Sven A. Haugland

Sven A. Haugland
NHH Norwegian School of Economics | NHH · Department of Strategy and Management

Dr.Oecon.

About

57
Publications
38,365
Reads
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2,022
Citations
Additional affiliations
August 2005 - present
University of South-Eastern Norway
Position
  • Professor (Associate)
July 2001 - present
NHH Norwegian School of Economics
Position
  • Professor (Full)
Education
August 1983 - January 1988
NHH Norwegian School of Economics
Field of study
  • Business Administration

Publications

Publications (57)
Article
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Interorganizational research has largely ignored how dyadic relationships are embedded in a wider network context. Responding to this research gap, we study how triadic embeddedness – cooperating firms structurally and mutually embedded in a network of triads – affects the sources of relational rents and interfirm performance. Using a unique combin...
Article
Purpose While studies about business-to-business (B2B) relationships have mainly addressed buyer–supplier long-term exchanges, focusing on social outcomes such as trust, commitment and cooperation, there is little research that explores the social outcomes which stem from short-term B2B transactions. The purpose of this paper is to explain buyers’...
Article
Purpose This paper aims to develop a theoretical framework based on transaction cost economics that identifies key factors shaping public agencies’ governance of supplier relationships and related performance implications. Design/methodology/approach The paper presents an extended transaction cost framework for research on public procurement (PP)...
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This study examines whether tourism organizations influence each other to cobrand with the destination brand as a function of the interorganizational network structure. Empirically, it combines questionnaire and interorganizational network data from a Norwegian region of winter sports destinations. By taking a dyadic level of analysis and examining...
Article
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In a co-producing tourism destination context, interdependent firms providing the destination product need to coordinate their relationships to achieve resource integration. We focus on two key dimensions of resource integration: (1) interfirm resource complementarity and (2) adaptation of activity structures. Survey data from tourism firms at Norw...
Chapter
Different types of interorganizational relationships such as B2B relationships, partnerships, and strategic alliances play important roles in modern firms’ strategies. The governance perspective with its roots in transaction cost economics is an influential and widely used perspective for studying such relationships. This article gives first a cond...
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This study investigates the overlooked phenomenon of the role of heterogeneous individuals in understanding knowledge transfer between partners in strategic alliances. We advance the current understanding about the role of boundary spanners in knowledge transfer between partner firms by proposing that the regulatory focus of boundary spanners is a...
Article
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The paper investigates the association between tourism firms' imitation strategies and the interfirm network structure in which they are embedded. In particular, it analyzes how imitation contributes to (1) tie formation and (2) clustered structures. It also tests reverse relationships; i.e. how tie formation and clustered structures cause imitatio...
Article
Purpose: This study adopts a relational perspective on reputation. We investigate how relationship characteristics impact a customer’s judgment of supplier reputation. We include characteristics at both the interfirm and interpersonal levels, and we additionally link these characteristics to interfirm trust in order to explore similarities and diff...
Chapter
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Destinations have in the scholarly literature been labeled as communities of interdependent organizations that collectively coproduce a variety of products and services. The paradigm comes close to describing destinations as firms which are embedded in interfirm networks. Recent studies provide crucial insights into an understanding of destinations...
Article
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Studies show that failing to align formal contracts with transaction attributes reduces relationship performance. However, few studies consider either how the effects of misalignment differ across outcome types or the mechanisms through which misalignment affects performance. This study examines the effects of misaligned formal contracting on two t...
Chapter
This paper focuses on Total Quality Management (TQM) in international distribution channels. Total Quality Management has recently received much attention both in management theory and practice. For producers of goods and services that are not in direct contact with their final consumers, a critical quality question is how the quality can be secure...
Chapter
In this work-in-progress paper we address the issue of governance forms and its influence on performance in distribution channels. We use the typology from Mintzberg to define different dimensions of governance form and its implications on performance. To address these issues we draw on transaction cost theory, principal-agency theory and the theor...
Chapter
Common knowledge is the knowledge that communicating parties share, and know that they share. It increases the likelihood that communication is understood, and allows a speaker to formulate messages with an awareness of what the addressee knows and does not know (Clark 1996; Cramton 2001; Krauss & Fussell 1990; Lewis 1969). Although common knowledg...
Conference Paper
Small-world networks are characterized by local clustering and shortcut ties that reduce the path-length between the clusters. Scale-free networks, on the other hand, take a skewed degree distribution. Few empirical works have aimed to interrelate or integrate these influential social theories, and here we address this issue. Our empirical context...
Article
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We explore the contribution of interdestination ties to destination development. As destinations search for practices that can be used to improve their co-producing efforts, they make use of actors connecting them to other destinations. Thus, interdestination bridge ties have important roles as information conduits in destination networks. We prese...
Article
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The transaction cost theory (TCA) asserts that companies manage environmental uncertainty with adaptive governance mechanisms. Findings from the literature report that companies will favor an arms-length relation when they are exposed to technological uncertainty (Rindfleisch and Heide 1997). When there is uncertainty about what the agreed technolo...
Article
This study examines the effects of transaction cost, strategic positioning and institutional factors on the governance of international relationships. A firm's product differentiation strategy and export market ethnocentricity are identified as antecedents to specific investments, whereas state influences in the export market are identified as an a...
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Purpose This paper aims to investigate the impact of a firm's marketing strategy on involving customers in new product development. Special attention is to be paid to three facets of a marketing strategy: product differentiation, competitor orientation and brand profiling emphasis. Design/methodology/approach A survey with quantitative questionnai...
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Purpose – The purpose of this study is to develop new knowledge on corporate branding from a corporate social responsibility (CSR) perspective. The paper is particularly concerned with how environmental awareness can function as a specific CSR activity, and how environmental awareness can impact corporate brand. The paper also investigates the role...
Article
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We study how social capital induces performance spillover effects in an industry network of entrepreneurs building their own hydroelectric micro-power plants. Most of them are farmers and novices living in rural areas. There is a link between social capital and performance at firm level. By expanding the level of analysis to dyads, we find that ent...
Article
This commentary article discusses the appropriateness of using the integration-responsiveness framework for studying subsidiary management. The framework is frequently used and highly accepted in the international business literature, but the research contributions of applying the framework can be questioned. This commentary article discusses the a...
Article
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This study investigates alternative governance forms in the hotel industry. Agency theory maintains that the need for control over service quality, financial risk, and the market environment affect the choice of governance form. Prior agency research emphasizes alternative governance structures that principals employ, given local market conditions,...
Article
This article focuses on antecedents of vertical integration. A model of vertical integration derived from transaction cost economics and the resource-based view is tested empirically with data from the mechanical maintenance services market in the hydroelectricity industry. The results show that asset specificity and closeness to present competence...
Article
The strategic alliance literature demonstrates that alliances create value for the partners, but also that many alliances fall short of expectations. This study addresses the complex issue of alliance performance. We follow 100 contractual alliances over a 5-year period, and study their performance in terms of abrupt termination, short-term perform...
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Purpose – The purpose of this paper is to address the prerequisites for achieving coordinated action in reverse distribution systems. It is an underlying assumption in distribution, logistics and supply chain management that a higher level of coordination between the actors is superior to a lower, and a higher levels of coordination will in turn le...
Article
The relationship between market orientation and performance is a cornerstone in the market orientation literature. However, few empirical studies applying objective performance measures raise concerns about whether or not the most market-oriented firms are the best performers. This article reports a study testing the market orientation model using...
Article
This study explores the interaction effect of bilateral dependence and relationship duration on contractual coordination. In particular, the study compares how the allocation of specific assets, unilateral or mutual, affects contractual coordination across buyer–seller relationships with a short prior history as opposed to a long one. Data from a s...
Article
Why do firms that make specific downstream investments as they start international operations, sometimes turn to more market-like arrangements as they gain international experience and their international sales increase? This paradox in international marketing is the key question to be addressed in this article. We use the concept of dynamic or tem...
Article
This study focuses on how governance mechanisms and negotiation behavior develop in interorganizational relationships with a fixed endpoint. A framework for describing and analyzing interorganizational processes is developed based on contract theory and negotiation theory. The framework is applied on a case study describing cooperation between the...
Article
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This study focuses on the use of contracts and governance mechanisms for handling complex procurements involving several actors. We develop a contractual framework arguing that different combinations of incentives, authority and trust should be used to govern such procurements. The framework is applied to two complex procurement cases in the Norweg...
Article
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This research discusses reasons for dissolution of business relationships. By means of a case study of a dispute that ended in a lengthy court battle, an exploration of one predisposing factor that existed before the unfortunate relationship was established is undertaken. Factors addressed are cultural distance in terms of different degree of relat...
Article
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The study focuses on the choice of alternative governance forms in the service industry. We analyses the choice between traditional independently owned and managed firms and vertical marketing systems like voluntary chains, franchising and vertically integrated chains. Based on agency theory and scale theory we argue that factors such as the need f...
Article
This study addresses the issue of how small- and medium-sized companies seek information about potential international partners for cooperation. In particular, we focus on two sources of information: direct personal information (DIRPI) and indirect personal information (INPI). We argue that the use of these sources is related to how closely related...
Article
This study addresses the issue of how small- and medium-sized companies seek information about potential international partners for cooperation. In particular, we focus on two sources of information: direct personal information (DIRPI) and indirect personal information (INPI). We argue that the use of these sources is related to how closely related...
Article
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Argues that relational exchange is dependent upon both effectiveness and power considerations. The primary objective is to study the effect of power and effectiveness on the relational exchange process between voluntary retail chains and their vendors. In particular, proposes that relational exchange between the chain and the vendor is dependent on...
Article
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Abstract This study develops a conceptual model that explains vertical integration as a synthesis of transaction costs economics,and the competence,perspective. It is argued that the two perspectives should be integrated into a unified framework,sharing the same set of assumptions. Consistent with our expectations, the results from the empirical te...
Article
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62 A. Nygaard, S. A. Haugland og A. I Rokkan BETA 2/2000 FORSKNINGSNOT AT: Strukturell utvikling i norsk hotell-virksomhet: en preliminaer empirisk analyse av agentkostnader og skalafortrinn ARNE NYGAARD, SVEN A. HAUGLAND OG AKSEL I. ROKKAN Innenfor hotellvirksomhet har vi de siste årene sett tendenser til reorganisering og satsing på kjede-drift,...
Article
This paper focuses on factors influencing the duration of buyer–seller relationships. Based on transaction cost economics and relational exchange theory, we discuss key constructs describing long-term relationships and develop hypotheses that can explain differences between long-term and short-term relationships. By using longitudinal data from rel...
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This paper explores the cultural dimension of organizing international buyer-seller relationships. Based on studies of national cultures, it is argued that economic actors will reproduce their social order when interacting across cultural boundaries. Differences in the organization of international buyer-seller relationships can thus be explained b...
Article
This paper focuses on cooperative and relationships in competitive markets. According to economic theory, stable relationships between buyer and seller should only emerge due to some kind of market deficiencies. However, our results suggest that buyer and seller cooperate and develop relationships in a competitive market. In the international salmo...
Article
This paper focuses on inter-firm transactions in international distribution channels. Special interest is paid to the governance of inter-firm transactions. We argue that price, authority and trust represent different governance mechanisms, which can be combined into a governance vector. Price reflects the use of market mechanisms, while authority...
Article
This study attempts to test a relational contracting model of distribution channels in the context of the international salmon industry, using data from three successive channel levels. Relational contracting norms were found to be positively associated with channel cohesion, as defined by convergent perceptions across channel levels. Channel forma...
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provided support for this study. The authors are listed alphabetically and contributed equally to this research. The authors thank Nils Risholm for developing a database with information about 650 Norwegian hotels.
Article
This study examines how relationship specific investments between boundary spanners affect tolerance of conflict (intention to discontinue a relationship dependent upon various conflict situations) in cross-national business relationships. Because of cultural distance between the two partners in cross-national dyads, boundary spanning personnel are...
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SNF Project No. 6495: "Value creation and performance in the Norwegian tourism industry" The project is funded by the Research Council of Norway INSTITUTE FOR RESEARCH IN ECONOMICS AND BUSINESS ADMINISTRATION BERGEN, DECEMBER 2004 ISSN 1503-2140 © Dette eksemplar er fremstilt etter avtale med KOPINOR, Stenergate 1, 0050 Oslo. Ytterligere eksemplarf...

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