Sudhakar Madhavedi

• Doctor of Philosophy
• Assistant Professor and Head at Independent Researcher

This study aims to examine how perceived quality and brand features influence consumer purchase intentions for skincare products in the global cosmetics sector. Specifically, it explores the impact of perceived quality, brand awareness, brand affiliation, and brand loyalty on purchasing intention. The study employs a mall intercept method to collec...

Article History Keywords Consumer behaviour Cosmetics Impulse buying Malaysia Shopping platforms. The COVID-19 pandemic has resulted in the emergence of a livestream purchasing site that facilitates instantaneous purchases. The purpose of this study is to analyze the key determinants that contribute to the impulsive purchasing behavior of cosmetic...

Purpose: This study aims to identify the primary determinants of consumer behavior influencing customer satisfaction in the context of online mobile application (App) purchases of perishable products. Utilizing the well-established SERVQUAL (Service Quality) model, which has been extensively studied in various service-oriented settings, the researc...

This study examined the impact of technology advancement, security concerns, and competition on the adoption of Cashless Payment Systems (CPS) by merchants in Hyderabad City, India using a descriptive research design. A semi-structured questionnaire was administered to business heads, and the data was analyzed using frequency tables, means, correla...

The understanding of freight issues and their possible solutions in developed countries much remains to be desired in cities of developing countries like India possibly owing to a lack of empirical evidence from such countries. It also aims to facilitate decision-makers in assessing the importance of urban freight in making rational and informed po...

The rising trend of tourists selecting agrotourism as a tourist destination has become an intriguing study issue. Seremban is a well-known tourist attraction that is popular among visitors. As a result, Seremban has been selected as the study site. However, river pollution may have an influence on Seremban’s natural environment and agrotourism pote...

The increasing apprehensions regarding the depletion of marine life and exploitation in Malaysia have prompted the proposal of plant-based aquaculture as a prospective resolution. In order to successfully penetrate the Malaysian market with plant-based seafood, it is imperative to conduct an in-depth examination of the factors that influence consum...

Background: Large format retail stores, known as hypermarkets or superstores, have gained popularity in India. These stores offer diverse products and services, creating a convenient shopping experience. Despite success in urban settings, there is growing interest in expanding into rural areas. This paper explores whether these stores meet customer...

This study focuses on measuring the supply chain performance of fresh produce distribution in Telangana and Andhra Pradesh, specifically in terms of flexibility and responsiveness indicators. The objective is to assess the adaptability, agility, and customer-centricity of the supply chain in these regions. The study utilizes a survey methodology, c...

In today's workplaces, employee turnover rates are increasing. Modern organizations face many challenges because of the rising rates of voluntary turnover. In Malaysia, a developing nation, the manufacturing industry needs efficient growth, making a strong workforce essential. Recently, the manufacturing sector in Malaysia has seen the highest volu...

The article encapsulates the transformative impact of IoT technology on agriculture and economic development in rural areas, particularly in India. IoT solutions have emerged as a game-changer in the agricultural sector, revolutionizing traditional farming practices and driving efficiency. By integrating IoT devices and sensors into agricultural op...

Background/Purpose: The higher education sector faces intensified competition amid global and technological advancements, further impacted by the aftermath of the Covid-19 pandemic. This study delves into the nuanced factors affecting the job performance of academic staff in the Klang Valley, employing a robust quantitative research design. The res...

Management is an art of getting things done through and with the people in formally organized groups. It is an art of creating an environment in which people can perform and individuals and can co-operate towards attainment of group goals. Management Study HQ describes Management as a set of principles relating to the functions of planning, directi...

The paper aims to investigate the influencing of marketing mix (MM) elements (product, price, place or distribution, and promotion) on increasing the effectiveness of product promotion and their role to reduce the problems within the organization. The main importance aspects of this paper are to discuss the theoretical part of MM, to provide some p...

Customer safety and precautionary measures are essential for retail stores during the COVID-19 situation. There is a bigger challenge in front of the retail stores to offer the best of quality products with maximum service experience and minimum service disruptions. This study will list out various safety and security measures adopted by government...

Technology has transformed the way of banking and has brought a new dimension in the banking industry. Internet banking has gained popularity due to its convenience and flexibility. This concept and technology are relatively new to rural consumers, with most people adopting it in the past year. Among the various services offered by banks through in...

Real-time data can be collected and analysed with the assistance of artificial intelligence and digital technological that would enable faster and more accurate decision-making and enable ascertaining of patterns and trends of market. Involvement of such technological tools and with the disruption of technology in the system improves operational ef...

Earlier than shielding the entire world from Covid-19, another crisis is looming around the globe due to the Monkeypox virus (MPXV). In recent times, the sudden rise of Monkeypox (MPX) epidemic cases is now a cause of concern for countries around the globe. Globally, the number of new weekly cases fell by 5% from November 14 to November 20, 2022. M...

India's education system underwent a significant transformation with the "New Education Policy (NEP) 2020," which aims to change how information is taught and acquired in the nation. Numerous factors have an impact on Indian education. In order to encourage students to grow in their ability to think critically, solve problems, and be creative, plac...

Chemotherapeutics and biotherapeutics agents have been explored as a potential treatment for COVID-19. This study was aimed to elucidate latest update related to biotherapeutics and chemotherapeutics against COVID-19 and its variants as well as the product specifications and marketing dynamics of its pharmacotherapies. There are several chemotherap...

Data mining is a process that involves the use of advanced analytical techniques to discover patterns and relationships in data. It has been widely applied in various fields, including knowledge management, to extract useful information from large data sets and support decision making. Effective knowledge management is critical for organizations to...

The pharmacy profession is undoubtedly one of the healthcare professions with high responsibilities, particularly in ensuring the effective, safe, and reasonable use of medicines. The evolution of the pharmacist’s role in the healthcare system has been significant over the past few years as pharmacists play a critical role in connecting healthcare...

In this opinion article, authors emphasized the role of pharmaceutical industries or organizations, the way forward to deal efficiently with pandemics such as covid-19 and various aspects of supply chain management are discussed so as to reach the vaccine to the last end user.

The fast-moving consumer goods (FMCG) industry is robust in nature and highly agile and responsive to consumer needs. India is second largest for consumer market in the world. Revenue wise, it is the 4th largest industry in India and growing at 11% CAGR. The domestic and global players exist in the Indian FMCG sector with their large and diversifie...

Authors focused on the complex scenario of Covid-19 and necessity of vaccines around the globe. They have emphasized the urge for patent waiver/out-licensing to combat pandemics like covid-19 efficiently and also discussed a way forward for making available vaccines to the end user effectively, quickly until herd immunity is attained.

Major shifts in the competitive environment encouraged a recent growth in the number of academic articles devoted to strategic aspects of asset management. Organizations start to recognize that a strategic approach to asset management becomes a source of sustainable competitive advantages and long-term survival in the turbulent environment. However...

India is experiencing a phase of savings and investment, especially with the growth spurt in its working class. The Indian mutual fund industry is growing rapidly and this is reflected in the increase in Assets under management of various fund houses. This research paper focused on number of factors that highlights investors’ behaviour towards mutu...

Retailing sector in India has taken a big leap towards Tier-III cities and semi-urban towns in India due to the consolidation and exhaustion of cosmopolitan cities. The new markets are looking for greater levels of service and satisfaction. This study is outlined opportunities existing in Tier-III and semi-urban markets for the retail sector and it...

f a country's economy is related to its stock market success. This refers in particular to the developing economies and their financial markets. The cycle of growth pursued by these developing markets has demonstrated explicitly that today's capitalists would not participate in what seems to be a lucrative venture if the economic base of the world...

In Indian fresh produce supply chain distribution is dominated by the traditional practices. Due to the traditional practices, enormous losses incurs to the chain partners. Whereas, due to various governmental initiatives the distribution system moving towards modernization. Now Indian systems looks like existence of both traditional and modern pra...

Indian is one among top producers of agricultural commodities in the world. The number of commodities and varieties produced has increased during the past 25 years. The existing capacity is self reliant and capable of exporting surplus produce to South Asian and Middle East countries. Due to initiatives taken by government of India to meet the food...