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Publications (8)
Social media usage levels continue to climb generating copious amounts of content. As more people crowd social media (e.g. Facebook), and create content, some research points to the existence of a concept called social media fatigue. Social media fatigue is defined as a user’s tendency to back away from social media participation when s/he becomes...
A growing body of evidence shows an influence of moral philosophies on ethical decision-making. Despite the importance of ethical considerations in sales force selection, the influence of sales managers’ ethical evaluations on hiring practices has received scant attention. This study examines sales managers’ ideological orientations, ethical evalua...
Transformational appeals hold enormous promise for retailers. These appeals go beyond providing concrete, factual data to making the consumer's actual experience more enjoyable. A field study and a controlled, follow-up experiment are conducted to empirically assess the efficacy of transformational appeals compared to informational appeals in retai...
Individuals often differ with respect to their ethical judgments of marketing practices. Personal beliefs are presumably important sources of such differences. This article reports on the development and testing of an original, parsimonious measure of personal moral beliefs based on Forsyth's (1980) taxonomy of ethical ideologies. In contrast to Fo...
This research examines whether satisfaction difers across consumers of a vacation experience. By segmenting consumers of an all-inclusive upscale health andfitness resort by lifestyle characteristics, it is found that satisfaction does not vary across the groups but that the benefits that lead to satisfaction do. For example, consumers who prioriti...
This article provides observations on the state of the art in marketing research during 1987–1997. As such, it updates the earlier state-of-the-art review by Malhotra (1988), which won theJournal of the Academy of Marketing Science (JAMS) Best Article Award. The primary thrust of articles published in theJournal of Marketing Research during 1987–19...
