Stefano Massaglia

Stefano Massaglia
Università degli Studi di Torino | UNITO · Department of Agricultural, Forest and Food Sciences

Professor

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46
Publications
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363
Citations

Publications

Publications (46)
Article
This study investigates the preferences and the consumption models in the three most relevant F&V EU markets (France, Germany and Italy) in the function of individual attitudes towards local and organic production models. A structured questionnaire was submitted to a sample of 3000 consumers interviewed from December 2021 to January 2022 in the thr...
Article
The 2030 Agenda of the United Nations merged in 17 goals the strong need to change the pattern of human life on the planet in a path of strengthening sustainability especially in an era that is widely defined as Anthropocene. The Global Action Program (GAP) on Education and Sustainable Development was adopted based on the power of education and kno...
Article
Background: This research investigates the web-based communication and promotion strategies applied by a sample of selected chocolatiers in Piedmont, a region in the northwest of Italy known for its ancient chocolate-making tradition. Methods: the AGIL scheme was used (A-adaptation, which evaluates the persuasive approach; G-goal achievement, which...
Article
Full-text available
Since the mid-1990s, there has been a growing interest among consumers and producers in downscaling to a local level the length of the agri-food chains as a solution for fairer and more sustainable food production systems. From the point of view of consumption, the attribute “local” is assuming an important role in defining food purchasing preferen...
Article
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The cow’s milk market is going through a critical period characterised by a continuous contraction in consumption as a consequence of the lack of competitiveness on the market of the conventional product (commodity) versus numerous specialties. This paper aimed to define the profiles of milk consumers in terms of individual preferences (assessed us...
Article
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This study reports some preliminary results on mechanical blueberry harvesting for the fresh market of cv. Cargo® in the Piedmont region (northwest Italy). The investigated area is one of the most productive areas of Italy, which specializes in fresh blueberry production. The automatization of harvesting operations could represent a competitive adv...
Article
Combined results from 2 survey studies were used to obtain information useful for the industries and retailers involved in the milk production and selling chain in North Italy. The first survey identified different clusters of fluid milk purchasers by examining their preferences and attitudes toward 12 intrinsic–extrinsic and credence milk attribut...
Article
This paper analyses the preferences and emotional connotations of Italian consumers towards different chocolate types and assesses which label information consumers take into consideration during the purchasing process. A survey was conducted to collect data from 390 respondents from two different Italian chocolate production regions (Sicily and Pi...
Article
This research has assessed what large retail chains actually do, in terms of assortment depth and size of conventional cow milk, by comparing different retail formats and two metropolitan cities (Milan and Turin). The differences in the composition of the assortment were determined considering the milk categories according to their brand, origin, p...
Article
Fresh-cut salads are ready-to-eat foodstuffs with a growing market share and increasingly popular with consumers. However, a significant part of public opinion considers that bagged salad production processes have an effect on sustainability. In parallel, fresh-cut salads producers implement high resources and innovation strategies to improve the p...
Article
Craft beer is an authentic product characterised by unique sensory features that distinguish it from industrially produced beers. The typical consumer also closely associates craft beers with the concept of traditional products, also in terms of consumption habits and the manner in which they are packaged. In this research, 482 beer consumers were...
Article
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Globally, almond production is experiencing a growing trend thanks to a strong interest in the health, gastronomic, and industrial properties that are linked to the fruits and their derivatives. After a constant and marked decline in the second half of the last century, the Mediterranean Basin is thoroughly reassessing this crop, which provides sig...
Article
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Yeast inoculation is a widespread practice in winemaking in order to control the must fermentation. However, the use of indigenous wine yeasts can enrich wine quality and differentiate wine styles. Yeast cream preparation (CRY), recently accepted by the International Organization of Vine and Wine, could allow an easier usage of autochthonous yeasts...
Article
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The modern consumer is now more attentive towards animal welfare practices and this represents an important factor when purchasing meat, whereby ethical, sociological and economic implications are evaluated. In addition, the socio-demographic characteristics of consumers evidence different sensitivities with regard to selection patterns and consump...
Article
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A growing awareness that highly intensified agricultural systems have made a substantial worldwide contribution to the worsening of the resilience capacity of natural ecosystems has, over the last twenty years, brought general attention to agroecological management models. This aspect is even more evident in industrial agriculture, which is based o...
Article
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Objective: It has been documented that several major components of air pollution, including trace elements and polycyclic aromatic hydrocarbons, are associated with the prevalence of systemic lupus erythematosus (SLE). However, the impact of air pollution on the SLE disease activity is still elusive. In this paper, we review the current evidence i...
Article
Full-text available
This research explored the preferences and buying habits of a sample of 620 consumers of fresh-cut, ready-to-eat salads. A best–worst scaling approach was used to measure the level of preference stated by individuals regarding 12 attributes for quality (intrinsic, extrinsic and credence) of fresh-cut salads. The experiment was carried out through d...
Article
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A sustainable future for the community is one of the objectives established by the European Union Agenda 2030. Furthermore, sustainable consumption has been identified as one of the possible trajectories for sustainable development. It is for this reason that food production, distribution and consumption ways cannot be overlooked for sustainability...
Article
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An analysis of goat dairy-based product assortment was carried out in the metropolitan area of Turin (Northwestern Italy), considering three different sales channels: large-scale retail chains, retail stores, and direct sales in farmers’ markets (FMs). The survey results show a widespread presence of goat products in the Turin market. In each type...
Article
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The consumption pattern of salami has been subjected to relatively widespread attention by academician, but few studies concerning the health implications of salami consumption have been published. Since additives and product origins represent important attributes for salami, the objective of this paper is twofold: (i) to explore the role of two ad...
Article
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This study assesses consumer preferences during fruit and vegetable (FV) sales, considering the sociodemographic variables of individuals together with their choice of point of purchase. A choice experiment was conducted in two metropolitan areas in Northwest Italy. A total of 1170 consumers were interviewed at different FV purchase points (mass re...
Article
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The challenge of developing a sustainable production system includes the reduction of emissions, the efficient use of resources, and the transition to renewable energy. The bioeconomy proposes a development model aimed at reducing impacts and risks associated with the use of non-renewable resources considering the life cycle of products. The Europe...
Article
The aim of this research was to compare the perception and attitudes of animal welfare meat values between consumers belonging to two different European contexts. A questionnaire was employed to investigate animal-friendly meat attributes and communication strategies, as well as the recognition of this product by consumers on the market. A total of...
Research Proposal
Full-text available
Special issue proposal in: AIMS Agriculture and Food - Open Access Journals / Link: http://www.aimspress.com/newsinfo/1183.html / Instructions for authors: http://www.aimspress.com/news/72.html Submission due date:December 31, 2019
Article
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Due to an error during production, the order of the first and last names of the authors are incorrect in the published paper [...]
Article
This study performed an evaluation of the impact ascariasis (or A. suum) has on feeding costs and revenues related to payment of carcasses and thighs used for the production of Italian PDO dry-cured hams. Differences in feeding costs and revenues were examined considering production phases (suckling piglets, weaners, fattening pigs and sows) in swi...
Article
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A survey was carried out on preferences by Italian consumers about marketing strategies applicable to animal welfare beef meat recognition in the market. An ad hoc questionnaire was developed and submitted to 514 individuals, which were divided into two types of consumers: millennial and conventional consumers. The characteristics and preferences o...
Article
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In this study an analysis was conducted on the market performance of Italian wines, in particular from Piedmont region, and consumer preference in the Chinese e-commerce market. The Chinese e-commerce platform company, Taobao, and the professional online wine businesses, Yesmywine, Wine9 and Juxian, were investigated. Chinese consumers were willing...
Article
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Meat consumers around the world are increasingly paying attention to product quality and safety, and are starting to reduce their meat consumption, especially with regard to red meat. This trend is prevalent in households with children who prefer health-certified meat products. Our study compares meat consumption habits in households with and witho...
Article
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The introduction and the development of the kiwifruit industry in Italy have been quite recent, Italy’s kiwi growers have become world-leading players over the past 20 years. In the last five years, the bacterial canker of kiwifruit known as Pseudomonas syringae pv. Actinidiae (PSA) has caused a dramatic reduction in the size of the areas cultivate...
Article
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Consumers can be important active contributors to a sustainable society by selecting foods that are produced respecting environmental and socially ethical standards. In the fruit sector, sustainability issues are often associated with imprecisely defined concepts such as " locally grown " , " freshness " and " local product ". This study has invest...
Article
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China’ wine consumption has ever and ever increased during the last decade but there are still difficulties in the communication of this product. This is caused by the great social, cultural and economical diversities among Chinese themselves and between eastern and western culture. In fact, the diversities between the population of urban areas of...
Article
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With the growth of the Internet and the technology, the relationship between companies and consumers evolves by providing more and more the use of new strategies and forms of communication. Companies are increasing the use of the Internet so that it is possible to give the highest number of information in the faster way possible. This work wants to...
Chapter
Scopo della ricerca presentata in questo volume è stato investigare le abitudini e le scelte di consumo alimentare dei cittadini dell’Unione Europea. In particolare, al fine di comprendere come il concetto di benessere animale possa, o meno, influenzare e determinare comportamenti tipici e diffusi nell’acquisto e consumo di alcuni alimenti, come la...
Chapter
Scopo della ricerca presentata in questo volume è stato investigare le abitudini e le scelte di consumo alimentare dei cittadini dell’Unione Europea. In particolare, al fine di comprendere come il concetto di benessere animale possa, o meno, influenzare e determinare comportamenti tipici e diffusi nell’acquisto e consumo di alcuni alimenti, come la...
Chapter
Scopo della ricerca presentata in questo volume è stato investigare le abitudini e le scelte di consumo alimentare dei cittadini dell’Unione Europea. In particolare, al fine di comprendere come il concetto di benessere animale possa, o meno, influenzare e determinare comportamenti tipici e diffusi nell’acquisto e consumo di alcuni alimenti, come la...
Article
Full-text available
The continuous consumption of resources and the progressive climatic changes have contributed to develop a new range of products with a “greener” vocation. After the shift to organic and biodynamic production, companies have started to promote products' sustainability. The wine sector has undergone a transformation connected with the emergence of s...
Article
Full-text available
The evolution of the society and of its habits, the advent of the technology and of new forms of communication and social networks is gradually changing the way that communication happens between the consumer and the company as more importance has been given to the network and to the many facets that it can offer. Social networks now represent an i...
Article
The main problem concerning the production of grain corn for human food use is on the fumonisins contamination. In the European context, the limits relating to the maximum levels allowed for these metabolites in foodstuffs, necessitate by companies involved in cultivation and in the subsequent stages of storage and processing, to bear costs and inv...
Conference Paper
The analysis of the economic aspects of irrigation in Piedmont is justified by the adoption of a new regional legislation receiving the EU 60/2000 Directive. The recent legislative framework about water resources management involves particularly the Reclamation and Irrigation Boards. The adoption of the new regional Piedmont Water Protection Plan i...

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