Sutithep Siripipattanakul

Kasetsart University | KU · Department of Educational Technology

This study aims to explain the essence of ethical change management affecting teacher satisfaction and school performance. A purposive sampling of six teachers from three schools in Krabi, Thailand, was selected. The data were analysed using content analysis and the NVIVO software program. The results show that the schools face ethical issues, such...

This study examines the relationship between website quality, university image, electronic word-of-mouth (e-WOM) and intention to follow the university's website in Thailand. The online questionnaires of 214 were employed for the quantitative study through convenience sampling. The complete collected data were analysed using the PLS-SEM program for...

Purpose - Mobile banking is becoming increasingly popular in Thailand. This study investigates the relationship between cyber security knowledge, awareness, and behavioural choice protection among mobile banking users in Thailand. Method - A quantitative approach was employed. The questionnaire was developed based on reliable and valid sources. T...

Learning experience design (LXD) is a new wave in educational technology and learning design. This study was conducted to clarify conceptual change to practice by applying a systematic literature review to a combination text mining and bibliometric analysis technique to visualization network. Based on the study selection articles from SCOPUS. Our r...

In the past few decades, educational practices have changed drastically, particularly regarding how information and learning are delivered and processed. Education research frequently employs quantitative methods. Quantitative education research provides numerical data that can prove or disprove a theory, and administrators can easily share the qua...

Dr.Sutithep SIRIPIPATTANAKUL Associate Professor of Educational Technology, Kasetsart University, Thailand *** Verified email at ku.ac.th *** Research Interests are Educational Technology, Educational Communications and Technology ***Country: Thailand*** SSRN-Elsevier Region: Asia Pacific (SSRN Author ID: 4794316)

Self-esteem can be defined as the conviction that one possesses either value or capability. Both the beliefs that one holds about oneself (such as "I am loved" and "I am deserving") and the emotional states that a person goes through (such as triumph, depression, pride, and shame) are included in self-esteem. The concept of self-esteem is intriguin...

Research Quality Assurance Report, Faculty of Education, Kasetsart University (October 1, 2021 to September 30, 2022, as of July 6, 2023).

https://oldweb.western.ac.th/westernnew/facultyofwestern/fac_page.php?mod=journal_science&pa rentID=CAT0000002&categoryID=CAT0000011

วารสารวชิาการมหาวทิยาลัยราชภัฏเพชรบุรี 9(1)

Interdisciplinary Research: Collaborative Insights VOLUME 1 Category : BUKU REFERENSI Dr. Supaprawat Siripipatthanakul, Dr. Muthmainnah, Dr. Andi Asrifan, Dr. Sutithep Siripipattanakul, Dr. Pichart Kaewpuang, Dr. Patcharavadee Sriboonruang, Pongsakorn Limna, Parichat Jaipong, Tamonwan Sitthipon, Ahmad Al Yakin, FAWOLE, Wasiu Olayin Island Publisher...

Blended Learning (BL) is an instructional method that combines in-person instruction with information and communication technology (ICT) instruction. Any network considers the Internet of Things (IoT)-based technologies to be devices. During the COVID-19 pandemic, an IoT-based BL model may be the optimal New Normal solution for all educational stak...

Letter of Invitation to Dr. Sutithep Siripipattanakul from Sukhothai Thammathirat Open University, to attend a focus group discussion on the topic related to the Metaverse on February 21, 2023.

This book entitled “Multidisclipinary to research: Volume 1” is an international book chapter. It contains about several sub-themes categorized into education, social sciences, and technology. The sub-themes as the elaboration of the theme are (1) Business Administration, (2) Human Resources Management, (3) Public Policy, (4) Public Administration...

This book entitled “Multidisclipinary to research: Volume 2” is a second international book chapter. It contains about several sub-themes categorized into education, social sciences, and technology. The sub-themes as the elaboration of the theme are (1) Business Administration, (2) Human Resources Management, (3) Public Policy, (4) Public Adminis...

Problem-based learning (PBL) is an essential practice that facilitates the development of complex problem-solving skills in students through the application of their knowledge to real-world scenarios. Individuals are compelled to think creatively, effectively, and efficiently by problems. In the current digital era, programming skills are required....

The development of technology has paved the way for a revolution in education. Technology-enabled learning is becoming an integral part of a larger system of practices and policies to prepare and support a highly skilled workforce in 21st-century learning. E-learning, or digital instruction and training, has utilised gamification for several years....

2022 International Book Chapter Lecture Talk Series #3 (This is only a cover page preview.) ***For the full published version, please visit the links in the comments. Authors & Co Authors (Page iv) Muthmainnah; Abdul Wafi; Sirajuddin; AhmadAl Yakin; Andi Asrifan; Abd. Ghofur; Lili Nurlaili;Hendri; Mariam Alsayd; Zeinab Saad; Azza Hamdy;Hoda Ali;...

The objectives of this research are1) to develop an online training system tobe appropriate for military personnel underthe Headquarters of the National Defence StudiesInstitute Headquarters; 2) to compare trainingachievement which is done online; 3) to studythe correlation of post-test scores and professionalmilitary awareness Self-assesment score...

The objectives of the research were to 1) study users' problems and needs on the inventory system of Department of Educational Technology, Faculty of Education, Kasetsart University, 2) design and develop the inventory database management system of Department of Educational Technology, Faculty of Education, Kasetsart University to achieve the appro...

The objectives of this research were: 1) to develop Online Lessons of Grade 10 Students, Samsenwittayalai School. 2) to dtudy of Analytical Thinking Ability of Grade 10 Students, Samsenwittayalai School with Online Lessons. This research was A Quasi-Equivalent Control Group Designs research. The research samples were Grade 10 Students, Samsenwittay...

International Certificate Certificate to Dr Sutithep Siripipattanakul

Purpose-Adoption of the metaverse may increase cybersecurity risks. This study evaluates the literature on metaverse and cybersecurity in the digital era. Method-A narrative synthesis was used in this review article. The literature and information were reviewed systematically to explore metaverse and cybersecurity in the digital era from various bo...

This study aims to predict the intention to use smart education technology during the COVID-19 pandemic among higher education students in Thailand. The determinants of intention to use smart education technology adopt the technology acceptance model (TAM) through the mediating effect of student satisfaction. The online convenience sampling collect...

This study explains the essentials of artificial intelligence (AI) in big data analytics for the agriculture industry during the COVID-19 pandemic. The systematic review approach was employed for the documentary and analysed using content analysis. In addition, the literature and previous studies were obtained from various research articles on EBSC...

Dr. Sutithep Siripipatthanakul has been the Associate Editor of the Journal of Kasetsart Educational Review, 37(2), Thailand.

This study explains the essentials of artificial intelligence (AI) in medical education during the digital era. This article contains a comprehensive systematic review and content analysis. The literature and previous studies were obtained from various research articles on EBSCO, Google Scholar, Scopus, Web of Science, and ScienceDirect. The criter...

Objective: Artificial intelligence (AI) plays a critical role in education. This paper aims to review the artificial intelligence adoption in learning and teaching during the digital era. Method: A narrative synthesis and a systematic literature review were conducted in this review article. The literature and information were obtained from various...

Objective: This paper aims to review the total quality management (TQM) for modern organisations in the digital age. Method: In this article, a systematic literature review was conducted. In addition, the literature and data were gathered from various books and scholarly articles retrieved from EBSCO, Google Scholar, Scopus, Web of Science, and S...

Purpose - This study aims to explain the influence of the unified theory of acceptance and use of technology (UTAUT) model on individuals' intentions to use telemedicine among people in Krabi, Thailand, during the COVID-19 pandemic. Method - In this study, the qualitative approach was used as a research strategy. In-depth interviews were conducte...

This study investigated the Good Agricultural Practices (GAP) standard by durian farmers in Thailand, Tha Mai District, Chanthaburi province. The study used a survey to obtain information from the farmers on demographic, economic, and cultivation technique factors. The implementation of GAP was evaluated based on the survey results. The sample size...

IJTSRD Certificate to Dr Sutithep Siripipattanakul

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This qualitative study adopted the theory of planned behaviour (TPB) model to explain intentions to buy organic food among Thai people. The TPB model factors of organic food buying intention included attitude, subjective norm, and perceived behavioural control. This research gathered data using interviews among six respondents using valid sources t...

This study identifies the determinant factors of hotels' customer loyalty during the COVID-19 pandemic in Thailand. The determinants comprise prices, facilities, services and mediating effect of customer satisfaction. The self-administered online survey was distributed through convenience sampling from 220 hotel customers in Thailand. The data were...

The study aimed to 1) develop e-Learning on interspecies interactions with onlineparticipatory learning to enhance teamwork skills which had efficiency of 80/80 criterion, 2)compare the students’ pre-test score with the learning achievement score, 3) explore students’teamwork skills, and 4) explore students’ satisfaction towards the e-Learning. The...

The purposes of this study were to 1) develop of the multimedia game with the game-based learning to enhance english vocabulary remember of Prathomsuksa 3 students to have quality and efficiency according to regulation 80/80, 2) compare the learning achievement of Prathomsuksa 3 students which learned with multimedia game and 3) to study the satisf...

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CAJITMF Journal Certificate

This research study aims to : 1) develop the online leaning with project-based learning on sufficiency economy philosophy enhance the ability to think critically to the quality accepted by experts according to E1/E2efficiency, 2) study the analytical thinking ability by used online leaning with project-based learning on sufficiency economy philosop...

The objectives of this research were 1) to develop interactive video media with Online Flipped Classroom learning model on body language and dances that is of high quality and effectiveness, with an efficiency criterion of 80/80 2) to compare the pre-test score and the learning achievement score 3) to study the ability to practice with a passing cr...

IJIE Certificate

This study aims to explain the influence of the marketing mix (4Cs) on the decision to be an online master's degree student in Thai people. A purposive sampling of Thai six online master's degree students from three universities was selected for a qualitative study. The data were analysed employing content analysis and the NVIVO software program. T...

This study examines the mediating effect of customer satisfaction between gamification and customers' repurchase intention on e-commerce in Thailand. The online self-administered questionnaires were distrusted through convenience sampling from 392 completed data collections. The results reveal that customer satisfaction is the significant mediator...

This study identifies the essentials of the health belief model affecting behavioural changes among healthcare staff of the Department of Public Health and Environment, Khlong Phon Subdistrict Municipality, Khlong Thom, Krabi, Thailand. The qualitative approach was employed in in-depth interviews with six respondents. The data was analysed using co...

Telemedicine or telehealth technology is the practice of providing health care and exchanging health-related data across geographical boundaries. It is not a new or unique field of medicine. Telemedicine episodes can be classified by the following characteristics: (1) the nature of the interactions between patients and experts (live or prerecorded)...

Innovation is the process of creating and marketing something new. Thus, an important and beneficial way to create the innovations is the management innovation and technological innovation to create a working innovation climate. In general, organisational performance is the outcome of management innovation, technological innovation and innovation c...

This study examines the mediating effect of job satisfaction between the relationship of ethical change management and organisational performance in Thailand. The online survey was distributed through convenience sampling for seven-sector employees. The data were analysed using SPSS Version 27 and ADANCO 2.3 for hypothesis testing. The results reve...

This study explains the determinant factors during the COVID-19 pandemic at Ao Nang, Krabi in Thailand. A purposive sampling of eight hostel customers in Ao Nang, Krabi in Thailand, was selected for a qualitative study. The data were analysed employing content analysis and the NVIVO software program. The results reveal that the determinant factors...

This study explores the relationship between content marketing, electronic promotion (E-Promotion), electronic word of mouth (E-WOM), and intentions to book hotel rooms in Thailand. The online questionnaires of 212 were employed for the quantitative research through convenience sampling. The complete collected data were analysed using the PLS-SEM p...

This study examines the relationship between the theory of planned behaviour model (TPB: attitude, subjective norm, and perceived behaviour control) and its effect on students' choosing the online degree during the COVID-19 pandemic through the mediating role of perceived effectiveness. The online questionnaires of 215 online degree students were u...

This study identifies the influence of performance expectancy, effort expectancy, social influence, facilitating conditions, and trust on intention to use healthcare chatbots and apps among users in Bangkok, Thailand. The online convenience sampling method collected data from 387 healthcare chatbots and apps users in Bangkok, Thailand. The results...

This study examines the influence of the 4Cs educational relationship management (communication, cost, convenience, customer or student centre) on the decision to be an online degree student. The research was analysed using a quantitative method from 211 online degree students through a convenience sampling (online questionnaire survey) from univer...

This study investigates the relationship between factors of UTAUT, users' satisfaction and English learning intention via Netflix (English Subtitle) among Thai people. The online questionnaires of 389 Netflix (English Subtitle) users were employed for the quantitative study through convenience sampling. The collected data were analysed using the SP...

This study examines the mediating role of electronic word of mouth (E-WOM) on the relationship between digital marketing activities and intention to buy among Shopee's customers in Thailand. Digital marketing activities comprise content marketing and electronic promotion (E-Promotion). The online questionnaires of four hundred and twenty-five (425)...

This study identifies the relationship between COVID-19 perceptions, COVID-19 worries and behavioural changes among the students of Ammartpanichnukul School in Krabi, Thailand. The online survey questionnaires of 392 secondary school students were employed for the quantitative study through stratified random sampling. The collected data were analys...

This study investigates the influence of e-government information and social media engagement on the intention to introduce tourist attractions for destinations in Thailand predicting after the COVID-19 pandemic. The quantitative approach employed a self-administered online survey for data collection through convenience sampling. The samples were T...

This study examined the factors influencing Thais' intention to wear face masks. The predictors of intention to wear face masks included attitude, face mask cost, the pandemic risk perceptions, perceived benefits and face mask availability. This study gathered data using online questionnaires among 391 respondents recruited through convenience samp...

This study identifies factors affecting Thai people's intention to get COVID-19 vaccination. The intention to get COVID-19 vaccination was explained by factors; fear and infectability of COVID-19, perceived behavioural control, and subjective norm. The mediator was the attitude. The research model was analyzed from a stratified random sampling of t...

This study investigates the relationship between the twenty-first-century learning model (4Cs) and student performance-effectiveness through the mediating effect of student satisfaction. A stratified random sampling of 512 students in Thailand was used for the quantitative approach. The collected data were analysed using the PLS-SEM program and SPS...

The objectives of this research were: 1) to develop of e-Learning by Using Team Assisted Individualization on Work and Energy for students in Mattayomsuksa 3 with good quality and efficiency according to 80/ 80 criteria, 2) to compare student’s pre-Test and post-Test score after learning from e-Learning by Using Team Assisted Individualization on W...

This study reviewed the mediating role of student satisfaction between twenty-first-century learning style (4Cs) and student performance-effectiveness. This study established a link between measurements of their efforts to improve twenty-first-century learning styles (4Cs) to respond to students' needs and expectations (student center approach), in...

The purposes of this research were to 1) develop English handout on causative form by using augmented reality technology for Students on Matthayomsuksa 5 at good quality and the efficiency 80/80 of criteria, 2) compare the pre - test score with the study’s learning achievement score on causative form handout by using augmented reality technology, 3...

The purposes of this study were to develop online social media literacy skill scaleto validate the online social media literacy skill scaleand to create norm of online social media literacy skill scale. The samples consisted of 628 secondary education students in semester 2, 2019. The samples were collected by using multi-stage random sampling. The...

Thailand is a developing country where farmers have potential to expand the agricultural output. Social media provide a powerful source of information. Thus, social media literacy influences the development of farmer literacy regarding agricultural technology and productivity. The research aims to study: 1) demographic factors and economic factors;...

he objectives of research were to 1) developing online training on internal educational quality assurance in curriculum level for faculty members in Kasetsart University to be efficient in accordance with the criteria as specified, 2) study the learning achievement of the participants in the online training, and 3) to determine the satisfactions of...

The two purposes of this research were: 1) to analyze and synthesize a blended learning model by using an active learning method designed to enhance pre-service teacher education students’ ICT competencies; and 2) to develop a blended learning model by using an active learning method to enhance pre-service teacher education students’ ICT competenci...

The objective of this research was to develop of an Online Matching System (OMS) for productive ageing labor market by using System Development Life Cycle (SDLC) include i) systems planning) ii) system analysis iii) system design) iv) system development and v) systems implementation and operation through creating application software on My SQL Data...

Age-related macular degeneration (AMD) is a condition affecting older people and involves the irreversible loss of central vision. Studies shown that increased dietary intake of lutein/zeaxanthin (L/Z) is associated with a lower risk of AMD. The purposes of this study were to 1) develop a set of 2 self-learning nutrition education consists of an AM...

The objectives of the study were: (1) to study the operation of young smart farming community enterprise; (2) to identify opinion of knowledge management and intelligent community enterprise; (3) to study the relationship between the operation of young smart farming community enterprise and knowledge management, intelligent community enterprise; an...

This research aimed to examine the perspectives of vocationalism and feelings of thestudents having quarrelsome behaviors as well as to investigate the reflective notions of emicsin order to seek corrective solutions. This was a mixed-methods research. Data wereobtained from 315 vocational students, including 47 institutions in dispute located in B...