Suzanne Conner

Georgia Southwestern State University | GSW · Marketing

The paper aims to investigate simultaneous and independent effects of cognitive, affective, and normative (CAN) decision mechanisms and cultural elements on consumer purchase behavior of foreign and domestic products. The study uses a survey to collect data from 5 086 respondents across 19 nations. The findings suggest that CAN factors independentl...

On September 16, 2015, GM and federal prosecutors reached a criminal settlement in a case involving GM’s handling of an ignition-switch defect that had led to more than 100 deaths and the recall of millions of vehicles. The deaths and injuries were linked to air bag non-deployment during accidents. GM was required to forfeit $900 million to the fed...

Growth in socially responsible investing among consumers should encourage them to seek information on business ethics activities during investment decisions. A content analysis of corporate annual reports shows differences in promotion of business ethics activities between 2010 and 2012, across products and on United States (US) Dow Jones Sustainab...

This intervention study outlines the continuing journey of a university towards its sustainability potentiality. We introduce the importance of sustainable development and link it to our intervention study of potentiality for sustainability from a Heideggerian phenomenological perspective. Through a case study of sustainability at New Mexico State...

Pricing goods and services is, in and of itself, a daunting task. When organisations add externalities – the 'benefits or costs generated as an unintended by-product of an economic activity and where no compensation takes place' (Owen 2004, p. 129) – to their pricing deliberations, the task becomes even more onerous. Nonetheless, adjusting prices f...

Innovation through investments in R & D has been associated with competitiveness. However, recent studies have found mixed results. Imitation undermines the benefits of innovation. This study develops conditions under which imitation is an effective strategy, when pioneering is disadvantageous and may not necessarily create sustainable competitive...