Svetlana de VosAustralian Institute of Business · Faculty of Business
Svetlana de Vos
Doctor of Philosophy
About
32
Publications
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26
Citations
Citations since 2017
Publications
Publications (32)
This chapter explores the attributes of ethical mindedness and ethical imagination to argue that these are desirable graduate competencies that should be fostered in postgraduate profession-oriented education. Ethical mindedness, guided by defensible, high standards, is a disposition and a practice that encompasses respect and impartiality regardin...
When designing online subject for adult learners, educators need to ensure that Online Learning Facilitator and Subject Coordinator can play an effective role in creating opportunities for social learning, fostering engagement and interconnectivity while maintaining a delicate balance between technology (Learning Management System) and the human ag...
This study contributes to the stream of literature focused on the business education in the digital age. In particular, this research maps out the critical first stages of consumer journey (service pre-experience and pre-purchase stages) of mature-age online MBA prospective students in Australia and identifying relevant factors that may influence t...
Online education is expanding and while it presents numerous advantages for students, the dropout rates in the online setting are higher than traditional education particularly for adult learners, leading to a need to understand challenges faced by adult learners in this context. Amongst identified challenges, the lack of connection between learner...
Virtual reality (VR) experiences can be utilized as differentiating promotional tools to increase immersion and illicit emotions for the purpose of impacting the development of wine tourism and wine sales. Wine tourism is a continuously growing industry that plays an important role in the development of rural areas. However, wine regions, such as t...
Purpose-This paper aims to explore the power of appeals based on fear mixed with challenge co-designed with vulnerable consumers in motivating the use of credence services. Design/methodology/approach-A qualitative phase (Study 1), comprising focus groups of self-identified at-risk gamblers, revealed a series of conceptual themes for advertising st...
Purpose
This paper aims to explore the power of appeals based on fear mixed with challenge co-designed with vulnerable consumers in motivating the use of credence services.
Design/methodology/approach
A qualitative phase (Study 1), comprising focus groups of self-identified at-risk gamblers, revealed a series of conceptual themes for advertising s...
Research Article: Mixed emotions and credence service use: Insights from at-risk gamblers
Abstract
Purpose – This research explores the power of appeals based on fear mixed with challenge
co-designed with vulnerable consumers in motivating the use of credence services.
Design – A qualitative phase (study 1), comprised of focus groups of self-ident...
This study contributes to the stream of literature focused on the business education in the digital age. In particular, this research maps out the critical first stages of consumer journey (service pre-experience and pre-purchase stages) of mature-age online MBA prospective students in Australia and identifying relevant factors that may influence t...
Wine tourism is a fast-growing industry that can be particularly important to the development and sustainability of rural areas. However, these regions often struggle to successfully differentiate themselves. Virtual reality experiences can be utilised as differentiating promotional tools to increase immersion and illicit emotions for the purpose o...
Purpose
With limited research on help-seeking in the social marketing domain, this research takes a unique perspective through the lens of McGuire’s psychological framework examining the intrinsic and extrinsic motivations (or perceived help-seeking benefits) influencing help-seeking attitudes and behaviour in at-risk gamblers. This paper aims to e...
Purpose-With limited research on help-seeking in the social marketing domain, this research takes a unique perspective through the lens of the Intrinsic-Extrinsic Model of Motivation in a problem gambling context. In particular, this study examines the perceived help-seeking benefits (PB) influencing help-seeking attitudes (HSAtt) and attitudes tow...
Published in AIB Review ( Issue 1, 2020) : https://www.aib.edu.au/blog/aib-review/fighting-covid-19-complex-adaptive-system-perspective-an-interview-with-aib-dba-candidate-claire-pierce/
This research applies McGuire’s Psychological Motives Framework to unlock various cognitive and affective psychological motives (i.e., preservation and growth) that influence health-seeking in at-risk gamblers. Qualitative data was collected via focus groups and analysed in stages using a theme-building approach. Results of qualitative analysis rev...
This study investigates direct impact of perceived help-seeking benefits (PB) on help-seeking behavioural intentions (BI) in at-risk gamblers. Guided by the intrinsic-extrinsic model of motivation and social-cognitive theory, this research confirmed that intrinsic (well-being/health concerns and self-control) and extrinsic PB (social influence) sig...
This research examines the moderating role of problem gambling status (low-risk gamblers, moderate-risk gamblers and problem gamblers) on the processing of fear appeals in a sample of Australian gamblers. This study uses multigroup comparisons in structural equation modelling (SEM) to test the robustness of the revised protection motivation model (...
This study takes a social marketing perspective to investigate emotional advertising effectiveness by considering impacts of fear, challenge and fear mixed with challenge appeals on help-seeking intentions (BI) in at-risk gamblers. Fear mixed with challenge produced significantly larger BI means in comparison to fear or challenge appeals in at-risk...
http://www.greo.ca/Modules/EvidenceCentre/files/De%20Vos%20et%20al%20(2017)_Examining%20the%20effectiveness%20of%20fear%20appeals%20in%20prompting_Final.pdf
With a sample of Australian at-risk gamblers, this research examines the impact of gender and individual difference in experiential avoidance (cognitive and emotional suppression) on the processing of fear appeals. Study 1, through thematic analysis, explores fear appeal perceptions among at-risk gamblers. The results identify that relevant threats...
The proposed conceptual framework further advance our theoretical understanding of consumer cognitive, emotional and behavioral processes associated with fear/challenge message appeals in a social marketing context. We integrate disparate areas of knowledge from the fields of psychology and personality research and examine moderating effects of ind...
Compulsive consumption behaviours such as smoking, drinking, and gambling are serious public health concerns that impact consumers globally. Research examining emotional advertising appeals that specifically induce help-seeking in the problem gambling context remains limited. A qualitative study through the use of focus groups was conducted to indu...
The primary aim of the current study is to empirically test a novel conceptual framework which united the Cognitive Phenomenological Theory of Emotions (Lazarus, Kanner and Folkman, 1980), the Revised Protection Motivation Model (Arthur and Quester, 2004), and the Heuristic Systematic Model (Eagly and Chaiken, 1993) to investigate the impact of var...
Despite the negative impact problem gambling poses to individuals and society, very little attention has been paid to the available resources of social marketing as an effective prevention tool for raising awareness of problems associated with gambling. The present study addresses this gap. This research investigates the impact of fear mixed with c...
Presentation delivered by Svetlana de Vos during the 24 Annual Conference (National Association for Gambling Studies). Session on Public Health Promotions.
Projects
Projects (3)
This project revolves around customer centricity in the higher education context.This project contributes to the evolving stream of literature focused on the business education in the digital age (Khare and Hurst, 2017) and co-creation of value in relation to online business education (Beckman and Khare, 2018) mapping out the critical stages ( touch points) of consumer journey of mature-age online MBA prospective students in Australia.
This project aims to explore intrinsic-extrinsic model of motivation (Curry, Grothaus, & McBride, 1997) uncovering the types of perceived help-seeking benefits that are salient for at-risk gamblers, and extending this model into problem gambling context, as such framework was only applied in the compulsive consumption context such as smoking (McKee, O'Malley, Salovey, Krishnan-Sarin, & Mazure, 2005). Furthermore, this research explains the direct and indirect impacts of perceived benefits on help-seeking attitudes, testing the mediating role of response efficacy and quantifies the impact of perceived benefits on help-seeking intentions, explaining the moderating role of self-efficacy on such relationship.
This project aims to improve our understanding of how to facilitate consumers experience in the health care context, and improve vulnerable consumer engagement with the professional help services.
This study further extends our understanding of specific help-seeking motivators of at-risk gamblers and applies McGuire’s psychological motives framework (McGuire, 1999), to explore various cognitive and affective psychological motives (i.e. preservation and growth) that potentially influence health-seeking behavior in gambling-afflicted consumers
