Stephen W. Dittmore

Stephen W. Dittmore
University of Arkansas | U of A · Department of Health, Human Performance and Recreation

PhD

About

56
Publications
28,760
Reads
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467
Citations
Introduction
My primary research interests center on issues of content management in the digital age. These issues include the intersections of sport media rights, government regulation, copyright, and content restrictions. I also research topics in which my doctoral students have interest. These frequently focus on the use of social media in sport.
Additional affiliations
August 2008 - present
University of Arkansas
Position
  • Professor (Associate)

Publications

Publications (56)
Article
Full-text available
While participating in leisure activities received its notion to help international students' adjustment process, research regarding the effect of sports spectatorship is lacking. The main purpose of this study is to fill in the gap of the effect of being fans of college sports by examining how international students can also benefit from being fan...
Article
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The purpose of this study was to better 􏰆nde􏰃􏰀􏰁and 􏰄omen􏰉􏰀 pe􏰃cep􏰁ion􏰀 of and ba􏰃􏰃ie􏰃􏰀 􏰁o mountain biking in Northwest Arkansas (NWA), known for having some of the best trails in the United States. Using descriptive statistics, the results of an online survey (N = 150) revealed descriptors that detoured women from participating in mountain biking:...
Poster
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This is a poster presentation that dealt with how international students' college sports fanship and recreation sport participation impact their acculturation to the U.S.
Article
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Increased spending in Campus Recreation and decreases in higher education funding have created a need for Campus Recreation programs to promote their ability to develop students into successful leaders, but little is known regarding how such student development is fostered (Forrester, 2014; Mitchell et al., 2019). Club Sport programs are perceived...
Article
The purpose of this study was to explore fairness factors used by NCAA Division I head softball coaches in scholarship distribution. Research by Hums & Chelladurai (1994a, 1994b) introduced Distributive Justice principles to intercollegiate athletics, indicating need was a popular distribution principle. This study used a single scenario of grant-i...
Article
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Black male student-athletes have endured frequent stereotyping on college campuses (Hawkins, 2010). Additionally, Black student-athletes have experienced educational, campus, and athletic stressors (Miller & Hoffman, 2009). Many student-athletes do not seek mental health services because of their status on campus (Watson, 2005). The general populat...
Article
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The focus of this study was to understand perceptions of National Collegiate Athletic Association (NCAA) Division I athletic director (ADs) skills and experiences and their relative importance to their current position. Division I ADs hold the highest position of authority in intercollegiate athletic departments at the highest level of competition...
Article
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This study examined national differences of team identification toward intercollegiate athletics and students' academic adjustment, as influenced by social adjustment. A purposive sample of 320 American students at a major public university in the southeastern part of the United States and 301 South Korean students at a major private university in...
Article
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Purpose The purpose of this paper is to examine how Olympic audiences utilized Twitter to follow American National Governing Bodies (NGBs) during the 2016 Rio Olympic Games. Design/methodology/approach Guided by economic demand theory, the researchers sought to explore whether factors such as the content of social media messages, athlete’s perform...
Article
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Social media platforms provide a space where sport fans can interact directly with sport organizations; however, researchers have not empirically examined users’ motivation and usage. Guided by uses and gratifications theory, the authors explored whether social media users’ motivations differed when following a sport organization on two similar mic...
Article
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The availability of live sports content on television has reached an all-time high, with the proliferation of dozens of regional sports networks (RSNs). Sports networks charge individual subscriber fees, anywhere from 20 cents to more than $8.00 per month, and frequently negotiate carriage agreements with multichannel video programming distributors...
Article
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The study focused on the impact of intercollegiate athletic programs on students' college adjustment. The purpose of this study was to extend existing theory on whether intercollegiate athletic programs significantly assist college students' academic adjustment with roles of social and psychological aspects in college life. Using a sample of 320 un...
Article
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Throughout sports coverage, mass media has been blamed for masculine hegemony, which often includes a lack of exposure regarding female sports and over emphasizing " femininity. " The emergence of social media provides athletes the opportunities to portray themselves, increase their brand equity, and directly interact with other sport media consume...
Article
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Given the availability and usage of Twitter, professional sport organizations attempt to embrace this emerging medium to engage with sports fans around the world. While many sports fans use Twitter globally, Chinese sports fans primarily embrace localized social media platforms, such as Weibo, to follow their favourite teams because many internatio...
Article
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Despite the advent of digital and mobile technologies, major leagues and television networks continue to enjoy significant control over the distribution of popular sports content. Leagues have long enjoyed an antitrust exemption via the Sports Broadcasting Act when it comes to negotiating pooled coverage rights with broadcasters. This paper argues...
Article
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As online business models have evolved, learning what drives users’ consumptive behaviors has gained increasing interest to sport researchers and sport properties. An increasing number of sport properties are expanding, and deriving revenues from, their presence on digital-media platforms (e.g., MLB, NBA, NFL, UFC, WWE, etc.). Of the sport properti...
Article
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Internet addiction among adolescents has become a major social problem. Thus, more effective Internet addiction treatment programs through sports are required. This study tried to identify the relationship among sports participation, self-control, and Internet addiction among Korean adolescents. In total, 345 students (aged 15–18 years) from two mi...
Article
Although the most highly identified college students will become season ticket holders, donors, and consumers of merchandise, there is still a lack of researches in securitizing factors significantly associated with the development of students’ identification with intercollegiate athletics. Therefore, this study was to examine whether a student’s s...
Conference Paper
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Informed by framing theory, the study strove to investigate nationalism by examining Chinese newspaper coverage of the 2014 Incheon Asian Games. Through document and textual analysis of 324 articles from 5 mainstream newspapers, the study indicated that Chinese newspapers always portrayed Chinese athletes as “dominating the competition” and “lackin...
Article
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The purpose of this study is to explore the impact of social media in Chinese sports journalism. After distributing an online survey using a snowball sampling technique, a total of 133 Chinese sports journalists working in print media participated in this study. The results indicated that news gathering was reported as a primary motivation to use s...
Article
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The study aimed to investigate how Chinese Olympians' coach-athlete relationships differ from a convenience sample of Western Olympians within the context of the interpersonal constructs of Closeness, Co-orientation, and Complementary (three Cs). A total of 12 Olympians, including six Chinese Olympians and six Western Olympians, were invited to par...
Article
This study examined team identification as a non-academic environment predictor of academic performance through an enhanced sense of belonging to the university. Data were collected with a convenience sample of 274 undergraduate students from a major university in the southeastern region of the United States. Findings indicated that while team iden...
Article
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The purpose of this study was to examine the relationship among leisure attitude (e.g., behavioral, affective, cognitive), satisfaction and well-being (e.g., stress, loneliness, personal self-esteem) for college students. A total of 207 undergraduate students enrolled in a major public university participated in this study. Results indicated that l...
Article
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This study attempted to identify the motivational factors for using athletes' SNS among Chinese sports fans. The researchers posted a hyperlink of an online survey on a total of 8 Chinese Olympians' SNS(Weibo) accounts after obtaining the athlete's approval. A total of 274 surveys were gathered from the visitors of SNS. Of the 274 surveys, 33 were...
Article
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This study tried to identify the influential users of college sports teams' Twitter accounts and categorize them into three groups including an official account, media account, and layperson account. A total of 14 Twitter accounts at NCAA Division 1 universities were selected through convenience sampling method. In men's sports, the greatest number...
Article
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Traditional sports ticket sales have followed a basic model of tickets in exchange for cash or credit. In an evolving and competitive market, sports marketing professionals must adapt and consider alternate forms of ticket sales. This case study follows Julie Lin, the director of ticket sales for a fictional National Hockey League expansion team, t...
Article
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This study attempted to verify what motivates fans to follow college sports teams` social media and identify the motivational factors that can best predict fans` social media consumption. Confirmatory Factor Analysis (CFA) indicated that previously identified seven motives for online consumption, i.e., information, diversion, socialization, pass-ti...
Article
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This study examined the relationship among social media consumption, team identification, word-of-mouth intention, and attendance intention. By analyzing a total of 146 undergraduate students, this study revealed the following insights. First, social media consumption directly affects team identification and word-of-mouth intention. Second, team id...
Article
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Social media have become an increasingly important tool for college coaches and administrators to connect with fans, alumni, and recruits. However, despite their increasing prevalence, it is not well understood which factors may contribute to the reach and popularity in social media of high-profile figures such as coaches and athletic directors. Us...
Article
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The success of intercollegiate athletics has been recognized as a powerful communication tool to enhance the university profile while an ongoing controversy regarding financial benefits of intercollegiate athletics still exists. Previous research focused primarily on the role of successful athletic programs in either alumni giving or total giving,...
Article
This study examined the relationship among social media consumption, team identification, word-of-mouth intention, and attendance intention. By analyzing a total of 146 undergraduate students, this study revealed the following insights. First, social media consumption directly affects team identification and word-of-mouth intention. Second, team id...
Article
Full-text available
The impact of Twitter on sport organizations has been examined from a number of perspectives and theoretical frameworks (Dittmore, Sanderson, Clavio & Pegoraro, 2013). Much of that research has focused on individual motives for using Twitter, such as interactivity and information seeking, but a yet unexplored area is why organizations use Twitter....
Article
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The growth of the Web has had a tremendous impact on how information is disseminated and shared about sports. Research has shown that consumers use media to satisfy a variety of needs and desires, has examined online sport media consumption, and the use of online sport media. But there has been no examination of the motivating factors behind subscr...
Article
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The purpose of the current study was to determine if implementing a lumbopelvic-hip complex (LPHC) strengthening intervention program would improve neuromuscular deficiencies as seen in functional testing as evident by the Tuck Jump Assessment. Seven female collegiate tennis players competitive at the NCAA Division I level volunteered (19.7 ± .95 y...
Article
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In the past decade, sport celebrities have been collectively earning millions of dollars, annually, from their endorsement contracts. In 2010, U.S. companies paid nearly $17.2 billion to leagues, teams, athletes, coaches, and sports personalities to endorse their goods and services, while worldwide spending on sponsorships continued to grow 5.2% to...
Article
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Research on organizational justice in sport has evolved during the past fifteen years. Much of that research has focused on the perceived fairness of equity, equality, and need when making resource distributions (distributive justice) in intercollegiate athletics. Generally, those involved with intercollegiate athletics believe resource decisions b...
Article
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This study used second-level agenda-setting and agenda-building theory as a framework for investigating media coverage of the NFL Network carriage dispute and how NFL and cable operators attempted to frame this issue via their respective public relations efforts. National, regional, and trade media stories over a 2-year period were content analyzed...
Article
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The purpose of this study was to measure U.S. National Governing Body (NGB) administrators' perceptions of fairness of financial resource allocation within the U.S. Olympic Movement. This study extends previous research on distributive justice in the sport industry by examining a new setting and controlling for the potential moderating effect of pr...
Article
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This case study explores the use a Major League Baseball team’s organizational weblog. Organizational weblogs are forums for the 2-way exchange of information and commentary between an organization and its publics. Most sport organizations, however, have yet to embrace the weblog as a form of organizational communication. Recent research suggests a...

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Project (1)
Archived project
The aim of this study is to explore what factors could predict the increased number of Facebook followers on International Federations' Facebook account during the 2016 Rio Olympics.