Subrahmanian Muthuraman

• Ph.D
• Professor (Assistant) at Arab Open University

The rapid increase in the use of social networking sites is expected to significantly impact the social system of Oman, particularly among its youth. This study aims to evaluate how social media affects the well-being of young adults in the Sultanate of Oman. Utilizing a survey research design, a structured questionnaire was developed, focusing on...

Small and medium-sized enterprises (SMEs) are a significant driving force behind Oman's economic growth. The government, academics, and economists agree that promoting entrepreneurship and small business development is an effective strategy for economic development. The purpose of this study is to investigate the role of SME entrepreneurs in econom...

Entrepreneurship significantly contributes to national economies globally, including in the Sultanate of Oman, which is prioritizing its Oman Vision 2040. A startup ecosystem has developed to address market failures and rectify the oversight of entrepreneurship's role within the economic framework. The exploratory study aims to investigate and unde...

This study explores the notion of Corporate Social Responsibility (CSR) and its relation to sustainability, with a specific focus on Oman to align with Oman Vision 2040. The study highlights the importance of CSR as a tool for businesses to mitigate its influences and develop a positive image. It discusses the various dimensions of CSR, including s...

Social media is an inevitable among Gen Z now a days. This craze of social media has led to a host of question regarding its impact on society, while it is agreed that the social media affects people’s living styles, and it is an ongoing process to identify the nature of these influence in every society and country specially on youth. The study foc...

E-Learning is rapidly becoming an essential component of Oman’s educational process in all the universities and colleges and brings with it the most significant changes. The purpose of this paper is to examine the influence of the e-learning on ability, skills, and knowledge enhancement. The survey population of this study consist of students who a...

Small and Medium-sized businesses are playing a significant role in the economic growth of the Sultanate of Oman. SMEs provide better opportunities to the Omanis instead of depending upon employment. Before oil was discovered in some Arab states, fish has been an important source of revenue. Fishing is a promising potential sector in Oman for maxim...

E-Learning is rapidly becoming an essential component of Oman's educational process in all the universities and colleges and brings with it the most significant changes. The purpose of this paper is to examine the influence of the e-learning on ability, skills, and knowledge enhancement. The survey population of this study consist of students who a...

In the evolving global marketplace, the seafood industry possesses significant potential for economies reliant on marine resources, particularly for countries like the Sultanate of Oman with its extensive coastline and marine heritage Considering increasing global demand for seafood products and the abundant marine resources in the Sultanate of Oma...

The study focused on the influences of social media on Omani Youth and their lifestyle. The challenges associated with social media may be especially risky for young people who are already experiencing mental health difficulties, as suggested by the bidirectional relationship between the use of electronic media and a decrease in psychological well-...

Many social networks have emerged nowadays, and they reshape people’s communication, interaction, cooperation and even their learning process. Social media could be able to impact youth life in positive and negative ways. Youth have become addicted to various social media platforms, social networking can impact users physically, psychologically, at...

Corporate Social Responsibility (CSR) is an important self-regulating business model that helps businesses to be accountable to their stakeholders. This paper reviews the role of CSR and its dimensions for businesses The study aims to fill a gap in the existing literature by covering six CSR dimensions which are business governance, community welfa...

The present study attempted to examine the impact of e-learning system education on students’ knowledge enhancement focusing on the teacher, content, technology, and student and analyzing the e-learning factors on students’ learning. A structured questionnaire was used to collect data from 249 undergraduate students from Arab Open University, Oman...

Corporate social responsibility (CSR) plays a crucial role in developing a positive brand image and recognition. At the same time, it is equally important to measure the business’s CSR performance to know and understand the business adaptation of CSR activities. Whereas, measuring CSR is always a source of contention among researchers due to differ...

Food security is a complex, multifaceted issue influenced by culture, environment, and geographical location. Food security is built on four pillars such as food availability, food access, food utilization and stability in food. The purpose of this study is to exploit the sustainable food security to learn how and whether Oman characteristics influ...

Today’s youth are dependent in terms of education and economics but independent in terms of consumption and spending their free time. Social media become a more efficient way of spending free time among youth right from the start of the coronavirus. In the current pandemic situation, usage of social media is important for the younger generation sin...

Digital marketing has grown rapidly in the past few years as more and more businesses are realizing the importance of a good online presence. The use of digital technologies during and after post-Covid-19 becomes an integral part of the modern marketing strategy, which allows for the optimization of the costs of organizations and initiates the reen...

The Sultanate of Oman has identified aquaculture as one of the key pillars to diversify its national economy. The goal of the Government of Oman is to make the Omani economy independent of its non-renewable resources. Expansion of the fisheries sector seems to be the first positive development in the intended direction. The focus of fisheries secto...

World Health Day focuses on demonstrating the importance of food safety along the whole length of the food chain in a globalized world. Food safety is the shared responsibility. It is important to work all along the food production chain from farmers, manufactures to vendors and consumers. Unsafe food creates a vicious cycle of disease and malnutri...

The rapid pace of the occurrence of new information leads to the need for adaptation to new knowledge and competences required by the labor market. The traditional teaching and learning methods cannot face the knowledge amount and the dispersion of the qualifications, jobs and activity domains, which become more and more specialized and interconnec...

Tourism is one of the most prosperous economic activities in the world. The Sultanate of Oman is an emerging tourist destination on the Arabian Peninsula. More recently, there has been a paradigm shift in tourism towards more user-friendly intelligent systems based on information technology called "smart tourism". A smart tourism destination is cha...

Oman Vision 2040 has a specific emphasis on entrepreneurship development. High quality of entrepreneurial activities, at present generates positive impact on nationals and subsequently determines an improvement on the business environment. The strategy has laid the development of the new enterprise in its priorities to diversify the national econom...

Digitalization has transformed business functions in the 21 st century. Human resource management is a critical component to manage to gain a competitive edge in a digitalized world. The role of human resource management in planning, recruitment, performance management and learning and development will be evaluated based on digitalized functions sc...

Novel Coronavirus leads all the educational institutions to think of e-learning platforms to continue the education. E-learning tools are playing a crucial role during this pandemic, it aims to help instructors, and universities facilitate student learning during periods of university closure. The study attempts to examine the influence of e-learni...

Entrepreneurship in Oman is still in the developing stage considering the business policies and structures and currently, the government is focusing on strengthening the SME in the country. Administering the challenges among the SMEs in Oman proving that there is scope for growth of entrepreneurs in the country. Oman 2040 vision has a specific emph...

: This paper empirically analysed Employee Engagement in the NBFC's located in the Districts of Chennai, Kancheepuram and Thiruvallur of Tamilnadu, India, by considering the three dimensions such as, Vigor, Absorption and Dedication. The respondents for the study were 321 employees employed with different NBFC's located in the Districts of Chennai,...

Small and Medium Enterprise plays an important role in the development of the country's economy. SME contributes to economic development in various ways: by capacity building, employment generation, promoting competitive market, technology development. The development of SMEs is seen as the way to accelerating the achievement of wider socio-economi...

The use of technology in facilitating the human resource management (HRM) function has increased significantly. e-HRM has received more and more attention in the past decade. It is an umbrella term covering all possible integration mechanisms and contents between HRM and information technologies aiming at creating value within and across organizati...

Job Involvement varies from person to person in accord to their occupational level. Job Involvement is the degree to which a person of identified psychologically with his work as importance of work in his total self-image. In recent years it has been found that Job Involvement has become a necessity it on individual is to accept fully the organizat...

The present study attempted to examine the impact of e-learning system education on student’s knowledge enhancement focusing on the teacher, content, technology, student. A structured questionnaire was used to collect data from 260 undergraduate students from Arab Open University, Oman branch and was analyzed with various statistical tools which ca...

SMEs are recognized as a driving force for innovation, entrepreneurial spirit, and competitiveness, which are seen as keys to achieving sustainable development. The development and performance of SMEs have a positive impact on economic development. In most of the developing economies, SMEs not only contribute significantly to improved living standa...

COVID-19 Pandemic has a devasting impact on the health, social, and global economy, all the countries' possible responses to limit the pandemic situation. The post-pandemic future will have more positive changes and improve health hygiene. The policymakers should develop strategic plans to recover and global growth prospects.

Enhancing small business development and promoting entrepreneurship would be a good strategy to contribute and promote economic development. From the socio-economic development viewpoint, SMEs provide a variety of benefits. The purpose of this study is to examine the link between economic growth and small and medium enterprise performance and devel...

Entrepreneurship has captured the attention of the world due to its significant impact on economic development and job creation. Today the world faces a lot of societal challenges in the economic, social, and environmental spheres that need to be overcome. Social entrepreneurship is fundamentally about finding novel solutions to complex social prob...

The transformation of industry in the digital age forces the organization to rethink of their business model. It was a clear indication that digital transformation is spreading across even the most traditional industrial and creating an astonishing array of business opportunities and threats. The digitization of tasks and processes has become essen...

E-Learning will address the needs of the learners and provide quality programs which enable a basic understanding of the modern world. At present, most universities and colleges in Oman have either introduced an e-learning plan or have implemented it. Current e-learning programs are severely limited in scope simply because they continue to operate...

Advancements in technology has brought both opportunities and challenges to education and training. With technological innovations over the year's reliance on the traditional face-to-face learning is being shifted on to other various means to support knowledge delivery and fostering an innovative learning environment. Instructional approaches such...

Entrepreneurship is vital for growing economies in contemporary world. It has captured the attention of the world due to its significant impact on economic development and job creation. It demands entrepreneurs who can accelerate financial growth through their new ideas and converting them into profitable endeavors. Today the world faces a lot of s...

Knowledge is considered an important source of establishing and maintaining competitive advantages. In the knowledge-based economy, knowledge sharing is increasingly viewed as critical to organizational effectiveness. Knowledge sharing has gained importance in organizations seeking to gain a competitive edge. Specifically, knowledge sharing, and th...

Consumers' concern with green issues is a worldwide subject that continuously changes their lifestyle into becoming more environmentally responsible. Consumer's environmental responsibilities are related to the interest towards the biophysical environment and its problems related to the consumer and the surroundings. Many developing countries effec...

Entrepreneurship plays an important role in economic prosperity and social stability in many developed countries. Entrepreneurship has been adopted as a strategy to promote economic activities among young people. There is a growing interest in understanding the various challenges of youth entrepreneurship. The main purpose of this study was to asse...

The banking sector India demands more highly dedicated employees to manage credit risk management in order to control rapid increase in Non-performing Assets (NPA). The Indian Banking industry spreads across its services to various geographical locations around the country, in order to meet the funding requirements of the various kinds of people in...

In this study, we examined the relationship between transformational leadership, employee engagement and Organizational Citizenship Behaviour (OCB). T intends to explore transformational leadership, employee engagement and OCB literatures to investigate the interrelationships between leadership,employee engagement, and OCB. A retrospective analysis...

Higher Educational institutions are increasingly using blended learning strategies to deliver course content to diverse and dispersed student cohorts. Blended learning is a mixture of online and face-to-face learning. In the literature, blended learning is also known as ‘hybrid learning’ or the ‘flipped classroom’. The reason for this happening is...

Entrepreneurship plays an important role in economic prosperity and social stability in many developed countries. Entrepreneurship has been adopted as a strategy to promote economic activities among young people. There is a growing interest in understanding the various challenges of youth entrepreneurship. The main purpose of this study was to asse...

Women entrepreneurial activity is a dynamic, social and economic phenomenon in the worldwide. Entrepreneurial motivations are often defined as fitting into ―push‖ or ―pull‖ categories. To date, research has focused on the factors motivating men and women separately. Women would commonly engage in the topic of entrepreneurship less frequently than m...

In recent years it has become popular among academics and consultants to talk about compensation and reward management in strategic terms. The strategic context is claimed to make the management of pay an integrated and consistent process rather than the fragmentary process which has characterized compensation management in many organizations. Comp...

Entrepreneurship is a burgeoning area of research worldwide. Entrepreneurship development today has assumed great significance as it is a key to economic development. While the Global Entrepreneurship Monitor (GEM) project shows that women in most countries are starting ventures at a lower rate than men. Entrepreneurship is considered as engine of...

Electronic Human Resource Management (e-HRM) is assumed to be a driving force nowadays behind HRM value creation. However, the issue remains of whether empirical evidence supports this assumption, and if so whether organizational context matters in the relationship between e-HRM and value creation. The study aimed at finding to what extent does e-H...

Entrepreneurship has been considered a way of boosting innovation, economic growth and occupational opportunity. After the steep decline in global oil prices, comparable decrease in oil income is forcing the Omani Government to reconsider its spending priorities. Still the government is continuing to make a heavy investment in education and technol...

“If you wish to plan for a year sow seeds, If you wish to plan for ten years plant trees, If you plan for life time develop man” – Chinese Proverb. Training is a learning process that involves the acquisition of knowledge, sharpening of skills, concepts, rules, or changing of attitudes and behaviours to enhance the performance of employees. Trainin...

The study aimed to analyze the factors of organizational citizenship behavior (OCB) in Sultanate of Oman. The employees in corporate sectors in Oman are expected to be highly effective and efficient in terms of commitment, productivity and performance. So the purpose of the study is to determine the extent to which employee’s exhibit the OCB. Data...

201 Toys are among child's first possessions. A toy is an object used in play. Toys and games have been unearthed from the sites ancient civilizations. The following are the segment of toys toys (6-24) months, Assembly/Construction toys (1 years),Creative (5 years), Puzzles (4-8 years),El the toys segments preferred most, to evaluate the shoppers p...