Swaleha Peeroo

• PhD
• Head of Department at Université des Mascareignes

'Inclusion' in education, central to Sustainable Development Goal 4 within Agenda 2030, has gained global prominence. However, its meaning varies widely due to diverse local interpretations, leading to inconsistent practices. The complexity and lack of comprehensive global documentation of the concept often results in confusion, with different stak...

This paper provides a holistic assessment of the Sustainable Development Goals’ (SDG) hortfalls and strengths through a comprehensive review of extant literature, spanning a wide array of sources across multiple sectors encompassing different geographical regions. Some of the identified shortfalls, among others, relate to the conflict and incompati...

Agenda 2030 and the Sustainable Development Goals (SDGs) of the United Nations were established in order to create a more sustainable future for everyone and to address the numerous global issues the world is presently facing. Whilst higher education has historically placed more emphasis on general education and research, the diversity of its role...

Conglomerates in Mauritius are leveraging social media as a marketing tool. However, studies on the implementation of social media marketing by companies are limited. This paper aims to explore the internal organization of businesses in Mauritius to use social media as a strategic marketing tool. A qualitative research design has been developed to...

Fast food outlets in Mauritius are leveraging social media as a marketing tool. However, studies on the adoption of social media by companies in Mauritius are scarce. This paper aims to examine the types of content strategies used by businesses in Mauritius to engage customers. Content analysis was used to analyze the posts on the Facebook pages of...

Literature on successful approaches for executing brand evolution exercises in airlines, along with effective livery designs, is scant. This paper aims to contribute to the existing literature around successful airline branding and livery design, by reporting on multiple stakeholder engagement in the brand evolution of a tropical airline, Air Seych...

While the internet facilitates communication and interaction between businesses and customers, social media platforms afford both of them opportunities to co-construct information online. These meeting points between businesses and customers, which are then displayed online, constitute a virtual linguistic servicescape showcasing their language pra...

The pervasiveness of social media is compelling businesses to review their way of managing customer experiences. Businesses use social media to interact and engage with customers. Several studies have studied why businesses have adopted social media. However, there is a dearth of research as to why customers interact with businesses on social media...

Organizations have adopted social media as a cost effective tool of corporate communication with the aim to add value to corporate communication strategies about CSR by using interactive platforms. However, the shift from asymmetric to symmetric communication facilitated by social media for CSR reporting represents both opportunities and challenges...

Increasingly businesses are using Facebook to communicate and engage their customers. However, there is a dearth of research as to why and how customers interact with businesses on social media in the grocery sector. Therefore, the purpose of this paper is to explore the roles played by online brand communities and social customers in the creation...

Businesses across a wide array of industries have rushed to adopt social media as a marketing strategy. Social media have transformed the communication landscape since customers now have the possibility to create content on social media sites of businesses and share their lived experiences with the online community. Increasingly, grocery stores are...

Social media are compelling businesses to review their way of managing customer experiences. There is a dearth of research as to why customers interact with businesses on social media in the grocery sector. This paper aims to explore how customers react to corporate messages on Facebook pages of Tesco and Walmart. Netnography approach was adopted t...

Social media have transformed the world in which we live. Although several studies have uncovered forms of customer engagement on social media, there is a scarcity of academic research on customer engagement within the grocery sector. This study therefore aims to address this gap in the literature and shed light on the various ways customers engage...