Suné Donoghue

University of Pretoria | UP · Department of Consumer and Food Sciences

This study explored gender differences in consumers’ perceptions of South African clothing retailers’ corporate social responsibility (CSR) initiatives based on the social, environmental and economic dimensions defined by the triple bottom line (TBL) framework. A cross-sectional survey research design with a structured online questionnaire was deve...

Women have always fulfilled a central role in fashion and have been the principal focus of those who create apparel. Sustainable Development Goal 5 (SDG 5), which seeks to promote gender equality and empower women, is therefore well-ingrained in the traditional makeup of the clothing and textile industry. Yet, this industry is evolving, and a gende...

Multi-method research was conducted in South Africa to explore the personal values that shape millennial men's clothing retail store choices when purchasing semi-formal/ smart workwear for themselves. The qualitative phase comprised in-depth, personal interviews with 25 participants, implementing soft laddering to elicit the preferred attributes an...

Purpose Skilled graduates delivered through vocational programmes are critical to ensure the future growth of emerging economies. This study explored students' reflections and experiences of online teaching and learning (T&L) during the COVID-19 pandemic in South Africa. The study specifically focused on the transferable skills students acquired an...

Evidence indicates that whole-grain food consumption reduces the risk of cardiovascular disease, type-2 diabetes, and some cancers. Increasing whole-grain consumption in developing countries is likely to significantly benefit the health of the population. However, there is very limited information on consumer whole-grain knowledge, attitudes, and b...

Introduction The online teaching and learning model has been revered for its innovative learning tools and methods and since its beginning the ability to overcome various communication challenges (Vlachopoulos & Makri, 2019). In traditional face-to-face universities, online teaching and learning are mostly used as an alternative or complement mode...

In South Africa, Karoo Lamb is a prestigious product associated with free range production. This study examined the influence of subjective and objective Karoo Lamb knowledge, the importance of label information, and demographics on consumers' willingness to pay a premium for Karoo Lamb products. A panel of 355 consumers who had previously purchase...

The purpose of this study was to explore undergraduate students’ online teaching and learning experiences during the COVID-19 pandemic regarding (1) online practices, (2) skills and knowledge obtained/developed through online classes, and (3) application/usefulness of these skills and knowledge for the industry.

The purpose of this study was to explore undergraduate students’ online teaching and learning experiences during the COVID-19 pandemic regarding (1) online practices, (2) skills and knowledge obtained/developed through online classes, and (3) application/usefulness of these skills and knowledge for the industry.

Over time, researchers have explored and used diverse methodologies and innovative techniques to gain a better understanding of consumer behaviour. The laddering technique, in particular, has drawn considerable interest in recent years. Scholars across various fields have produced valuable findings using the Association Pattern Technique (APT) as a...

Purpose Using the millennial cohort the purpose of this paper is to assess differences in shopping mall behaviour between three intra-cohorts groups: adolescents (13–17), emerging adults (18–23) and young adults (24–30+). Design/methodology/approach Using a self-administered questionnaire, respondents were recruited through random customer interce...

The purpose of this research is to extend an understanding of how Black and White South African consumers' causal attributions for major household appliance performance failures impact on their anger and subsequent complaint behaviour. A survey was administered to Black and White South African consumers who were dissatisfied with the performance of...

Although there is immense international support for consumer protection, the notion exists that consumer protection can only exist in developed countries with ample fiscal resources and expertise to properly act in the interest of consumers. This conception leaves consumers in emerging and transitional economies in a difficult position as these eco...

Small and medium enterprises are increasingly considered as playing an important role in the economy of many countries, including South Africa. Unfortunately, home-based businesses in particular, such as most of the custom-made clothing businesses, are exhibiting high failure rates. The purpose of this study was to explore female customers’ satisfa...

The investigation referred to consumers' purchase of a fairly complex household product focusing on consumers' persuasion knowledge as a possible indication of consumers' self-confidence, a personal characteristic that has largely been neglected in consumer behaviour literature to date. The sample comprised 461 experienced consumers who were recrui...

This study provides evidence of consumers׳ perception of the complexity of a variety of product/service decisions in terms of a complexity continuum and indicates how such categorisation is influenced by specific demographic characteristics, specifically gender, age and education level that are predominant in terms of consumer socialisation. A surv...

With the disconfirmation paradigm, Day and Landon's taxonomy of complaint behaviour, and the cognitive appraisal theory developed by Lazarus and colleagues as theoretical approach, this study explored and described consumers' anger and coping strategies following appraisals of appliance failure. In addition, consumers' reasons for engaging in parti...

This study was initiated by a project involving the renovation and renewal of an existing building in which the Student Health Services (SHS) of the University of Pretoria (UP) is accommodated. In following an EBD approach, the design process commenced by collecting facts and information. A qualitative case study was conducted to explore and descri...

Die artikel handel oor die interaksie tussen opkomende kollektivistiese verbruikers se blaamattribusies, emosies en hanteringstrategieë voortspruitend uit hulle beoordeling van produkmislukking (product failure). Die oorkoepelende doel is om opkomende verbruikers van Afrika se kognitewe beoordelings, emosies, en klagte-gedrag met betrekking tot gro...

This research investigated consumers’ consideration of product attributes concerning their choice of major household appliances to explicate the pertinence of functional attributes versus other concerns such as environmental issues and status-bearing factors. A cross-sectional survey was performed amongst middle- to upper-income households in Tshwa...

Abstract Although not regarded as the major culprits in terms of the degradation of the world's resources, consumers in developing countries such as South Africa should be encouraged to realize their potential contribution to save our planet. This research investigated consumers' prioritization of product choice criteria in a prominent product cate...

Opsomming Verbruikers se ontevredenheid met produkte manifesteer in hulle klagte-gedrag. Verbruikers se klagtes word oor die algemeen in ‘n negatiewe lig beskou, aangesien dit met hulle ontevredenheid oor ‘n bepaalde produk of diens geassosieer word. Verbruikers se klagtes moet egter as voordelig vir die vervaardiger, kleinhandelaar en die verbruik...

In many emerging economies and developing countries, comprising consumers from different cultures and with varying degrees of sophistication (knowledge and skill) concerning consumer protection, the promotion of consumers' rights to develop a consumer-oriented culture remains a very big challenge. One way of protecting the consumer, especially the...

In hierdie studie word verbruikers se persepsies van die onklaarraak of defekte werkverrigting (pro-dukmislukking, product failure) van bepaalde groot elektriese huishoudelike toerusting verken en be-skryf. Die konfirmasie/diskonfirmasie-paradigma (Bearden & Teel, 1983) dien as teoretiese agter-grond vir die studie. 'n Gerieflikheidsteekproef is ge...

Verbruikers se ontevredenheid met produkte manifesteer in hulle klagte-gedrag. Verbruikers se klagtes word oor die algemeen in 'n negatiewe lig beskou, aangesien dit met hulle ontevredenheid oor 'n bepaalde produk of diens geassosieer word. Verbruikers se klagtes moet egter as voordelig vir die vervaardiger, kleinhandelaar en die verbruiker beskou...

Projektiewe tegnieke behels 'n dubbelsinnige stimulus waarvolgens die subjek sy/haar persoonlikheid, houdings, opinies en selfkonsep -as integrale deel van die self -in 'n situasie projekteer ten einde struktuur of betekenis daaraan te gee. Projektiewe tegnieke word in kwalitatiewe verbruikersgedrag-en bemarkingstudies gebruik om subjekte se onbewu...

This was an exploratory and descriptive study of the role of social motives and consumer stereotyping in selected upcoming consumers' choice of large electrical household appliances. Symbolic interactionism served as a perspective to the study, combined with a cognitive approach. A qualitative research strategy was followed using unstructured inter...

Verbruikerstevredenheid, 'n na-aankoopevaluering dat 'n gekose produk aan 'n verbruiker se verwagtinge voldoen of dit oortref (Engel et al, 1995), word algemeen as die ideale uitkoms van verbruikersbesluitneming voorgehou. Verbruikerstevredenheid verlig die interne spanningstoestand (kognitiewe dissonansie) wat veral met die aankoop van hoë-risikop...