
Sylvain SagotESTA (School of Business and Engineering), Belfort, France
Sylvain Sagot
Research Director Associate Professor PhD Computer science, ESTA School Belfort, ELLIADD Laboratory (UR 4661), ERCOS Research Team
About
22
Publications
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Introduction
Additional affiliations
January 2017 - February 2024
ESTA - School of Business and Engineering
Position
- Professor (Associate)
Description
- Head of Research at ESTA School (Belfort)
Education
December 2013 - December 2016
Publications
Publications (22)
The Industry 4.0 and the development of the Internet of Things (IoT) allow industrial companies to innovate by more efficiently integrating customers’ information into the product's design. The products can now be more quickly adapted, optimized, and customized according to a large panel of customer preferences from different cultures. The acquisit...
While the design of user interfaces is a field driven by people of Western origin and culture, most users of IT tools come from much more diverse backgrounds and cultures. This gap can give rise to ergonomic problems in the way interfaces are used. Therefore, numerous studies have highlighted a definite interest in designing a user interface adapte...
Previous research in human-computer interaction (HCI) has focused
relatively little attention on making parametric Computer-Aided Design (CAD) tools
user-friendly. This study aims to address key research questions about the difficulties
beginners encounter when using parametric CAD tools, the reasons behind these
challenges, and the principles of i...
Limited understanding exists regarding the methodologies behind designing interfaces for low-income contexts, despite acknowledging their potential value. The ERSA (Engineering design Research meta-model based Systematic Analysis) process, defined as a dynamic interactive multi-process system, proposes a new approach to constructing learnings to su...
Packaging is the only link between a brand and a consumer at the point of sale. The message delivered to the consumer through the packaging is thus key to ensuring a good customer experience. Previous studies analyzed how packaging design could attract more and help the brand to stand out from its competitors. However, the impact of packaging desig...
This study aims to investigate the impact of off-page communication factors on success of crowdfunding campaigns. While previous research mainly focused on on-page communication factors, relevant research on the impact of off-page communication factors related to additional website visibility and external social media remains scarce. To address thi...
Cet article aborde le métier de référenceur Web comme un métier hybride dont les
contraintes nous conduisent à proposer une hybridation de la formation à travers une plateforme
pédagogique innovante (SEO-ELP), laquelle ouvre un questionnement plus large quant à l’enjeu de
professionnalité du métier de référenceur Web. L’hybridation d’une formation...
In recent years, sustainability has become one of the key pillars of B2B manufacturing companies. Green marketing can be considered a subset of Corporate Social
Responsibility (CSR) strategies. It allows reaching responsible innovation in a company, and thus to diversify the types of innovation. An example of green marketing innovation is the desig...
The growth of the IoT (Internet of Things) offers a large number of opportunities for new product development. The adoption of IoT technologies improves the operational efficiency of products and their interaction with humans. The variety of sensors and communication protocols, the increased number of cloud infrastructures and services, not forgett...
Innovation is one of the key pillars of development for many companies, and especially for mature manufacturing companies operating in a B2B market. In addition to this, these companies involve more and more their users to develop their innovation capacity. Indeed, user-driven innovation (UDI) is popular in companies wishing to improve their sustai...
Le développement d'Internet a incité les grandes marques horlogères à créer leur propre site Web afin de cibler davantage de clients à travers ce nouveau canal d'acquisition. Les moteurs de recherche ont ensuite permis à quiconque dans le monde de trouver facilement une marque ou un modèle de montre en saisissant quelques mots-clés. Ces internautes...
Le développement d’Internet a incité les grandes marques horlogères à créer leur propre site Web afin de cibler davantage de clients à travers ce nouveau canal d’acquisition. Les moteurs de recherche ont ensuite permis à quiconque dans le monde de trouver facilement une marque ou un modèle de montre en saisissant quelques mots-clés. Ces internautes...
Product manufacturers can improve their online visibility through Search Engine Optimization (SEO). This process allows product manufacturers to make their products visible on search engine results pages by creating a bidirectional channel of information between the company and its customers. This gain in visibility drives traffic to the company we...
The World Wide Web has quickly grown since the 90s, and it has led to an increase in the number of websites and the intensification of the competition. In parallel, search engines have played a major roleby facilitating the research of information on the web, to the point of being an infinite source of traffic ofwhich websites' owners would like to...
Le développement rapide du World Wide Web depuis les années 1990 a entraîné l'accroissement dunombre de sites web et l'intensification de la concurrence. Parallèlement, les moteurs de recherche ontjoué un rôle majeur en facilitant la recherche d'informations sur le web, au point de devenir une sourceinépuisable de trafic dont les propriétaires de s...
The process of changing a website position, which affects its visibility in the Internet search engine results, is called Search Engine Optimization (SEO). The modeling of SEO process has been considered a complex problem especially because of the dynamic change of the volume of the information, the increase of the diversity of heterogeneous inform...
The modification of customers' behaviors, the competition and the increase in the number of websites have forced companies to improve their visibility on the Internet. Search engines are widely used by customers and companies have to be present in the search engines results pages to be able to reach their clients. Different techniques have been dev...
Search Engine Optimization (SEO) is the process of improving a website’s position in the Internet search engine results. Firstly, this paper, by using an engineering meta-model, analyzes a range of different approaches discussed in the literature into a meta-model. This meta-model explains the key differences, and illustrates the relationships betw...