Suja Sundram

Jubail Industrial College

Attachment style refers to an individual's emotional and behavioral patterns in their relationships with others. It can influence how people use their mobile phones, especially among students who are highly dependent on their devices for communication and social interaction. Such individuals are less likely to use their mobile phones to seek emotio...

Supply chain enactment engages in a diversified shareholder environment and need provenance, transparency, and trust. The establishment of a decentralised infrastructure comprising several stakeholders is made possible by blockchain technology. The blockchain technology is suited for multi-stakeholder supply chain applications because of these proc...

In this paper stir casting technique is an efficient method to improve the mechanical characteristics. It was done only on the aluminium magnesium alloy with their ceramic reinforced materials. Therefore, Al 6351 is a base matrix and ceramic strengthening reinforcement particles Titanium oxide (TiO2) makes the metal matrix composites. It was mainly...

The banking system of a country is the center around which the economy of that country revolves. Any functioning banking system is essential to the stability of any economy. It is impossible to argue against the importance of banks and the roles they play in the expansion and development of any economy. This point does not need more emphasis on its...

Healthcare professionals often strive to satisfy their patients by addressing their healthcare issues. Patient satisfaction is a crucial component in evaluating the quality of healthcare because it shows how well the staff is achieving the patients' goals. It has a significant impact on patients' expectations. The hospital sector must attain servic...

MARKET PENETRATION STRATEGIES TO INFLUENCE THE LEVEL OF IMPULSE BUYING FOR ELECTRIC CARS IN INDIA Dr. Suja Sundram Assistant Professor, Department of Business Administration, Jubail Industrial College, Kingdom of Saudi Arabia, sujaboobalan@gmail.com, ORCID:0000-0001-6668-2233 Abstract Worldwide adoption of electric vehicles mainly in the field of e...

Diversity management is one of the very important topic of corporate world. Top companies of the world were working on this topic and make various commitments towards giving value to diversity and woks on their inclusion practices. For this study one of the top Multinational Company, Infosys private limited was taken into consideration which is one...

Counterfeiting is a global international phenomenon that is steadily growing because of globalization. Furthermore, exchanges between various countries and cultures are promoted.In other words, the fact that products with lower quality or value are similar to genuine ones also entails brand piracy and imitation of the logos and even packages of bra...

Hospitality should recognize various practices to enable itself, some of which may be the entertainment and installations that run a magical atmosphere to inspire individuals internally and externally by giving a successful service and joyous experience to increasing and improving this sector in resorts. These companies are vulnerable since they pu...

This research aims to explore the impact of the creation of the destination picture of conventional and electronic WOM. This study aims primarily to investigate the effect of conventional and electronic WOMs on the understanding of the destination and classify which kind of WOMs (personal or commercial) are the most reliable sources. This research...

Online marketinguses internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. An advertising agency is a service based business dedicated to creating, planning, and handl...

As the consumer becomes more conscious about their rights and the option available, organizations have to pay the prices of the mistakes and faults committed in consumer relationships. Brand is a guarantee, an assurance for a defined standard of quality for the first time and for a every time but not the vice versa. Brand is name or logo that plays...

A CRM implementation is likely to affect customer satisfaction and information for a variety of reasons. On the other hand, implementing a CRM strategy is likely to impact customer satisfaction and knowledge. CRM makes sure consumers are happy when they return home, and it enhances the company's connection with its customers. Taking part in these k...

Home delivery is a provision that is specified by supermarkets to their clients either after they have finished their grocery in the store or after they have finished their shopping online. Customers may take use of this service either after they have finished their shopping in either location. The things that the consumer has purchased will be del...

In the modern era, customer support has a dominant role in service quality. Customer support is a customer understanding of products and services used and customers understanding how the market offering has changed over time. In this initiative, we plan to research whether the consumer service and the programs and ideas they believe will meet their...

The learning cycle dependent on which machines are prepared, or educated to machines, utilizing all around organized information. That is, machines are prepared with information with the right responses to the inquiry, and these are made to be repeated in the memory of such machines. In this way the machine takes in a couple of subtleties from the...

The COVID-19 pandemic has intensified and expanded in terms of its global reach, with huge impacts on public health and unprecedented shocks to economies and labor markets. Many countries have initiated social distancing policies, Lock downs to slow the virus"s spread, with the aim of avoiding catastrophic outcomes for national health systems and m...

Purpose: A proper service increases the customer satisfaction and positive word of mouth. The aim of this paper is to find out the impact of retail service quality and store service quality on patronage intention and word of mouth towards organized retail industry. Design/methodology/approach: The study data were collected from [location masked for...

Purpose: A proper service increases the customer satisfaction and positive word of mouth. The aim of this paper is to find out the impact of retail service quality and store service quality on patronage intention and word of mouth towards organized retail industry. Design/methodology/approach: The study data were collected from [location masked for...

Technology is the resource of the new economy, and the center of technology administration, the essence of corporate organizations. It was used as a method for generating sustainable economic gains and higher performance from the 1990s. It has now become a key asset to maintain profitable corporate advantages and a catalyst for sustained progress a...

In today’s competitive world where anything gets online reply yet its sustainability has become the most sort out word. As Human desire and its nature extends beyond are limitless, which has given spike increase and have been augmented the interest among customer worldwide concerning protection of environment. Growing concern towards ecological imb...

Technology is the resource of the new economy, and the center of technology administration, the essence of corporate organizations. It was used as a method for generating sustainable economic gains and higher performance from the 1990s. It has now become a key asset to maintain profitable corporate advantages and a catalyst for sustained progress a...