Sung-Un Yang

Sung-Un Yang
Indiana University Bloomington | IUB · The Media School

PhD

About

41
Publications
58,389
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2,874
Citations

Publications

Publications (41)
Article
This study examines the activities of a sample of Fortune 500 companies in the aftermath of the killing of George Floyd by Minneapolis police and the subsequent nationwide protests associated with the Black Lives Matter movement. We identify three types of corporate responses to these events: making a statement; pledging a donation; and announcing...
Article
This study demonstrates how authentic leadership and the quality of employee-organization relationships (EOR) influence employee behavioral reactions to dissatisfying events at work. We conducted a nationwide survey of 644 full-time employees in the United States. The results from the structural equation modeling (SEM) revealed that authentic leade...
Article
Full-text available
This study investigates how legitimization strategies embedded in CSR messages related to the COVID-19 pandemic influenced multidimensional stakeholder assessments of reputation. The results of this 3 × 2 × 2 experimental survey, which manipulated pragmatic and moral legitimacy using three conditions (self-vs. other-vs. both-oriented messaging); su...
Article
Purpose This paper aims to investigate how employee–organization relationship (EOR) outcomes – types and qualities – are interrelated and how employees' perceptions of types (exchange and communal EORs) and qualities (trust, satisfaction, commitment, and control mutuality) play a role in their evaluations of symmetrical internal communication (SIC)...
Article
This study seeks to foster a greater understanding of effective crisis communication from the internal context of organizations. The present research conducted an online experimental study of 640 full-time employees in the United States. Results through OLS multiple regression and path analysis indicated 1) employee-organization relationships (EOR)...
Article
Full-text available
This study examines how frequently committed ethical misconduct regarding values closely aligned to an organizational mission affects stakeholders’ pro-organizational responses to an offending nonprofit. Using a 2 × 2 experimental survey, findings showed that ethical misconduct in primary values resulted in significantly decreased positive attitude...
Article
Purpose The purpose of this paper is to demonstrate whether or not public relations efforts in corporate social responsibility (CSR) influence the news media in corporate crisis situations. Design/methodology/approach The study conducted a content analysis of press releases and news media based on traditional human-coded cross-lag analyses and a...
Conference Paper
Using 2 x 2 experimental survey, the researchers examined how frequently committed (single vs. repeated occurrence) ethical misconduct regarding values closely aligned to an organizational mission (primary vs. tertiary values) affect stakeholders’ attitudes toward, support of, and relationship with an offending nonprofit. Findings showed negative m...
Article
People engage in communication on Facebook via three behaviors—like, comment, and share. Facebook uses an algorithm that gives different weight to each behavior to determine what to show in user’s screen, suggesting that the strategic implication of each behavior may differ from the other. This study investigates when each behavior can be encourage...
Article
To provide insight for nonprofits and for-profits generating synergetic alliance, this study investigates how prior corporate reputation, nonprofit brand familiarity, and fit between company and nonprofit influence supportive CSR outcomes. The study also examines the mediation role of perceived altruism and consumer-company identification in such a...
Article
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The purpose of this study was to develop a multidimensional model of publics’ information transmitting behavior. Relevant literature in public relations, public communication, marketing communication, and interpersonal communication were reviewed. We composed a 6-dimensional public’s information transmitting behavior (ITB) model according to the th...
Article
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Although there is a wide range of discussion on dialogic communication, or dialogue, in the field of public relations, little research has dealt with the empirical measurement of organization–public dialogue. The primary purpose of this study was to test the proposed scale for measuring organization–public dialogic communication (OPDC). Additionall...
Article
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This study examines the effects of a partake-in-our-cause (PIOC) message in CSR communication on reducing negative evaluations for a company experiencing negative news. In Experiment 1, we tested the effects of PIOC on individuals’ attention to the message, cognitive responses, and company evaluations. Results show that participants exposed to a PI...
Article
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Based on a random survey sample, this study examines audience assessments of different media platforms in Pakistan. We found that in the complex Pakistani media landscape, ethnicity is a key indicator in predicting media credibility. Our study's results indicate that minority ethnic groups tend to find domestic television to be less credible, and i...
Article
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Although it is important to extend the knowledge about the relationship dissolution from relationship management perspective, there is little attention to why and how individual members of publics decide to end their relationship with an organization in the field of public relations. The purpose of this study was to explore antecedents of relations...
Article
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The current study builds on previous knowledge of international public opinion by examining the role that the evaluation of a nation’s leader may have on evaluations of the nation by a foreign public. More specifically, the study examines the impact of the so-called Obama effect on attitudes toward the United States in the nation of Pakistan. The s...
Chapter
Full-text available
The Excellence theory developed from a program of research conducted from 1985 to 2002 on 327 organizations in the United States, Canada, and the United Kingdom. Today, Excellence theory has evolved into a strategic management theory of public relations, which contrasts to the symbolic–interpretive paradigm that characterizes many theories of reput...
Article
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The purpose of this study is to demonstrate the value of organization–public relationship (OPR) outcomes by examining the mediation effects of relationship outcomes on key antecedents of stakeholders' support for a not-for-profit organization, which include awareness, attitude, and behavioral intention toward supportive relationship-building. To th...
Article
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This study focused on individual interpretation of crisis communication messages and aimed to examine which forms of crisis narratives can enhance audience engagement in crisis communication such as reduction of negative emotions. An experimental study was conducted, simulating audience experience with blog posts written for crisis communication. D...
Article
The purpose of this study was to examine the effects of consumers’ perceptions of the company's corporate social responsibility on their intentions to engage in dialogic communications with a company (i.e., feedback), and to investigate the mediation role of their identification with the company in such effects. The findings indicated a significant...
Article
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The purpose of this study is to compare effects of country reputation and the overall corporate reputations of a country on international consumers’ product attitudes and purchase intentions. The country-of-origin effect can be linked not only to country reputation but also to the overall corporate reputations of a country. Using a general public s...
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By combining the growing body of knowledge on organizational reputation and organization—public relationships with insights from marketing literature on customer–company identification, this study develops and tests models of customers' positive word-of-mouth (WOM) intentions. Specifically, this study examines the effects of organizational reputati...
Article
This study proposed and validated a measurement scale of blog engagement. The researchers explicated the concept of blog engagement as the likelihood and outcomes of interactive blog communication that encompass cognitive, attitudinal and behavioral attachment. Following this definition, a four-dimensional scale was tested. This study suggests that...
Article
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Key features of blog-mediated public relations are conducive to initiating and nurturing relationships with publics. As a result, blogs have emerged as a new venue for public relations in recent years. Many public relations practitioners have come to realize that blogging is not just a fad and have recognized a growing trend of blogging adoption in...
Article
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This study examines how transnational nongovernmental organizations make use of new media tools in their public relation activities and what factors influence their online public relations. A survey of communication representatives at 75 transnational NGOs based in the United States found that promoting the organization's image and fund-raising wer...
Article
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In order to provide a more refined understanding of crisis situations, especially crises resulting from race issues, the researchers identified crisis dynamic variables from existing literature (e.g., Coombs & Holladay, 2002) and connected these links in a model. The cognitive processing model of crisis communication investigates how pre-crisis cor...
Article
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The purpose of this research is to explore the link between reputation and relational quality in the context of student-university relationships, based on a perceptual analysis of the participants' subjective views (i.e., factor analysis with Q methodology). To this end, the researchers selected a private university located in the Northeast region...
Article
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Although the concepts of image and reputation have been increasingly emphasized in the fields of public relations and marketing, the association of these 2 concepts has not been empirically studied within the public relations domain. Furthermore, although significant research into corporate image has been established, relatively less image research...
Article
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A country's reputation is a subject of increasing interest for the practice and research of public relations and public diplomacy. South Korea's reputation as viewed by Americans, the country's most strategic foreign public, is the topic of this study. It aims to (a) demonstrate a reliable, valid measurement model of country reputation in multidime...
Article
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Focusing on academic institutions in higher education as the research context, this study examined the relations of key factors affecting students’ supportive behavioral intentions toward the university (e.g., giving gifts as alumni, continuing education, and giving referrals regarding the university). Based on the literature from various disciplin...
Article
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"In times of public danger such as natural disasters and health emergencies, a country's communication systems will be some of its most important assets because access to information will make individuals and groups more resilient. Communication by those charged with dealing with the situation is often critical. We analyzed reports from a wide vari...
Article
Using content analysis of an international newspaper and a government publication, this study examines the influence of newsworthiness and public relations efforts on international news coverage, one of the key sources for understanding other countries. Grounded in gatekeeping theory, this study hypothesizes strong relations between three variables...
Article
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This study is to test a theoretical model regarding the effect of organization—public relationships on organizational reputation. Grounded in multidisciplinary literature, this study proposed that organization—public relational outcomes are hypothesized to influence organizational reputation, considering the exogenous influences of communication be...
Article
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This study focuses on the concepts of university identity and university reputation as they relate to a large private university in the Northeast United States. In the first part of the study, the concept of university identity was investigated. We used methodology to find the most distinctive visual identities of the university among students. In...
Article
Full-text available
The purpose of this study is to decompose common reputation measurement systems into behavioural organisation–public relationship outcomes, cognitive representations of an organisation in the minds of publics and evaluations of organisational performance. In the proposed model, propensity for active communication behaviour and familiarity are sugge...
Article
Thesis research directed by: Communication. Title from t.p. of PDF. Thesis (Ph. D.) -- University of Maryland, College Park, 2005. Includes bibliographical references. Text.

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Projects

Project (1)
Project
Research showing the value of relationships to organizations, their effect on reputation, and communicative strategies for cultivating relationships.