Stacy H. Lee

Texas Tech University | TTU · Department of Hospitality and Retailing

Focusing on sustainable fashion brands’ effective price promotion, this experimental study developed two sets of stimuli, ‘discount’ and ‘disclosure’ strategies, and tested consumers’ evaluations of price fairness, product attractiveness, quality, and brand trust based on each strategy. Subsequently, this study compared consumers’ evaluations of th...

Based on the social contract theory and social exchange theories, this study examined the Corporations’ social responsibility (CSR) gaps perceived by fashion firms’ internal (i.e., employees) and external (i.e., consumers) stakeholders. In addition, to more deeply understand employees’ perspectives, this study empirically measured the CSR performan...

With increased concern for environmental and social issues, consumers and the apparel industry have become more interested in the topic of sustainability. Numerous brands strive to reposition in sustainability by employing credible sources and maintaining information transparency to get consumers’ recognition. By employing the stimulus-organism-res...

This study aims to investigate how the extent of skepticism toward a firm's overall CSR practices spills over to consumers' evaluations of an actual incident, through examining recent crises involving Gucci and H&M. A total of 531 responses obtained through an online survey method were analyzed, and the results revealed that a low level of consumer...

Numerous brands utilize social media to capture consumers’ interests while promoting their sustainability goals. To understand how sustainable fashion brands communicate with their consumers, this study explored the visual and textual information sustainable fashion brands post on social media. Data were collected from sustainable fashion brands’ s...

This study investigated how corporate sustainability performance can be attained through the interface of corporate ethical values and leader-member exchange, and how employees’ positive and negative behaviors can influence these relationships. A total of 310 data sets were collected and used to test our hypotheses. To assess the factorability of t...

Purpose Grounded in two primary theories such as (1) the triangular alignment model and (2) the technology–organization–environment framework, this paper aims to develop appropriate scales to measure the e-sourcing experience index (EEI). Design/methodology/approach The sample includes a total of 630 e-sourcing platform users in the US and India w...

Purpose The purpose of this study is to explore consumer behaviour in the context of online fashion renting by applying the theory of reasoned action (TRA) to online fashion rental services and comparing how consumers perceive online fashion renting in terms of its ecological importance and compatibility with the cultures of the USA and China. Des...

Despite the exponential growth of collaborative consumption practices, online fashion renting, an important type of collaborative fashion consumption, is still underexplored. Drawing on the theories of Reasoned Action (TRA) and Innovation Diffusion, we developed a holistic research framework to explore the motives for online fashion renting. By ana...

Purpose Achieving sustainability is imperative for all businesses but perhaps even so more in fashion retail. As a vital group of stakeholders, employees interact with all other stakeholders and play a critical role in the sustainability of an organization. Design/methodology/approach This study is to investigate internal and external factors that...

Information Systems (IS) play an important role in improving the efficiency of firms’ operations and supply chains, which links to sustainability. Therefore, this study conducted a systematic literature network analysis to review 132 articles that discuss current trends in the IS discipline. Based on a citation network analysis, this study discover...

Due to growth of access-based consumption businesses, it is important to understand how consumers perceive online fashion renting services. Based on two theories, the Theory of Reasoned Actions and expectancy-value approach, this study aims to examine the influence of consumers' attitudes and subjective norms on their intentions to participate in o...

Given that numerous fashion brands constantly struggle to survive, it is important to learn how consumers evaluate and change their attitudes toward the downward extensions of mass-production fashion businesses, particularly those that originate in Hong Kong. Through capitalizing on the parent brand’s equity earned through enhancing consumer prefer...

Purpose Social media and sustainability are changing Chinese consumers’ consumption behavior in notable ways. Few apparel industry sustainability efforts are enforced or well known in China. As China operates its own social media sites, it is necessary to study Chinese social media, rather than Western types, in order to understand its influence o...

Omni-channel retailing has created different shopping paradigms, such as channel hopping, to meet diverse consumer expectations through various channels. Based on the consumer decision-making model, this study explored the typology of consumer groups based on consumers’ channel usage during the entire shopping trip and how each group differs in ter...

Grounded in corporate personhood recognized by US law (Dubbink 2014), a recent theory, the moral responsibility theory of corporate sustainability (MRCS), argues that a corporation has moral responsibilities toward the society and the environment, which can determine its commitment level toward meeting its sustainability goals. If a corporation reg...

Despite fashion consumers' desire to protect the environment and behave in a socially responsible manner, the reality of the environment within the fashion retail industry is far from sustainable, as evidenced by several infamous scandals that continue to afflict fashion businesses. Though corporate sustainability is gaining traction with both cons...

Today’s consumers are increasingly concerned with social and environmental issues, leading to more conscientious consumption decisions and practices. As the core consumers’ characteristics are vastly different between luxury and mass fashion brands, it is expected that consumers’ social media responses would be highly varied as well. Therefore, thi...

To support businesses' efforts to improve sustainability performance, the role of employees should not be neglected, as organizational citizenship behavior (OCB) can improve the effectiveness and flexibility of a business as a whole. Given the potential impact of OCB on organizations' performance, this study investigated how the role of employees'...

Few studies have been conducted to explore the role of the institutional environment on the relationship between corporate social responsibility (CSR) and operational performance in Korea’s manufacturing industry. Therefore, this study investigates the moderating effects of four institutional uncertainties—law enforcement, regulatory uncertainty, m...

Interest in eco-innovation in the corporate environment has grown considerably in recent years. Given the profound role of eco-innovation, it is therefore important to obtain a better understanding on the latest research progress in the academia and the recent organizational efforts in practice. This review paper addresses this need and contributes...

The relationship between the fashion retail industry’s working environment and the high rate of employee turnover has been highlighted as one of the key concerns for negative organizational performance in both the short and long term. This relationship creates a need to investigate the ethical climate within fashion retail businesses, employees’ at...

With a rising interest in the sustainable issue on the part of society and industry, comprehending the dynamics of the sustainable phenomenon can empower marketers and researchers to devise effective marketing strategies and advance theoretical knowledge for the fashion and textile discipline. While consumer sustainable lifestyle practices and busi...

This paper aimed to gain an in-depth understanding of two independent businesses' daily struggles and hardships within the global apparel supply chain and to explore how these businesses respond to external uncertainties. Two key cases, a Cambodian apparel manufacturer and a U.S. apparel import intermediary, were analyzed based on two kinds of data...

Purpose – The purpose of this paper is to examine how sensory, cognitive, affective experiences affect relational brand experience in regards to different channels (i.e. online vs store), how relational brand experience influences brand awareness and brand loyalty. Design/methodology/approach – By employing self-administered questionnaires, the da...

Using a framework from the heuristic-systematic model and the Value-Belief-Norm (VBN) theory, this study tests consumers' systematic conjunction of sustainability values, beliefs, and practices, and examines the heuristic influence of sustainability stewardship on the consumers' VBN framework. In this study, sustainability stewardship within the te...