
Sylvester EbigbaghaNiger Delta University · Department of Fine and Applied Arts
Sylvester Ebigbagha
BA, MA, Ph.D.
About
15
Publications
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Introduction
In graphics, effective media development for prevalent non-literate society is the focus. In art, development of materials, methods, and theories for effective visual communication is the interest. I delivered my inaugural lecture "But for graphics, no Human Development", which was complemented with a solo exhibition "Across Cultural Divide" that took place on 15 February 2023. Now, I am working on knowledge production/utilization in graphic communication for development.
Publications
Publications (15)
The decision to use standard, or simplified graphic language for development communication is usually problematic as a result of target audience conditions in developing countries that make presentation of a full range of development messages with uniformity across cultural delineations difficult. A rash decision often result in production of ineff...
The art of using language for public expression in order to persuade target audience to support development initiatives is a key reason for graphic communication. This requires communication actors particularly, the graphic encoder to know salient input and output variables of communication for effective mediation. However, the prevalence ignorance...
The Burke’s Pentad (Act, Agent, Agency, Scene and Purpose) is a creative idea generation guide for dramatism (or dramatistic framework). Its utilization to probe, often engenders a process of stochastic combination, whereby a vista of multiple ideational variations emerge in one’s mind, from which an appropriate subset could be selected and impleme...
The art of using language for public expression in order to persuade target audience to support development initiatives is a key reason for graphic communication. This requires communication actors particularly, the graphic encoder to know salient input and output variables of communication for effective mediation. However, the prevalence ignorance...
Ideas and concepts generation is the nucleus of innovation, growth and development of material culture. Nevertheless, creative professionals often get stuck or bereft of ideas during product development process (not resulting from physical, physiological, or psychological disturbances but from prevalence unawareness of strategies for creating ideas...
Modernization, Dependency, and Multiplicity are three major concepts of development, which have occasioned the use of hierarchical and/or participatory communication practices in our society today. These significantly impact on the mediation role of the graphic encoder during media production process that could either afford or hinder development....
Achieving desired response from target audience is the overall goal for graphic communication in support of development initiatives. However, in Africa, responses to development messages, which are largely determined by target audience perception, are predominantly far from being desired. Therefore, this paper focuses on eliciting desired target au...
Achieving harmonious colour relationship for visual expression is of prime importance in art and design. Mixing pigment colours is often unwieldy, ambiguous, confusing and problematic. Therefore, as a panacea, this paper proposes a mathematical model that would serve heuristic, descriptive, diagnostic, prescriptive, and predictive functions. It use...
Colour studies have generated much confusion in art and design education, particularly among students of the discipline in Nigeria. This is due to the complexity of the subject matter itself, wide-range of available materials and a variety of concepts developed in its multi-disciplinarity that is not kept distinct. Therefore, this paper utilizes a...
The graphic encoding choices employed to communicate development messages to target audiences during the Bird Flu (Avian Influenza) campaign in Kwara State, Nigeria, is loaded with several types of uncertainty that potentially hindered its communication efficacy and invariably the achievement of the overall desired goal. A key cause of these uncert...
This paper focuses on "The Use Condom" campaign and its implications for graphic communication in support of development programmes in Nigeria. In order to achieve this, a triangulation of in-depth interviews and content analysis were employed to assess the roles/activities of the media team in the media production process and the Information, Educ...