
Suchita JhaSymbiosis International University Symbiosis Institute of International Business
Suchita Jha
Phd
About
17
Publications
5,602
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Introduction
The current research interest revolves around chatbot, augmented reality applications impact on purchase intent. Presently working on grounded theory and other qualitative research methods.
Skills and Expertise
Publications
Publications (17)
Learning outcomes
After completion of the case study, the students will be able to analyze the overall competitive environment for telecom sector in India with the use of Herfindahl–Hirschman index tool, execute the fundamental analysis of Jio Platforms Limited (JPL) company, understand the concept of net neutrality and its implications for India m...
Purpose
The study aims to investigate how artificial intelligence (AI)-powered virtual streamers can supercharge brands in live-streaming virtual commerce (v-commerce). Built upon social identity theory (SIT) and experiential value theory, we developed a framework to investigate the impact of AI-powered virtual streamers’ personalization and human-...
This research aims to systematically synthesize
the association between leadership, sustainable business and
crisis using the SPAR-4-SLR protocol. The Scopus database
was used for the search process. The initial search in
the Scopus database using the keywords (“leadership” OR
“management” OR “administration” OR “governance” OR
“supervision AND “su...
Digitalization has transformed dynamics across all fields, and technology has completely changed the customer experience. One prominently utilized technology in offline retail is self-checkout services. The present study intends to investigate the attributes that influence people to use self-checkout services and assess their impact on service qual...
The rising interest in the marketing potential of the metaverse and its influence on consumer behavior is undeniable. Experts in the field have identified gaps in understanding consumer behavior in the metaverse and have highlighted the need of further research in the domain. This study addresses this void by focusing on Gen Z and their interaction...
This study explores the dimensions of motivated consumer innovativeness (functional, social, hedonic, and cognitive) in the context of the travel and tourism industry and examines how they influence consumers’ attitude, trust and intention to use chatbot services. The results show that all dimensions of motivated consumer innovativeness positively...
Purpose
The study explores the relationship between entrepreneurial cognitive styles, entrepreneurial orientation (EO) and innovation performance (IP) of organizations in northern India. It also investigates how the cognitive styles of entrepreneurs impact their orientation and influence their innovative performance.
Design/methodology/approach
A...
Recently, many FMCG marketers, due to the increased interest of consumers towards health and sustainability, started focusing on their product packaging with an association of cause-related packaging. Snacking product purchase is highest among high culture consumers, so this category was chosen for study. This research aims to understand the reason...
Entrepreneurial activity is considered the driving force for modern economies and societal development through economic growth, employment generation and the promotion of innovation. This paper seeks to study the growth of the available literature in the academic world and to highlight the trends regarded as 'key' in the realm of digital entreprene...
Learning outcomes
1. To analyze the various business models and choose the best model to contribute maximum profit to the company.2. To understand the importance of customer management with the help of the Net Promoter Score in the food retail context.3. To develop customer loyalty strategies and implement them to improve customer management?
Case...
Migration is a common phenomenon in the present lifestyle, where people move for jobs or education and other reasons from one country to another. This kind of migration is more evident among the millennial population. The purpose of this study is to understand the food adoption behavior of migrant millennials by proposing a theory using a grounded...
This case critically analyses the changing scenario of business dynamics in book reading. “Crossword,” a brand from India which started as a platform for bookselling, is finding difficult in recent times to survive in the market with people accessing books online or purchasing books online. The company has always tried to work on the innovation mod...
In India as well as globally, the usage of Social Networking Sites (SNS) among college students has increased significantly. Social networking has become an integral part of their lifestyle. The present study tries to explore the behavioral pattern of students towards social networking sites in India with respect to the time spent on various social...
India is on the cusp of technology transformation resulting in adoption of technology.. In this context when we look into the technological advancements, there are various technological tools which are affecting us and one of them is Augmented Reality (AR). Especially in the context of smart city initiative of the Indian Government, upcoming techno...