Swetha Thiruchanuru

• PhD - Entrepreneurship
• Professor (Assistant) at Sri Sathya Sai Institute of Higher Learning

Generation is considered as one factor of many that show 'what we are'. "Every generation of employees is unique, valuable, and special, in reality, each tends to view the other differently based on their own life experiences and expectations"(Angeline, 2011). Currently, originations are the place of employment for almost three generations (Baby bo...

The concern for environment has been prevalent among generation Y and Z. However, the degree to which such issues are reaching out to others is questionable. Also, the degree to which such concerns are being translated to purchase behavior is highly debatable. Many studies have researched on various sectors of green marketing and its influence on c...

The objective of this study was to check the ‘work Belief’ factors influencing employees of Generation-X and Generation-Y in India. Data was collected through a structured questionnaire given to 96 working employees in India. Data analysis was done through factor analysis. The study found that factors influencing Work Belief were work engagem...

The objective of this study was to check the ‘work Belief’ factors influencing employees of Generation-X and Generation-Y in India. Data was collected through a structured questionnaire given to 96 working employees in India. Data analysis was done through factor analysis. The study found that factors influencing Work Belief were work engagem...

Small and medium enterprises (SMEs) contribute a predominant role to the industrial, economic, technological and regional development in all developed and developing economies.

Purpose: The purpose of this paper is to develop a Model of Sri Chandra sekarendra saraswathi gnana peetam(here on this will mention as SCSGP), a spiritual organization and its guidelines from sanathana dharma for ethical responsibility behavior and its reflection on individuals. Design/methodology/approach: The paper first develops a Model for SCS...

The objective of this study was to check the 'work Belief' factors influencing employees of Generation-X and Generation-Y in India. Data was collected through a structured questionnaire given to 96 working employees in India. Data analysis was done through factor analysis. The study found that factors influencing Work Belief were work engagement, c...

A system is considered to be strong when its smallest individual components are strong, self-organized and controllable. Likewise, the strength of the nation depends on the functioning of its small-scale industries. If cells are prone to disease, the body becomes weak irrespective of its shape and size. Likewise, if the nation ignores its small-sca...

The Indian textile industry is considered amongst one of the leading textile industries in the world. It is divided into three segments, namely, cotton, synthetic and other textiles such as jute, wool and silk. Apart from providing the basic necessities in the life of Indian people, it plays a significant role in the country's economic growth.

“There is no chance of the welfare of the world unless the condition of women is improved. It is not possible for a bird to fly on one wing.” - Swami Vivekananda In recent times women empowerment has been egresses as an important consequence. The empowerment of women in economic way is essential and prerequisite of progress for a nation. In India,...