Stéphane Bourliataux-Lajoinie

Stéphane Bourliataux-Lajoinie
Conservatoire National des Arts et Métiers | CNAM · Département Management, Innovation, Prospective (MIP)

Thesis (french Ph'D) in Management
Ass. Prof - Ph'd advisor, at Conservatoire National des Arts et Métiers, Paris

About

60
Publications
32,408
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
310
Citations
Introduction
I'm Ass. Professor (MCF - HDR) at Conservatoire National des Arts et Métiers - CNAM Paris. I'm managing a Master in Management in E-business and Digital Marketing, a full english program. My teaching and research topics are digital services, smartphone usages, m-services, digital for tourism / overtourism and privacy concerns
Additional affiliations
September 2000 - August 2015
University of Tours
Position
  • Professor (Assistant)
Education
September 1997 - January 2000
Paris Dauphine University
Field of study
  • maketing

Publications

Publications (60)
Article
Full-text available
This research aims to study citizens' intention to download and use the COVID-19 tracing app in France. The theoretical framework considered the theory of technology acceptance model, the theory of goal-directed behaviour, and the theory of privacy to explain the intention to use the COVID-19 tracing app. The methodology included an online survey t...
Chapter
Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence.
Chapter
The objectives of this chapter are to: † * Analyse how digital communication can escape the control of DMOs. † * Check how two forms of digital communication (promotion and social networks) generate a self-phenomenon of spreading through internet. † * Check how recommendation platforms promote over-tourism in very small local areas. † * Have an ope...
Conference Paper
Full-text available
La capacité immersive de la réalité virtuelle (usage de casque 3D) permet-elle de créer de la valeur économique pour l'annonceur ? A partir d'une expérimentation réalisée sur 67 sujets, cette recherche montre que la variation de l'estimation du prix d'un séjour au Club Med est plus forte chez les individus exposés au message publicitaire présenté e...
Chapter
The objective of this chapter is to highlight the paradox of labeling in the tourism field, and this, in the perspective of sustainable tourism. Indeed, if the label helps to save tourist sites by a lack of notoriety and therefore attendance, it causes inconvenience related to overtourism. This is particularly the case of the “World Heritage of UNE...
Article
Full-text available
This research note addresses Overtourism from locals’ perspective. The main contribution of this research note is that locals, as volatile groups have also proven to be resilient in some cases. This resilience has been developed through an ambidextrous approach, which is the balance between exploitation (using a negative situation) and exploration...
Article
Full-text available
Purpose This study aims to offer a three-pronged reflection on overtourism in large cities such as Barcelona. The objective is to outline how technology can impact on overtourism and eventually, how to tackle the problem using technology. Design/methodology/approach The research design is based on secondary data (literature and online reviews) and...
Conference Paper
Full-text available
This article makes a reflection on digital strategy to overtourism in large cities in general and in Barcelona in particular. Our work will focus on the origins of overtourism and will be illustrated by the case of Barcelona. We focuse on the central role of ICT in new tourist behaviour. Smartphone usage by tourists can be exploited to collect dire...
Conference Paper
Full-text available
More than 300,000 people have made the Way of Saint James in 2018. Coming from all over the world, these pilgrims live for several weeks, a strong experience. These paths constitute an entire territory walked by people from all social classes and cultures. This way is a territory of its own and could be said to be part of the identity of the pilgri...
Conference Paper
Full-text available
Sujet : La réalité virtuelle est une technologie en plein essor dans les expériences des consommateurs. Sa capacité immersive en fait une interface de choix, notamment dans les jeux en ligne et depuis peu lors de l'expérience de visite de certains sites culturels. Mais peu d'études font référence à l'usage de la réalité virtuelle pour la présentati...
Conference Paper
Full-text available
Fruit d’un héritage culturel et religieux, vieux de plus de 10 siècles, le pèlerinage vers le tombeau de Saint Jacques le Majeur, plus connu sous le nom des Chemins de Saint Jacques de Compostelle bénéficie d’une double labellisation européenne et mondiale. En dépit de cette reconnaissance et protection patrimoniale commune, et en s’appuyant sur le...
Conference Paper
Full-text available
Cette communication analyse comment l'Etat français tente d'inciter les entreprises de son territoire à utiliser des solutions de cloud computing dites souveraines afin de les protéger des risques de divulgation de leur données sensibles. Nous mobilisons la théorie institutionnelle de la diffusion des médias pour analyser les actions en légitimatio...
Article
Full-text available
Do TripAdvisor ratings affect the choice of attraction visited? Is there a link between these ratings and browsing experience on the tourist attraction’s web page? The first part of this research programme focuses on precisely measuring web and physical visits of 104 large tourist attractions in the Loire Valley. Each attraction has over 10,000 ann...
Article
Full-text available
This article provides feedback on satisfaction and perceived value in the use of online courses enriched. It is based on a course that was administered over two years to students living in the southern hemisphere where Internet access is difficult and costly. We first present the importance of technological limitations and their impact on education...
Conference Paper
Full-text available
Le nombre d’internautes dans les B.R.I.C. augmente de près de 10% par an. Face à ce nouveau marché, les grands acteurs du web se trouvent en position de faiblesse. Des contraintes de connexions, taux de bancarisation faible, réseau de livraison souvent imparfait, les B.R.I.C pourraient effrayer les entreprises. Mais ce serait oublier les investisse...
Conference Paper
Full-text available
Avec plus de 40 millions de smartphones, la France dispose d'un taux d'équipement en augmentation constante et le smartphone est devenu en quelques années un compagnon de la vie courante comme une extension de la mémoire et le garant de la vie sociale du mobinaute. Le but de la recherche exploratoire entreprise ici est de développer une échelle de...
Article
Full-text available
Patient satisfaction surveys can be an interesting way to improve quality and discuss the concept of patient-centered care. This study aimed to conduct a systematic review of the validated patient satisfaction measurement instruments applied in healthcare. The systematic review searched the MEDLINE/PubMed, LILACS, SciELO, Scopus and Web of Knowledg...
Book
Full-text available
Cette nouvelle édition propose un panorama clair et complet des dernières évolutions du e-marketing. Elle met en évidence les enjeux, les outils et les concepts essentiels à la pratique de l’e-marketing et de l’e-commerce : orientation client, médias sociaux, publicité en ligne, référencement, achat en ligne, développement international et web dans...
Article
Full-text available
The concepts of quality management have increasingly been introduced into the health sector. Methods to measure satisfaction and quality are examples of this trend. This study aimed to identify the level of customer satisfaction in a physical therapy department involved in the public area and to analyze the key variables that impact the usersâ€(tm)...
Article
Full-text available
Face à un contexte en pleine évolution, la plupart des destinations touristiques cherchent à renforcer leur attractivité. En particulier, les villes françaises sont de plus en plus nombreuses à adopter des solutions mobiles de services touristiques (m-tourisme) afin d'enrichir leur offre. En vue d'analyser ce phénomène, cet article s'intéresse, au...
Chapter
Full-text available
Les élections politiques représentent désormais une rencontre entre une offre (des candidats), des programmes et une demande (les attentes du citoyen) comme toute situation de marché. A ceci près, qu'elles sont de par leur nature (liée au pouvoir), associées de manière visible, aux deux taux du marketing : la séduction et la destruction. La séducti...
Book
Full-text available
Cet ouvrage dresse un panorama clair et complet des différentes facettes du e-marketing avec dix spécialistes enseignants chercheurs et consultants. Il met en évidence les enjeux, les outils et les concepts majeurs pour la pratique du e-marketing : orientation client, médias sociaux, publicité en ligne, référencement, e-mailing, achat en ligne, dév...
Article
Full-text available
This article discusses the "e-generation's" characteristics and the management tools and methods capable of handling them. In particular, we take a look at how to get a better grip on this generation's values when faced with the issues of being attractive, recruitment, and employee loyalty that many enterprises have to deal with. Much food for thou...
Conference Paper
Full-text available
As the number and diversity of available e-government services grows worldwide, so does the research on their current state and the success factors leading to their adoption. Much of this research employs technology adoption and diffusion models, showing the importance of factors such as trust, perceived usefulness, perceived e-government value, pe...
Conference Paper
Full-text available
This paper examines the reasons citizens would choose to accept or non-accept/reject public e-services. The approach taken was based on the model of acceptance of technology in households (MATH) and on the two factors theory. The research model was measured with data gathered in two phases, via interviews with open-ended questions in the first stag...
Article
This article gives an overview of social network use in brands'communication. The first part focuses on the origins of this trend and its links with web 2.0 We are looking at social network typology by usage. The second part analyses the recommandations made by professionals and explains Starbucks case.
Article
Full-text available
La majorité des Citoyens Arabes est loin d’être en avance en matière d’utilisation d’Internet [30], Au début de 2008, l’ensemble des pays membres de la Ligue Arabe ne comptaient qu’un Taux de pénétration d’Internet de 11.49%. Ce taux est l'un des plus bas du monde. Malgré le fait que ces pays parlent la même langue et vibrent aux mêmes mélopée...
Book
Full-text available
Alliant avec pertinence les notions fondamentales et leur mise en pratique, ce manuel de Systèmes d'information de gestion couvre l'intégralité du programme du Diplôme de Comptabilité et de Gestion, épreuve no 8. Il constitue ainsi un outil efficace de préparation qui permet d'acquérir toutes les connaissances indispensables à la réussite de l'exa...
Article
Full-text available
Résumé : Pendant plus de deux décennies, l'analyse des publications de recherche a porté sur les index de citation et les avis d'experts avec, pour objectif, le classement des revues. Une nouvelle approche s'est récemment développée à travers la mesure de l'usage des connaissances par des travaux de recherche parus ou sélectionnés dans un cadre déf...

Questions

Question (1)
Question
Hello everyone,
I'm collecting data to propose an overview for international research collaboration opportunities. My first step is to find official research marketing associations and the ranking system for researcher publications.
I've found some information on the website of Publish or Perish but some of them are not up to date.
I'm looking for 2 informations :
1) The website of national marketing association.
2) The journal ranking system used (ABS, ABDC, etc...)
Could you help me please ? Just make a reply with your country, your association website and the official ranking used.
As an example for France : France / www. afm-marketing.org (Association Française de Marketing) / rankings : FNEGE, HCERES and CNRS we use the three rankings !
Of course I'll put online my final doc.
Thanks a lot for your help.
Stéphane

Network

Cited By

Projects

Projects (8)
Project
This part referes first to researches about tourism maketing and digital impact. A second part of researches are about Overtourism or Tourism phobia
Project
On the edge between consumer behavior and ICT these studies show the impact of ICT on consumer behavior. Through international research cooperations, an international point of vue is proposed.