
Stan RenardUniversity of Oklahoma | ou · Arts Management and Entrepreneurship (AME)
Stan Renard
D.M.A., D.B.A.
About
37
Publications
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Introduction
I am an Associate Dean of the Weitzenhoffer Family College of Fine Arts and Associate Professor and Coordinator of the Arts Management and Entrepreneurship Program at the University of Oklahoma. I also direct the Arts Incubation Research Lab, a National Endowment for the Arts Research Lab. I study arts incubator, GIS cultural asset mapping the Music Industry, Music Marketing, Campaign Music, Computational Modeling, and music consumption.
Publications
Publications (37)
The acknowledgement that entrepreneurship is crucial for economic and social development drives a growing number of educational programs that focus on a wide range of audiences. Nevertheless, some communities are less receptive to entrepreneurship education than others, which hurts the economic potential of their members. This paper focuses on the...
In Arts Management Quarterly (No.139):
This article discusses how studies that bridge research and practice can support arts incubators as spaces for informal learning and development for artists and cultural institutions. By fostering introspection and offering starting points for enhancement, some results, which are presented in the following, ha...
In recent years, leading music artists have been performing significantly fewer shows, in part due to growing concerns for their wellbeing, but also because of rising energy cost, environmental issues, and industry consolidation. As a result, many cities now host much fewer top ‘headliners’ artists
and bands than before. This study investigates wha...
The music industry, and in particular the recording and publishing
sectors, has historically been controlled by a handful of large firms. In recent years, this tendency towards concentration appears to have spread to the promotion sector as well. Using a Herfindahl-Hirschman Index (HHI) together with other North American tour industry figures, this...
The influence of Yelp reviews on independent music venues is acknowledged, though the exact nature of this impact remains unclear. As negative reviews increase, they can shape public perception, leading even those with neutral or positive experiences to avoid the venue. This behavior, known as the bandwagon effect or herd behavior, reinforces the v...
This article aims to better understand music zones, which have developed in or near the downtowns of American cities, play an important role for tourism, and have significant economic impact on local economies. The main goal of this study is to propose a typology of the music zone and argue its merits and value. The current academic literature appr...
Arts incubators have been successful in collecting support among institutional and private stakeholders with the promise of successfully nurturing a new generation of self-reliant artists. These programs focus on a wide range of entrepreneurship topics with the aim of improving the likelihood of success of an artistic career. This chapter focuses o...
This research investigated the impact and effectiveness of sustained improvisation training. Improvisational skills are critical for identifying problems and entrepreneurial success and have been recognized as valuable tools for managing turbulence and change within organizational contexts. Notably, there is a strong connection between high scores...
The Americans for the Arts fielded the 2021 Profile of Arts Incubators during September and October 2021. The survey collected information about the participating art incubators' programs, financials, and operating procedures. It also focused on the program delivery implications for arts incubators in light of the COVID-19 pandemic, as well as issu...
Although there has been a proliferation of metrics to evaluate arts incubators, the academic field is still developing. Different models and methods of education are applied to the complex phenomena of arts incubators; therefore, it is crucial to measure the effectiveness of education programs from many different perspectives. Our aim is to propose...
Leadership and many business principles are embedded in the practice of Tai Chi. Accordingly, Tai Chi can greatly improve leadership performance and attitudes while building the capacity for establishing and fostering a healthy organizational culture. To understand how this can be accomplished, Stan Renard talks with Yang style Tai Chi master pract...
The aim of this report is to assist arts organizations to assess how digital divide affects the artists they serve and to provide a tool to do so in the form of an interactive map. This study is based on an in-depth investigation of sixteen arts incubators that act as engines of equity, focusing on digital divide issues and how those arts incubator...
Completing a music-related project is a complex endeavor that often encompasses many interdependent tasks within a team setting. One may subsequently ask how can such creative teams not only account for all the constraints linked with their projects but also track their progress to completion? This article explores the pragmatic attributes and bene...
This article is the outcome of a class project I did
with three of my students: Joey Berrios, Rolando
‘Dito’ Saenz, and Joseph Flores. We felt that we had
an unprecedented opportunity to investigate the
impact of the COVID-19 pandemic on our local music
scene. We decided to make it an oral history project
in a podcast format and interviewed music i...
During a career spanning 20 years, the band Gogol Bordello has put the gypsy punk music genre on the map with their one-of-a-kind theatrical stage shows and continual touring. Eleven film appearances, seven full-length albums, and a successful Coca-Cola advertising campaign have propelled the group to an incontestable level of stardom. This case st...
The passing of notable artists such as Prince, David Bowie, and Tom Petty has generated a surge in music sales associated with them. However, the impact of the death of these artists on sales that follows their deaths is not well understood. We aim to understand what happens to long-term effects on post-death sales and whether there is a return to...
Spotify Teardown is possibly the most comprehensive study about the streaming giant that you can get your hands on today. The five au-thors from Sweden, along with their technical computing group from the HUMlab at the Umeå University, is perhaps the top team of experts in the world with the credentials and enough insight to write an academic book...
Introduction to the Music Industry: Southwestern Edition covers the present state of the music and entertainment industry and how it has evolved over time. Students learn how music is recorded, marketed, licensed, and performed. In addition, it contributes to the development of the music and entertainment industry in the southwest by identifying an...
The purpose of this chapter is to inform the reader of the musical landscape that is found in the Southwest Region. This area of the United States has a large population of Latinos in contrast to the rest of the country. It is important to understand how dynamics in the music industry vary compared with markets with more homogenous demographics. We...
The live music sector represents the core of the activities generating revenue for many musicians, an incubator for assessing audience tastes, and a cultural staple for each community. Because of the significance of this industry’s span, many cities around the world have committed resources to conduct studies to reveal the value and impact of their...
The music industry has seen aggressive mergers and acquisitions in the past 180 years, favoring an oligopolistic model insisting on controlling the entire supply chain from content producer to consumer. However, technology disruption and convergence has influenced the path dependency of the industry and led to a drastic redefinition of business mod...
The live music is an ever-evolving sector. It represents the core of the activities generating revenue for many musicians, an incubator for assessing audience tastes, and a cultural staple for each community. Because of the significance of the span of this industry many cities around the world have committed resources to conduct and reveal the valu...
This article intends to review the use of music in the campaigns of
American presidential candidates for the election cycles from 2004
through 2016. Each presidential race and campaign has its unique
sonic identity or lack thereof, depending on candidate. The authors
analyze certain criteria for each candidate to assess whether connections
exist be...
This study conducts a statistical analysis that reveals the presence of clearly defined characteristics among audio logos and assesses the inherent musical meanings of those audio logos. Inspired by the seminal work of Theo Van Leeuwen (1999), this work focuses on an in-depth analysis of a large sample of audio logos (n=196) that has been transcrib...
Along with the shift in the distribution of prerecorded music from
retail outlets to online and satellite sources engendered by digital technology came changes in the roles of the various participants and the introduction of new participants. With displacement taking place, the authors wish to assess the relative importance of newly created revenue...
The present study will explore the historical changes of the music
industry supply chain. It will consider propositions such as the vertical
integration of the historical music industry, the revolution in technology,
and the positioning of the artist within the music industry supply chain.
Several questions will be tackled: What is the positioni...
The music recording Industry exhibited minimal, slow, gradual change in the first century. The last fifty years has shown a more rapid acceleration paralleling the quickening technological change. At the end of the nineteenth century, Thomas Edison invented the cylindrical recording machine which was eminently suited to the reproduction of Enrico C...
The present dissertation examines quotations of the doina dance within several works by the composer George Enescu. It attempts to answer three important questions. First, have the Lauˇtari influenced the doina genre and Enescu's subsequent use of it? How does Lauˇtari performance practice differ from that of Romanian peasant musicians?...
The present study will explore the historical changes of the music
industry supply chain. It will consider propositions such as the vertical
integration of the historical music industry, the revolution in technology,
and the positioning of the artist within the music industry supply chain.
Several questions will be tackled: What is the positioning...
The music recording industry exhibited minimal, slow, gradual change in the first century. The last fifty years has shown a more rapid acceleration paralleling the quickening technological change. The music recording industry exhibited minimal, slow, gradual change in the first century. The last fifty years has shown a more rapid acceleration paral...
The music recording Industry exhibited minimal, slow, gradual change in the first century. The last fifty years has shown a more rapid acceleration paralleling the quickening technological change. At the end of the nineteenth century, Thomas Edison invented the cylindrical recording machine which was eminently suited to the reproduction of Enrico C...
This thesis analyses the international music industry supply chain. The descriptive background presented entails publishing rights, the vertical integration of the historical music industry, the historical position of the artist, and follows the evolution of the digital technology, distributive production, and peer-to-peer file sharing networks in...
This study began with the ambition to understand the Romany Diaspora. Roma origins have been traced back to their inception in India and three patterns have been discovered as belonging to either cyclical migration, diffusion or immigration and settlement. What comes out of this work is that the Romany Diaspora, unlike any other mass movement of cu...