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Citations since 2017
7 Research Items
Sumaia Farzana is currently a lecturer of International Program, in Bachelor of Business Administration, in Siam University and a Ph.D. candidate at International College of National Institute of Development Administration (NIDA), Thailand. Sumaia does research in Management, Marketing, and Human Resources.
The purpose of this paper is to investigate the knowledge sharing behavior of Generation Y academia. The millennials have already entered into the workforce in various fields including Higher Education Institutes. In Higher Education Institutes, knowledge sharing behavior among the academia is a highly discussed issue that helps build a knowledge-b...
This paper aims to understand the intention of using e-book among the international students studying in Thailand. The paper adopts Technology Acceptance Model to comprehend the association between perceived ease of use, perceived usefulness, attitudes, and intention to use e-book for their studies. The study further considers trust as a moderating...
In the era of globalization, there is a positive increase in transnational education and a large number of students moving to other countries for higher education. In the past, international students or sojourners were choosing western countries for their studies, but there is a shift in the trend. In the recent past, it was noticed that a growing...
The purpose of the study was to explore the antecedents related to the attitude toward and intention of doing online shopping among international students in Thailand. It also examined whether shopping value has any impact on online shopping intention among international students or not. The study included the Technology Acceptance Model (TAM) to e...
The children are growing up amid an abundance of digital media devices within current households. Both parents and children in the family tend to spend considerable time with these devices like television, computer, smartphone and touchscreen tablets. Young children are prone to follow their parents, and observe, imitate and learn from their action...
Global teams need to know how to be successful in effective communication. Global leaders or international students should be able to manage diverse international teams. The paper reveals information into some communication theories and discusses their today's applicability. Technological advancement such as social media can create new opportunitie...
Empowerment of the poor women needs a multi-dimensional approach to assimilate them into the unique social, political and economic environment of the rural society of Bangladesh. While the microfinance interventions have set solid footprints by providing the economic gains that are well-recognized, this study was conducted to explore how much these...