Syafrizal Helmi

• Doctor of management
• University of North Sumatra

The rapid development of digital technology has influenced marketing strategies, including the use of social media marketing (SMM) and content marketing (CM) to enhance consumer buying interest. This study aims to analyze the impact of SMM and CM on the buying interest of Instagram followers of MBD Kontraktor. Using a descriptive quantitative metho...

The purpose of this study: The Influence of Accessibility, Personal Recognition, and Problem Solving on Revisit Intention of OYO Hotels in Medan City. This type of research is associative causality research with a quantitative approach. Associative causality research aims to analyze the causal relationship between two or more variables. The quantit...

This study aims to analyze the factors influencing patient loyalty at Sawit Indah General Hospital in Perbaungan, focusing on the role of hospital image, service quality, and patient satisfaction. Using a quantitative approach with an associative method, this research connects the variables of hospital image (X1), service quality (X2), patient sati...

The purpose of this study is to use the End User Computing happiness (EUCS) approach to the Participant Reporting Information System (SIPP) service in order to ascertain and analyze the degree of user happiness. This study is based on the phenomenon of the reporting system's shift from a manual to an online one. Content, accuracy, format, usability...

Objective: This research aims to identify how eco-handloom products can be a sustainable fashion development. Testing the effect of entrepreneurial orientation on product performance and mediating absorptive capacity speed up handloom weaver to force eco-handloom by absorptive to acquire, integrate, and assimilate external knowledge. Theoretical Fr...

This research uses visitor satisfaction as a mediating variable to examine and ascertain how emotional marketing and destination image affect positive electronic word-of-mouth in relation to Siantar Zoo tourism. Tourists who have been to Siantar Zoo made up the study's population. There are 271 responders in the sample utilized in this investigatio...

This study investigates the impact of User-Generated Content (UGC) on tourists' visit intentions and decision-making

The purpose of this study was to determine and analyze the direct influence of Servicescape, Brand Image and Customer Satisfaction on Repurchase Intention and to see the role of Customer Satisfaction as an intervening variable. The research method used is descriptive associative using a sample of 150 respondents. The data analysis method used is (P...

This study discusses the role of social media in enhancing brand awareness among Generation Z (Gen Z), a group known for their digital savvy and high reliance on technology. Gen Z, born between 1997 and 2012, are highly connected consumers on social media platforms such as Instagram, TikTok , and YouTube . Social media has become a major channel fo...

Objective: This study examines how marketing agility mediates the relationship between organizational learning and marketing performance in Indonesia's express delivery industry, highlighting strategies for improved adaptability and competitiveness. Theoretical Framework: This study builds on dynamic capabilities theory, organizational learning the...

Lifestylei changesi havei madei bodyi carei ai basici necessityi fori bothi womeni andi men.i Ati thisi timei thei needi fori beautyi carei fori meni calledi mens'groomingi isi noti inferiori toi women.i Researchi objectivesi regardingi buildingi customeri experiencei andi customeri valuei fori malei consumeri loyaltyi ati beautyi clinicsi ini Meda...

This research aims to examine how user-generated content (UGC) affects travelers' intent to visit, as well as how UGC affects travel choices and offers suggestions for efficient tourism marketing tactics. A systematic literature review (SLR) was conducted across two reputable databases, ScienceDirect and Scopus, using specific keywords to locate re...

The purpose of this study is to determine the literature review on Influencer marketing and product quality on the purchase intention of generation Z consumers. Advances in internet technology have led to shifts in human lifestyles, especially in purchasing patterns. In writing this article, literature review plays an important role in formulating...

This study examines the impact of Viral Marketing and Brand Awareness on Purchasing Decisions, individually and collectively. The quantitative study approach examines 90 consumers using the TikTok Shop

This study aims to identify consumer behavior through bold reviews, which play an essential role in purchasing decisions. The systematic approach in this study is a significant contribution, especially in exploring aspects of tone, review length, and content quality. The Prisma model Systematic Literature Review (SLR) method is used to map 536 lite...

The purpose of the research is to find out FoMO in analyzing customer satisfaction. SLR method in writing this article, literature review plays an important role in formulating research ideas, understanding previous findings related to the topic raised, and identifying gaps in existing knowledge. A systematic literature review (SLR) was conducted i...

A phenomenon that occurs to this day is that milk drinks with tea are now added with several types of toppings, one of which is the most popular is pearl or bubble topping which is made from tapioca flour and cooked with brown sugar. increasingly widespread to the point of being able to hypnotize consumers. Despite increasingly fierce competition d...

This study discusses the impact of Human-Robot Collaboration (HRC) supported by Artificial Intelligence (AI) on healthcare services. customers. It is based on four types of intelligence-mechanical, analytical, intuitive and empathetic-and how these intelligences the integrated to in HRC For give service Which more efficient And personal to customer...

The phenomenon and terminology of cancel culture are proliferating with the increasing use of social media in Indonesia. Through these platforms, the cancel culture movement is widespread and poses a significant threat to brands and products. However, research related to cancel culture in marketing is still limited. This research aims to describe t...

Using social media engagement as a moderating variable, this research seeks to assess the impact of advertising and user reviews on purchasing interest in cosmetic items in Medan City. The data was gathered from 130 participants who filled out a survey using a Likert scale. To assess the link between variables, Partial Least Squares Structural Equa...

This study discusses the effect of Online Reviews and Volume Reviews on Purchasing Decisions. Quantitative research approach by examining 91 respondents of Shopee E-commerce users. The sample was selected using a total sampling approach. Data collection was carried out with an online questionnaire and data analysis using SPSS version 27. Research f...

This research aims to determine and analyze the influence of customer value and quick service on customer satisfaction at Connection 88 Cafe Medan. The customer value provided by Connection 88 Cafe is considered to have not been fulfilled and customers also have not received good social recognition when they are at Connection 88 Cafe. The service p...

Produk utama tanaman aren sebagai hasil dari penyadapan nira pada bunga jantan dapat dijadikan produk gula maupun minuman. Permasalahan masyarakat desa Rumah Sumbul yang perlu ditanggulangi untuk mengembangkan tanaman ini meliputi: input teknologi, perbaikan manajemen produksi, perbaikan pengolahan, dan pemasaran yang masih tradisional. Tujuan dari...

Writing scientific papers is a way to convey knowledge, thoughts and research results to the scientific community and the general public. Lecturers who have competence in writing scientific papers are able to produce quality writing, based on strong research methodology, in-depth analysis, and a good understanding of their field of science. Quality...

This study aims to determine the effect of social influence and habit on Use Behavior with Behavioural Intention as an intervening variable in Gojek application users in the Medan Helvetia District. This research is associative research, and the data type used is quantitative. The population and sample in this study are 130 users of the Gojek appli...

Abstrak Tingkat Kompetitif dibidang marketing semakin meningkat. Tuntutan dari konsumen semakin beragam atas kebutuhan dan selera yang semakin beragam. Penelitian ini memiliki tujuan untuk mengetahui bagaimana service quality berpengaruh terhadap behavioral intention dari konsumen atau pelanggan. Metode dalam penelitian ini menggunakan Systematic L...

Abstrak Metode komunikasi dan pemasaran tradisional sudah tidak memadai lagi di era digital, di mana berbagai platform telah bermunculan, memungkinkan kemudahan akses informasi dan produk yang saling terhubung. Kehadiran media baru, yang difasilitasi oleh teknologi dan internet, telah mengubah cara individu dan kelompok berinteraksi secara global....

A right issue is a business activity that has the potential to impact the quantity and value of shares available on the market and contains crucial information that shareholders may utilize to increase their earnings in the future. Since the market may respond to the rights issue announcement, the information contained in the announcement becomes s...

In most of the studies about external participation in new product development, limited empirical research has been conducted on the utilization of the extended norm activation model to investigate external involvement in the process of developing a new product. This study took awareness of consequences, the ascription of responsibility, and person...

This study aims to analyze the relationship between organizational learning and organizational innovation and their impact on marketing agility within the express delivery service industry in Indonesia. Specifically, we aim to identify which factor has the most significant influence on marketing agility, considering the dynamic nature of the indust...

This study aimed to determine and analyze the effect of servicescape, and lifestyle on repurchase intention with persuasion as moderation. The type of data used is primary data. The population in this research is infinite, with an accidental sampling technique of as many as 135 samples. The data analysis method used is moderating. Data analysis was...

This research aims to determine and analyze the influence of Work Discipline, Work Facilities and Work Competence on the performance of Well Service employees at PT Pertamina Hulu Rokan Pangkalan Susu Field. The method used in this research is a descriptive method with a quantitative approach using multiple linear regression techniques. The populat...

Tourism is a priority sector. Ecotourism involves the community as one of the main actors and prioritizes resource sustainability. Ecological tourism is a sub-category of sustainable tourism or one of the market segments of natural environment-based tourism. The issue of sustainable development has become an important issue that needs to be dissemi...

Destination loyalty has become a topic that needs attention in tourism research, especially after the COVID-19 pandemic because it affects the number of visitors to tourist sites. This study aims to test the effect of destination image on destination loyalty through destination authenticity. The respondents in this study were visitors to the Ecotou...

The purpose of this research is to examine various variables of student experience, institutional image, perceived quality on student satisfaction. This research was conducted in December 2022 with 100 students at the Al-Amjad School as respondents. This study uses a quantitative descriptive approach with random sampling. This study uses data analy...

This study analyzes the quality of service, servicescape, and customer value influence customer loyalty through customer satisfaction in the Waiting List Coffee Medan. This study used quantitative methods formed from respondents' responses by distributing questionnaires to respondents. The population of this study was all Coffee Waiting List Consum...

The COVID-19 pandemic has significantly impacted the use of digital wallets in Indonesia. The trend of contactless cashless payments that offer various conveniences, efficiencies, promotions and discounts in shopping has increased the adoption of mobile payment technology. The viability of a mobile payment company is highly dependent on Continuance...

In Indonesia, the COVID-19 epidemic has altered consumer behavior. The government’s physical distance strategy has led to the closure of non-essential physical stores. Consequently, e-commerce platforms, such as online marketplaces, web storefronts, and social media, have become viable alternatives for offline retailers. The e-commerce company util...

Some of the conclusions obtained from this research are as follows following: Digital customer experiencesignificantly influence customer satisfaction. This shows that the greater the digital customer experience value that can be felt by customers, the customer satisfaction will increase. Digital customer experiencesignificantly influence emotional...

The COVID-19 virus has interrupted economic activities, including buying and selling; even some branded shops, supermarkets, and small shops in Indonesia had to close amid the COVID-19 pandemic. The food and beverage industry, such as Kentucky Fried Chicken (KFC), still buys and sells during the COVID-19 pandemic. Thus, this study investigates the...

The digital streaming industry faces increasing competition, particularly in price competition. The subscription prices of digital streaming platforms vary, making it difficult for companies to maintain price fairness. The fairness of price is a psychological factor that impacts consumer reactions to prices, and it significantly impacts satisfactio...

Based on data from the Ministry of Tourism and Creative Economy, in 2021, the creative industry will contribute quite a lot to the GDP of the national economy, up to 6.98 percent, almost 7 percent with a value of no less than Rp. 1.134 trillion (Ghofar, 2022). The Ministry of Tourism and Creative Economy explained that there are 17 sub-sectors of t...

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh social media, servicescape, dan customer experience terhadap minat berkunjung kembali pada Maulana Villa dan Cafe di Pangambaten Kabupaten Karo.Sampel dalam penelitian ini menggunakan accidental sampling yang terdiri dari 155 responden yang telah mengunjungi Maulana Vila dan Ca...

This study aims to determine and analyze the effect of customer experience on customer loyalty with customer satisfaction as an intervening variable for users of online transportation services in Medan City. The population in this study is the people in Medan City, especially Medan Amplas District who have used Grab, Gojek and Maxim. The sampling t...

This study aims to determine the Effect Analysis of Commitment and Participation on Cooperative Performance with Innovation as an Intervening Variable in Cooperatives in Kab. Serdang Bedagai. This study used primary and secondary data obtained by distributing questionnaires to all actively assisted cooperatives in the Serdang Bedagai district gover...

Using social media, such as Instagram, to market products is believed to be more effective and efficient in reaching consumers. The use of social media is closely related to the phenomenon of posting, which is a profitable opportunity for businesses because it can indirectly attract consumers to visit. In addition to social media marketing, creatin...

Masalah manejemen merupakan permaslah dalam sebuah perusahaan. Manejemen pada dasrnya merupakan kegiatan yang berkaitan dengan mengrencanakan, mengorganisasi, maupun mengendalikan sumber daya manusia dalam perusahaan. Dalam makalah ini, pendekatan yang digunakan adalah kajian pustaka kemudian kajian sistematis, pengumpulan, dan kajian literatur yan...

Supermarket or minimarket sales are carried out impulsively (Impulse Buying). In this study, impulse purchases are thought to be influenced by four factors, namely private labeling, service quality, product displays, and price discounts. For this reason, the researcher explains how the challenges of this research are formulated: 1) Does private lab...

span>Gojek dan Grab merupakan sebuah perusahaan teknologi yang melayani angkutan melalui jasa ojek dan melayani pemesanan layanan pesan antar makanan yaitu Grab Food Dan Go Food . Penelitian ini bertujuan untuk mengetahui pengaruh Social Media Marketing Dan Consumer Experience Terhadap Purchase Intention Dengan Mediasi Consumer Engagement Dalam Men...

The digital revolution has changed various business environments, including the financial services industry. In this era, a financial service that called financial technology has been developed. The existence of a digital revolution can present various kinds of innovations in digital payments, one of which is e-wallet. The existence of various e-wa...

This study examines how Brand Image, Brand Trust, and Customer Experience affect Customer Satisfaction through Bank Syariah Indonesia Krakatau branch Perceived Value. Quantitative associative research. This study uses primary and secondary data. Descriptive statistics, path, and path diagram analyses are used. This study includes Bank Syariah Indon...

Rice is a type of food commodity whose demand is constantly increasing because rice is the staple food for the majority of the population of Indonesia. The high demand for rice creates competition among rice-producing companies in Indonesia. Companies need to apply a strategic marketing concept. The marketing concept aims to satisfy customer wants...

Tourism is one of the strengths of the economic development in the sector of service business which continues to grow and can increase employment. Today, halal tourism is starting to get a lot of attention and interest. In line with the increasing the Muslim tourists from year to year, the development of halal tourism has begun to be carried out by...

riset pemasaran

This study aimed to analyze the effect of perceived usefulness, perceived enjoyment, trust through satisfaction on continuance intention. This type of research is an associative study and the population in this study is an unknown number of e-wallet users. The sample criteria used in this study are the Millennial generation in Medan City who are e-...

The COVID-19 pandemic has limited people's access and mobility, forcing consumers to prefer home video streaming services over going to the cinema. This condition causes a decline in the performance of the cinema film industry but brings blessings to the digital streaming service industry. The growth of the streaming business jumped sharply, and as...

The COVID-19 pandemic has changed people's digital behavior and caused giant leaps in various digital businesses. SMEs face various challenging factors in the transformation of their business into a digital ecosystem. Currently, Indonesia is the country with the fastest-growing digital economy and FinTech in ASEAN. Fintech plays a vital role in the...

The rapid development of technology has resulted in significant changes to the loan process, whichhas certainly made it easier for people who need to take loans so that they no longer need to go to banks or other financial service institutions. However,online loans can also cause problems if they are not well understood.In order to understand Peer...

Advances in information technology and the widespread use of the internet have changed the method of service delivery. Banks now provide their services through electronic banking (e-banking) channels. Personal computers and cell phones are media where customers can use e-banking services, with the terms “online banking”, “internet banking” and “ele...

Islamic banking is a banking system based on Islamic sharia (law). Indonesia, where part of the population is Muslim, provides ample room for the development of Islamic banks. The development of Islamic banking in Indonesia has become a benchmark for the existence of the Islamic economy. Bank SyariahMandiri as a sharia bank in Indonesia is implemen...

When consumers are filled with a lot of complex information, they will tend to use their emotional considerations rather than rationally. Therefore, in a crowded market, emotional responses will win over rational thinking. For brands, the emotional element is very important as a differentiating factor. This element provides the foundation and energ...

Given the blossoming essence of social media marketing, literature does not delve into the complexities and consequences of small and medium-sized enterprises (SMEs). This paper seeks to advance awareness and provide an extensive analysis of the inspiration and efficiency benefits of social media provided by small and medium-sized businesses throug...

The purpose of this study was to determine the influence of service failure on customer satisfaction through service recovery for OYO customers in Medan City. This type of research is associative research. The population in this study were customers of OYO in Medan City. The sample in this study were 150 customers of OYO in Medan City who have comp...

This study investigates net promoter score changes due to the emotional value and experience of middle-class customers. A total of 150 respondents were selected, while 96 brands were observed based on the respondent's daily life needs, such as clothes, cafes, gadgets and travels, among others. Customers experience was measured by analyzing their i...

This study investigates net promoter score changes due to the emotional value and experience of middle-class customers. A total of 150 respondents were selected, while 96 brands were observed based on the respondent's daily life needs, such as clothes, cafes, gadgets and travels, among others. Customers experience was measured by analyzing their in...

Technological advances have produced creative economies and enabled a more personal experience. Economic growth, demographic bonuses, mobile penetration, and the rising middle class make Indonesia a potential digital market. Now, Indonesia's position has a strong potential for the integer economy. Regrettably, many digital markets generously offer...

Strategi & Kebijakan Pemerintah dalam Peningkatan Pertumbuhan Ekonomi �Pantai Barat Sumatera Utara

This study aims to analyze the direct and indirect effect of Subjective Norms and Attitude toward Concert Ticket Buying Decision via The Intention to Download Illegal Music and The Intention to Buy Legal Music as Intervening Variables. The population of this study is the undergraduate management student at Faculty of Economics and Business, Univers...

Analisis Data untuk Riset Manajemen dan Bisnis mengunakan SPSS

This study aims to determine the contrast in the brand image, customer satisfaction, brand trust, and brand loyalty in the category of smartphones. The chosen brand is determined based on the pre-survey of three measurement parameters, namely top of mind, last used, and future intention. The sample of this study was youth and netizen in Medan City...

The purpose of this study was to determine the influence of perceived value, customer satisfaction, and trust on online coffee shop customer loyalty in medan city. The population in this study are customer of online coffee shops in the city of Medan. The sample in this study were 150 online coffee shop customer in city of Medan who had bought onlin...

This study aims to determine the impact of Brand Ambassador, Brand Personality and Korean Wave toward Purchase Decision Nature Republic Aloe Vera skincare product in the Faculty of Culture University Sumatera Utara. This research is associative research and the type of data used is quantitative data. The population of this research is students in t...

Understanding the relationship between brand experience, brand personality, brand value, brand satisfaction, and brand loyalty is a critical issue for both academics and brand marketers. A sample of 889 respondents Middle-Class Millenial took part in this study. An Empirical investigation was carried out to validate the framework through measuremen...

Understanding the relationship between brand experience, brand personality, brand value, brand satisfaction, and brand loyalty is a critical issue for both academics and brand marketers. A sample of 889 respondents Middle-Class Millenial took part in this study. An Empirical investigation was carried out to validate the framework through measuremen...

Sharing economy inspire people to share resources to produce more efficient economies. In Indonesia, Sharing economy is predicted to grow rapidly and become a very promising business model in the future. One of the most vibrant sharing economies in Indonesia today is the online transport business model. The specific purpose of the paper is to ident...

Indonesia have blessed with many beautiful natural scenery. This beautiful gift of nature must be kept to the best possible so that it can be enjoyed by many peopleand become a source of local income. The purpose of this study was to determine the influence of Servicescape, Customer satisfaction, Word of Mouth, and Social Media, to visiting interes...

The purpose of this study was to determine the influence of servicescape and customer satisfaction to customer loyalty through Social Media and Word of Mouth,. The type of research is a causal associative research with data collection techniques in the form of questionnaires. In this study the large numbers of sample were obtained with accidental s...

The purpose of this study was to determine the influence of Social Media, Word of Mouth, and Servicescape to visiting interest tourist to Sibio-bio (Aek Sabaon) Nature Park in South Tapanuli. The type of research is a causal associative research with data collection techniques in the form of questionnaires. In this study the large numbers of sample...

Digital era has influenced varians business and marketing types. Social media has given big impact on marketer to promote their brands, covering worldwide marketing, increasing the sales and building the community compared to conventional media. The purpose of this research is to analyze the influence social media marketing on value equity, brand e...

This study aimed to see brand competition based on Customer Experience, Net Emotional Value and Net Promoter Score of each brand. Data collection was done by distributing questionnaires to middle-class Muslim women in Medan city, by accidental sampling. Brands measuredwere 55 brands from 12 categories. Descriptive statistical test was done by calcu...

Penelitian ini bertujuan untuk mengetahui tingkat nilai Net Promoter Score (NPS) dalam mengukur loyalitas pelanggan terhadap merek-merek Top Brand serta mendeteksi Costumer Experience melalui moment of truth Brand pada Kategori Generasi Millenial. Populasi penelitian ini adalah Generasi Milenial di kota Medan. Jumlah sampel sebanyak 100 orang respo...

presentation about Experience, Net Emotional Value and Net

The purpose of this research is to examine the influence of trust, advertising, and perceived risk on buying decision online of young mother middle class in housing Johor Indah Permai 1 Medan. The type of data used consist of primary which is obtained directly from survey respondents through questionnaires, interviews, observations and secondary da...

Ringkasan Bertambahnya kelas menengah di Indonesia membuat Indonesia dilirik sebagai pasar yang potensial oleh para pemilik Brand Global. Merek-merek Lokal (Brand Indonesia) mulai dibanjiri pesaing dengan kualitas yang lebih baik dengan merek yang lebih terkenal. Bila merek-merek Indonesia tidak berbenah maka akan terjadi kalah dalam persaingan dal...

statistik penelitian menggunakan SPSS

metode penelitian