egyik eszköze a hallgatók érdeklődését felkeltő és fenntartó, számukra élményt nyújtó kurzusok kialakítása. Ebben lehet segítségünkre játékosítás, amely az egyik legfontosabb trend a digitális oktatási innovációban manapság. A tanulmány célja a já...
A globális társadalmi és környezeti problémák korában élünk. Ezen problémák kezelésének egyik lehetséges módja a társadalmi innováció, melynek egyik speciális változata a digitális társadalmi innováció. A tanulmány bemutatja a digitális társadalmi innováció definícióit, jellemzőit és a nemzetközi jó gyakorlatait. A tanulmány a digitális társadalmi...
Content marketing (CM) is essentially about creating and distributing meaningful, up-to-date and valid content. (1) In a deeper sense, its main priority is creating consumer confidence and value (2). It may have an entertaining or educational function. (3) The 5 classic major marketing communication tools are advertising, sales promotion, PR, perso...
Ministry of Education and Science of Ukraine, National Technical University «Kharkiv Polytechnic Institute», University of Miskolc (Hungary), Magdeburg University (Germany) Petrosani University (Romania), Poznan Polytechnic University (Poland), Sofia University (Bulgaria) INFORMATION TECHNOLOGIES: SCIENCE, ENGINEERING, TECHNOLOGY, EDUCATION, HEALTH...
University rankings have growing importance as it is an information source for the potential students, while universities consider it a kind of marketing tool. Besides rankings have significant effect on image [6] and reputation. Building the image of the university is not easy to create but a very long professional process and the result of a cons...
Innovation is one of the main driving forces of our accelerating economy. Its first definition and models were created by Schumpeter at the beginning of the 20th century. Schumpeter interprets capitalism as creative destruction, which incessantly destroys old structures and incessantly creates new ones, forming a series of innovations and changes [...
We live in the Digital Age in which the global higher education industry faces new challenges. One of them is closely related to digitalization. It is indispensable for higher education institutions to increase student satisfaction by offering courses that arise and maintain students' interest and provide them with practical experience. Therefore,...
A digitális társadalmi innováció egy újkeletű jelenség, mely a digitális technológia alkalmazásával próbál társadalmi problémák kezelésére vonatkozó új megoldásokat szolgáltatni. A tanulmány célja a társadalmi innováció és a digitális társadalmi innováció értelmezésének és a társadalmi innováció működési mechanizmusának a feltárása. Emellett részle...
We live in the Digital Age in which both economy and society have been transforming significantly. The Internet and the connected digital devices are inseparable parts of our daily life and the engine of the economic growth. In this paper, first I analyzed the status of digital economy and society in Hungary, then compared it with Ukraine and made...
Mobile phones play a very important role in our life. Mobile phone sales have been soaring over the last decade due to the growing acceptance of technological innovations, especially by Generations Y and Z. Understanding the change in customers' requirement is the key to success in the smartphone business. New, strong mobile phone models will emerg...
Social responsibility of consumers is one of the main conditions for the recoupment of enterprises expenses associated with the implementation of social and ethical marketing tasks. Therefore, the enterprises, which plan to act on terms of social and ethical marketing, should monitor the social responsibility of consumers in the relevant markets. A...
E-commerce is on the rise in Hungary, with significantly growing numbers of customers shopping online. This paper aims to identify the direct and indirect drivers of the double-digit growth rate, including the related macroeconomic indicators and the Digital Economy and Society Index (DESI). Moreover, this study provides a deep insight into industr...
Egyre több jel utal arra, hogy manapság a globális környezeti problémák korszakában él az ember. Cselekvéseivel hoz-zájárul a környezet állapotának romlásához vagy javulásához. Emiatt kiemelt jelentőségű az egyének környezettudatos magatartásának elemzése, a környezettudatosság szintjének számszerűsítése és a kapott eredmények összehasonlítása az e...
The need for a more sustainable lifestyle is a key focus for several countries. Using a questionnaire survey conducted in Hungary, this paper examines how culture influences environmentally conscious behaviour. Having investigated the direct impact of Hofstede’s cultural dimensions on pro-environmental behaviour, we found that the culture of a coun...
The article deals with the theoretical study of the category of "intrapreneurship" (internal business). It is proved that internal business is conducted in two main directions: in the field of strategic management and entrepreneurship. It is proposed to conduct research of the organization of marketing activities using the theoretical and methodolo...
The article substantiates the main groups of factors that determine the competitiveness of enterprises. As the main factors, the results of innovation, investment and marketing policy are highlighted. The technique of expert evaluation of the quantitative value of these factors is proposed. On the basis of expert assessments, a multi-factor model f...
Social responsibility of consumers is one of the main conditions for the recoupment of enterprises expenses associated with the implementation of social and ethical marketing tasks. Therefore, the enterprises, which plan to act on terms of social and ethical marketing, should monitor the social responsibility of consumers in the relevant markets. A...
The intellectual activity of an industrial enterprise is always characterized by
novelty, which forms a fundamentally new set of properties of the created
technological innovations. Moreover, the unification of the intellectual potential
of several employees often leads to a synergistic effect. This effect can be both
positive and negative, that is...
Market conditions of enterprises require the adoption of optimal managerial
decisions regarding the determination of production volumes, the selection of target
markets for product sales, the provision of profitable activities and a stable economic
situation of the enterprise, which implies the optimal combination and efficient use of all resources...
In modern practice, the following planning methods are distinguished: balance,
regulatory and technical-economic. In addition, there are program-target, economic
and mathematical.
For planning at the level of the economy as a whole, the balance method is
used. At the level of individual enterprises, it is also used by compiling certain types
of ba...
Development of trade can be traced back to antiquity, which is accompanied
by negative judgment on it. In the early Middle Ages, the teachings of St. Thomas
Aquinas show the view that intra-town trade is unnecessary and condemnable, but
considers it indispensable and desirable among cities and countries. In fact, he was
the first to formulate inter...
Іndustries of Ukraine have different innovative potential for
development after the crisis. Competitive advantages and the growth of
automotive production depend on the renewal of banks' lending, which
accounts for the bulk of demand. Promising is the production of electrical
equipment, the demand for which in the world markets has remained and
wil...
Mobile phones play a very important role in our life. Mobile phone sales have been soaring over the last decade due to the growing acceptance of technological innovations, especially by Generations Y and Z. Understanding the change in customers' requirement is the key to success in the smartphone business. New, strong mobile phone models will emerg...
ÖSSZEFOGLALÁS
Manapság a globális környezeti problémák korszakában élünk. Egyéni magatartásunkkal
hozzájárulunk a környezet állapotának romlásához vagy javulásához. Emiatt kiemelt
jelentőségű az egyének környezettudatos magatartásának elemzése, a környezettudatosság
szintjének számszerűsítése és a kapott eredmények összehasonlítása az egyének
önért...
We live in the Digital Age in which both economy and society have been transforming significantly. The Internet and the connected digital devices are inseparable parts of our daily life and the engine of the economic growth. In this paper, first I analyzed the status of digital economy and society in Hungary, then compared it with Ukraine and made...
Trade has always been the engine of growth. With increased trade openness, its role in world economy is more important than ever. After reviewing the development of trade and commercial theories, and analysing trends in international trade we set out to investigate the foreign trade of Hungary with the neighbouring countries. Using secondary data,...
A hazánkban tevékenykedő vállalatok marketingtevékenysége drasztikus mértékben átalakult a
rendszerváltás óta eltelt időben. Ez a tanulmány azt vizsgálja, hogy a marketing szerepe és jelentősége hogyan változott meg mára a vállalati gyakorlatban, melyek a jellemző marketingtevékenysége és mekkora a marketingköltségvetés nagysága. Mindezeken kívül a...
There has been an increasing importance of using marketing communication tools
not only for corporate goals but also for higher educational goals. Yet there is a lack
in conscious, effective usage of these tools. On the one hand a reason is that many
higher educational institutions have no marketing strategy at all and on the other hand
there is a...
Questions
Questions (18)
I've just started to work on a research project on social innovation activities of SMEs. I'm in the literature review and conceptualisation phase. I have some questions:
What are the best papers/articles/reports on this topic?
What are the best scales to measure social innovation activities of SMEs?
What are the best scales to measure the barriers and enablers of social innovation?
Thanks for your valuable thoughts!
I'm looking for scales to measure the role of Artificial Intelligence in purchasing/consumer behaviour. I'd be glad if you could recommend some valuable papers in this field too. Thanks a lot!
I'm looking for scales to measure the role of Artificial Intelligence in trade/commerce. I'd be glad if you could recommend some valuable papers in this field too. Thanks a lot!
I'm looking for scales to measure the effectiveness of language teaching. I'd be glad if you could recommend some valuable papers in this field. Thanks a lot!
I'm about to design a research project with my PhD student to measure the impact of digitalization on the effectiveness of language teaching and learning. I have reviewed literature but I found hardly anything in this field. Could you recommend any usable sources? Thanks.
I'm about to design a research project with my PhD student to measure the impact of digitalization on language teaching. I have dug myself into literature but I found hardly anything in this field. Any hints of any usable scales? Thanks.
Do you know any papers discussing the the role of AI in social innovations? I'm also interested in the best practices in this field. I intend to write a literature review. Thanks for your contributions in advance.
I am about to write a paper on "The use of digital technologies and smart applications in generating social innovations". What are the best papers/research reports in this field? Could you recommend authors as well? I'm also interested in the best practices of how digital technologies, especially smart apps/solutions can generate social innovation. Thanks for your support in advance!
What are the best sources for analyzing social innovation? I mean journal articles, papers, research reports, etc, the "must reads".
Thanks for your help!
Before writing a paper, I would like to dig myself into gamification. Could you recommend the top papers in this research field? Then I intend to conduct an online research among my student who have already been involved in using a brand simulation software to test the working hypothesis regarding how effective gamification could be in GEN Z.
I am about to dig myself into & conduct a research on health marketing, more specifically health-consciousness & prevention in general. I would be more than happy to know which the top relevant papers in this field are. What is the best scale to measure health-consciousness & prevention in general?
I will do my research in Hungary. Should you be interested to collaborate to compare research findings in different countries/cultures, please let me know.
Thanks in advance.
I am wondering if there are any papers dealing with this topic and what scales have been developed for measuring it. All suggestions are most welcome.
