Sylvaine Castellano

EM Normandie Business School · EM Normandie Business School

Although academic and practical interest in non-fungible tokens (NFTs) has continuously increased over the last few years, there is still a need to better understand their social acceptability. The aim of the study was to explore the double edge of NFT legitimacy for NFTs by unveiling the role of sustainability and by adopting technology legitimacy...

Purpose This research paper aims to explore how social intrapreneurs use serious games to generate social innovation. In particular, the study depicts the coproduction process between caregivers acting as intrapreneurs, patients and other stakeholders, and unveils the contributions of serious games and their key features in producing social innovat...

Virtual clothes consumption is part of the digital virtual consumption practices of the global NFT phenomenon and the global digital fashion trend. While cutting-edge technologies shape customer experience and behavior, research examining how consumers desire, own, and experience these technologies in general, and virtual objects in particular, rem...

Despite the two sides of deviant behaviors and the fact that knowledge brokers are sometimes presented in a negative light due to their unique position, this article unveils from an innovation perspective how these two intricate individual-level concepts bring positive outcomes in complex environments. While previous work has highlighted the positi...

Purpose—Building on construal level theory and applying the hypothetical distance dimension, this cross-cultural study (individualistic vs. collectivistic culture) aims to explore the effects of cause familiarity on individuals’ attitudes toward a brand and how cause–brand it mediates this relationship. Furthermore, this study explores how perceive...

Even though the COVID-19 pandemic has represented an intense period of stress and anxiety for individuals, it has also been an opportunity for firms to engage in cause-related marketing initiatives as a means of providing support and helping them cope with this global pandemic. This study analyzes the influence of cause–brand fit and cause–brand al...

The prevalent use of digital labor platforms has transformed the nature of work globally. Such algorithm-based platforms have triggered many technological, legal, ethical, and human resource management challenges. Despite some benefits (i.e., flexibility), the precarious conditions and commodification of jobs are major concerns in these platform-ba...

The NFTs (non-fungible tokens) market is booming. NFTs sales have mainly been dominated by speculative trading of cryptocollectibles, most of them often generated by algorithm. NFTs are being experienced in several industries such as fashion, fine jewelry and spirits, sports, music and gaming while in the latter they reached a maturity level. Indiv...

This conference paper aims at uncovering the institutionalization process of the NFT's projects

Some firms and industries were not willing to take full advantage of the internet and its endless opportunities, mainly because they rather focused on the inherent risks and challenges. However, when taking into consideration the specificities of the connected generation, the question is not anymore whether to go online or not, but rather to unders...

Despite the growing interest and the major growth of the NFT market over the past few years, the NFT market gives the impression of a wild west environment. This paper addresses the double hedge of NFT projects’ legitimacy. In particular, it aims to answer the following questions: What are the sources and threats of NFT projects’ legitimacy? And wh...

Virtual clothes are the latest trend luxury brands are embracing as a way for them to take part in the global Non-Fungible Token (NFT) phenomenon. Such contactless clothes offer many benefits to their consumers to manage their dual (i.e., real-world and online) identities. Yet, this cutting-edge technology has not yet attracted scholars' interest....

The COVID-19 pandemic has created a highly stressful environment in which reminders of death are constant. This context of permanent mortality salience is likely to arouse death anxiety in individuals around the world that they must manage. This study investigates the effects of death anxiety on the adoption of different coping strategies during th...

La pandémie de la COVID-19 a créé un contexte de stress extrême que les individus ont dû apprendre à gérer, notamment durant le confinement. Cette situation inédite à l’échelle mondiale permet de mieux appréhender le concept de résilience, et de comprendre les stratégies de coping adoptées par les individus. Les résultats d’une étude menée auprès d...

Hiding knowledge engenders economic losses. Customer knowledge is an external source praised by knowledge management scholars. Multi-sided Internet platforms become knowledge flow vehicles, nurturing customer knowledge. Knowledge hiding is widespread in services contexts impairing knowledge sharing. Firms need to integrate the knowledge-based custo...

Purpose This paper aims to explore how the lived experience of online communities’ participants makes these communities evolve into online communities of practice (CoPs). Design/methodology/approach A quantitative research design was used among backpackers. Data on backpackers’ lived experience and interactions were collected. Findings The result...

https://theconversation.com/will-the-world-ever-accept-non-alcoholic-wine-166607

https://theconversation.com/es-realmente-vino-el-vino-sin-alcohol-163946

Purpose This paper aims to investigate how pharmacies communicate their customer value proposition (CVP) in a complex and multiple-stakeholder setting. More specifically, from the pharmacists’ perspective, the study analyzes how CVP is articulated in complex settings/offerings and among multiple stakeholders; and elucidates the communication gap am...

https://theconversation.com/le-vin-sans-alcool-est-il-vraiment-du-vin-163591

Social robots are artificial agents communicating in a human-like way. These assistive technologies are surging particularly to address personal healthcare shortages while allowing aging people to stay in their homes. Social robots belong to a rapidly changing AI industry. Such innovation may adopt different diffusion and adoption processes due to...

Despite the growing interest in mobile advertising targeting smartphones’ users from a business perspective, academic research is still scarce regarding the implementation of mobile coupons and their redemption in retail stores, especially when integrating the location dimension. This study is addressing the needs for new insights about customers’...

Developing countries are more and more committed to building a knowledge-based economy as a means to diversify from their current resource-based economy. The current focus of many governments is on technology with real insights on creative economy and arts. In this context, universities are seen as a key partner of the government. This article pres...

Workplace technology interruption and distraction are complex to analyze. In completing their daily tasks, employees receive a plethora of emails, text messages on their smartphones, and app notifications from both professional and personal counterparts. These parallel communications pose new managerial opportunities and workplace challenges. While...

Managing geographically dispersed R&D teams remains a complex task. Contemporary leadership styles in global virtual teams is a pertinent-yet, unexplored-research topic, which can help achieve greater workplace effectiveness. The purpose of this study is to analyze the effects of self and shared leadership on the performance of virtual R&D teams. T...

E-reputation is what you say, what you do and of course how others perceive all of your actions. As an entrepreneur, knowing what your customers think about you is crucial. But managing it is way more than just hiring someone to be active on some social platforms. It implies the definition of a real strategy as well as hiring specific resources to...

Although the smart city literature is continuously increasing these last decades, there is still a need to better understand what make their essence and smartness. The aim of the study is to deepen the understanding of the business model logic of the metropolitan city’s smartization process. More specifically, the research investigates how the buil...

Using the illustration of flying winemakers, this conceptual paper looks at international entrepreneurship and the microfoundations of dynamic capabilities to explore how nomad entrepreneurs manage dynamic capabilities in global contexts. We first identify the key features of nomad entrepreneurs and their relationship with their environment to conc...

Purpose The purpose of this paper is to investigate the effects of cause-related marketing (CRM) campaigns on consumer purchase behavior among French millennials contrasted with their international counterparts. Based on the regulatory-focus theory, the influence of the types of arguments and products is tested on French millennials’ attitudes, int...

The performance implications of entrepreneurial intensity and ambidexterity have been extensively, yet separately, examined. In addition, past research has seldom analyzed the performance implication of ambidexterity at institutional levels. Moreover, questions remain unanswered regarding the benefits that derive from the ambidextrous levels of ins...

Extant research has neglected an in-depth examination of the relationship between external knowledge sourcing and the ability of firms to balance radical and incremental innovation activities (i.e., innovation ambidexterity). Therefore, the present paper seeks to reveal the effects of knowledge sourcing activities directed toward three relevant sup...

Some firms and industries were not willing to take full advantage of the internet and its endless opportunities , mainly because they rather focused on the inherent risks and challenges. However, when taking into consideration the specificities of the connected generation, the question is not anymore whether to go online or not, but rather to under...

La place de la confiance dans le succès d’une collecte de crowdfunding demeure un champ peu exploré. Cette étude cherche à comprendre les leviers de la confiance chez les internautes. La littérature sur les motivations des porteurs de projets et des contributeurs, ainsi que les facteurs de succès d’une collecte, est enrichie par les recherches sur...

Purpose The purpose of this paper is to understand the roles of virtual agents in a virtual co-creation context by exploring their influence on online trust. An empirical study is conducted in the French online wine business to analyse the impacts of different dimensions of virtual agents on generating online trust. Design/methodology/approach P...

This conceptual paper investigates the common concern among managers that the physical separation of workers within a global virtual team may hinder the transfer of knowledge amongst the team members that is required to carry out their work efficiently, especially in the context of knowledge-intensive enterprises. Workers and work teams in knowledg...

Purpose The purpose of this paper is to explain how small- and medium-size enterprises (SMEs) in transition environments overcome the liability of origin to gain their legitimacy in a global context. Design/methodology/approach Through semi-structured face-to-face interviews, this study investigates Bulgarian wine producers who evolve in transit...

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. - Warren Buffet Today, there are more than 3.2 billion Internet users globally (International Telecommunication Union, 2015), making them able to see whatever happens online. One of the major abilities of the Internet, beyond...

In real life, the recommendation of peers has the strongest influence on our decisions. Word-Of-Mouth (WOM) has become a major component of communication strategies and also influences reputation. But does WOM have an equally strong influence online? The current study aims to fill the gap in the literature regarding the influencing factors of e-rep...

E-reputation represents a growing concept in the academic sphere. Previous studies on online reputation were mainly focusing on definition and measurement issues. This special issue builds on past research and aims at further investigating the specificities of e-reputation. More specifically, we are interested in grasping the challenges of e-Reputa...

New opportunities and challenges are emerging thanks to the growing Internet importance and social media usage. Although practitioners have already recognized the strategic dimension of e-reputation and the power of social media, academic research is still in its infancy when it comes to e-reputation determinants in a social networks context. A stu...

Previous studies have identified various types of entrepreneurs (i.e., conventional, social, sustainable), while focusing on underlying their differences in terms of motivations and purposes. Few studies have looked at the drivers of entrepreneurs to adopt sustainable activities. We are particularly interested in exploring the cognitive bases that...

E-reputation is what you say, what you do and of course how others perceive all of your actions. As an entrepreneur, knowing what your customers think about you is crucial. But managing it is way more than just hiring someone to be active on some social platforms. It implies the definition of a real strategy as well as hiring specific resources to...

Although the Internet represents great opportunities for businesses, some firms that are evolving in the luxury industry were initially reluctant to engage in digital activities. However, over the past few years, digital natives represent a main reason for these firms to start adopting online strategies. Specifically, reputation and image are inher...

While open innovation and legitimacy are two processes that redefine the boundaries between the firm and its surrounding environment, no study has so far bridged the gap between these two concepts. Herein, we analyze how innovation strategies on the continuum between closed and open innovations confer different types of legitimacy. Our empirical se...

The purpose of this article consists in getting a better understanding of the status concept as a classification system. Several approaches to organizational status have been developed in the academic literature. However, its influence as it has been rarely investigated in the literature. We particularly analyze the economic (price) and social (leg...

The influence of the territory on legitimacy and price: an application to the French wine sector This article aims at analyzing the social and economic benefits that derive from the territory. We examine geographical and organized proximities as determinants of organizational legitimacy and “price premium” strategy. Based on secondary data from the...

In complex and uncertain environments, firms seek alternative ways to conform to stakeholders' expectations and gain legitimacy. While some studies emphasise the benefits of agglomeration (territorial anchorage), others explain the advantages of location in different environments (nomadic approach) as a legitimation means. The present article aims...

The concept of e-reputation has attracted substantial attention among practitioners but little attention among researchers. A review of the literature indicates that e-reputation mostly encompasses reputation and digital insights, but no clear definition of the term is provided. The present study designs the first scale for measuring for e-reputati...

Le plus important n’est pas ce que vous dites ou faites, mais ce que Google dit de vous. Une réputation bien maîtrisée et bien gérée est une des clés de la réussite des entreprises. Il est essentiel de créer une image positive auprès de son entourage (prospects, consommateurs, partenaires d’affaires), mais cela prend du temps. Il suffira pourtant d...

With the increased importance of the Internet and the use of social media, new opportunities and challenges emerge to manage the relationship with audiences and online communities. While the professional world already acknowledged such dynamics, further analysis is needed in the academic scene. A survey conducted in the sports setting shows that th...

This study tested whether there is a link between cognitive style and entrepreneurial intention of undergraduate students. We first tested a model of entrepreneurial intention, based on the theory of planned behaviour, explaining how selected sets of students' beliefs influence their attitude (personal attractiveness) towards entrepreneurship and p...

Mobile marketing became a noteworthy channel for firms to address customers. Mobile devices offer vast opportunities in terms of personalization and geolocalization, through delivering personalized messages based on customers' geographical locations and preferences. This paper examines how customers perceive profile and location-based personalizati...

Purpose – The purpose of this paper is to explain the emergence and existence of retro-industries. The paper proposes using a multidisciplinary approach to define the concept of retro-industries and to identify its specificities. Design/methodology/approach – Literature reviews in marketing and economics were used to create a model of innovation a...

The Internet and social media led to the development of e-reputation. This article aims at analysing this growing concept, specifically by comparing it with the traditional view of reputation. An exploratory study among tourist professionals highlights that both concepts are interdependent. Additionally, a quantitative study shows that consumers pe...

In this research paper, we argue that a model of 'seniorpreneurship' can be created and explained. We use psychosocial theories in the context of aging processes to explain and understand entrepreneurial intentions among seniors who have retired or are close to retirement. The goal of this study is to answer the following research question: what ar...

Purpose – The purpose of this paper is to explain the emergence and existence of retro-industries. The paper proposes using a multidisciplinary approach to define the concept of retro-industries and to identify its specificities. Design/methodology/approach – Literature reviews in marketing and economics were used to create a model of innovation ad...

This research looks at legitimacy challenges of SMEs evolving in transition environments. Facing lower visibility, higher institutional pressures and limited resources, SMEs experience stronger need to demonstrate their legitimacy, their adherence to the requirements of evaluating audiences. Two types of legitimacy are discussed — functional and re...

The Specificity of Seniorpreneurship – A Social Entrepreneurship The current economic situation, the ageing of the population and the disengagement of the state leads to the development of a new type of social entrepreneurship : seniorpreneurship. We investigate the specificities and implications of such type of entrepreneurship. Keywords : Seniorp...

A framework for analysis of social entrepreneurship : what models and what success factors ? Social entrepreneurship is raising an increasing amount of interest from researchers, project leaders and politicians. In this regard, the 2009 report by Global Entrepreneurship Monitor focused a special section on this phenomenon, in the framework of an in...

Sustainable Development and Public Health : towards a new egalitarian-based health model ? The public health sector, which deals with improving the health on a population level, has encountered many changes lately. Consequently, two opposite views co-exist in providing health care based on fair principles. One is based on the concept of public serv...

Résumé Le développement durable, comme mode de prévention des risques énergétiques, représente l’enjeu essentiel de ces dix dernières années et pousse les firmes à reconsidérer leur modèle économique. Nous avons centré notre étude sur le développement de la voiture électrique chez Renault à travers le prisme des capacités dynamiques et capacités d’...

Purpose The aim of this paper is two‐fold: to examine the challenges that organizations that have originated in transition environments face when moving from one layer of the environment (local/national) to another one (international/global) and to enrich the understanding of the legitimacy concept by looking at two types of legitimacy (functional...

EDHEC Business School 393 Promenade des Anglais, BP3116 Nice, France Tel: 00 33 (0)4 03 18 99 66 Fax: 00 33 (0)4 93 83 08 10 Abstract Organizational legitimacy can be viewed as conformity to broadly-accepted standards, or institutions. The main question we are looking to answer with the present study is what happens if these standards change? Which...