Stephan Ludwig

Stephan Ludwig
Monash University (Australia) · Department of Marketing

PhD

About

21
Publications
11,316
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
1,147
Citations

Publications

Publications (21)
Article
Automated text and content analysis in business-to-business (B2B) settings – such as technology licensing – can offer rich insights for both scholars and practitioners. Drawing on conceptualizations of rhetorical signals and the principles on cooperative communication, this study uses technology licensing contracts to investigate how contractual te...
Article
Purpose Artificial intelligence–enabled voice assistants (VAs), such as Amazon's Alexa, Google Assistant, and Apple's Siri, are available in smartphones, smart speakers, and other digital devices and channels. Use of these VAs is growing rapidly and are expected to significantly impact purchase intentions. This article focuses on how the communicat...
Article
Full-text available
For service researchers, contributing to academic advancement through academic publications is a raison d’être. Moreover, demand is increasing for service researchers to make a difference beyond academia. Thus, service researchers face the formidable challenge of writing in a manner that resonates with not just service academics but also practition...
Article
The proliferating gig economy relies on online freelance marketplaces, which support relatively anonymous interactions by text-based messages. Informational asymmetries thus arise that can lead to exchange uncertainties between buyers and freelancers. Conventional marketing thought recommends reducing such uncertainty. However, uncertainty reductio...
Article
Digital communication, the electronic transmission of information, reflects and influences consumers’ perceptions, attitudes, behaviors, and shopping journeys. Thus, data stemming from digital communication is an important source of insights for retailers, manufacturers, and service firms alike. This article discusses emerging trends and recent adv...
Article
Words are part of almost every marketplace interaction. Online reviews, customer service calls, press releases, marketing communications, and other interactions create a wealth of textual data. But how can marketers best use such data? This article provides an overview of automated textual analysis and details how it can be used to generate marketi...
Conference Paper
Full-text available
While user-generated images represent important information sources in IS in general and in social media in particular, there is little research that analyzes image design and its effects on image popu-larity. We introduce an innovative computational approach to extract image design characteristics that includes convolutional neural network-based i...
Article
Full-text available
Online firestorms pose severe threats to online brand communities. Any negative electronic word of mouth (eWOM) has the potential to become an online firestorm, yet not every post does, so finding ways to detect and respond to negative eWOM constitutes a critical managerial priority. The authors develop a comprehensive framework that integrates dif...
Article
Consumer-to-consumer brand message sharing is pivotal for effective social media marketing. Even as companies join social media conversations and generate millions of brand messages, it remains unclear what, how, and when brand messages stand out and prompt sharing by consumers. With a conceptual extension of speech act theory, this study offers a...
Article
Full-text available
Deciphering consumers' sentiment expressions from big data (e.g., online reviews) has become a managerial priority to monitor product and service evaluations. However, sentiment analysis, the process of automatically distilling sentiment from text, provides little insight regarding the language granularities beyond the use of positive and negative...
Article
Adoption of B2B e-commerce is a powerful driver of economic success in developed and developing countries. However, adoption rates in developing countries lag far behind. This paper draws on the perceived e-readiness model and research on the influence of interorganizational relationships and economic-cultural contexts to explain the importance of...
Article
Full-text available
Safeguarding organizations against opportunism and severe deception in computer-mediated communication (CMC) presents a major challenge to chief information officers and information technology managers. New insights into linguistic cues of deception derive from the speech acts innate to CMC. Applying automated text analysis to archival e-mail excha...
Article
Purpose – Drawing on the theoretical domain of speech act theory (SAT) and a discussion of its suitability for setting the agenda for social media research, this study aims to explore a range of research directions that are both relevant and conceptually robust, to stimulate the advancement of knowledge and understanding of online verbatim data. D...
Article
Consumer online reviews are the most influential form of word of mouth after recommendations from family and friends. What types of reviews receive more positive feedback from consumers reading them? Although prior work provides a valid description of positive feedback on reviews of material purchases, it does not encompass positive feedback on rev...
Article
Safeguarding organizations against opportunism and severe deception in computer-mediated communication (CMC) presents a major challenge to CIOs and IT managers. New insights into linguistic cues of deception derive from the speech acts innate to CMC. Applying automated text analysis to archival email exchanges in a CMC system as part of a channel i...
Article
User communities are increasingly becoming an essential element of companies' business processes. However, reaping the benefits of such social systems does not always prove effective, often because companies fail to stimulate members' collaboration continuously or neglect their social integration. Following communication accommodation theory, the a...
Article
Customers increasingly rely on other consumers' reviews to make purchase decisions online. New insights into the customer review phenomenon can be derived from studying the semantic content and style properties of verbatim customer reviews to examine their influence on online retail sites' conversion rates. The authors employ text mining to extract...

Network

Cited By