Sue Beeton

Sue Beeton
Hokkaido University | Hokudai

Grad Dip (Tourism); MA; PhD

About

82
Publications
112,214
Reads
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2,765
Citations
Introduction
I began my life in tourism guiding horseback tours in the Australian High Country, largely in relation to the ‘Man from Snowy River’ movie, witnessing first-hand the growth of a specific sector of tourism and its effects on local, country communities and families. This experience has informed most of my research and ongoing interests from national parks to media, with a growing interest in philanthrotourism.
Additional affiliations
December 2020 - present
Hokkaido University
Position
  • Professor
Description
  • This is an honorary position, where I work primarily with a team of researchers on Contents Tourism projects
September 2015 - September 2018
William Angliss Institute
Position
  • Chair
January 2012 - present
Travel and Tourism Research Association, Asia Pacific Chapter
Position
  • Founding President and International Board Member
Education
January 2000 - February 2004
Monash University (Australia)
Field of study
  • Film Induced Tourism

Publications

Publications (82)
Article
Full-text available
Certain notions become accepted as "truths" by the general public, regardless of their accuracy, particularly if they are repeated with sufficient regularity by so-called "respected" sources, such as those in the popular media. The field of tourism is often a witness to this phenomenon. Arguably, every journalist goes on a holiday of some sort, hen...
Article
Full-text available
Tourism can influence and change a community, and when it is unplanned, as often is the case with incidental tourism such as film-induced tourism, such changes are rarely considered. This paper looks at the changes that film-induced tourism (in the guise of a popular TV series, Sea Change) made to the seaside village of Barwon Heads in Australia. T...
Article
Full-text available
It has been well established that there is a link between film and tourism; however, to date most studies from the field of tourism have been singular cases, which has built a body of knowledge, but is rarely integrated with a wider discussion of film and tourism. By studying the broader concept of the moving image, this paper takes the reader back...
Article
Full-text available
Little has been written in tourism on what happens once sustainable limits have been set and met. This paper introduces 'demarketing' as a policy option and management tool, outlining the literature in this field. First coined by Kotler in the early 1970s, it was presented as an aspect of the marketing mix. Demarketing has been applied successfully...
Article
Full-text available
Tourism is considered to be central to the development of many regional communities, however understanding the complex nature of tourism and its relationship with community development is often limited. Many require not only individual entrepreneurs to develop businesses, but also a community-based entrepreneurial approach is needed to fully realis...
Chapter
The mix of authors, scholarly approaches and topics covered in this book pushes the boundaries of our knowledge in terms of the ways that we understand, study and teach trades, craft skills, and applied as well as theoretical knowledge. In this era of uncertainty, these approaches are even more important. As many of the chapters in this publication...
Article
Full-text available
Iconic Mount Fuji has symbolized the fragmented state of Japan’s ‘multi-purpose’ national park administration. Although the Ministry of Environment (MOE) is the legal administrator, the national parkland is predominantly owned by the Forestry Agency, with many services provided by local governments. This complex combination can result in stakeholde...
Article
Featuring research cases in Australia, China, Japan, Switzerland and the United States, from cosmopolitan New York to the American wilderness, this Special Issue reviews the ways in which popular media can be engaged through tourism across the globe. In this introduction, we set the scene for the six papers that follow, which collectively demonstra...
Chapter
In this chapter, we consider the ways that elements of Japanese heritage have been incorporated into the contemporary Hollywood theme parks of Disney (Tokyo) and Universal Studios (Osaka), resulting in an attraction quite different from their US counterparts. This presents a significant change to the way in which these places have been traditionall...
Book
This research-based monograph presents an introduction to the concept of film-induced tourism, building on the work of the seminal first edition. Many new case studies exploring the relationship between film and TV and tourism have been added and existing cases have been updated. The book incorporates studies on film studio theme parks, the impact...
Book
This book explores the relationship between tourism and the moving image, from the early era of silent moving pictures through to cinema as mass entertainment. It examines how our active and emotional engagement with moving images provides meaning and connection to a place that can affect our decision-making when we travel. It also analyses how our...
Article
Full-text available
This article addresses issues of complexity in place branding by presenting a perspective of this concept from a theoretical as well as a practical perspective. The discussion addresses a gap in the literature in terms of studying long-term, successful place branding cases within a well-defined academic theoretical framework. The aim of this study...
Article
Full-text available
The relationship between film and tourism is complex and at times often subtle – not all movies directly encourage tourism, but they can influence tourist images as well as provide additional aspects to the tourist experience. This conceptual paper considers the role that film can play to encourage and enhance tourism in the Marche Region of Italy....
Article
Full-text available
This paper considers the practical application of an approach based on the methodological theories of cooperative inquiry and action research in relation to community development. In order to develop a practical research method, the theories have been modified and tested in the field. The research subjects were given the opportunity to actually int...
Article
Full-text available
Travel literature, stories, art and poetry have influenced people's choice of leisure, recreational and tourism activity. From the former British Tourism Authority's promotion of Burns Country and Bronte Country through to Australia's utilisation of Crocodile Dundee, activities from purely ‘gazing’ through to partaking in active, outdoor recreation...
Article
Full-text available
It has been well established that there is a link between film and tourism; however, to date most studies from the field of tourism have been singular cases, which has built a body of knowledge, but is rarely integrated with a wider discussion of film and tourism. By studying the broader concept of the moving image, this paper takes the reader back...
Article
Full-text available
The Asia Pacific region is the focus for the future of world tourism and thus the future catalyst for tourism research as the process of internationalization shapes academic knowledge and creation. This special issue of the Journal of Travel Research came about due to the formation of the Travel and Tourism Research Association (TTRA) Asia Pacific...
Article
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There appears to be widespread respect for and interest in nature among Asia-Pacific societies, which has strong cultural and religious roots, contrary to the popular view that this is mainly a Western concern. This article projects the growing demand for nature-based tourism in the Asia-Pacific region into the future, using examples of protected a...
Article
This special issue is the second relating to the 2010 International Tourism and Media (ITAM) conference held in Prato. Read in conjunction with the first special issue, published in Volume 15, Issue 3, the diversity and innovation of current research in the area of tourism and the media is apparent. The studies upon which these articles are based w...
Article
Full-text available
This article looks at the relationship between film, tourism, and the government of China by considering at the work of renowned Chinese film director, Zhang Yimou, and the ways in which his films have presented touristic images of China. His films have been seen in Western as well as Asian countries and provide a strong case study to examine the r...
Article
Full-text available
Rail trails have been developed in Australia along disused railway lines, providing active, experiential opportunities for cyclists, walkers and some horse riders. While much of the planning of these trails relates to the physical aspects, this study considers the actual visitor experience in terms of their assessment of quality. In an attempt to q...
Article
"Prato! They must go to Prato. That place is too sweetly squalid for words. I love it; I revel in shaking off the trammels of respectability, as you know." This quote from the E.M. Forster novel A Room With a View (1908) is uttered by Miss Lavish, a bohemian acquaintance of the heroine Lucy Honey-church, who tries to persuade Lucy to visit Prato d...
Article
Full-text available
Taking a holiday is often seen as a way to provide release from daily stresses and the working environment, yet the current working environment for many seems to limit the workers' ability to take recreation leave. This issue has been noted for some time, but it has now become a major financial liability for employers as well as a community health...
Article
Full-text available
This article explores the linkages between the film and tourism industries and the potential for the tourist industry to provide support for film production. The aim was to produce recommendations of benefit to both industries concerning methods of strategic development of tourism marketing, linked with independent film production, creating allianc...
Article
Film-induced tourism came to prominence in the 1990s. Early studies focused on describing the phenomenon, providing examples of films that generated tourism and demonstrating the scale and importance of the effect. Recent years have seen a second wave of research studies, interested in analyzing what is increasingly being seen as a more complex ser...
Article
A relationship between tourism and the media has been established. What is presented in the media, how it is presented, and by whom all influence tourism supply and, more importantly, demand. Media’s importance to tourism is largely in the role of the audiences’ destination image formation and, within this, expectations of experiences. The importan...
Article
Full-text available
In the appropriate circumstances, tourism can be a tool for community development, of which cycle tourism is becoming an integral element as visitors look for increased activities and ways to experience a place. While tourism is often cited as a positive source for community pride, maintenance and development; it can carry the seeds of its own dest...
Article
Full-text available
Many TV series are set and filmed in small rural communities that are often attempting to deal with issues of rural decline. Increasing tourism is an extremely attractive option for these communities. Entrepreneurial film-tourism business activities such as guided tours, branded souvenirs, and guidebooks can also assist in arresting decline in thes...
Article
Full-text available
This article reports on an element of an ongoing research project undertaken since 1999 in relation to the effects of film-induced tourism on a small community based in North Yorkshire, England, namely Goathland. Goathland is better known to TV audiences around the world as the village of Aidensfield in the long-running series, Heartbeat. Its railw...
Article
Full-text available
Perception is a complex construct that is influenced by a number of factors, including the mass media, which can produce a distorted view of reality. This is of significance to adventure tourism businesses because a person's perceptions of adventure, risk, and safety are what determine whether they will participate. Research was undertaken to exami...
Article
Historically, tourism and media have followed parallel paths. For a long period they were the province of the elite. However, in the 20th century, social, economic, and technological changes combined to extend their attraction and impact across the globe. Both tourism and media became commonly prefixed by mass, and both were often criticized for be...
Article
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This paper considers the management practices and implications of running multiple activities on tracks and trails on public land, particularly in terms of social sustainability. This is more than simply managing the environment, as it relates to attitudinal understanding, management and influence in a social context. Based on research in North Ame...
Book
Film-induced tourism has the potential to revitalise flagging regional/rural communities and increase tourism to urban centres, however it carries with it its own unique problems. This publication explores such elements, delving into the disciplines of sociology and psychology, along with the fields of destination marketing, community development a...
Article
Full-text available
This chapter demonstrates the validity of taking a case study approach to research, particularly when using multiple methods, in order to understand complex relationships and interactions. After outlining the philosophical context of the case study approach, with a brief discussion on its place in the social sciences and its range of purposes, an e...
Article
Full-text available
The concept of this conference arose from the intersection of two ideas. The first is that we were aware that a growing band of researchers shared our interest in the linkages between tourism and the media. A special session on tourism and the media at the 2004 CAUTHE Conference in Brisbane confirmed both the level of international interest and the...
Article
Full-text available
Australians' image of themselves and how others view them is embedded in the images presented by contemporary popular media, both domestic and international. Many of these images are rural; however, they are not based on a Romantic rural idyll but, rather, stem from notions of the Australian ‘bush’. The meaning behind these images not only reflects...
Article
Full-text available
Australians are not taking up their full allowance of annual holidays which could, in time, lead to issues of community health as well as impact on the viability of the domestic tourism industry. As a response, government tourism organisations in Australia have allocated funds to encourage domestic holidays. However, competition for discretionary i...
Article
Full-text available
Landcare is an innovative, bottom-up community approach to solving environmental problems and ensuring the future of Australia’s natural resources on both private and public land. Many of the Landcare projects provide rich educational opportunities for tourists through organized field days and tours that have been initially developed for agricultur...
Article
Full-text available
Crises occur at all levels of tourism operations with varying degrees of severity, from much-publicised environmental economic and political disasters through to internally generated crises such as accidents and sudden illness. For many tourists and tour operators, a crisis could be little more than a set of unforeseen negative occurrences. As such...
Article
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Today's focus on attracting the “high yield” tourist to established destinations has the potential to dramatically alter the mix of visitors to an area, alienating the existing tourism market. In many areas the budget, family holiday-maker is being edged out by the push to attract higher spending socioeconomic groups. A case study approach has been...
Article
Full-text available
Horseback tourism in Australia has developed in response to the needs of a predominantly urban-based society, providing tourists with a nature-based experience that is in less contact with the physical environment than those who elect to walk or hike. Such differing modes of transport have created some problems in areas where multiple use of transp...
Article
Full-text available
The way that we travel the land, through it or over it, bears a close relationship with our feelings towards that land, which may in turn be subtly different among certain groups, such as bushwalkers and horse riders. Where the walker is in close, immediate contact with the surrounding environment, horseback riders are removed by the horse from suc...
Article
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This study considers current attitudes towards and adoption of environmentally sustainable practices of Victorian tourism enterprises. Using a purposive sample of businesses in the Geelong Otway region, in-depth interviews were conducted. These interviews provided a wealth of information relating to perceived benefits and barriers to adopting envir...

Questions

Question (1)
Question
I am writing a book chapter about a personal experience at a community event which in itself is autoethnographic, but I wish to incorporate comments or responses to my own impressions from an insider 'expert'. So, it is not really autoethnographic, but more of a conversation between an insider and an outsider - I have seen this used in some journal articles, but of course I can't find them right now. Can anyone point me toward some? (I apologise as I know this sounds rather vague... and I thought I had posed this question previously, but can't find a record of it!)

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