S.Reza Mortezaei

Iran University of Science and Technology · Department of Industrial Design and Building

This paper is based on the research which was conducted earlier on Kansei Engineering (KE) and resulted in a new concept for scissors to redesign it with another method called “User Centered Design” (UCD). This is a shift from translation of the consumers’ psychological feeling about a product related to their perception of the design (KE) to focus...

The industrialization of modern societies in todays’ world has had an enormous effect on reducing the traditional ways of communication among people. The cities of the world are in serious demand of more specific spaces that fulfils the Socio–cultural relationships of the people. As a result, creating more spaces for the people who frequently try t...

Day by day, consumers look into more high quality products to choose and pay more attention to details such as sensual value. To fulfill this essential requirement of consumers, it will be necessary to progressively develop new products with dual nature addressing both functional and emotional needs. Kansei engineering is a successful methodology f...

Researches explored that backpacks are the most common means of carrying school supplies for students. Carrying heavy backpacks causes a wide range of disorders such as musculoskeletal disorders and postural malfunction. User Centered Design has proven its suitability to produce high efficient products with themost adaptability toconsumer demands....