Sumaia Farzana

Sumaia Farzana
Siam University · School of Business Administration

PhD in Management Student

About

8
Publications
4,283
Reads
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3
Citations
Citations since 2017
7 Research Items
3 Citations
20172018201920202021202220230.00.51.01.52.02.53.0
20172018201920202021202220230.00.51.01.52.02.53.0
20172018201920202021202220230.00.51.01.52.02.53.0
20172018201920202021202220230.00.51.01.52.02.53.0
Introduction
Sumaia Farzana is currently a lecturer of International Program, in Bachelor of Business Administration, in Siam University and a Ph.D. candidate at International College of National Institute of Development Administration (NIDA), Thailand. Sumaia does research in Management, Marketing, and Human Resources.
Additional affiliations
April 2017 - present
Siam University
Position
  • Lecturer
April 2017 - present
Siam University
Position
  • Lecturer
Education
August 2018 - July 2021
January 2015 - April 2017
Siam University
Field of study
  • Human Resource Management
April 2008 - October 2009
Southeast University (Bangladesh)
Field of study
  • Marketing

Publications

Publications (8)
Conference Paper
The purpose of this paper is to investigate the knowledge sharing behavior of Generation Y academia. The millennials have already entered into the workforce in various fields including Higher Education Institutes. In Higher Education Institutes, knowledge sharing behavior among the academia is a highly discussed issue that helps build a knowledge-b...
Conference Paper
Full-text available
This paper aims to understand the intention of using e-book among the international students studying in Thailand. The paper adopts Technology Acceptance Model to comprehend the association between perceived ease of use, perceived usefulness, attitudes, and intention to use e-book for their studies. The study further considers trust as a moderating...
Conference Paper
Full-text available
In the era of globalization, there is a positive increase in transnational education and a large number of students moving to other countries for higher education. In the past, international students or sojourners were choosing western countries for their studies, but there is a shift in the trend. In the recent past, it was noticed that a growing...
Conference Paper
Full-text available
The purpose of the study was to explore the antecedents related to the attitude toward and intention of doing online shopping among international students in Thailand. It also examined whether shopping value has any impact on online shopping intention among international students or not. The study included the Technology Acceptance Model (TAM) to e...
Conference Paper
Full-text available
The children are growing up amid an abundance of digital media devices within current households. Both parents and children in the family tend to spend considerable time with these devices like television, computer, smartphone and touchscreen tablets. Young children are prone to follow their parents, and observe, imitate and learn from their action...
Conference Paper
Global teams need to know how to be successful in effective communication. Global leaders or international students should be able to manage diverse international teams. The paper reveals information into some communication theories and discusses their today's applicability. Technological advancement such as social media can create new opportunitie...
Conference Paper
Full-text available
Empowerment of the poor women needs a multi-dimensional approach to assimilate them into the unique social, political and economic environment of the rural society of Bangladesh. While the microfinance interventions have set solid footprints by providing the economic gains that are well-recognized, this study was conducted to explore how much these...

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Projects

Projects (2)
Archived project
want to examine the possible effects on learning and behavior of young children and how the learning can be mediated by parents