Surej John

Surej John
Eastern Institute of Technology · Marketing-School of Business

PhD

About

26
Publications
24,319
Reads
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331
Citations
Introduction
My research interests and agenda are broadly related to two streams: healthcare marketing and medical tourism and marketing communication 1. Medical tourism and healthcare marketing: 2. Digital Marketing and Marketing Communication Please get in touch if you have similar research interests and hopefully we could work on any projects together
Additional affiliations
May 2018 - May 2020
Eastern Institute of Technology
Position
  • Lecturer
February 2015 - December 2017
The University of Waikato
Position
  • Fellow
June 2008 - December 2014
Silpakorn University
Position
  • Professor

Publications

Publications (26)
Article
Full-text available
This study examines the persuasion process involved in social media marketing (SMM), particularly in the higher education sector. Based on the theoretical foundations of the information adoption model, a conceptual model of elaboration of SMM communication is developed and tested. The self-administered survey conducted among a sample of internation...
Conference Paper
The study analysed the service design and delivery factors that have the highest impact on students' and staffs' overall satisfaction in a tertiary educational environment. The study conceptually built on the theoretical foundations of the service marketing mix, compared and contrasted the factors influencing the service quality and satisfaction of...
Chapter
Social media is regarded as one of the most cost-effective, yet efficient tools for marketing communication and promotion. The current study examined the usage and applications of social media among supermarket retailers in New Zealand. This study also examined how grocery stores and supermarkets in New Zealand had used social media for implementin...
Conference Paper
Full-text available
The current study is aimed to identify and evaluate the determinants of student satisfaction in tertiary level institutions in New Zealand. Towards this objective, a self-administered survey was designed and distributed among students of major tertiary institutions in New Zealand. Data collected from 400 respondents were analysed using structural e...
Article
Visual media plays a significant role in the marketing and promotion of several international tourism services in today's connected marketplace, in particular here, international tertiary education. This study was developed to examine how visual media influence potential audiences' perception towards a specific educational tourism destination throu...
Chapter
Full-text available
The prime objective of this study is to examine how international student travellers are engaged and involved in the digital marketing communication efforts of educational export providers. Based on an online survey conducted among international student travellers in New Zealand, the study identified critical factors influencing the success of digi...
Chapter
Full-text available
The adoption and growth of innovative digital marketing technologies have helped the businesses to embrace relationship marketing strategies in their markets. Relationship marketing strategies are intended to provide sustainable competitive advantages through identifying, developing and maintaining value-creating relationships among its stakeholder...
Conference Paper
Full-text available
The current study explores the evolution of the relationship marketing paradigm in the literature. Based on a systematic review of the works published during the last two decades, the current study identifies the trends that drive the future of relationship marketing. Results indicate that four themes such as trust, commitment, service and informat...
Article
Full-text available
Medical tourism has grown extensively over the past decade. Although social media is perceived to be an effective communication channel for both tourists and tourism providers, empirical analyses of how social media are used for medical tourism marketing are rare. Based on the “6Is” Social Media Monitoring Framework, this study examines how medical...
Conference Paper
Visual media plays a key role in the marketing and promotion of tourism destinations. Practitioner’s and academics’ understanding of visual media communication that persuades an individual to form a positive or negative attitude toward a destination is still limited. To examine the adoption of visual media communication, particularly in the context...
Article
Full-text available
Despite the numerous studies investigating the wide adoption of social media by tourists and tourism providers, literature focusing on the analysis of social media strategies in the context of medical tourism is still limited. This research investigated the usage of social media for the marketing and promotion of four medical tourism destinations i...
Article
Full-text available
Medical tourism is growing in many parts of the world. As such, it should not be surprising that there is a growing body of literature focusing on the nature of scope of this tourism sector. One subset of this literature involves the motivations that tourists have to travel outside their home country for medical care. To develop a better understand...
Article
Full-text available
Japan is experiencing significant growth in inbound tourist numbers, with this expected to continue. This research examines the effects of this increase on the Japanese retail sector. Tourist survey data are examined, and the level of interest and tactical marketing activity from the retail sector in targeting tourists is analyzed using a content a...
Article
Full-text available
It is a reality that advancement of Information Technology revolutionized the business practices and strategies of entire industries. The field of higher education is not an exception to this phenomenon. Colleges and universities around the world are investing considerable amount of money to create Information Technology resources that meet their s...
Conference Paper
Full-text available
It is a reality that advancement of Information Technology revolutionized the business practices and strategies of entire Industries. The field of higher education is not an exception to this phenomenon. Colleges and universities around the world are investing considerable amount of money to create Information Technology resources that meet their s...
Conference Paper
Full-text available
In developing countries like Thailand or most of the ASEAN member countries, e-commerce is still developing as new marketing channel for shopping. Therefore knowing more about the factors influencing the adoption of this virtual shopping channel among Asian online consumers is interesting. Previous studies revealed that lack of trust is the major f...
Article
Full-text available
This paper investigates the relationship between personality traits and their Information Technology (IT) adoption. The study used the Five Factor Model (FFM) to assess the personality of individual users who adopt social networking technologies using their mobile devices. This research is conducted among 320 social networking users in Thailand. Ba...
Conference Paper
Full-text available
The main objective of this study is to identify the antecedents as well as the effects of computer self efficacy on information systems acceptance and use. The study conducted in the context of social networking sites adoption. 255 respondents from Bangkok, Thailand were participated in this research. Structural equation modeling techniques has bee...
Article
Full-text available
The main objective of this study is to identify the antecedents as well as the effects of computer self-efficacy on information systems acceptance and use. The study is conducted in the context of social networking sites adoption. 255 respondents from Bangkok, Thailand participated in this research. Structural equation modelling techniques have bee...
Article
Full-text available
The present study examined the influence of Big Five personality traits and learning styles on cognitive and affective academic performance, and gender differences in learning styles. A survey research was employed to collect the data from the target population of students. Participants (N = 1,529) were students who enrolled in Business Administrat...
Conference Paper
Though many previous studies has proved the importance of trust from various perspectives, the researches about online consumer’s trust are fragmented in nature and still it need more attention from academics. Lack of consumers trust in online systems is a critical impediment to the success of e-Commerce. Therefore it is important to explore the cr...
Conference Paper
From time to time, large numbers of researchers investigate the success factors of B2C e-commerce systems. However majority of those were conceptual studies. Though some empirically validated studies were published on B2C e-commerce systems, very few focused on Asian consumers. The study aims to fill this gap by studying ecommerce success factors a...
Article
Full-text available
During this decade, large numbers of researchers investigate the success factors of B2C e-commerce systems. This may be due to the increased popularity of internet and its wide range of applications on personal as well as business use. However it is to be noted that majority of these studies were conceptual studies. Though some empirically validate...

Questions

Questions (5)
Question
Looking for a couple of reviewers for an A grade IT journal. Kindly contact me if you are interested and are free during these days. I will send you the abstract upon your contact.
Thanks heaps
Surej
Question
If anyone aware of any reputed journals inviting papers from "medical tourism" or "healthcare marketing" topics, kindly share that info with me. 
Thanks
Question
As part of my literature review, I would like to identify/ sort out the most frequently used keywords in the literature of my research interest. Can I use Excel or similar software for this? 
I tried to copy down all key words into an Excel sheet. but I don't know how to sort it based on its occurrence as I am having 400 research papers with 4-5 keywords at hand. 
Any comments are highly appreciated. Thanks.
Question
There is no doubt that medical tourism bring more foreign exchange into an economy. However when most of the hospitals are targeting foreign patients and charging high price for their services, cost of the medical care and treatments will increase in the local market. Specialty hospitals are becoming inaccessible for large number of middle class and lower middle class local nationals. Promotion of unethical medical procedures also will be harmful to the society. I am wondering whether  medical tourism is a bless or curse overall. 

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Projects

Projects (7)
Project
The study aims to examine the preparedness of retailers in adopting technological innovations such as machine learning or artificial intelligence in marketing practices.