Stephanie O'Donohoe

Stephanie O'Donohoe
The University of Edinburgh | UoE

About

61
Publications
14,757
Reads
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1,663
Citations
Citations since 2017
13 Research Items
733 Citations
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2017201820192020202120222023020406080100120
2017201820192020202120222023020406080100120
2017201820192020202120222023020406080100120

Publications

Publications (61)
Article
Since social displays of family life in advertising contribute to the doing and imagining of family, advertising representations of intergenerational relationships merit research attention. Focussing on the under-examined area of family interactions involving grandparents, this content and thematic analysis of 82 North American and European TV/vide...
Article
Both grandparenting and food provisioning practices play an important role in contemporary family life, but the role of food in grandparent-grandchild and wider family relationships is under-researched. Popular and academic discourse often focuses on grandparents as indulgent feeders, with negative implications for children’s weight and eating prac...
Article
This article explores young women’s engagements with gendered power relations embedded in advertising. Drawing on four case studies, we demonstrate how their readings of gendered ads are informed by postfeminist discourse, which, for all its contradictions, presents gender inequality as a thing of the past. Specifically, we illustrate and theorize...
Method
Full-text available
Purpose This paper reflects on the value and experience of a pre-research friend approach for accessing and understanding consumption practices in extended family networks. Design/methodology/approach The paper reviews prior literature on insider/outsider and friend/researcher boundaries before reflecting on the experience, value and challenges of...
Article
Grandtravel, a growing but under-researched aspect of family tourism, appears to be a rich site for exploring temporal and emotional dimensions of tourism. This interpretive study draws on interviews with grandparents and grandchildren in Denmark and New Zealand to explore the meanings, emotions and experiences associated with grandtravel. In both...
Article
Purpose The purpose of this paper is to contribute to an understanding of the role of social media in negotiating and managing identity for transient migrants relating to the home and host culture during the acculturation process. Design/methodology/approach Focussing on international students in the UK, this paper reports on findings from a quali...
Article
Full-text available
Purpose Young people’s attachment to their smartphones is well-documented, with smartphones often described as prostheses. While prior studies typically assume a clear human/machine divide, this paper aims to build on posthuman perspectives, exploring intercorporeality, the blurring of human/technology boundaries, between emerging adults and their...
Article
In the field of death studies, there is growing recognition that other people, culture and the dead themselves shape individual experiences of bereavement. Service encounters are a key but under-researched site for examining these interactions, broader relationships between mortality, the marketplace and consumer culture, and their implications for...
Article
PurposeThe purpose of this study is to investigate narcissism in relation to consumer identity projects. Narcissism is rarely the focus of consumer culture studies, though it resonates with theories of individualistic, consumption-driven identities, and is argued to be a pervasive social trend within a hegemonic consumer culture that places the ind...
Article
The transition to adulthood, often accompanied by an emptying of the family nest, has implications for family relationships, identities and consumption practices. Despite this, the voices and experiences of emerging adults are largely missing from literature on family consumption. Emerging adult families typically combine digital natives and digita...
Article
Full-text available
Although consumer researchers have explored the social, cultural and consumption-related tensions involved in being and becoming masculine, prior research has tended to focus on individual men’s experiences. This paper reviews literature in this area together with theories of gender as performed, performative and social practice. Our ethnographic s...
Article
Purpose – The purpose of this paper is to seek to enhance the understanding of non-profit marketing and consumer identities by exploring volunteering as a form of symbolic consumption. Specifically, it seeks to examine how young people – both volunteers and non-volunteers – understand and relate to volunteer stereotypes, and how they manage stigma...
Article
This book comprises of contributions from leading and emerging scholars who consider advertising, promotional culture and consumer culture from a range of disciplinary perspectives. The eight sections cover historical, political economy and global perspectives on advertising and promotional culture more broadly, as well as addressing audiences, ide...
Article
This paper seeks to understand the texture and emotional tenor of the relations that bereaved people can have with a range of objects, including those that seem mundane or simply part of the flotsam and jetsam of everyday life. Taking Joan Didion's best-selling book, The Year of Magical Thinking, as its focus, the paper examines the varied and sign...
Article
Full-text available
Purpose This paper examines the value of mobile phones in ethnographic research, and seeks to demonstrate how this particular technology can support and enhance participant observation. Design/methodology/approach Reflecting in detail on one researcher's experience of incorporating this technological device into an ethnographic study, the paper co...
Article
The increasingly unpredictable, individualized and short-term nature of the labour market is evident in the careers of advertising creatives. We explore the career trajectories of 48 creative professionals in the British advertising industry, using theories of situated learning and communities of practice to illustrate how the collective remains im...
Article
Full-text available
Huge markets have grown up around the ideology of the nuclear family and the central role of the mother in maintaining this. Myths endure around ideal motherhood archetypes that imply certain behaviors, norms, and indeed, taboos. These social and cultural constructions about how to be a good mother proliferate in the marketplace through numerous in...
Article
Full-text available
Current theory on transitional consumption seems to rest on the premises that (1) consumption facilitates role transitions; (2) consumers know how to consume their way through these transitions; (3) consumers are motivated to approach new roles; and (4) consumption solves liminality. This perspective, however, offers an incomplete picture of consum...
Article
Full-text available
This article explores consumer vulnerability and the role of public policy by focusing on new mothers. Developing the consumer vulnerability model of Baker, Gentry, and Rittenburg, the authors consider how medical contexts, political and legal factors, economic resources, societal prescriptions, media representations, and the presence or absence of...
Article
Children and food To trace the emergence of a distinct children's food culture. To identify growing concerns over children's diet and the role of marketing and promotion in shaping children's food preferences. To explore family socialization issues surrounding children's food consumption. To incorporate children's own perspectives and accounts into...
Article
Advertising in Britain has traditionally been the preserve of a middle-class, public school and Oxbridge-educated workforce. Although this narrow recruitment base is recognized as problematic, the influence of social class on advertising careers remains largely unexplored. This article explores the career trajectories of British advertising creativ...
Article
This study focuses on mothers' perceptions of fathers' attitudes toward consumption decisions related to the introduction of the first child in the family. Two interviews were conducted with each respondent, pre- and post-natal, using the long interview method; in this paper we focus on pre-natal data. Data revealed that men, according to their par...
Article
This paper examines the relations between art, commerce, and science in advertising production, and explores how these relations interact in the context of an Irish advertising agency. First, we develop a genealogy of art, commerce and science in advertising that reviews contemporary research perspectives on international advertising practice. We t...
Article
Given the moral and medical panic surrounding rising rates of childhood obesity, there has been much debate about who on what is to be blamed, with parents and HFSS (high fat, salt, and sugar) food advertising often censured for their role. In this paper, we review the literature on childhood obesity and pester power, and the broader context of con...
Article
This paper explores young people's motivations for using mobile phones. Older adoles-cents' everyday use of traditional and new forms of mediated communication were explored in the context of their everyday lives, with data generated from self-completion questionnaires, diaries and mini focus groups. The findings confirm the universal appeal of mob...
Article
This paper contributes to the movement away from the "solitary subject", offering a contextualized account of adolescent experiences of mobile phones. It reports on discussions with sixteen small groups, informed by phenomenological principles. The antipathy towards commercial applications suggest that the technology brings marketers no closer to t...
Article
Although the emotional labour required of service providers has received considerable research attention, few studies have examined service workers’ experiences of emotionally charged service encounters. In this article we review literature on emotion management and compassion in the workplace. We then describe a qualitative study which examined th...
Article
Yummy Mummies: The Clamor of Glamour in Advertising to Mothers Stephanie O'Donohoe “That's a great deal to make one word mean," Alice said in a thoughtful tone. “When I make a word do a lot of work like that", said Humpty Dumpty, “I always pay it extra." Lewis Carroll, Through the Looking Glass, 1872 By Humpty Dumpty's reckoning, “yummy" has earned...
Article
The role of advertising within consumer culture as an ideological force has received much attention within academic studies in the advertising and marketing disciplines, and has also been the subject of inquiry and debate in related fields within sociology and cultural studies. While many of these works approach the role of advertising in society t...
Article
Research on children's response to advertising is dominated by positivistic and quantitative approaches and often addresses children's failure to understand advertising in an adult manner. This paper suggests that reliance on Piaget's theory of child development has restricted research on children and advertising, and calls for more attention to be...
Article
Although the ambivalence of public attitudes to advertising is often acknowledged, it has been undertheorized. This paper begins with an overview of prior research on the structure of attitudes to advertising, and a case is made for ambivalence as a central characteristic. It is also argued that research on attitudes to advertising has generally fo...
Article
Full-text available
In the spirit of the IPA's bridge-building initiatives between industry and academia, we argue that academics can enhance practitioners' current understanding of consumers' advertising literacy. Reviewing language and literacy theories, we suggest that this offers fresh avenues for exploring consumers' relationships with ads and advertising. We rep...
Article
While analysts of postmodernism have feasted on marketing practices, the marketing discipline has been slow to acquire a taste for postmodernism. Offers marketers a taste of what it has to offer by examining the concept of intertextuality and demonstrating its reliance to advertising texts and their production and consumption. Drawing on a qualitat...
Article
This article compares British and American literature on public attitudes to advertising in general. Overall levels of approval are examined, as is research identifying and describing attitudinal dimensions. The review highlights the complexity and ambivalence of attitudes to advertising in both countries, and the lack of research seeking to unders...
Article
Outlines uses and gratifications theory and its limited advertising applications to date. Presents findings from a qualitative study which identifies many marketing and non-marketing uses of advertising by young Scottish adults. Argues that this supports a view of audiences as active, selective and sophisticated consumers of advertising. Suggests t...
Article
The marketing advice published in professional accounting journals is compared with empirical research on client priorities and accountants' marketing practices to date. The advice and client literature are found to be consistent in that both emphasise referrals, personal communications, practice specialisations and good working relationships. Acco...
Article
Based on a national survey of chartered accountancy practices, this paper develops and tests a path model of the advertising management process in the profession. Specifically, it examines the relationship between resources devoted to advertising, key decision areas and the success of advertising campaigns. The findings are discussed in light of pr...
Article
Some background to the removal of advertising restrictions in the accounting profession are provided and the literature on accountants' attitudes to advertising reviewed. The findings of a survey among UK chartered accountancy firms on their promotional practices following the removal of restrictions are presented. Firm size was found to have a sig...
Article
This article reports the findings of a survey among UK chartered accountancy firms on their promotional practices following the 1984 removal of advertising prohibitions in the profession. Specifically, it compares advertising practices between firms, using a typology of firms based on size of advertising budgets and use of advertising agencies. The...

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Projects

Projects (3)
Project
The aim of this project on consumption and intergenerational relationships is to explore the place of grandparents in contemporary families in order to address gaps in understanding of older consumers, family relationships across gender and generations, and how these are intertwined with consumer culture.
Project
gender research related to marketplace practices