About
35
Publications
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Introduction
My research interests and agenda are broadly related to two streams:
1. Marketing of Services ( Higher education, tourism etc.)
2. Digital Marketing and Marketing Communication
Please get in touch if you have similar research interests and hopefully we could work on any projects together
Additional affiliations
May 2018 - May 2020
October 2007 - December 2014
October 2007 - December 2014
Publications
Publications (35)
The current study examines the conceptual foundations and drivers of relationship marketing ideologies and their marketing applications in the tertiary education sector. Towards these objectives, a series of semi-structured interviews have been conducted among students of leading tertiary education institutions in New Zealand. Results of the study...
Even though online shopping and self-service options are popular, salespeople still play a crucial role in influencing women's decisions when buying intimate apparel. This study looks into how sales staff influence Asian female consumers' choices in this industry. By studying 301 people who shop for intimate apparel, the research explores how sales...
The sustainable growth of the tourism industry is attributed to the involvement of tourists in the process of value co-creation. This research aims to systematically review the existing literature on value co-creation practices in tourism and conduct a comprehensive analysis of this research area. The paper synthesizes past studies on value co-crea...
Ever since its introduction in 2004 (Prahalad & Ramaswamy, 2004), value co-creation has been a widely researched concept in various management domains including tourism. In very broad terms, value co-creation refers to the collaboration between various stakeholders of a business (Vargo & Lusch, 2004).
Despite the extant studies, our conceptual unde...
The evolving role of Artificial Intelligence (AI) in marketing has been a topic of interest among researchers during the past few years. Most of these studies have focused on specific AI-based applications such as chatbots (Pizzi, Vannucci, Mazzoli, & Donvito, 2023), voice assistance technologies (Guerreiro & Loureiro, 2023; Wang et al., 2023), con...
Over the last decade, the adoption and use of Influencer marketing strategies have grown exponentially, resulting in the growing concerns of both academics and practitioners. Researchers have investigated the characteristics of the influencers, the nature of online interactions that occur over social media, and the effects of various antecedents of...
Short Abstract: The purpose of this paper is to examine the service-oriented behaviours of higher education providers and their impacts on student satisfaction and loyalty in a Covid-19 pandemic-driven learning environment. Based on in-depth interviews conducted among 19 graduate and postgraduate students of a business school in New Zealand, the cu...
Short Abstract: Salespersons play a significant role in influencing female customers' intimate apparel purchase decisions. However, little is known about the uniqueness of the interaction between female customers and salespersons in the purchase of personal products. This study examines the role of a salesperson's empathic interaction and its effec...
This study examines the persuasion process involved in social media marketing (SMM), particularly in the higher education sector. Based on the theoretical foundations of the information adoption model, a conceptual model of elaboration of SMM communication is developed and tested. The self-administered survey conducted among a sample of internation...
The study analysed the service design and delivery factors that have the highest impact on students' and staffs' overall satisfaction in a tertiary educational environment. The study conceptually built on the theoretical foundations of the service marketing mix, compared and contrasted the factors influencing the service quality and satisfaction of...
Social media is regarded as one of the most cost-effective, yet efficient tools for marketing communication and promotion. The current study examined the usage and applications of social media among supermarket retailers in New Zealand. This study also examined how grocery stores and supermarkets in New Zealand had used social media for implementin...
The current study is aimed to identify and evaluate the determinants of student satisfaction in tertiary level institutions in New Zealand. Towards this objective, a self-administered survey was designed and distributed among students of major tertiary institutions in New Zealand. Data collected from 400 respondents were analysed using structural e...
Visual media plays a significant role in the marketing and promotion of several international tourism services in today's connected marketplace, in particular here, international tertiary education. This study was developed to examine how visual media influence potential audiences' perception towards a specific educational tourism destination throu...
The prime objective of this study is to examine how international student travellers are engaged and involved in the digital marketing communication efforts of educational export providers. Based on an online survey conducted among international student travellers in New Zealand, the study identified critical factors influencing the success of digi...
The adoption and growth of innovative digital marketing technologies have helped the businesses to embrace relationship marketing strategies in their markets. Relationship marketing strategies are intended to provide sustainable competitive advantages through identifying, developing and maintaining value-creating relationships among its stakeholder...
The current study explores the evolution of the relationship marketing paradigm in the literature. Based on a systematic review of the works published during the last two decades, the current study identifies the trends that drive the future of relationship marketing. Results indicate that four themes such as trust, commitment, service and informat...
Medical tourism has grown extensively over the past decade. Although social
media is perceived to be an effective communication channel for both
tourists and tourism providers, empirical analyses of how social media are
used for medical tourism marketing are rare. Based on the “6Is” Social Media
Monitoring Framework, this study examines how medical...
Visual media plays a key role in the marketing and promotion of tourism destinations. Practitioner’s and academics’ understanding of visual media communication that persuades an individual to form a positive or negative attitude toward a destination is still limited. To examine the adoption of visual media communication, particularly in the context...
Despite the numerous studies investigating the wide adoption of
social media by tourists and tourism providers, literature focusing on the
analysis of social media strategies in the context of medical tourism is still
limited. This research investigated the usage of social media for the marketing
and promotion of four medical tourism destinations i...
Medical tourism is growing in many parts of the world. As such, it should not be surprising that there
is a growing body of literature focusing on the nature of scope of this tourism sector. One subset of this
literature involves the motivations that tourists have to travel outside their home country for medical care.
To develop a better understand...
Japan is experiencing significant growth in inbound tourist numbers, with this expected to continue. This research examines the effects of this increase on the Japanese retail sector. Tourist survey data are examined, and the level of interest and tactical marketing activity from the retail sector in targeting tourists is analyzed using a content a...
It is a reality that advancement of Information Technology revolutionized the business
practices and strategies of entire industries. The field of higher education is not an
exception to this phenomenon. Colleges and universities around the world are investing
considerable amount of money to create Information Technology resources that meet their
s...
It is a reality that advancement of Information Technology revolutionized the business practices and strategies of entire Industries. The field of higher education is not an exception to this phenomenon. Colleges and universities around the world are investing considerable amount of money to create Information Technology resources that meet their s...
In developing countries like Thailand or most of the ASEAN member countries, e-commerce is still
developing as new marketing channel for shopping. Therefore knowing more about the factors influencing
the adoption of this virtual shopping channel among Asian online consumers is interesting. Previous studies
revealed that lack of trust is the major f...
This paper investigates the relationship between personality traits and their Information Technology (IT) adoption. The study used the Five Factor Model (FFM) to assess the personality of individual users who adopt social networking technologies using their mobile devices. This research is conducted among 320 social networking users in Thailand. Ba...
The main objective of this study is to identify the antecedents as well as the effects of computer self efficacy on information systems acceptance and use. The study conducted in the context of social networking sites adoption. 255 respondents from Bangkok, Thailand were participated in this research. Structural equation modeling techniques has bee...
The main objective of this study is to identify the antecedents as well as the effects of computer self-efficacy on information systems acceptance and use. The study is conducted in the context of social networking sites adoption. 255 respondents from Bangkok, Thailand participated in this research. Structural equation modelling techniques have bee...
The present study examined the influence of Big Five personality traits and learning styles on cognitive and affective academic performance, and gender differences in learning styles. A survey research was employed to collect the data from the target population of students. Participants (N = 1,529) were students who enrolled in Business Administrat...
Though many previous studies has proved the importance of trust from various perspectives, the researches about online consumer’s trust are fragmented in nature and still it need more attention from academics. Lack of consumers trust in online systems is a critical impediment to the success of e-Commerce. Therefore it is important to explore the cr...
From time to time, large numbers of researchers investigate the success factors of B2C e-commerce systems. However majority of those were conceptual studies. Though some empirically validated studies were published on B2C e-commerce systems, very few focused on Asian consumers. The study aims to fill this gap by studying ecommerce success factors a...
During this decade, large numbers of researchers investigate the success factors of B2C e-commerce systems. This may be due to the increased popularity of internet and its wide range of applications on personal as well as business use. However it is to be noted that majority of these studies were conceptual studies. Though some empirically validate...
Questions
Questions (8)
Hi friends
I am just wondering about the potential marketing journals that accept bibliometric literature reviews? I know most journals are keen to see more SLR or meta analysis papers. But any suggestions for high quality journals that may consider bibliometric analyses? Thanks for your time,
Cheers
Dear esteemed colleagues
This must be a very silly question. But I thought it would be interesting to ask you and hear your thoughts in this basic time management issue.
I am not finding enough time to pursue many research projects that I started last years due to my current academic commitments. How would you manage your time to prepare for your classes, review academic artcles, supervise your masters students, plan and conduct your research, write your papers on already collected data and so on. All these things I have to do on a daily basis and makes me very busy to play with my little son. If possible, please share your time management strategies like how many hours you will allocate for job each day?
Hi friends,
I am just wondering about the free/ paid software researchers are using for demonstrating their lengthy conceptual models or frameworks. I am doing a lot of literature reviews and desperately looking for any platforms where i can easily create my frameworks. Creating too many tables and arrows on word makes my life hell.
Any help / suggestions in this regard is highly appreciated.
Thanks
Surej John
Any suggestions in this regard would be highly appreciated
Thanks
Surej
Looking for a couple of reviewers for an A grade IT journal. Kindly contact me if you are interested and are free during these days. I will send you the abstract upon your contact.
Thanks heaps
Surej
If anyone aware of any reputed journals inviting papers from "medical tourism" or "healthcare marketing" topics, kindly share that info with me.
Thanks
As part of my literature review, I would like to identify/ sort out the most frequently used keywords in the literature of my research interest. Can I use Excel or similar software for this?
I tried to copy down all key words into an Excel sheet. but I don't know how to sort it based on its occurrence as I am having 400 research papers with 4-5 keywords at hand.
Any comments are highly appreciated. Thanks.
There is no doubt that medical tourism bring more foreign exchange into an economy. However when most of the hospitals are targeting foreign patients and charging high price for their services, cost of the medical care and treatments will increase in the local market. Specialty hospitals are becoming inaccessible for large number of middle class and lower middle class local nationals. Promotion of unethical medical procedures also will be harmful to the society. I am wondering whether medical tourism is a bless or curse overall.
