Staffan Brege

Staffan Brege
Linköping University | LiU · Department of Management and Engineering (IEI)

PhD in Industrial Marketing
Senior professor in Industrial Marketing

About

51
Publications
36,733
Reads
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1,009
Citations
Additional affiliations
April 1994 - October 2015
Linköping University
Position
  • Professor
January 1975 - present
Linköping University
Position
  • Professor

Publications

Publications (51)
Article
Full-text available
The scope of this article is an inter-industry study of the Swedish Wood Manufacturing Sector (WMS), examined from the perspective of the Structure-Conduct-Performance (SCP) paradigm in the theoretical field of Industrial Organization. The four research questions are: (1) identify the industries within the sector, (2) construct a contextually adapt...
Article
Full-text available
The scope of this article is a longitudinal strategic group study with a special focus on the strategic group-performance relationship. The empirical context is the Swedish Furniture Industry, a very heterogeneous industry well suited for this type of “middle-ground study” between industry and firm levels. The research questions are finding suitabl...
Article
The current literature has failed to deliver a coherent explanation of the internationalization-performance (I–P) relationship. The empirical findings are quite confusing and even contradictory. Researchers have found positive, negative, U-shaped, inverted U-shaped, S-shaped, and inverted S-shaped relationships between degree of internationalizatio...
Article
Full-text available
Relying on the resource-based view and contingency analysis, this study aims to investigate the relationship between firm-level entrepreneurship (FLE) and international performance among Iranian small and medium-sized enterprises (SMEs). The environment is considered as a moderating factor which enables us to discuss the results more precisely. To...
Article
Full-text available
Industrialized building companies apply various product predefinition strategies, derived from market- or resource-based strategic perspectives. This strongly affects the buildup of such companies' business models and their operational structure. Ten companies were included in a case study, presenting strategic orientations and business models. The...
Article
Full-text available
div> Purpose: This study was carried out with the aim of exploring the effects of export clusters formation on export performance of SMEs in Iranian energy industry. Methodology/Approach: The study was undertaken through having three case studies, each on a different export cluster currently active within Iranian energy industry. The data was coll...
Article
Full-text available
Purpose – The purpose of this study is to describe and analyse the business model of product-oriented house-building companies and, hence, bridging the gap of knowledge on this topic. Product-orientation implies an alternative approach to house-building, requiring new knowledge about business models and its characteristics. The balance and fit betw...
Article
Dynamic aspects of intended company change can be related to the development and management of a portfolio of business models with regard to competence deployment and to performance. A portfolio of business models is seen as a reflection of the realized strategy of a company, and the dynamics aspects of company change are connected to internal and...
Article
This study examines the relationship between export involvement/performance and domestic market performance of pharmaceutical enterprises in Iran, an area which has remained largely unresearched. The study seeks to address the following three research objectives: first, to assess the export performance of Iranian pharmaceutical companies; second, t...
Article
Full-text available
Purpose The aim of the article is to analyze the rationale for choice of suppliers and the influence these decisions have on the firm’s capabilities. Design/methodology/approach We examine the choice of in-house operations versus buying maintenance in the Swedish mining industry through a qualitative case study approach. Findings The findings rev...
Article
Full-text available
Purpose The aim of the article is to analyze the rationale for choice of suppliers and the influence these decisions have on the firm’s capabilities. Design/methodology/approach We examine the choice of in-house operations versus buying maintenance in the Swedish mining industry through a qualitative case study approach. Findings The findings revea...
Article
Purpose – The purpose of this paper is to investigate an underexplored aspect of outsourcing involving a mixed strategy in which parallel production is continued in-house at the same time as outsourcing occurs. Design/methodology/approach – The study applied a multiple case study approach and drew on qualitative data collected through in-depth int...
Article
Purpose – This study aims to examine the impacts of inward international licensing (IIL) on the absorptive capacity (ACAP) of small and medium enterprises (SMEs) in a developing economy. Design/methodology/approach – The study is explorative, qualitative and elaborative in nature. Therefore, a multiple case study was selected and performed as the...
Article
This study aims to identify key success/failure factors in international strategic alliances (ISAs) in the Iranian pharmaceutical industry, an area which has remained largely unexamined. The literature review, and an expert panel's views, led us to study 33 success factors. These factors, based upon their importance in strategic and structural conf...
Article
The business model construct has been widely used during the last decade, partly because of its potential to provide a holistic view of how companies do business. A test of how prefabrication could form the basis of a construction firm’s business model can lead to an understanding of the potential for the competitiveness and profitability of indust...
Article
Full-text available
A broad, dynamic network perspective on solution processes remains scarce. This article presents the process of developing and implementing customer solutions and its effects on the wider business environment by investigating customers and suppliers in the global mining industry (Australia, Chile, and Sweden), analyzing the deployment of a new cust...
Conference Paper
Many SMEs are connected to large size enterprises (LSEs) by non-equity alliances such as inward licensing. This study is an attempt to explore the impact of inward international licensing (IIL) between SMEs and LSEs as enhancing force for development of networking capability. This area has remained largely unsearched. Following this line of thought...
Article
Full-text available
A broad, dynamic network perspective on solution processes remains scarce. This article presents the process of developing and implementing customer solutions and its effects on the wider business environment by investigating customers and suppliers in the global mining industry (Australia, Chile, and Sweden), analyzing the deployment of a new cust...
Article
Full-text available
The aim of this paper is to analyse longitudinally the development of purchasing strategies in the automotive industry during the last 20 years. The amplitude of the business cycle during this time frame has been very high and includes periods of financial/automotive crisis as well as high sales and demand. Our empirical data is primarily drawn fro...
Article
Purpose – The aim of this paper is to explore the role of customer involvement in service production and its possible effects on the quality of service delivery as well as customer satisfaction. Design/methodology/approach – Since the nature of the study is exploratory, the case study approach was adopted. The paper focusses on customer involvemen...
Article
Full-text available
As product markets mature, firms are increasingly offering industrial services, in order to differentiate themselves and remain competitive. The general strategic view emerging from the services literature is that service infusion in manufacturing industries takes a somewhat unidirectional path from products to service provision. Based on in-depth...
Conference Paper
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Entrepreneurial orientation (EO), corporate entrepreneurship (CE) and their connections with corporate performance attract more attention during last decades. Researchers claimed that the EO-performance relationship is very complicated. Future studies should incorporate moderator and mediator factors in their models to precisely explain that comple...
Article
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The purpose of this article is to develop a conceptual model of the influences of product complexity on the applicability and adoption of solutions offerings as a marketing strategy. Qualitative data from in-depth interviews with executives at 7 furniture manufacturing firms were investigated and a conceptual model was developed. Based on the resul...
Article
Purpose – The purpose of this paper is to assess the quality of Tehran pharmacies' services and their impacts on the pharmaceutical firms, to highlight forces behind the current situation and suggest some improvements. This provides the means for pharmaceutical companies to differentiate themselves by quality of services, in the forefront of dealin...
Conference Paper
Full-text available
With attention to insufficiencies of existing measurements and recommendations to design a more comprehensive construct to gauge the Firm Level Entrepreneurship (FLE), this paper presents a fourfold taxonomy model of entrepreneurial firms. By comparing the degree of Entrepreneurial Orientation (EO) that shows the tendency of firms to engage in entr...
Article
Corporate governance is the very core of an organization and the driving force of corporate leadership playing a significant role in business success and overall productivity. This study is an attempt to explore the pattern of board effectiveness and firm performance in pharmaceutical industry suggesting a good governance model suitable to apply to...
Chapter
This chapter presents the case of Trä 50, a unique empirical case of a sort rarely encountered in the literature: a cooperative effort between potential competitors and their major shared customer. These companies handled demands for increased strategic competence, increased large-scale investments, increased operational effectiveness, and so on, b...
Article
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This article points out similarities and differences between purchasing by the public and private sectors outgoing from concepts of procurement processes and buying centres. It also analyses corruption issues in both sectors' purchasing activities. The focus is on public procurement within the European Union (EU), where member states have to follow...
Article
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The changing market conditions for the Swedish sawmill industry place a focus on a better understanding of the pros and cons of value-added and forward integration strategies. The purpose of this article is to describe and explain recent value-added strategies in the Swedish sawmill industry. The study includes strategies from 13 of the 15 largest...
Article
Purpose – The purpose of this paper is to describe and analyze how and why the question of outsourcing or insourcing within a specific empirical context, telecommunications services, has been handled differently over time. Design/methodology/approach – A longitudinal study on procurement of telecommunications for the Swedish public sector's organiz...
Conference Paper
Full-text available
The purchasing strategies in the construction industry have been considered by many writers in construction management as short-term and arms-length. However, a different picture is portrayed in the manufacturing industry, where the purchasing strategies are mostly long-term to secure supply for production. Industrialized building is at the crossro...
Article
This article investigates how public procurement can be used as a change agent to initiate and promote development in the telecommunications industry. The case study used is based on the situation in Sweden from 1980s to today. This study has led to a better understanding of the government role as a purchaser (beyond the actual contract) in driving...
Article
For brick and mortar companies, e-business has primarily been used to lower transaction costs. Reasons for this are the relatively low risks involved, the rather unsophisticated understanding of the technology among top management, and that cost reductions provide an easy and measurable return on investment. Today, however, there is a clear trend t...
Article
As a consequence of increased outsourcing, companies become more and more virtual organisations and dependent upon external sources to reach their strategic objectives. Here, lacking supplier performance or commitment can result in failure of the outsourcing programme that significantly risks the financial results of the outsourcing company. Conseq...
Article
Coopetition, i.e., parallel competition and cooperation between the same companies, has many faces in the automotive industry. This paper focuses on vertically mediated coopetition in product development. The concept of 'chambre separee' is introduced as a metaphor for supplier-mediated coopetition to denote the situation when competing car manufac...
Article
Based on different observations, in theory as well as in practice, we have identified strategies and operations following two different tracks, striving in different directions, despite it being well known they should go hand in hand. For companies challenged by a more and more dynamic business environment with heavier market segmentation, addition...
Chapter
This chapter uses traditional marketing and purchasing strategy models to forward a model for e-procurement. It maintains that there are two major classes of e-procurement solutions used in industry, both deriving from traditional marketing models: e-procurement solutions that focus on enhancing relationships to enable integration between buyer and...
Chapter
This chapter uses traditional marketing and purchasing strategy models to forward a model for e-procurement. It maintains that there are two major classes of e-procurement solutions used in industry, both deriving from traditional marketing models: e-procurement solutions that focus on enhancing relationships to enable integration between buyer and...
Article
In this article, the concept of distribution channel re-engineering stands for a restructuring of distribution activities where the physical distribution and sales functions are organizationally separated from each other. The objective of the re-engineering process is primarily to reach dramatic improvements in operational efficiency. Our study ind...
Article
Large manufacturers with assembly-line production technology are currently going through an extensive change process. One important strategic change is the increased degree of purchasing and outsourcing, following from strategic make or buy decisions. In this article we focus on the outsourcing decision, the outsourcing process, the outsourced unit...
Article
Logistics is changing from a focus on cost reduction and service improvement at the firm level to an emphasis on supply chain restructuring and organizing to increase overall efficiency and effectiveness. In this article, we focus on structural changes in the supply chain, the results of which are the reengineering of materials management, physical...
Article
The double turnaround at ASEA and ABB is one of the most spectacular renewals of large and complex industrial firms in Europe during the last decade. However, we did not know that we had picked a winner when we started in-depth, longitudinal studies of ASEA in 1982 and ABB in 1987. We consider the change of CEO as the starting point of the turnarou...
Article
Full-text available
In affluent societies where services, products and possibilities abound, time is an important parameter. People's availability of time is crucial for how they form their lives and how they act when choosing, buying and using products in the market place. Therefore, time is also decisive for companies in development of products and services, and mar...
Article
Full-text available
This paper highlights the findings from the KNUT project (Electronic Procurement of Telecommunications Services for the Swedish Public Sector). The project creates a service to make the whole public procurement process electronically from analysis of needs, through development of request for proposal (RfP), contract administration and feed back, as...

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