Subburaj Alagarsamy

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Verified

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• PhD
• Professor (Assistant) at Manipal University, Dubai

This study examines the impact of pet care service quality on customer satisfaction and engagement, with a focus on the moderating effects of service customization and process innovation in India (Study 1) and the UAE (Study 2). Using an adapted SERVPERF model, data was collected from 221 Indian and 238 UAE pet owners and analyzed through PLS-SEM a...

Purpose This study aims to examine the influence of workplace phubbing on employee deviant behavior and negligence, while also investigating the mediating role of coworker conflict. Additionally, the study explores the moderating effect of workplace mindfulness on the relationship between workplace phubbing, the mediators and employee deviant behav...

Research methodology The data used in the case are collected through both primary and secondary sources. The interview method was used to collect data on the experience of the protagonist on visiting the expo and details about the Expo was collected using secondary sources. Case overview/synopsis The case study examines the success factors of init...

This paper explores how responsible leadership, task performance, and intrinsic CSR attribution in organisations are related. Based on the social identity theory and stakeholder theory, we argue that responsible leadership task performance is positively related through employees’ intrinsic CSR attribution. The paper proposes a conceptual framework...

This study investigates the influence of participation in mega events, like Dubai Expo 2020, on factors related to environmentally responsible behavior. Data from 361 UAE respondents were collected, examining environmental concern, social and personal norms, ethical obligations, and perceived behavioral control. Partial Least Squares Structural Equ...

The study investigates students’ perspectives on incorporating sexual health education into the curriculum of secondary schools in rural Bangalore. Focused on assessing how such education impacts students’ physical and psychological well-being, confidence, and ability to make informed decisions, the research collected data from 981 students across...

This paper aims to test a moderated-mediation model examining therelationships between Fear of COVID-19, workplace phobia, work deviance behaviourand perceived organizational support among hotel employees. An online questionnaire was administered to collect data, to which 481 responded. Data was collected from full-time frontline employees working...

AI-powered chatbots have become game-changers for the financial industry. They enable banks to boost customer engagement and improve operational efficiency by lowering the traditional cost of customer support. This study analyses the impact of perceived service quality dimensions on user confirmation, satisfaction and use continuance. The present s...

An awareness about the antecedents and behavioural outcomes of trust in chatbots can enable service providers to design suitable marketing strategies. An online questionnaire was administered to users of four major banking chatbots (SBI Intelligent Assistant, HDFC Bank's Electronic Virtual Assistant, ICICI bank's iPal, and Axis Aha) in India. A tot...

An awareness about the antecedents and behavioural outcomes of trust in chatbots can enable service providers to design suitable marketing strategies. An online questionnaire was administered to users of four major banking chatbots (SBI Intelligent Assistant, HDFC Bank's Electronic Virtual Assistant, ICICI bank's iPal, and Axis Aha) in India. A tot...

This study uses a health belief model to examine the preventive behavioral orientation or self-protective measures adopted by people in the face of the current COVID-19 pandemic. A total of 603 participants were selected from the city of Bangalore, India. The data was collected through an online survey with participants’ age varying between 17 and...

Masstige marketing is a strategic word for market penetration for premium but reachable products based on brand equity, trying to develop brand awareness, likability, affection, and attachment. Hence masstige scale may allow firms to measure brand equity to derive insights into the popularity of their brands. However, there is no empirical evidence...

The Depression Anxiety Stress Scales-21 (DASS-21) is a well-established scale designed to measure the negative emotional states of depression, anxiety, and stress. DASS-21 has been translated into various languages, and findings conclude that it is psychometrically sound, with good reliability and validity. This study adapts and validates the psych...

The ongoing COVID-19 pandemic has deeply affected physical and psychological health of people. It also had a huge impact on their dietary choices. This study specifically attempts to determine the impact of the constructs of health belief model on consumer purchase intention of organic food in the pandemic scenario. A survey was conducted among 413...

Purpose The study attempts to understand the factors impacting the financial wellbeing of IT employees in India using confirmatory factor analysis (CFA). It utilizes well-established survey instruments to assess the impact of financial literacy, financial behaviour and financial stress on financial wellbeing. The study also attempts to understand t...

Background The World Health Organization (WHO) has proposed a tool to measure behavioral and social drivers (BeSD) of vaccination uptake intentions of people across all countries. This study tests BeSD model to predict people’s intentions to uptake COVID-19 vaccination in rural India. Methods An online cross-sectional survey was developed for the...

The present study aims to identify the impact of the information management capacity (IMC) of an organization on its supply chain performance (SCP). Also, this study attempts to understand the mediating role of the various components of supply chain management, namely, practices, competencies and concerns. A survey instrument was used to collect pr...

This study aims to understand the impact of organizational culture in the context of obligatory adoption of a virtual classroom (VC) during the COVID pandemic. The academic crisis created by the pandemic resulted in obligatory adoption of VCs, without being mandated by top management. Organizational culture was tested by this crisis, and thus creat...

Purpose This study aims to use the servicescape model of higher education environments to measure the students’ perceptions of the learning environment (classroom) and the effect this has on students’ learning ability. Design/methodology/approach The present study follows the stimulus-organism-response paradigm framework. A self-administered and w...

Frontline healthcare workers or medical soldiers are fighting the war against the surging spread of COVID-19. Interviews conducted among a dozen healthcare workers showcased the unrelenting stress faced because of the healthcare crisis across the globe (Wu, 2020). Spikes in anxiety, depressive thoughts, chronic sense of hopelessness, trauma and bur...

While several educational institutions in India, in accordance to global practices, have adopted Web-Based Learning Management Systems (WLMS) to supplement classroom courses, it is largely seen that these WLMSs fail in their objectives, leading to little or no return on investments. The study aims to define the factors that affect students’ accepta...

Educators across the globe utilize online stock market simulation games to introduce students to trading in the stock market. The primary objective of the simulation exercise is to expose students to the practical application of financial theories on fundamental analysis, stock selection, building an optimal portfolio, monitoring the risk-return ch...

Purpose: This study aimed to develop scales to assess perceptions of coronavirus disease 2019 (COVID-19) self-protective measures (SPMs) and examine the psychometric properties based on the theory of planned behavior (TPB). Design/methodology/approach: A total of 412 participants from Bangalore, India, randomly volunteered to participate in this...

The aim of the study is to identify the green consumption values and production patterns and understand how they impact consumer behaviour and purchase intention of green consumers, in particular, the environment-conscious youth in the city of Bangalore. The focus of the study is on the pre-purchase sustainable logistics of food products and how th...

The current study aims to identify how brand relationship quality mediates the relationship between different online relational bonds, and attitudinal and behavioral loyalty. A total of 316 valid questionnaires from respondents aged 20–35 were collected using quota sampling from five different clusters in Bangalore, India. Hypotheses were tested us...

This study validates an instrument used to measure technostress creators, technostress support mechanisms, and their negative impact on students' satisfaction and performance. A research model is developed based on the stimulus, organism, and response model to analyse the mediating effect of technostress creators and understand how technostress inh...

The study reviews 97 articles published between 2015 and 2021 to evaluate the measures and determinants of export performance. The vote-counting technique is used to summarise each determinant and measure of export performance. The findings are manifested in the following points: 1) numerous determinants of export performance were identified; 2) ex...

Int J Consum Stud. 2020;00:1-13. wileyonlinelibrary.com/journal/ijcs | 1 bs_bs_banner

The COVID-19 pandemic has led to increased mental health issues due to factors like fear of the virus, isolation, and unemployment. Suicide, domestic abuse, and substance abuse rates have also risen. Access to mental health services has been severely impacted. Telemedicine, including chatbots, has emerged as a potential solution. Chatbots offer 24/...

This study aims to empirically measure the distinctive characteristics of customers who did and did not order food through Online Food Delivery services (OFDs) during the COVID‐19 outbreak in India. Data is collected from 462 OFDs customers. Binary logistic regression is used to examine the respondents’ characteristics, such as age, patronage frequ...

The COVID-19 pandemic has caused havoc in the lives of the people. The fear and insecurity it has brought in its wake is not restricted to the increasing number of active reported cases and deaths, but also to the looming economic crisis and recession. Adding to this are the new realities of working from home, temporary unemployment, and home schoo...

This study aims to examine the mediation of employee engagement on the relationship between employee psychological empowerment and employee job satisfaction, which helps to retain more customers with better service. An empirical analysis was done on Maldivian resorts, and 243 employees were randomly selected from different resorts in the Maldives....

The development of brand power and the long-term progress have been recognized as a key feature of any business that wants to maintain a competitive market position. From the perspective of the CBBE constructs the question of high and low involvement is rarely discussed. The study includes 275 students from art and science colleges in Madurai distr...

The cooperation in the supply chain assumes an adequate job for enhancing an organisation's performance and increasing competitive advantage. Supply Chain Integration (SCI) affects organisational performance. This paper studies the impact of the integration of supply chain procedures and practices on organisational performance and explores the effe...

Personal qualities and employability competencies influence how an individual interacts with others. Employers value employability skills because they are linked to how employees get along with co-workers and customers, job performance, and career success of the employee. Hence personal qualities and employability competencies are considered as one...

Objective - The concept of education is entirely outdated. Currently, many higher education institutions are adopting blended learning pedagogy to nurture 21st-century skills. The integration of ICT has become a recent global trend in education with universities and colleges using Learning Management Systems (LMS) as their primary method of dissemi...

In this paper, we have examined the pertinent drivers of overall brand equity, from the perspective of the customer and its impact on consequences such as consumers" attitude towards brand preference and purchase intention among selected retail stores in Madurai district. Data from 176 customers were collected using a mall intercept technique. Data...

Objective-The role of knowledge management and competencies related to marketing skills are essential for Indian and Maldivian businesses, due to the emerging economy and globalization. This study therefore aims to identify the impact of marketing competencies on organizational performance in automobile sales centers, by reviewing the relationship...

Objective – What are the work-related issues which contribute to police constables stress? How do police constables get rid of their stress? Because stress and copings are the two most important factors that influence work-related wellbeing. This paper aims to understand the theoretical framework of police stress and coping procedures. The ideas th...

The main focus of this study is to measure the psychometric properties of the Tamil OLBI. Current study inspected the factor structure and measurement invariance of the Tamil OLBI across different occupational groups. The psychometric properties of Tamil OLBI were inspected with the help of Confirmatory Factor Analysis, Internal Consistency and Rel...

Police work tends to impose a high degree of stress and a multiplicity of stressful situations which can affect the physical, mental and interpersonal relationships of police personnel. This research tries to study the reasons leading to stress among Grade III police in Tuticorin District and also aims in analysis the demographical factors of polic...

Education is the key factor for women empowerment, prosperity, development and welfare. Discrimination of women from womb to tomb is well known. There is continued inequality and vulnerability of women in all sectors and women oppressed in all spheres of life, they need to be empowered in all walk of life. In order to fight against the socially con...

Training is the key component for ladies strengthening, flourishing, advancement and welfare. Separation of ladies from womb to tomb is extraordinary. There is proceeded with disparity and helplessness of ladies in all parts and ladies persecuted in all circles of life, they have to be engaged in all stroll of life. To battle against the socially b...

Police officers are known as law enforcement officers. Mainly police constables are least level employees in Indian police department. They are investigating crimes and catching criminals is the main functions of them. Apart from these, proving emergency assistance to the public, traffic control and crowd control. Several factors that affects polic...

This study has aim to examine the relationship between demographics, personal strain and job contents against turnover intentions in Indian automobile sales executives. 354 respondents were selected using random sampling from different kinds of automobile showrooms in South India. Research measures includes four parts, first part consist of demogra...

Police work tends to impose a high degree of stress and a multiplicity of stressful situations which can affect the physical, mental and interpersonal relationships of police personnel. This research tries to study the reasons leading to stress among Grade III police in Tuticorin District and also aims in analysis the demographical factors of polic...

The future development of the country is in students hands. Because students and young people going to rule the country in future. Now a day's students are facing very high level academic stress. Every year about 25,000 students between 18-20 years commit suicides because of examination and other academic stress. It's time to understand the major a...

The future development of the country is in students hands. Because students and young people going to rule the country in future. Now a day's students are facing very high level academic stress. Every year about 25,000 students between 18-20 years commit suicides because of examination and other academic stress. It's time to understand the major a...

Employee absenteeism is the precious personal problem that concerns development of the firm. Absenteeism is the failure of employees to report for their work when they were scheduled to the work. Employee absence inside the organization significantly related with job satisfaction and personal characteristics. This research concentrated on 445 polic...

The purpose of this study is to first measure the level of quality of work life of information among the various employees working in steel industries. This study deals with the effects of quality of work life on employees. It aims to gain an insight into current working life practices, as well as work-life balance issues of employees. Many importa...