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Introduction
Steven Umbrello is the Managing Director at the Institute for Ethics and Emerging Technologies (501c3 nonprofit, Boston, MA), focusing on responsible innovation and the ethics of technology. In addition to his primary work, he explores objective moral values using the method in theology formulated by Bernard Lonergan.
Additional affiliations
July 2021 - present
Position
- PostDoc Position
Description
- DESIGNING STAKEHOLDER MEETINGS ON THE ETHICS OF EMERGING TECHNOLOGIES (1.0 FTE) Challenge: Find ways to explore the ethics of emerging technologies. Change: Design tools like scenario building and co-creation stakeholder events. Impact: The ethical issues of future technology Funded by: TechEthos (EU Horizon 2020 Grant Agreement no. 101006249) 2-year research fellowship on the European Union´s Ethics for Technologies with High Socio-Economic Impact Project (2021-2023)
Education
November 2018 - November 2021
Northwestern Italian Philosophy Consortium
Field of study
- Philosophy of the Digital World
September 2017 - October 2018
September 2016 - November 2018
Publications
Publications (169)
Sorprendenti Stranezze introduzione a Insight di Lonergan richard M. Liddy nell'introduzione a Insight: uno studio del comprendere umano, Bernard J.F. Loner-gan parla delle "sorprendenti stranezze" che capitano a chi comprende veramente il significato dell'atto di insight. il presen-te lavoro testimonia proprio questa espe-rienza che richard Liddy...
The philosophical, legal, and HCI literature concerning artificial intelligence (AI) has explored the ethical implications and values that these systems will impact on. One aspect that has been only partially explored, however, is the role of deception. Due to the negative connotation of this term, research in AI and Human–Computer Interaction (HCI...
Carne Coltivata: Etica dell’agricoltura cellulare by Luca Lo Sapio critically explores the ethical, environmental, and cultural ramifications of cellular agriculture, particularly cultivated meat. Through a philosophical lens, Lo Sapio evaluates the potential of this technology to address ethical concerns tied to traditional meat production, such a...
People have sought ways to improve their physical and mental capabilities for thousands of years. For those of us who believe that human enhancement technologies include clothes, tools and weapons, the politics of enhancement started in prehistory. The norms of pre-industrial societies that only certain castes or genders could touch specific tools...
Carne coltivata: Etica dell'agricoltura cellulare è un'opera fondamentale di Lu-ca Lo Sapio, figura di spicco nei campi della bioetica e della filosofia morale. Il libro di Lo Sapio approfondisce le consi-derazioni etiche che circondano la carne coltivata, offrendo un'esplorazione per-spicace dalla sua prospettiva filosofico-morale. Lo Sapio esamin...
In an era where digital screens are as ubiquitous as the air we breathe, Toward an Anthropology of Screens by Mauro Carbone and Graziano Lingua offers a seminal exploration into screens' crucial functions and profound impact on human culture. This scholarly work dissects the screen's evolution , anthropological significance and philosophical implic...
Technologies cannot simply be understood as neutral tools or instruments; they embody the values of their creators and may unconsciously reinforce systematic patterns of inequality, discrimination, and oppression.
Technology Ethics shows how responsible innovation can be achieved. Demonstrating how design and philosophy converge, the book delves i...
In this paper, we explore a new perspective on digital humanism, emphasizing the centrality of multi-stakeholder dialogues and a bottom-up approach to surfacing stakeholder values. This approach starkly contrasts with existing frameworks, such as the Vienna Manifesto's top-down digital humanism, which hinges on pre-established first principles. Our...
The rapid development of quantum technologies, such as quantum computing , quantum internet, and quantum sensing, has led to a growing awareness of the ethical issues surrounding these technologies. This literature review aims to analyze the existing research on these ethical issues using the PRISMA (Preferred Reporting Items for Systematic Reviews...
engages with the theological insights of Hans Urs von Balthasar, especially as they pertain to the priesthood and seminary formation. This work not only introduces readers to Balthasar's complex and nuanced understanding of the priestly vocation but also serves as a guide for those discerning or living out this calling. Through a detailed examinati...
This article explores the potential of Bernard Lonergan’s philosophy of subjectivity as objectivity as a grounding for value sensitive design (VSD) and the design turn in applied ethics. The rapid pace of scientific and technological advancement has created a gap between technical abilities and our moral assessments of those abilities, calling for...
Worsening energy crises and the growing effects of climate change have spurred, among other things, concerted efforts to tackle global problems through what the United Nations calls Sustainable Development Goals (SDGs). These are in turn argued to be best achieved via the adoption of environmental, social, and corporate governance (ESG) as the vehi...
With the emergence of quantum technologies such as quantum computing, quantum communications, and quantum sensing, new potential has emerged for smart manufacturing and Industry 4.0. These technologies, however, present ethical concerns that must be addressed in order to ensure they are developed and used responsibly. This article outlines some of...
This paper focuses on stakeholder identification as per the value sensitive design (VSD) approach applied to the context of quantum technologies (QT) and contributes to a better understanding of the complex and dynamic nature of the QT landscape. We provide two comprehensive lists of stakeholders as starting points for VSD researchers and practitio...
The editorial delves into the evolution of humanism in the face of technological advancements. It introduces the reader to the concept of digital humanism, its origins, and its societal implications, especially in the realms of ethics, education, and rights. The paper also addresses theoretical critiques from posthuman, feminist, and decolonial per...
Artificial intelligence (AI) profoundly influences a number of societal structures today, including religious dynamics. Using Bernard Lonergan’s critical realism as a lens, this article investigates the intersections of AI and religious traditions in their shared pursuit of the common good. Beginning with Lonergan’s principle that humans construct...
This paper focuses on stakeholder identification as per the value sensitive design (VSD) approach applied to the context of quantum technologies (QT) and contributes to a better understanding of the complex and dynamic nature of the QT landscape. We provide two comprehensive lists of stakeholders as starting points for VSD researchers and practitio...
This paper focuses on stakeholder identification as per the value sensitive design (VSD) approach applied to the context of quantum technologies (QT) and contributes to a better understanding of the complex and dynamic nature of the QT landscape. We provide two comprehensive lists of stakeholders as starting points for VSD researchers and practitio...
From Subjectivity to Objectivity: Bernard Lonergan’s philosophy as a grounding for value sensitive design
This article explores the potential of Bernard Lonergan’s philosophy of subjectivity as objectivity as a grounding for value sensitive design (VSD) and the design turn in applied ethics. The rapid pace of scientific and technological advancemen...
The pervasiveness of AI-empowered technologies across multiple sectors has led to drastic changes concerning traditional social practices and how we relate to one another. Moreover, market-driven Big Tech corporations are now entering public domains, and concerns have been raised that they may even influence public agenda and research. Therefore, t...
The ethics of technology has primarily focused on what values are and how they can be embedded in technologies through design. In this context, some work has been done to show the efficacy of several design approaches. However, existing studies have not clearly pointed out the ways which design team managers can use design-for-values approaches to...
This paper focuses on stakeholder identification as per the value sensitive design (VSD) approach applied to the context of quantum technologies (QT). We provide two comprehensive lists of stakeholders as starting points for VSD researchers and practitioners. These lists encompass a diverse range of organizations, including private companies, gover...
In We Have Always Been Cyborgs (2021), Stefan L. Sorgner argues that, given the growing economic burden of desirable welfare programs, in order for Western democratic societies to continue to flourish it will be necessary that they establish some form of algocracy (i.e., governance by algorithm). This is argued to be necessary both in order to main...
As space travel and intentions to colonise other planets are becoming the norm in public debate and scholarship, we must also confront the technical and survival challenges that emerge from these hostile environments. This paper aims to evaluate the various arguments proposed to meet the challenges of human space travel and extraterrestrial planeta...
Although still highly controversial, the idea that we can use technology to radically alter our environment in order to mitigate the climate challenges we now face is becoming an ever more discussed approach. This chapter takes up a specific climate engineering technology, carbon capture, usage, and storage (CCUS), and highlights how this technolog...
The rapid development of quantum technologies, such as quantum computing, quantum internet, and quantum sensing, has led to a growing awareness of the ethical issues surrounding these technologies. This literature review aims to analyze the existing research on these ethical issues using the PRISMA (Preferred Reporting Items for Systematic Reviews...
In a recent article, Madelaine Ley evaluates the future of work, specifically robotised workplaces, via the lens of care ethics. Like many proponents of care ethics, Ley draws on the approach and its emphasis on relationality to understand ethical action necessary for worker wellbeing. Her paper aims to fill a research gap by shifting away from the...
As quantum technologies (QT) advance, their potential impact on and relation with society has been developing into an important issue for exploration. In this paper, we investigate the topic of democratization in the context of QT, particularly quantum computing. The paper contains three main sections. First, we briefly introduce different theories...
Non possiamo immaginare un mondo senza le nostre tecnologie e i nostri strumenti. In molti modi, le nostre tecnologie sono ciò che ci definisce come esseri umani, separandoci dal resto del regno animale. Tuttavia, pensare alle nostre tecnologie come semplici strumenti, strumenti che possono essere usati nel bene o nel male, ci rende vulnerabili agl...
In his article, “Should Space Travel be Human or Robotic? Reasons for and against full automation for space missions,” Maurizio Balistreri explores the ongoing debate regarding whether space travel, exploration, and extra-terrestrial colonization should be the domain of humans or robots. Balistreri explores both technical and normative arguments fo...
Mirko Garasic (2021) argued that space travel and, by extension, the colonization of other planets could morally justify using technologies and interventions capable of profoundly modifying the characteristics of astronauts and future Martian generations. According to Garasic, however, the fact that space interventions such as human (bio)enhancemen...
There is a growing body of scholarship that is addressing the ethics, in particular, the bioethics of space travel and colonisation. Naturally, a variety of perspectives concerning the ethical issues and moral permissibility of different technological strategies for confronting the rigours of space travel and colonisation have emerged in the debate...
In We Have Always Been Cyborgs (2021), Stefan L. Sorgner argues that, given the growing economic burden of desirable welfare programs, in order for Western democratic societies to continue to flourish it will be necessary that they establish some form of algocracy (i.e., governance by algorithm). This is argued to be necessary both in order to main...
Genetic engineering technologies are a subclass of the biotechnology family, and are concerned with the use of laboratory-based technologies to intervene with a given organism at the genetic level, i.e., the level of its DNA. This class of technologies could feasibly be used to treat diseases and disabilities, create disease-resistant crops, or eve...
The costs of the COVID-19 pandemic are yet to be calculated, but they include the loss of millions of lives and the destruction of countless livelihoods. What is certain is that the SARS-CoV-2 virus has changed the way we live for the foreseeable future. It has forced many to live in ways they would have previously thought impossible. As well as ch...
As quantum technologies (QT) have been becoming more and more realized, their potential impact on and relation with society has been developing into a pressing issue for exploration. In this paper, we investigate the topic of democratization in the context of QT, particularly quantum computing. The paper contains three main sections. First, we brie...
The paper’s main contributions are twofold: to demonstrate how to apply the general European Union’s High-Level Expert Group’s (EU HLEG) guidelines for trustworthy AI in practice for the domain of healthcare; and to investigate the research question of what does “trustworthy AI” mean at the time of the COVID-19 pandemic. To this end, we present the...
Genetic engineering technologies are a subclass of the biotechnology family, and are concerned with the use of laboratory-based technologies to intervene with a given organism at the genetic level, i.e., the level of its DNA. This class of technologies could feasibly be used to treat diseases and disabilities, create disease-resistant crops, or eve...
Autonomous weapons systems, often referred to as ‘killer robots’, have been a hallmark of popular imagination for decades. However, with the inexorable advance of artificial intelligence systems (AI) and robotics, killer robots are quickly becoming a reality. These lethal technologies can learn, adapt, and potentially make life and death decisions...
The philosophical and legal literature concerning artificial intelligence (AI) has explored the ethical implications and values that these systems will impact on. One aspect that has been only partially explored, however, is the role of deception. Due to the negative connotation of this term, research in AI and Human-Computer Interaction (HCI) has...
The past few years has seen a resurgence in the public interest in space flight and travel. Spurred mainly by the likes of technology billionaires like Elon Musk and Jeff Bezos, the topic poses both unique scientific as well as ethical challenges. This paper looks at the concept of generation ships, conceptual behemoth ships whose goal is to bring...
This paper aims to argue for the thesis that it is not a priori morally justified that the first phase of space colonisation is based on sexual reproduction. We ground this position on the argument that, at least in the first colonisation settlements, those born in space may not have a good chance of having a good life. This problem does not depend...
Global discussions on the legality and ethics of using Artificial intelligence (AI) technology in warfare, particularly the use of autonomous weapons (AWS), continue to be hotly debated [...]
As space travel and intentions to colonise other planets are becoming the norm in public debate and scholarship, we must also confront the technical and survival challenges that emerge from these hostile environments. This paper aims to evaluate the various arguments proposed to meet the challenges of human space travel and extraterrestrial planeta...
Most engineers Fwork within social structures governing and governed by a set of values that primarily emphasise economic concerns. The majority of innovations derive from these loci. Given the effects of these innovations on various communities, it is imperative that the values they embody are aligned with those societies. Like other transformativ...
The interest in what can be considered ‘posthumanism’ has surged over the past few years. There is no surprise as to why, given the urgency and immanence of a likely sixth mass extinction event, and the catastrophic consequences of global warming. These processes, all of which fundamentally rest on the foundations of human practices and abuses, are...
Although artificial intelligence has been given an unprecedented amount of attention in both the public and academic domains in the last few years, its convergence with other transformative technologies like cloud computing, robotics, and augmented/virtual reality is predicted to exacerbate its impacts on society. The adoption and integration of th...
There is a growing body of scholarship that is addressing the ethics, in particular, the bioethics of space travel and colonisation. Naturally, a variety of perspectives concerning the ethical issues and moral permissibility of different technological strategies for confronting the rigours of space travel and colonisation have emerged in the debate...
One of the primary, if not most critical, difficulties in the design and implementation of autonomous systems is the black-boxed nature of the decision-making structures and logical pathways. How human values are embodied and actualised in situ may ultimately prove to be harmful if not outright recalcitrant. For this reason, the values of stakehold...
Traditional medical practices and relationships are changing given the widespread adoption of AI-driven technologies across the various domains of health and healthcare. In many cases, these new technologies are not specific to the field of healthcare. Still, they are existent, ubiquitous, and commercially available systems upskilled to integrate t...
Since its inception, the trolley problem has sparked a rich debate both within and beyond moral philosophy. Often used as a primer for students to begin thinking about moral intuitions as well as how to distinguish between different forms of moral reasoning, the trolley problem is not without its uses in very practical, applied field like engineeri...
The impacts that AI and robotics systems can and will have on our everyday lives are already making themselves manifest. However, there is a lack of research on the ethical impacts and means for amelioration regarding AI and robotics within tourism and hospitality. Given the importance of designing technologies that cross national boundaries, and g...
The international debate on the ethics and legality of autonomous weapon systems (AWS) as well as the call for a ban are primarily focused on the nebulous concept of fully autonomous AWS. More specifically, on AWS that are capable of target selection and engagement without human supervision or control. This thesis argues that such a conception of a...
Whilst the application of artificial intelligence promises immense potential benefits to virtually all disciplines and activities, it also raises new risks, in scope like in scale. This duality is especially relevant with health applications and more particularly mental health. Making decisions in regards to the application of AI in healthcare base...
- Whilst the use of music in health is an ancestral practice, the emergence of new technologies, more particularly artificial intelligence and machine learning, offers new capabilities for music creation and production as well as for diagnostic purposes and for the monitoring of treatment efficacy. It also makes possible completely new modes of col...
The pervasiveness of AI-empowered technologies across multiple sectors has led to drastic changes concerning traditional social practices and how we relate to one another. Moreover, market-driven Big Tech corporations are now entering public domains, and concerns have been raised that they may even influence public agenda and research. Therefore, t...
Climate change may well be the most important issue of the 21st century and the world’s response, in the form of ‘Climate Engineering’, is therefore of equal pre-eminent importance. However, while there are technological challenges, there are equally just as important ethical challenges that these technologies also generate. Governments, funding ag...
This is a quick starter guide to employing the Value Sensitive Design (VSD) toolkit in Agile Project Management.
It is not meant to be the end-all-be-all to VSD for agile. Instead, it is designed to give busy people an overview of the framework and its benefits in 15 minutes or less. The resources section lists recommended books and organisations...
Traditional medical practices and relationships are changing given the widespread adoption of AI-driven technologies across the various domains of health and healthcare. In many cases, these new technologies are not specific to the field of healthcare. Still, they are existent, ubiquitous, and commercially available systems upskilled to integrate t...
Most engineers work within social structures governing and governed by a set of values that primarily emphasise economic concerns. The majority of innovations derive from these loci. Given the effects of these innovations on various communities, it is imperative that the values they embody are aligned with those societies. Like other transformative...
The international debate on the ethics and legality of autonomous weapon systems (AWS), along with the call for a ban, primarily focus on the nebulous concept of fully autonomous AWS. These are AWS capable of target selection and engagement absent human supervision or control. This paper argues that such a conception of autonomy is divorced from bo...
Healthcare is becoming increasingly automated with the development and deployment of care robots. There are many benefits to care robots but they also pose many challenging ethical issues. This paper takes care robots for the elderly as the subject of analysis, building on previous literature in the domain of the ethics and design of care robots. U...
Value sensitive design (VSD) is an established method for integrating values into technical design. It has been applied to different technologies and, more recently, to artificial intelligence (AI). We argue that AI poses a number of challenges specific to VSD that require a somewhat modified VSD approach. Machine learning (ML), in particular, pose...
Most engineers work within social structures governing and governed by a set of values that primarily emphasise economic concerns. The majority of innovations derive from these loci. Given the effects of these innovations on various communities, it is imperative that the values they embody are aligned with those societies. Like other transformative...
This paper documents how an ethically aligned co-design methodology ensures trustworthiness in the early design phase of an artificial intelligence (AI) system component for healthcare. The system explains decisions made by deep learning networks analyzing images of skin lesions. The co-design of trustworthy AI developed here used a holistic approa...
Technological developments involving robotics and artificial intelligence devices are being employed evermore in elderly care and the healthcare sector more generally, raising ethical issues and practical questions warranting closer considerations of what we mean by "care" and, subsequently, how to design such software coherently with the chosen de...
Autonomous weapons systems (AWS), sometimes referred to as “killer robots”, are receiving ever more attention, both in public discourse as well as by scholars and policymakers. Much of this interest is connected to emerging ethical and legal problems linked to increasing autonomy in weapons systems, but there is a general underappreciation for the...
A new book by Jocko Willink, "Leadership Strategy and Tactics: Field Manual", is reviewed. Leadership Strategy and Tactics explore the nature of leadership styles and strategies in both narrative forms as the author discusses past experiences in the military, as well as in real-world applications beyond the military domain. The author provides time...
The ethics of technology has primarily focused on what values are and how they can be embedded in technologies through design. In this context, some work has been done to show the efficacy of a number of design approaches. However, existing studies have not clearly pointed out the ways which design-for-values approaches can be used by design team m...
Design for Values (DfV) philosophies are a series of design approaches that aim to incorporate human values into the early phases of technological design to direct innovation into beneficial outcomes. The difficulty and necessity of directing advantageous futures for transformative technologies through the application and adoption of value-based de...
Autonomous weapons systems (AWS), sometimes referred to as “killer robots”, are receiving evermore attention, both in public discourse as well as by scholars and policymakers. Much of this interest is connected with emerging ethical and legal problems linked to increasing autonomy in weapons systems, but there is a general underappreciation for the...
As an idea, transhumanism has received increasing attention in recent years and across numerous domains. Despite presidential candidates such as Zoltan Istvan, who ran on an explicitly Transhumanist platform in 2016 but later dropped out to endorse Hillary Clinton, transhumanism has taken root more recently in the conspiratorial imaginations of the...
A new book by Klaus Schwab and Thierry Malleret, "COVID-19: The Great Reset", is reviewed. COVID-19 not only exacerbates social, economic, environmental, cultural and technological trends that already existed pre-pandemic, but also come with emergent and novel ones that may need to be pushed in certain directions to ensure that the fragilities of t...
Reimagining suggests the idea of opening up new, unconventional spaces of possibilities for an activity or an entity that already exists. This chapter sketches some ideas of the future of engineering in various aspects: designing, action, problem framing, professional and disciplinary identity, and the training of future engineers. The thoughts pre...
Emad Yaghmaei and Ibo van de Poel (eds.): Assessment of responsible innovation: Methods and practices, 1st edition. London: Routledge, 2020, 394pp, £96 HB
Machines and computers are becoming increasingly sophisticated and self-sustaining. As we integrate such technologies into our daily lives, questions concerning moral integrity and best practices arise. A changing world requires renegotiating our current set of standards. Without best practices to guide interaction and use with these complex machin...
Since the early 1990's the value sensitive design (VSD) approach has been a continually burgeoning design methodology for technological innovation. VSD is commonly described as a "principled approach" to technology design, given that it is explicitly orientated towards designing technologies for human values, rather than sidelining them to ad hoc a...
A new book by Naohiro Matsumura is reviewed. Shikake are described as designs that open up new behavioral optionsto people and that positively allow them to choose those optionsfreely. Matsumura explores the motivations, philosophy, and implementations of shikake in the real world, providing numerous examples and illustrations. This book appeals to...
The purpose of this paper is to review and critique Wessel Reijers and Bert Gordijn's paper moving from value sensitive design to virtuous practice design. In doing so, it draws on recent literature on developing value sensitive design (VSD) to show how the authors' virtuous practice design (VPD), at minimum, is not mutually exclusive to VSD. This...
A new book by Maurizio Balistreri, "Sex robot. L’amore al tempo delle macchine", is reviewed. Sex robots not only exacerbate social, ethical and cultural issues that already exist, but also come with emergent and novel ones. This book is intended to build on the recent research on both robotics and the growing scholarship on sex robots more general...
The value sensitive design (VSD) approach to designing emerging technologies for human values is taken as the object of study in this chapter. VSD has traditionally been conceptualized as another type of technology or instrumentally as a tool. The various parts of VSD's principled approach would then aim to discern the various policy requirements t...
Value Sensitive Design (VSD) is an established method for integrating values into technical design. It has been applied to different technologies and, more recently, to artificial intelligence (AI). We argue that AI poses a number of challenges specific to VSD that require a somewhat modified VSD approach. Machine learning (ML), in particular, pose...
Value Sensitive Design (VSD) is an established method for integrating values in technical design. It has been applied to different technologies and recently also to artificial intelligence (AI) applications. We argue that AI poses a number of specific challenges to VSD that require a somewhat adapted VSD approach. These challenges mainly derive fro...
Although not much work has been done regarding the practical implementations of AI4SG principles for design, initial first steps provide promising ways forward. This paper proposes that the Value Sensitive Design (VSD) approach to technology design maps symbiotically onto the initially formulated AI4SG principles and that the VSD bolsters these pri...
One of the primary, if not most critical, difficulties in the design and implementation of autonomous systems is the black-boxed nature of the decision-making structures and logical pathways of autonomous systems. For this reason, the values of stakeholders become of particular significance given the risks posed by opaque structures of intelligent...
Featured Application: This work can be used to drive the design and development of Industry 4.0 technological solutions and the Factories of the Future in a human-centric, value-oriented and ethical direction. Abstract: Although manufacturing companies are currently situated at a transition point in what has been called Industry 4.0, a new revoluti...
In this panel we explore the near and long-term future of value sensitive design (VSD). Many in public and private sectors and in civil society are realizing that taking our values seriously means that we need to ensure those values effectively inform our design of technology which, in turn, shapes people’s lives. VSD offers a highly developed set...
Emerging technologies such as cloud computing, augmented and virtual reality, artificial intelligence and robotics, among others, are transforming the field of manufacturing and industry as a whole in unprecedent ways. This fourth industrial revolution is consequentially changing how operators that have been crucial to industry success go about the...
Safe-by-design (SBD) frameworks for the development of emerging technologies have become an ever more popular means by which scholars argue that transformative emerging technologies can safely incorporate human values. One such popular SBD methodology is called value sensitive design (VSD). A central tenet of this design methodology is to investiga...
Lethal Autonomous Weapons (LAWs) are robotic weapon systems, primarily of value to the military, that could engage in offensive or defensive actions without human intervention. This paper assesses and engages the current arguments for and against the use of LAWs through the lens of achieving more ethical warfare. Specific interest is given particul...
The last decade has witnessed the mass distribution and adoption of smart home systems and devices powered by artificial intelligence systems ranging from household appliances like fridges and toasters to more background systems such as air and water quality controllers. The pervasiveness of these sociotechnical systems makes analyzing their ethica...
Emerging technologies such as cloud computing, augmented and virtual reality, artificial intelligence and robotics, among others, are transforming the field of manufacturing and industry as a whole in unprecedent ways. This fourth industrial revolution is consequentially changing how operators that have been crucial to industry success go about the...