
Sudin BagVidyasagar University
Sudin Bag
PhD
About
37
Publications
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Introduction
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Publications
Publications (37)
The term gamified learning or gamification of learning is a learning strategy incorporated by the academic institutions with a purpose to motivate and engage learners through various kinds of gaming elements in their academic curriculum. Gamification was acknowledged in academic sector in the late 2010. The objective of the research paper is to com...
The investigation looks at the intention of teachers in higher educational institutions towards online teaching–learning methods using the extended unified theory of acceptance and use of technology. In the aftermath of Covid‐19, the education sector was in shambles, and it was impossible to continue with the traditional offline form, which forced...
Despite the sound number of research work on creativity, a few researchers have paid attention to the mediating role of job satisfaction between creativity, adaptive selling, and sales performance. The present study investigates the direct relationship between the salesperson’s creativity and adaptive selling on their performance. In addition, the...
Financial system plays an important role in an economy. The banking sector in India has been undergoing reforms for a long time with the aim to develop competitiveness, increase inclusiveness, create big-sized banks and improve operational efficiency. The present investigation looks at the efficiency of the public sector banks for the period 2012–2...
Purpose
The study is done to investigate the factors that affect the intention of higher education students towards online education. The research also focuses on the importance of students' stability and students' resilience on perceived usefulness and perceived easiness of use that frame the attitude towards the intention to use online education....
Government of India has concentrated on the holistic societal development by improving the quality of life of the priority sectors that are not getting immense support from the financial institution. The RBI and GOI have been taking an initiative to lending the adequate financial support to the backward sectors in India and ensure the sound financi...
The conventional concept of payment through cash/cheque is substituted by the credit cards or the debit cards called “plastic money” that people are using to draw money or to make payments. With the aim of elevating financial services, the Indian Government had launched a financial scheme that is popularly known as Prime Minister Jan DhanaYojana (P...
The growing air, water, and plastic pollution, wastage of food, deforestation, and chemical manufactured products have given rise to the concept of green marketing. Nowadays, consumers are more aware of their environment and health, and they look for eco-friendly products that are free of toxic materials. Many brands have looked into these issues....
This article investigates the relationship between experiential quality and behavioural intention of the consumers towards banking services during the pandemic situation. The study also examines the role of experiential satisfaction as a moderator between experiential quality and behavioural intentions. The data are collected through a self-adminis...
The aim of the present study is to investigate the overall effects of specific personality characteristics of
entrepreneurs (i.e. their goal-orientation and risk propensity) on their decision-making process
regarding the growth and development of their new ventures. Besides, it examines the mediating role of
risk propensity in the relationship betw...
Purpose: This study aims to measure the relationship between work performance and employee
satisfaction and mediating effects of perceived career opportunities (PCO) of employees in the
hotel industry.
Design: As this study is a single cross- sectional and quantitative in nature, the method used is
partial least square structural equation modeling...
To survive and sustain businesses during such times of crisis becomes difficult for managers and entrepreneurs. This in turn amplifies the importance of designing new flexible and adaptive business models. This book addresses different business situations that occur during national and global crises, such as the COVID-19 pandemic. Specifically, it...
Purpose
The aim of the study is to examine the intention of students toward the online education system with emphasis on online examination in higher education. The study investigated different constructs that have an influence on the use of the online platform for learning to the specific domain that mitigates the personal needs of the learners ou...
Aim of this present study is to measure the quality of higher education services in Indian public universities. The study is based on the primary data which have been collected for the eight Indian public universities by employing a structured questionnaire. The research instrument has been developed by using the SERVQUAL model into five dimensions...
Abstract
Until recently, there was a proliferation of researches conducted all over the world in order to establish an empirical association between CSR activities and financial performance of companies. For instance, in India, section 135 of the Companies Act (2013) prescribes mandatory provisions Indian Companies as follows: two percent of their...
The nature of the business houses has got a new shape in the present arena. The globalization effects on the business drastically and emphasis has been given to the growth of the business with sustainability. The modern business has changed its motives and focused on the development with sustainability. The concept of development with sustainabilit...
The aim of this present research paper is to identify the important determinants for the investment in the residential property in Kolkata, West Bengal. The growth of real industry is very remarkable in three mega cities (including Kolkata) in India during the last year. The study tried to find out the various dimensions that are important in the i...
Online shopping is an emerging area of corporate dialogue in terms of survival and getting more market coverage. Every business house is giving special emphasis on online purchase rather than traditional retail store based purchase. Technological inventions all over the world have changed the perception of consumer behavior. Consumers are playing a...
Non-Performing Assets (NPAs) are important and challenging issue in
the banking sector nowadays. It is quite uncontrollable and strong virus
which badly affecting the health of banking sector and also economy
of the nations. Non-Performing Assets are also commonly known as
Non-Performing Loans (NPLs). Non-Performing Assets are like a
blunt weapon i...
The most popular 4 Ps' framework as suggested by McCarthy with the marketing mix variables-Product, Place, Promotion and Price had originated from the study of the manufacturers. The organizations engaged in production and marketing of goods. However product characteristics are radically different from each other i.e., one manufacturer to other man...
The importance of Corporate Sustainability emerged significantly in the last decade. Over the time, Corporate Sustainability
expanded to include both economic and social interests. Companies have become more transparent in accounting and display
‘public reporting’ due to pressures from various stakeholders. This paper addresses the issue of Corpora...
In today"s competitive scenario consumer satisfaction is the first priority. For this, business is to meet the expectation of its customers. The organization should aim not only at satisfying the customer but also focus on the delighting them. Thus it has become essentials for organization to identify the factors that affect customer satisfaction l...
Questions
Question (1)
Actually I am looking for a research area where Marketing and HR involves equally.