Sylvie Formánková

Mendel University in Brno · Department of Management

This research focuses on hotel competitiveness in the Czech Republic. It provides evidence that proactive environmental strategies implemented in hotel operations are a competitive advantage for hotels, especially during a crisis. This research determined the impact of proactive environmental strategies on hotel competitiveness in the period before...

Purpose The sustainable and responsible investing (SRI) is the part of sustainable investment which focusses on mutual funds. The purpose of this paper is to map and evaluate all the active European SRI funds, their performances and correlation with the national identity. Design/methodology/approach The sample of the research was analysed with des...

The paper deals with the social responsibility of the economically oriented faculties of three public universities in Brno from the point of view of the stakeholders - companies in the South Moravian Region. The public universities are Faculty of Business and Economics – Mendel University, Faculty of Economics and Administration – Masaryk Universi...

We live in a new era with contradictory views on society, industries, and the whole world. Raising consumerism is compensated by raising the responsibility of the new generation, the so-called Millennials. The paper deals with the awareness of Millennials of corporate social responsibility (CSR), and their attitude to sustainable and responsible in...

The purpose of this chapter is to outline the context of CSR activities also in a geographic outline. The location and clustering of CSR issues gives the basis for comparison, benchmarking and empowerment to refer to a broader perspective. This chapter is a bridge between CSR knowledge and practice in Poland and the regional context within the Vise...

The paper deals with the risk management in agriculture. It focuses mostly on the issue of viticulture and wine production in the Czech Republic. It describes the current situation and possible solutions. One of the ways how to deal with the risks is to use the insurance. That is why a special attention will be paid to the agricultural insurance. D...

The paper deals with the modeling of ESG factors impacts on the long-term risks management in conjunction with the expected return on investment. ESG factors (environment, social responsibility and corporate governance), the current state of ESG investing, and the evaluation of sustainable investment are described. As an input data for individual a...

This paper deals with the sustainable investing issue. Special attention will be paid to sustainable, responsible, and impact investing (SRI) and so called ESG investing. This type of investing incorporates measurable criteria to compare investments across the three broad categories of Environment, Social and Governance (ESG). The results will be b...

This book represents a tool for comparative analysis and a source for case studies for researchers and academics dealing with the business environment. It offers insights into the Czech business environment in the case of starting business in this country or being a potential investor or customer. It explores various facets of the Czech business en...

The paper deals with the evaluation of selected international CSR standards. The following areas are evaluated: what type of organisation is a norm intended for; binding force of a norm; applicability for HEIs and the degree of freedom in implementation. Except for the norm SA 8000:2008, the evaluated standards are complex, dealing with general pri...

The paper deals with the evaluation of selected international CSR standards. The following areas are evaluated: what type of organisation is a norm intended for; binding force of a norm; applicability for HEIs and the degree of freedom in implementation. Except for the norm SA 8000:2008, the evaluated standards are complex, dealing with general pri...

The present paper focuses on corporate social responsibility in public administration. The subject of interest is the South Moravia Region and enterprises seated there. The subject of the present research includes overall awareness of the inquired enterprises about corporate social responsibility and activities of the South Moravian Region Authorit...

The paper deals with corporate social responsibility (CSR) in public administration – South Moravia Region, Czech Republic. This office deals with CSR and reports its activities. Nevertheless, many citizens and enterprises aren´t aware of this effort. This article pays attention to enterprises and their knowledge about CSR activities of South Morav...

The disunity in the definition of corporate social responsibility (CSR) offers much space for many different approaches,methods, and standards of its implementation and evaluation. Some directions are written in the form of recommendations (e.g. OECD directions for multinational enterprises, ISO 26000),others enable the measurement and certificatio...

THE WHOLE BOOK CAN BE SENT BY E-MAIL OR SHARED ON REQUEST. The term corporate social responsibility has recently become very popular and remains in the awareness of many large companies. Even small and medium-sized enterprizes have started to understand this term. The competitive environment pushes companies into difficult situations where differen...

The presented paper shows results of a qualitative survey of corporate social responsibility (CSR) in the tertiary education sector. Economically oriented faculties of public universities in the Czech Republic were selected. For the assessment of High Education Institutionséngagement in CSR activities seven key areas covered by ISO 26 000 standard...

The goal of the paper was to define recommendations of a suitable business strategy for SMEs in the area of primary agricultural production. First, the external environment was analysed to define suitable recommendations for the industry, and also to discover opportunities and threats through fitting strategic analyses, that affect the aforemention...

The paper describes the environment sector of organic winery in the Czech Republic and finds opportunities for Czech winegrowers to sustain the industry and contribute to its future development. Organic viticulture has changed dramatically. Organically farmed vineyards formed 4.9% share of the total area of vineyards in the Czech Republic in 2011an...

Development of social responsibility currently touches both business and public sectors, not only in the area of state administration but also in the field of tertiary education. This thesis introduces an example of current social responsibility engagement of a particular faculty of economics of a public university in the Czech Republic. The analys...

The aim of this monograph is to introduce the attitudes towards the restrictions of improper practices or, conversely, practices supporting the sales of bulk wine and wine import in the EU countries – namely, in Germany (D), Austria (A), Hungary (H), France (F), United Kingdom (UK) and, of course, in the Czech Republic (CZ). When analysing the chos...

Organická produkce je trendovou záležitostí, která ovlivňuje také odvětví vinohradnictví a vinařství. Množství producentů v této oblasti přibývá a Česká republika patří mezi prvních deset států s největším podílem organické zemědělské plochy na světě. Vinohradnictví a vinařství je v této oblasti poměrně specifické a je ovlivněno mnoha faktory, kter...

The paper compares the current situation in organic wine production in the Czech Republic and New Zealand. Organic viticulture passes a major change in the European Union legislation. The Standing Committee on Organic farming has agreed on new rules for labelling bottles containing wine from organically grown grapes. Since the year 2012, the winegr...

Corporate philanthropy is a key component of larger concept, Corporate Social Responsibility. Both terms are often interchanged. While corporate philanthropy focuses more on support of required fields and publicly beneficial projects CSR is a concept focusing on general impact of company’s actions on society, namely both on national and global leve...

Main objective of the paper is to identify existing measures that are applied within the EU and national legislations of selected Member States relating to the protection against the illegal importation and sales of adulterated wine. This paper deals with three selected countries – Czech Republic, Germany and Austria. It analyses the legal environm...

How do business ethics and CSR form part of pharmaceutical business in the Czech Republic and Hungary? The question was analyzed through empirical studies where surveys were the main tool. The research investigated business ethics, CSR, ethical code, ethical involvement of employees as factors that might be important to achieve ethical behavior in...

This paper deals with the customer relationship management in the Czech Republic and Germany. The research showed that due to its high economic benefits service oriented organizations in these countries in general shall increase the use of operative CRM. The results of the research were compared to other studies and researches and presented reasons...

How do business ethics and CSR form part of pharmaceutical business in the Czech Republic and Hungary? The question was analyzed through empirical studies where surveys were the main tool. The research investigated business ethics, CSR, ethical code, ethical involvement of employees as factors that might be important to achieve ethical behaviour in...

Large corporations make only 0.2% of the total number of companies in the Czech Republic. On the other hand their influence on the society is enormous. This paper deals mainly with large companies that were able to incorporate the philanthropic activities in their business strategy. Based on the analysis of secondary data provided by the companies...

The aim of the organic farmer’s effort is to farm in a sustainable way that promotes diversity and sustainability of the cultural landscape. The Czech Republic has 10,8 % of its agricultural land devoted to organic farming making it one of the top 10 countries in the world in the amount of land devoted to organic farming. Organic wine belongs to th...

The paper deals with the main factors of corporate social responsibility influencing companies from the selected areas of external environment. It is one part of the analysis that should be done before they decide about the implementation of CSR in their business. There are many opportunities proved by the researches. Here could be mentioned the im...

This paper deals with the effectiveness of media used by presenting managerial subjects. According to the results of the research among the students of the subject Managerial Skills at the Faculty of Business and Economics, Mendel university in Brno, the most effective form of presenting is the combination of media, for example Power point and a bl...

This paper focuses on the comparison of corporate social responsibility in mining industry. It compares specific territorial areas of two different countries - one of them country that could be called as semi-periphery or even core country and the second one a periphery country. The first one is Czech Republic (Northern Bohemia area) and the second...

There were 37.2 million hectares of organic agricultural land in 2011 in the world. Czech Republic with its 10,8 % share belongs to the top 10 countries with the highest share of organic agricultural land, but concerning wine industry many winegrowers and wine producers are in the conversion period. The aim of this paper is to evaluate the situatio...

This paper focuses on the comparison of corporate social responsibility in mining industry. It compares specifi c territorial areas of two diff erent countries – one of them country that could be called as semi-periphery or even core country and the second one a periphery country. The fi rst one is Czech Republic (Northern Bohemia area) and the sec...

The term "Corporate social responsibility" is an umbrella term embracing theories and practises relating to how business manages its relationship with society. In the last decades the development of companies responsible behaviour has been influenced by several facts. One of them is the existence of multinational enterprises. They have an elaborate...

The textbook International Management and Entrepreneurship consists of four chapters. These chapters include the basic information about international management and entrepreneurship, political, legal and technological-environmnet, business ethics in international environment as well as role of the culture in international business. This textbook i...

The chapter deals with the factors influencing farmers of the organic production - especially wine and winegrapes - from the macro environment. It identifies the political, legal, economic, social, technological and ecological factors and analyses the macro environment of the organic viticulture.

Z obecného hlediska, stejně jako z pohledu vinohradnictví a vinařství, je ekologické hospodářství velmi rozvíjejícím se odvětvím. Počet producentů i organicky obhospodařovaných ploch se neustále zvyšuje a to jak ve světě tak v České republice. ČR je v tomto ohledu nad průměrem EU. Jedná se asi o 3500 zemědělských podniků. Podíl ekologicky obhospoda...

The paper identifies and analyses the main factors which influenced the wine demand. The average annual wine consumption per capita is the basic factor of the wine demand. The average annual wine consumption, one of the wine demand factors, grew between 2003 and 2007 from 16.3 1 to 18.5 1 per capita. Following this trend, we can expect the average...

This paper analyzes the data on the development of the main factors of the demand for wine and wine consumption in the Czech Republic. The average annual wine consumption, one of the wine demand factors, grew between1991 and 2005 from 14.81 to 171 per capita. Following this trend, we can expect the average annual wine consumption 17.41 per capita i...